Rise of the 1630s South America

Chapter 126 Bordeaux Storm ([-])

East coast cloth sales are still going on.

By noon, news of Pasquale's store selling cheap, high-quality calico continued to spread throughout the city.The price of cotton cloth has not changed for more than 20 years. This move by the Pasquale family is regarded by many people as fresh talk, and the news also flies to every corner of the city as if it has grown wings, and even begins to cross the city to distant places. Rural areas sprawl.

After the store reopened in the afternoon, in less than 10 minutes, the entire store was overwhelmed by swarms of consumers.Many small townspeople waved their arms, held selected cotton cloths in their hands, and shouted loudly; some middle-class self-proclaimed identities were squeezed around in the crowd, and of course, they also held some cotton cloths in their hands.

Seeing such a hot sales scene, Michel immediately sent more than ten employees to the store to maintain order.These consumers were afraid that the "price reduction" of the Pasquale family would only be so short, or that the stock of cloth was limited, so they generally bought more than two or three cotton cloths in the first time.They quickly robbed the cotton cloths on the shelves, and the clerks of the Pasquale store moved in bundles of goods from the warehouse behind, and they didn't put them on the shelves at all. They just opened the packages and started selling them on the spot. The scene was abnormal Hot.

Throughout the afternoon, about 800 bolts of cotton cloth were sold at zero in the store, and nearly 400 francs were returned.In contrast to the hot scene of retail, wholesale sales are not very satisfactory.Only 1000 horses were sold in the whole afternoon, which was bought by several small traders. For their decisive behavior, Xu Xin and Mo Ming, who watched the whole process by the side, highly praised them.

On June 6th, the total sales volume of cotton cloth on the East Coast exceeded 10 pieces.This result is within everyone's expectations. Although the wholesale sales are not very strong at present, it is just the beginning. Everyone is not in a hurry, and everything will be done slowly.

On June 6, after yesterday's frantic purchase, most of the citizens of Bordeaux died down, and the whole day's retail volume was only half of yesterday's, about 11 horses.Wholesale sales still haven't improved much, and only 500 horses were sold throughout the day, and small businessmen who were also adventurous and aggressive raised funds to buy.

After June 6, foreign businessmen who got the news poured into the city of Bordeaux one after another.They were looking around for news, eager to try.After the launch of cheap and high-quality East Coast cloth, the traditional local hand-woven cloth and Indian cotton cloth will obviously be squeezed out of the market, so why not increase imports of East Coast cloth that is destined to monopolize the market at this time!

The only thing to worry about may be the policy risk. Maybe those old men will start to block the East Bank Cloth one day because of the uneven distribution of spoils, then their own investment will be very problematic.Of course, there is no solution. You can either sell these cloths to other provinces or regions, or sell them secretly. In short, there are many ways to avoid risks.

Soon, the first out-of-town businessman proudly purchased 2000 bolts of cotton cloth from the Pasquale family, and then shipped them away. It seemed that he couldn't wait to bring these cotton cloths back to his hometown and sell them to make a fortune.With someone taking the lead, others will naturally stop hesitating.Direct procurement with sufficient strength, joint investment with insufficient strength, in short, these foreign businessmen bought a total of [-] bolts of east coast white cotton cloth in a whole day.

About 16700 pieces of cotton cloth were sold in three days, which is an astonishing achievement.Almost half of it went to the market in Bordeaux, which in a short time flooded the market with cheap and good East Coast textiles.Poor quality local textiles and expensive Indian cotton were completely unsalable, and traditional mill owners and their trading allies complained.

A lot of goods fell into their hands, and they couldn't be sold at all. These trapped businessmen wanted to cry but had no tears.Especially for some businessmen who borrowed money to do business, at this time, they even wanted to die. If the creditor came to press for the debt, then they would only go bankrupt.

Of course, how could their creditors not know about the growing trend of cotton cloth? They are staring at their debtors with huge eyes at this moment, and even some creditors who are worried about the safety of their principal have already begun to come to the door impatiently. Duressed.

In order to meet the demands of creditors, some merchants eager to get back their funds had no choice but to make up their minds and began to sell a large amount of overstocked cotton cloth at a price lower than the price of East Coast cloth.Their prices are set extremely low, many are only 5 sou, 6 sou, 7 sou, which is completely at a loss. This time their low price strategy detonated the consumption desire of ordinary working class who have spare money , so these merchants have more or less disposed of some overstocked goods and returned some funds.

However, their selling behavior caused panic in the market in the short term.

On June 6th, the sales of East Coast Cloth declined slightly. Less than 13 pieces of cotton cloth were retailed throughout the day, and the wholesale sales volume was 200 pieces.Correspondingly, the price of local cotton cloth on the market began to fall in a crash. At first, the merchants who sold it at a low price mostly sold it at a price of 2000 sou or 7 sou, but later, as more and more More merchants joined the sell-off, and the price of local cotton cloth became lower and lower.In the evening, some shops even did not close their doors at all, and put up an ultra-low price of 6 su and 4 deniers per horse for crazy sales, and irrational panic spread to every corner of the market.

Consumers in Bordeaux are happy on this day.Those who have money can buy those cheap and good-quality East Coast cloth, and those who have no money can buy those local textiles that used to be expensive but are now incredibly cheap as if they were given away for nothing. In short, you can easily buy whatever you want. need something.

On June 6, representatives of the great local traders and textile mill owners could sit still no longer.Although they tried their best to persuade those small businessmen not to sell at a loss these days, they had little effect.Although they did not sell at a loss, a large amount of cotton cloth was overstocked in the warehouse, which took up a lot of funds, and it was a headache to think about it.

For this reason, after they failed to convene a textile guild meeting aimed at suppressing and blocking East Bank cloth, they immediately united and asked the mayor and tax collector to intervene in the cotton cloth market that has been completely out of their control.After listening to their reports carefully, the mayor and the tax official said that they would start to investigate this matter, and asked these businessmen and factory owners to stay calm.

After hearing such an official reply, they felt a chill in their hearts, and then they were extremely disappointed and angry.Some people continued to think hard about countermeasures after going back, while others, especially those big traders, had a subtle change in their mentality.

They already know the attitude of the government, and this is what is worth pondering.Thinking of this, these big traders no longer hesitated. While ordering their family members to join the frenzy of selling local cotton cloth, they began to send people to privately contact the interest groups represented by the Pasquale family.

Of course, Julian and others would not be so stupid as to push these large-scale traders who are quite top-notch in terms of financial strength and sales channels into the arms of the enemy, and the two sides reached a peace almost overnight.Two large traders jointly bought the remaining 9 bolts of East Coast white cotton cloth in the warehouse, and they officially submitted the certificate of voting.Julian gave them the same price as other merchants: [-] sous/horse.

From June 6 to today, only five short days have passed, but the 10 bolts of cotton cloth on hand of the Pasquale family have all been sold except for the nearly [-] bolts that are still retailed in the store. empty.Such a smooth sales operation made Julian, Xu Xin and others very happy, which benefited from the excellent quality and low price of the East Bank cloth, as well as the large amount of preparation work done by Julian and others in the early stage.

A total of 11700 bolts of cotton cloth were sold, and the sales revenue was about 2600 francs. After excluding labor, sales expenses, and the payment to the East Coast Republic, the net profit was more than [-] francs.No matter where this huge wealth is placed, it is a coveted wealth.

You must know that at this time, the per capita income of the United Kingdom is higher than that of France. If a person's annual income reaches more than 20 pounds, after paying the shield money (exemption from military service), he is eligible (only eligible) to become a member of the nobility.The great British businessman William Bond loaned the king 1569 pounds in 1500 (the king still lacked 1500 pounds...); after his death in 1576, he left his daughter a dowry of 1000 pounds, and his wife and son 4200 pounds in cash. The money and people jointly established Dongdi Company and became the first batch of franchised merchants of Dongdi Company.

More than 2600 francs are equivalent to more than 3200 pounds, which is already a huge fortune.More importantly, the "comprador class" represented by Julian only used their own power and connections to easily earn so much money, which is really too comfortable.

Of course, there are many people who need money.For example, Mr. Flores of the Textile Guild, and the powerful Baron Loris.In addition, some important people also need to take care of them. In the end, it may only be a few hundred francs, but Julian is already very satisfied.

At this moment, he couldn't wait for the return of the "Nightingale" which was going to Dongfang Port to collect goods, because it was still loaded with tens of thousands of cotton cloths, which meant a lot of wealth.

(End of this chapter)