Wolf of Xiangjiang

Chapter 92 [Tooth for Tooth] (Please subscribe!)

Oriental Newspaper launched the "Manly Man" magazine grandly, and carried out advertising bombing in Hong Kong's largest newspaper "Oriental Daily News" with great fanfare. Coupled with its domineering distribution, sales were immediately impressive.

However, Oriental Newspaper's move caused a round of boos in the media circles.

The Hong Kong Economic Journal quoted an authoritative source as saying that "The Man" "gives people the impression that they have learned everything from "FHM" in terms of packaging, layout, and subject matter."

In view of the boos in the media industry, Wang, the editor-in-chief of "Macho Man", could only stand up and explain their motivation for publishing the magazine: "We are a leisure business magazine. When you find that the market potential and advertising potential are huge, there is a new When the class needs this reading material, you will naturally give it a try."

Wu Guangwei, the editor-in-chief of "Men's Gang" (who is also the editor-in-chief of Modern Publishing House), behaved very relaxedly and calmly during the interview. He said: "Unless his copying is smarter than ours, then it will have an impact!"

The implication is that even "Man" cannot be copied well.

Of course, "FHM" magazine is loose on the outside and tight on the inside. In the face of a formidable enemy, it will never dare to relax even a little bit.

For a time, the two sides were full of gunpowder.

Oriental Press.

"Boss, the sales volume of the first issue of our "Man" magazine has exceeded 3 copies, and is expected to exceed 4 copies by the weekend." Ma Chengfa happily walked into the general manager's office.

Although he is reckless, he is not a fool. He understands that "FHM" has occupied the market for nearly a year, and "FHM" is an imitation. I am afraid that it is impossible to surpass "FHM" immediately. Even, subsequent development may not necessarily surpass "FHM".

Therefore, everyone at Oriental Newspaper believes that seizing the market for such magazines is the most critical; secondly, whether the subsequent development can surpass "FHM".

Therefore, sales of close to 4 copies are already a very impressive achievement.

However, if the sales volume of "FHM" does not decrease by 4 copies, it will decrease by or copies.

One thing is going down, the other is going up!
Ma Chengkun raised his head, also smiled, and said: "Good news! This kind of excellent magazine with rich pictures, text, and comprehensive information can sell 10,000 copies, which is already among the best-sellers. And the sales volume of 30,000 to 40,000 copies is already extremely good. Of course, we will not stop, but will catch up with the sales of "FHM". Just like when we first started "Oriental Daily", the sales volume was not the best, but after several revisions, It has become the number one daily newspaper in Hong Kong.”

Victory in the first battle is exciting news.

In particular, the achievements made this time are the credit of the second generation of the Ma family. Such achievements can make their parents proud and not worry too much in Taiwan.

Ma Chengfa came to his eldest brother's office and said, "Boss, we have added another best-selling publication. Can we launder more money?"

Ma Chengkun said quickly: "Don't worry, we are still under surveillance, don't do it easily. Since the Hong Kong government has nothing to do with us, the second generation of the Ma family, we have plenty of time in this life to launder the money."

Ma Chengfa nodded repeatedly, with a happy expression on his face.

It turned out that Ma Xiru and Ma Xizhen still had a lot of black money in Hong Kong, but they had not been cleaned or taken away. If the Ma family wants to use the money, it must clean it up, so Oriental Newspaper is the best resource.

"By the way, you should pay attention to how Modern Publishing House responds in the future. After all, Lin Zhengjie is very capable. He is now the chairman of a listed company and has a strong financial position. I believe he will not stand idly by!" Ma Chengkun said solemnly.

Compared with his calmness, Ma Chengfa seemed a little frivolous. He chuckled and said: "Boss! Our "Macho Man" is backed by Hong Kong's best-selling newspaper "Oriental Daily". We have resources and advertising advantages. This is Lin Zhengjie's." Shortcomings. Although he is a little clever, but now that everyone understands his routine, he naturally has no advantage."

Ma Chengkun said: "Don't underestimate any enemy!"

Ma Chengfa said helplessly: "Okay, I will keep an eye on them!"

In fact, the Ma brothers didn’t have to wait any longer, as Modern Publishing House had already taken action.

In the second week after the first issue of "Men" was released, "FHM" invited Zheng Shaoqiu to advertise, which was broadcast during prime time on TVB.

Obviously, modern publishing houses say they are relaxed, but in fact they are not at all relaxed. On the Tuesday of the second week of the publication of "Macho Man", an advertisement was placed directly on the TV station.

For Taifu Group, it is not a big deal to earn less than 20,000 to 300,000 yuan a month. More importantly, it cannot affect the stock price. What's more, advertising as soon as possible can achieve better results, and there is no need to advertise all the time.

The advertisement of "FHM" is also very connotative. I saw Zheng Shaoqiu sitting on the bench at the beginning. First, footballs and dice were thrown to him, and then he withstood them. As a result, "FHM" was thrown out, and he deliberately couldn't get it. Steady, he said: "I can't stand it, I can't stand it at all", and the gang girl of "FHM" is a pretty star in this issue. This is not over yet. Later, Zheng Shaoqiu took the "FHM" magazine and said: "Some people imitate my name (name), some people imitate my appearance (layout), but you can't imitate my taste (taste)."

A highly connotative and offensive advertisement.

In fact, after the publication of "Manly Man", many newspapers criticized it, including the Hong Kong Economic Journal, Sing Tao Daily, etc. Although the criticisms of these newspapers came from industry authorities rather than the newspapers themselves, Apparently this is no different.

In fact, Oriental Newspaper has a very bad relationship with various newspapers in Hong Kong. For example, it is a bitter enemy with Sing Tao Newspaper. At that time, "Sing Tao Daily" was the best-selling daily newspaper in Hong Kong, but it was later overthrown by "Oriental Daily News". If it were just based on his true ability, Hu Xian would not have much resentment. However, the publication of "Oriental Daily" has a corporate style.

Therefore, Sing Tao Daily was the one who ridiculed the most frequently when "The Man" was published this time.

As soon as the advertisement of "FHM", a modern publishing house, came out, "Macho Man" magazine was at the forefront, and a decline in sales was inevitable.

After all, the difference between Li Gui and Li Kui is quite big.

The next day, there was a solemn atmosphere in the conference room of Oriental News Agency.

Obviously everyone knows about last night's commercial. Ma Chengkun and Ma Chengfa's faces are still ashen, obviously very angry.

Other newspapers also have voices of criticism, but newspapers are certainly not as influential as TV stations. What's more, Modern Publishing House's advertising is very good, and now the whole Hong Kong is reading the joke of "Macho" magazine.

When Li Gui met Li Kui, it was nothing more than yes!
"I invite you all not to drink tea, but to let you think about how to deal with Man magazine!" Ma Chengkun said with a serious face.

The TV commercial power of "FHM" has not yet been produced, but the Ma brothers have already anticipated it, otherwise they would not have convened everyone for a meeting in such a hurry.

Seeing that everyone continued to be silent, Ma Chengfa couldn't hold it back, and stood up and said: "Modern publishing houses are unethical in their work. Don't blame us for not being ethical. We just smashed their publishing houses."

The management below couldn't help but slander "dogs can't change their eating shit".

Ma Chengkun immediately scolded: "Shut up, if you don't have an idea, don't say anything nonsense!" If you go and smash it now, JC and other media will know that it was done by Oriental News Agency without even thinking about it. Regardless of whether there is evidence or not, the crusade from major newspapers will be enough for them to drink.

If this affects the Oriental Daily, it will be a waste of time.

What's more, Lin Zhengjie is not someone to be trifled with. Young people who are not angry at all and who are the chairman of a listed company can find someone to smash their newspaper office in a fit of rage.

It's not a question of whether you are afraid or not, but the Oriental News Agency is also a 'family leader', how can it be such a child's play to do things, and it is not one of those small newspapers, or the shady Xianshi Publishing House.

Wang, the editor-in-chief of "Manly Man", said at this time: "General Manager, our original intention of publishing "Manly Man" is to be optimistic about the prospects of the leisure business magazine, and then give it a try and get a piece of the pie. At present, we have only published two issues. , attracted the attention of "Men's Gang". This fully shows that we are currently the second largest market for such magazines. Our goal has been achieved. As for the impact this time, we actually expected some, but we did not expect modern publishing The media overreacted. But in any case, with the support of Oriental Daily, we have advantages in the information and editorial fields, and it is not impossible to exceed the sales volume of FHM in the future."

The implication is that it is just imitation. As long as the goal is achieved, why do you need to be embarrassed!
Hearing this, Ma Chengkun relaxed a little, and then asked: "Just this TV commercial, will it have a great impact on "Man" and make us prepare for it for so long?"

Editor-in-Chief Wang said: "No, the market is so big, how can it be eaten up by one family? This is not in line with the laws of the market. It may have some short-term impact, but in the future, we will have to rely on our true ability to speak. Don't worry, general manager, we will definitely come up with real results." Come and let them have a good look!"

Ma Chengkun said immediately: "Okay, what Chief Editor Wang said makes sense. It is impossible for one family to make money. Lin Zhengjie, a young man, is a bit ugly. I don't know how many people he will offend in the future." At the end, it also implied With the intention of threatening.

After all, he is the son of a drug lord, how can he be so easy to talk to, everyone thought.

Luo Wenhu, publisher of Oriental Newspaper, came to the newsstand and was about to check whether his publications were clearly displayed when he encountered an embarrassing scene.

"Here comes a FHM magazine. Make sure you don't get the wrong one. Give me FHM magazine."

Seeing Luo Wenhu standing by, the newsstand owner deliberately said, ""The Man" is also pretty good!"

The customer sneered and said, "It's not bad. No matter how similar it is to imitation, it doesn't have that taste. Do you understand?"

The newsstand owner said: "You don't quite understand?"

The customer said: "FHM magazine is a magazine with good taste, and this taste cannot be easily imitated. When you hear the name of FHM, it sounds like a salty and wet magazine. I think this publishing house might as well run it." Forget about salty magazines!”

Luo Wenhu suddenly became angry and said: "What are you talking about? Have you seen clearly how the "Manly Man" magazine is like a salty magazine, so tasteless?"

When the customer saw Luo Wenhu's fierce look, he was not afraid at all and said, "I said it has no taste, so it has no taste. Who are you? Didn't you read the almanac when you went out?"

Luo Wenhu wanted to come forward to pester him, but the newsstand owner quickly said: "Please don't pester my customer, or I will call the police!"

Seeing this, Luo Wenhu suddenly stopped. After all, his usually amiable boss was angry, and he seemed to be irrational. In the past, being strong was one thing, but everyone also gave me face.

"Humph" Luo Wenhu had no choice but to leave temporarily.

The customer was confused and asked, "Who is he?"

The newsstand owner said: "People from Oriental News Agency, don't worry, if you come to buy something from me, I have the responsibility to maintain order!"

The customer said: "Tch, I'm not afraid of him! He's Baifenma's dog!"

Not afraid that it was a fake, he quickly left the scene, being cautious all the way.

that's it.

Modern Publishing House acted decisively and produced TV advertisements, which achieved very good results. Not only did it stabilize its own position, it also indirectly neutralized the opponent's offensive.

Thursday.

In the conference room of Taifu Group, Lin Zhengjie listened to the work report of the Securities Department.

He Fangtanghui reported: "Boss, we currently hold 22.1% of the equity of Jinmu Real Estate, totaling 1106 million shares, and the average holding cost is HK$1.09 per share. At present, the share price of Jinmu Real Estate has been speculated, and today's opening price Already reached HK$1.26 per share”

The Hang Seng Index is only 529 points, and the share price of Jinmu Real Estate has been speculated from 0.90 to 1.25 Hong Kong dollars, an increase of nearly 30%.

The war hasn't started yet, but there is already such a rise, which is obviously very good.

Lin Zhengjie said: "Stop the acquisition and prepare for the formal acquisition process. Which financial consultant do you think is better to invite to cooperate?"

After thinking for a while, He Fangtang said: "HSBC's Duoli Company has a strong financial situation and is the best choice. But because of this, they may not pay attention to this acquisition. Feng Jingxi of Sun Hung Kai Securities is a veteran in the securities industry. Xingzun, maybe we can cooperate."

Financial consultants not only need to contribute basic services (lawyers, auditing, and accounting services), but also contribute wisdom and strategies, and finally they must be good at corporate restructuring, asset reorganization, etc.

There is a veteran in the securities industry who is a living sign. In the mid-1970s, Fung King Hei began backdoor listing and asset restructuring to expand the scale of Sun Hung Kai Securities.

A good choice indeed!

Of course, if Feng Jingxi is not sincere, Lin Zhengjie plans to let Asia Securities be the financial consultant. Although Ma Yawen is a woman, she has been engaged in the securities industry for many years and has a professional background. More importantly, Lin Zhengjie can also serve as a consultant.

As for the funding issue, Taifu Group has used the land in Wong Tai Sin as a mortgage to obtain a loan of HK$3000 million from Hang Seng Bank. What's more, Lin Zhengjie didn't really want to acquire Jinmu Real Estate, but had other ideas.

"Contact Sun Hung Kai Securities immediately to confirm cooperation! If it doesn't work out, it's better to find another company."

"Okay, I'll contact you right away."

After the meeting, He Fangtang immediately went to prepare and provide advance work for Feng Jingxi to meet with his boss.

(End of this chapter)