Fanhua: Abao, stop here and pay me back.

Chapter 58 Borrowing the East Wind

"'Evergrande', right?"

The female reporter confirmed it again.

"Correct."

Liu Shougang said proudly.

Seeing the affirmation of the man in front of her, the female reporter wrote down the name in her notebook.

"Can I ask what your company thought when designing the store for GL Company? Why did you use minimalist style, a style that has never appeared in China?"

the female reporter asked.

“When our company designs stores, the main thing we think about is the interaction between people and the environment.”

Liu Shougang first gave a direct answer, and then went on to explain how his company thinks about the exchange between people and the environment.

"Since the reform and opening up, the pace of life of the people in our country has become faster and faster. This kind of life has brought a higher quality of life to the people, but it has also aggravated people's inner anxiety. When we designed, we noticed that European and American elites People also have the same anxiety, and the accelerated pace of life will lead to appreciation of the pleasure brought by complex environments. Therefore, they have also popularized the minimalist design style. Minimalism is rational and practical, simple and tidy, intuitive and easy to understand, elegant and generous, etc. The characteristics just cater to the spiritual needs of European and American elites.”

Liu Shougang spoke the lines of response quickly, as if he had introduced it to others countless times.

But the long paragraph actually means the same thing. This is a enjoyment only available to the elites of European and American countries.

Combine minimalist decoration style with high-end.

This is also the core of Gou Siji's plan.

Use the domestic admiration for life in European and American countries to deepen the high-end image of minimalist design.

So Liu Shougang deliberately designed this set of words.

"Is this a decoration style popular in Europe and the United States?"

The female reporter's eyes brightened slightly, and the depression of being sent here by her boss to handle errands quickly dissipated.

I also became slightly interested in the minimalist design style mentioned by Liu Shougang.

Originally, the female reporter herself received instructions that she must go to the stores at Nos. 240 and 242 on Qiujiang Road for interviews.

It’s just a crappy advertisement, what’s there to interview about?

This is what the female reporter is saying.

At most, it is the GL company that only advertises and never shows its face. It is suspected of being a famous foreign brand and has a little interview value.

After all, it has created a sense of mystery for so long.

I felt very disappointed when I couldn't get an interview today, thinking that I might have to write another rubbish press release to disgust readers and viewers.

But I didn't expect that when I asked, I actually asked something.

This eye-catching decoration style is actually something passed down from Europe and the United States.

The female reporter immediately smelled a good story.

So I asked a question.

"Yes, this is an environment that the European and American elites can enjoy."

When Liu Shougang heard the female reporter say it was a popular style in Europe and America, he subconsciously corrected it.

Popularity in Europe and America is not the same as popularity among European and American elites. The first one is that the popularity among the European and American elites is obviously at a higher level than the popularity among the European and American masses, which can increase the scarcity of this style.

The second is that it is popular among European and American elites, so it is not easy to falsify and damage the brand image.

There is nothing I can do. What I fear most is that intellectuals who have traveled to Europe and the United States for a few days will come out and say that I have never seen any minimalist style in Europe and the United States.

After all, it is true that minimalist style has not yet become popular in Europe and the United States.

At this time in Europe and the United States, minimalist design was only popular in a small circle.

“Can you introduce the decoration features of this minimalist design?”

After the female reporter received Liu Shougang's affirmative answer, she immediately became energetic and asked as if she was all ears.

“The core design concept of minimalist design is also to bring people a better sense of use through simple design, that is, simple but meaningful. In order to achieve this, minimalism needs to do more than just simplify and eliminate Elements, but precision and definite functions. Therefore, under the simple surface of minimalist design, there is a complex design process hidden.”

Liu Shougang answered the female reporter's question in the most concise summary, while also leaving a tail to facilitate the female reporter's question.

Minimalist design looks very simple, but it is not easy to practice.

So on this issue, you can use the report to introduce in depth what is awesome about your company's design.

"You said that 'hidden is a complicated design process.' Can you explain in detail how complicated it is?"

The female reporter also realized the suspense left by Liu Shougang, so she cooperated and asked this question.

"There are five most important points: one is function-based. The purpose of minimalist design is to highlight the function of the design. Only by determining the specific purpose of the design can the shape design be determined. The second is humanization. Minimalism is very Pay attention to humanistic considerations. The third is to limit the color. The colors of minimalist design are relatively single, and the colors are mostly single colors, or a few colors are matched. The fourth is simple shape. Minimalist designs mostly use straight lines and squares. Or regular and simple geometric shapes, minus all unnecessary elements and details, with precise proportions, and the overall presentation is simple and lively, with a clean and neat feeling. The fifth is to use white space. Space white space is a common technique of minimalism, through white space Emphasize the essence of the design, create a strong sense of contrast, and create a space for imagination.”

Liu Shougang expressed his five understandings of minimalist style in one breath.

Some of this involves rote memorization, but also some practical understanding based on on-site experience.

The hard decoration of the store is basically finished.

Although the soft decoration has not yet begun, you can already see a corner of the minimalist design style.

The glossy terrazzo on the floor reflects light from the top of the room evenly to all corners.

Create a holy heaven-like feeling.

Liu Shougang has never mentioned any store that can be decorated with this kind of feeling.

I can’t even believe that the decoration of this store was done by my brother.

"Wait, let me remember the important points."

The female reporter did not expect Liu Shougang to speak at length, and hurriedly wrote down the key points of Liu Shougang's content.

"Although we can only see a small part of Evergrande's design capabilities, this minimalist style really shocked me. I would like to ask Mr. Liu if Evergrande will consider helping other companies or store design and Renovation?"

the female reporter asked.

"Of course, if there is a company that appreciates minimalist style and wants to cooperate with our company, we are also very sincere."

Liu Shougang said with a smile.

"However, after all, the hard decoration has just been completed. We will continue to disclose the latest progress of store decoration in the news, show the beauty of minimalist design to people across the country, and inject new fashion elements into the country."

　I will work hard to code and repay readers for their follow-up reading, comments, corrections and votes.

　　
　
(End of this chapter)