Rise of the 1630s South America

Chapter 2215 Pampa (32)

On July 1693, 7, Xinbiangang, the new factory of Mashi Food Company.

Ma Jing, the 39-year-old head of the company, is walking into an animal breeding center accompanied by technicians.This center was built by Ma's Food Company, which recruited many technicians from the state-run animal husbandry station, and the factory buildings and livestock pens were also built in a high-end and high-end atmosphere, which can be regarded as a big expense.

The scale of Ma's Food Company is still larger than that of the newly established Songhe Food Company. After all, that factory only has two production lines and not many employees.Mashi Foods originally originated from Mashi Fruit Industry in the Yazihu ​​Basin in the north. It was jointly invested by the descendants of Ma Ganzu and Ma Wanpeng. , Dafeng County orchards, and gradually developed to orchards and fruit product processing in the Chubut River, Ludang River, and Baoxing River Basin. Now it has invested 15 yuan in Xinbiangang to build a livestock breeding center and pasture. Started to enter the dairy and meat industry.

The brand of Ma's Foods is still acceptable in the east coast. Although it is not as strong as the brand of Dafeng Foods Company, it has its own unique features when it breaks through the siege of many local food companies.Needless to say, the deep background relationship has effectively guaranteed the development and growth of Mashi Foods.But then again, there are more companies with backgrounds, and there are a lot of second-generation and third-generation companies on the east coast, but why did Mashi Foods start?Not to mention that Ma Jing’s uncle, Ma Wenqiang, was the chairman of the executive committee. The grandson of the former chairman, Liu Weimin, and Meng Long, the son of Liu Xuefei, also set up a company that produces chemicals. The organizational structure and financial management are very chaotic, and it is not considered a big enterprise in Ping'an County, let alone in the whole country.Therefore, the three generations of the Ma family run the company. In addition to political blessings, their own ability to control the company's development is also an important factor.

The goal of Mashi Foods is to enrich the product line, grow bigger and stronger, and obtain more profits.Then, quality control and R & D and innovation will work together, and strive to spend ten years to surpass Dafeng Food Company in one fell swoop and become the number one brother in the domestic food industry on the east coast.

On the plus side, patent issues in the food industry are less troublesome.Regardless of the fact that Dafeng Food Company has invested heavily in research and development of new products and new production lines over the years, the patents it applied for are very "fragile" in Ma Jing's view, because Ma's Food Company only needs to copy its formula, and then slightly modify some of the ingredients , you can apply for a patent of your own.Many local small food factories in China do this. Biscuits, malted milk, chocolate and other popular foods invented by Dafeng Food Company now have countless versions.

Objectively speaking, these various new versions of food have greatly promoted these new things, and made ordinary people consume more, and product prices have continued to fall, which is not a bad thing for the whole society.However, when the army, navy, and government departments make purchases, most of them will continue to hand over the orders to Dafeng Company, because they trust the quality control of this established company, and they trust its great reputation even more.

If Ma's Food Company wants to break this situation, it still has to find another way.Ma Jing has already figured it out. When laying a solid foundation, he must take the initiative and spend a lot of money on advertising.Not only must it be played in every newspaper and magazine, but polo matches must also be publicized on such high-profile occasions. In addition, there are large-scale outdoor advertisements. Ma Jing has already negotiated with Oleg, the Russian, and the Naryshkin Building The top floor will be hung with a giant banner advertising Mars Foods.

Ma Jing insisted that the public is easy to fool.They don't really know much about the food industry. The reason why Dafeng Food Company is famous is that it has a pre-existing word, that is, in the era when the country's materials were not yet rich, they took the lead in launching many products, sweeping the national market all at once, and winning Got an excellent reputation.Just like the biscuits, chocolate, milk candy, malted milk extract and some canned foods they produce, they have almost become childhood memories of the middle class in China.In such a situation, as long as they don't make stupid mistakes, they will almost continue to maintain an advantage for a long time to come.After all, Ma's Food Company lacks foundation, and if it wants to surpass its competitors, it seems that it has no other way except to advertise frantically to increase its popularity.

You must know that many products of Dafeng Food Company have been exported to foreign countries and overseas colonies.In areas such as the Iberian Peninsula, the Apennine Peninsula, the Seventeen Lowlands, and the Ottoman Empire in Europe, these commodities have almost become a tool for the children of wealthy families to show off their status, just like the children of those wealthy families who own the Haidiao Musical Instrument Factory Produce musical instruments with pride.

The East Coast government also supports this kind of soft cultural invasion.A powerful fleet can certainly improve the international prestige of the east coast, but a soft cultural invasion can also improve the image of the "tall" on the east coast, and unconsciously brainwash them, making them think that their country's food and culture are The place is so vulgar, the "high-end goods" on the east coast are what they should pursue.

Ma Jing has been to Europe once, and he still remembers that when a Sun Chunyang Nanhuo shop in Genoa City opened and bought a lot of food from Dafeng Food Company, the crowd at the door was so crowded that security guards were required to maintain order. Scenes.At that time, Ma Jing was very shocked, and felt lost. How much he hoped that the products of his Ma's Food Company were the products that were sold in Genoa*a, but it was not!

But Ma Jing was not discouraged.After coming back, after learning from the pain, I made a series of plans and got the full support of the family.As for the board of directors, because the other Ma family is not a majority shareholder, and their main focus is on the electric power and communication industries, there are basically no obstacles and it passed smoothly.

Xinbiangang, located near the estuary of the Bianhe River, is a new production base selected by Ma Jing, and it is also the foundation for the future rise of Mashi Foods.Because it is very close to Shanghai County, Xinbiangang is positioned as a city for the production and deep processing of agricultural and animal husbandry products, which is dedicated to providing various types of food for the huge population of Shanghai County in the future.

This kind of positioning does not mean that the central government will set it with a wave, but is guided by policies, so it has attracted a lot of funds who are interested in this area to invest.Just like the Songhe Food Company established under the leadership of the Shanghai County Government, its dairy product production line is here, and the well-known pika brand toffee is produced here.This kind of toffee is not much less famous than Dafeng brand toffee in the Pampa area, which made Ma Jing very jealous.

But there is still a long way to go, and Ma Jing still has a chance.Recently, several settlements have been set up in the vicinity of Xinbiangang, all of which focus on agriculture. They resettled [-] to [-] immigrants from home and abroad, which is not a small move.Ma Jing even inquired that in the second half of this year and the entire year of next year, after these settlements have been built in rough shape, more than [-] immigrants will come to settle and engage in various agricultural productions. The foundation for the development of agriculture, animal husbandry and food deep processing is still very strong. It is indeed worthwhile for him to move the new production base here. As for the new headquarters of Mashi Foods, it is located in the Naryshkin Building in Nancungang, Shanghai County. .

Another interesting thing is that Chuangji Investment Company, an enterprise controlled by Far East Shunguo officials—well, it may be inaccurate to say that they control it, because the current actual controller of the company, Li Mufeng (son of Li Zhengang), is trying to completely private The entire company has been transformed, so it is facing the threat of lawsuits from the original shareholders - it has also set up some investment here.The business of this company is very complicated, and import and export is one of the major ones, but the proportion of food production is also quite large, which can be seen from the fact that they built orchards around the Chubut River. The qualifications in the production field are still relatively old.

But Ma Jing knows that Chuangji Investment Company is in trouble now, and its stamina is actually somewhat lacking.Due to problems left over from history, this company is currently somewhat chaotic internally, and its thinking is not unified. The actual controller, Li Mufeng, intends to embezzle this company with huge assets and completely break away from Shunguo. Therefore, it is hard to say where it will develop in the future.

But as far as Ma Jing himself is concerned, he actually hates Li Mufeng's behavior.If the morally corrupt trend of house slaves embezzling the master's property spreads, how can they feel safe?He really hoped that if there was an equity dispute in the future and a lawsuit resulted, the court could rule that Li Mufeng lost the lawsuit.Although the relationship between Dongan and Shunguo is not very harmonious at present, in this kind of case with clear facts, as long as the court does not bend the law for personal gain, Li Mufeng probably won't get any good results.Poor his father's famous name, he managed assets and purchased equipment for Shunguo, and gained a great reputation. As a result, his descendants are unworthy, and he intends to privatize this company whose assets may reach 10 yuan. It is too much and shameful. His father's famous name.

Of course, even if he is not emotionally inclined to Li Mufeng, Ma Jing feels that it would be great if he would toss the company hard before the dust settles, so that it will not have enough stamina in the competition.Without a strong competitor, Mashi Foods can get some land or raw materials at a lower cost, which is crucial to the long-term development of the company.

Ma Jing stayed in Xinbian Port for about half a month.During this period, in addition to caring about the operation of the new base and personally interviewing some future management cadres, he also took time to meet with the leadership team of the future Xinbian County Government that is being established here.This is a routine public relations. Although he is in the name of the Ma family, no one dares to embarrass him in some matters, but it is not a bad thing to have a good relationship with grassroots officials.

After the public relations, Ma Jing returned to the company headquarters in Shanghai County, where he still has a lot of work to do.As the company grows, the number of employees has increased, and many of the original systems are no longer suitable.As a new generation of entrepreneurs on the east coast, he feels that he has an obligation to formulate a new set of effective rules, instead of messing around like those companies on the old road that have almost no corporate system or corporate culture.On this point, he is still quite confident. The East Coast Republic of China is advanced, not only in terms of technological strength and military strength, but also in many other aspects that are more than 100 years ahead of the European countries.

(End of this chapter)