Wolf of Xiangjiang

Chapter 90 [Encountering Plagiarism] (Additional updates for first order)

April 4nd, Monday.

Luo Wenhu, a veteran employee of the circulation department of Oriental Newspaper, was originally a horse boy under the "White Pink Horse" Ma Xiru. Later, Ma Xiru founded "Oriental Daily" and transferred Luo Wenhu to the main business.

It's not that Ma Xiru wanted her younger brother to wash his hands in a golden basin, but in the early days of Oriental Daily's business, because sales were slow to increase, Ma Xiru came up with a 'cool trick' - that is, to replace people from the circulation department with Some society members then forced the owners of newsstands in Hong Kong to promote their newspapers and place them at the front.

Under this domineering publishing style, coupled with the rapid adjustment of content of "Oriental Daily News", it quickly achieved great success and became the best-selling daily newspaper in Hong Kong in the third year of its establishment.

Luo Wenhu was a non-staff employee at the beginning. After a few years of "washing his hands in a golden basin", he officially became a full-time employee of Oriental Newspaper. He also thought about returning to the world, but the situation in recent years was not right, and he was already older, so he just stayed true to his profession.

Especially last year, "White Pink Horse" Ma Xiru and "Golden Horse" Ma Xizhen were wanted and arrested one after another. Luo Wenhu gave up his plan to return to the world.

"Boss, why is our Man magazine not displayed in a conspicuous place? Didn't the publisher say hello to you?" Luo Wenhu shouted loudly at a newsstand.

When the newsstand owner heard this, he felt bad and said quickly: "This has just been sold out, and we haven't had time to replenish it yet! Don't worry, your "Oriental Daily" is the best-selling newspaper in Hong Kong, and we will definitely give priority to your fans. magazine Manly."

What he said was righteous and well-founded, not only to please these young people, but also to give himself a platform.

Luo Wenhu then said with satisfaction: "So that's it. It seems that the magazine "Man" is selling well! You may not know that in order to prepare this magazine, our newspaper spent almost a year and spent 500 million Hong Kong dollars. .

The newsstand owner smiled apologetically and said, "That's right! Magazines like this that are rich in pictures, texts, and information are not worried about the market at present. "Manly Man" is of high quality in all aspects. Several copies have been sold this early in the morning!"

Luo Wenhu said in a commanding tone: "How about a few copies? You have to hurry up and promote it. After all, how can you not promote such an excellent magazine? Magazines like "Men's Wear" are already out of date. Just find a corner to put them!"

The newsstand owner could only pretend to agree. It wasn't until Luo Wenhu left that he said "poof".

It's not that they're afraid of these quack-minded distribution department employees of Oriental Newspaper, but they just don't want to cause trouble. Of course, once their fundamental interests are touched, everyone will definitely unite to resist.

Fortunately, the Oriental News Agency also adopted both soft and hard tactics from the beginning. Even though everyone was a little dissatisfied, they still gave it some face. Later, Oriental Daily became the best-selling newspaper in Hong Kong, and the people of Oriental Daily became very polite.

I just didn't expect that now Oriental Newspaper has published another magazine, and its attitude has become tougher again.

"Whether it is packaging, layout design, subject matter, etc., this "FHM" is obviously imitating "FHM" and has learned a lot from it."

"This Ma family that sells white powder is really shameless!"

The newsstand owner shook his head helplessly!

"Hey, boss, how did this "FHM" become "Macho Man"? Could it be a pirated version?" A customer pointed at the newsstand and asked doubtfully.

"This is a new weekly magazine from Oriental Daily - "Men", which is on par with "FHM". Do you want a copy?"

"Isn't this just imitation! Give me a copy of this and let me see the difference!"

"it is good"

Of course, this is just the generosity of individual customers. In fact, "FHM" has been in existence for almost a year and already has many loyal readers; many customers still insist on buying the genuine "FHM" after hearing about "FHM".

Moreover, in order to imitate it, Oriental Newspaper also chose a very tacky name "Man".

Oriental Press.

Ma Chengkun read the "Man" magazine in his hand with gusto, with a proud expression on his face. He believed that this magazine would definitely be able to take a share of the pie among magazines of the same type.

Don't blame him for taking the "unseemly" way - to imitate "FHM" and publish a magazine of the same type, "Macho Man".

All this is because "FHM" is so profitable and has great prospects.

A monthly income of about one million Hong Kong dollars in advertising fees is enough to make any newspaper or publishing house jealous.

Of course, everyone may publish in similar styles, but the focus of "illustrations, text, and comprehensive information" will be the new direction Hong Kong magazines are pushing.

The reason why this kind of magazine makes money is not only because it is liked by readers, but also because it is liked by advertisers. It can be said that in this aspect, Lin Zhengjie is the originator of Hong Kong publishing industry.

"Big Brother" Ma Chengfa walked into the general manager's office with great joy.

Today, the Ma family has barely survived the dangerous stage. The founders, Ma Xiru and Ma Xizhen, have fled to Taiwan. The Hong Kong government has no evidence against the second generation of the Ma family, so Oriental Daily has been able to escape unscathed.

Of course, there is also a political aspect involved. As a newspaper that is close to Taiwan, the Hong Kong government does not dare to dispose of Oriental Daily at will. In addition, Oriental Daily is already the number one sales volume in Hong Kong, so the Hong Kong government will also be concerned.

Even Hong Kong citizens know that "Oriental Daily" is a "whitewashed newspaper", but it is an upright business. This is an asset that has been "laundered".

"I think our "Men" will definitely surpass the sales of "FHM" and become the second best-selling publication of our Oriental Newspaper. By then, we will also impress my uncle and father in Taiwan." Ma Chengfa continued happily. said.

Ma Chengkun put down the magazine in his hand, picked up "Men's Gang" from Modern Publishing House, and briefly browsed it.

"It may not be able to surpass FHM. After all, others have occupied the market for almost a year and have many loyal readers. However, the market is huge and still growing. There is no problem for us to get a share of the pie." Ma Chengkun said as Boss, he is still very calm.

Ma Chengfa immediately complained angrily and said: "That kid is really lucky. If it hadn't happened last year, we wouldn't be publishing it now. Moreover, the kid originally sold Huang Qisong 2000 million Hong Kong dollars in stock, but when Asking 1 million for my face is not a good thing at first glance, and he is very dissatisfied with our Ma family."

Ma Chengkun said quickly: "You'd better not mess around. Firstly, our Ma family is still under surveillance by the authorities. Secondly, Lin Zhengjie has already gained momentum and is the youngest listed company chairman in Hong Kong."

Ma Chengfa said: "I'm not stupid, I won't take the initiative to provoke him."

As the chairman of a listed company in Hong Kong and an 'idol-level' businessman, Lin Zhengjie is not even dared to offend him even if the association dares to offend him. Who knows if he will be the next tycoon.

Of course, it is possible for desperadoes to kidnap and extort money, but does Lin Zhengjie have any cash flow? After kidnapping Lin Zhengjie, who asked for the ransom? The kidnappers are not stupid and will think through these issues in advance, so Lin Zhengjie still cannot be the target. What's more, in the kidnapping cases in Hong Kong, they either kidnapped the children of rich people, or kidnapped 'rich but not powerful' people, such as Wang Dehui. Although this person is rich, he is not famous at all, very low-key, and not liked. Donate and attend events.

Ma Chengkun nodded and said: "Now that we have landed, we should discuss business and occasionally use small tricks. It doesn't hurt."

This little trick is really a fucking little trick!

In the office of Taifu Group, Lin Zhengjie looked thoughtful after hanging up the phone.

The Hang Seng Index fell again today, falling below 530 points soon after the market opened. This made Lin Zhengjie think about whether this was the rhythm of repeated increases and decreases in the first half of the year.

年初495点开盘，之后涨到2月初的568点；受外围因素的影响（伊朗革命、越界战争），恒生指数下调至505点；3月份各大公司发布业绩和派系公告，恒生指数又涨到3月20日的560点。

But obviously, due to the influence of the external environment and the fact that the stock market is still in the consolidation stage, there has been another downward adjustment. Today (4.2) it has fallen below 530 points.

Maybe, it will fall below 520 points tomorrow.

Of course, when Lin Zhengjie analyzed these, he was not worried about the securities investment of the 'Pacific Group' (Cheung Kong, Sun Hung Kai, Wharf). After all, he entered the market from more than 490 points. In addition, these companies are all star stocks among blue chip stocks, and their growth rate is better than other blue chip stocks, so they already have nearly 20% profit on their books.

The reason why he analyzed these was to make development plans for Taifu Group; after all, the development of Taifu Group cannot be separated from a good overall environment.

Calling He Fangtang, Lin Zhengjie asked: "Manager He, how much equity do we hold in Jinmu Real Estate?"

He Fangtang immediately reported: "Boss, we already hold 17.2% of the equity of Jinmu Real Estate, with an average cost of HK$1.02 per share. Currently, Jinmu Real Estate's share price exceeds HK$1.12 per share, with a market value of HK$5560 million."

Lin Zhengjie immediately said: "In one week, absorb Jinmu Real Estate's equity to 20%, and don't worry about exposure. After the absorption is completed, don't stop, continue to absorb it aggressively until the stock price is stirred up by the market."

He Fangtang is already a little confused about the boss's gameplay. After all, if you really want to acquire, there is no need to raise the stock price.

However, he still said firmly: "Okay, I'll do it right away!"

After He Fangtang left, he saw Ye Shaoliang and Wu Hanwei waiting at the door, and then walked in.

Seeing this, Lin Zhengjie smiled and said, "What's the matter? Why do you want to make a special trip here on Monday?"

Modern Publishing House was given 'full power' to the management headed by Ye Shaoliang (President) and Wu Hanwei (Editor-in-Chief). Lin Zhengjie only supervised and occasionally put forward some constructive suggestions of his own.

Therefore, if nothing was wrong, why would the two of them come to his office together!
Wu Hanwei handed the magazine "Men" to Lin Zhengjie and said: "Boss, this Oriental News Agency is so shameless. They directly plagiarized our "Men's Gang" magazine, and the plagiarism was not clever at all. It was just a copy. Our magazine.”

Lin Zhengjie frowned, the Ma family was still haunted!
He is not saying that everyone cannot publish such a publication. After all, it is impossible. However, the names of "Macho Man" and "FHM" are too similar.

After reading through it, Lin Zhengjie also found that the layout, packaging, and subject matter were all very similar, and he learned a lot.

"Plagiarism is not smart enough! This kind of resemblance will cause ridicule and ridicule in the market; at the same time, as long as our "FHM" maintains sufficient depth, humor, connotation, etc., then there is no doubt that we can guarantee our leading position .”

When Wu Hanwei heard this, he also said: "Indeed, they plagiarized not smart enough!"

Ye Shaoliang said: "Boss, we can act very relaxed, but we should be loose on the outside and tight on the inside. After all, we are facing a formidable enemy and we cannot relax even one point. Therefore, we encourage colleagues to create more interesting and meaningful topics."

Lin Zhengjie nodded. You can despise the enemy strategically, but you must pay attention to the enemy tactically. This is a wise saying.

"It makes sense! You encourage the creative team to innovate more, and I will give everyone a salary increase later."

"Yes, boss!"

Ye Shaoliang and Wu Hanwei knew that Lin Zhengjie was not just talking nonsense. Every time the company achieved good results, he would always give everyone a salary increase and bonus. In terms of company benefits, Modern Publishing House has done very well.

Lin Zhengjie continued: "If there is a topic that attracts men the most, it is actually a matter of voting, such as 'Who is the dream lover of Hong Kong men?' In other aspects, we invite some female stars who want to break through to shoot pole dancers, erotic dances The style of the girls can open up their acting options and we can also get good subjects, but of course the prerequisite is that they can’t be exposed.”

Ye Shaoliang and Wu Hanwei agreed that the boss still understands men very well in this regard.

If it is exposed, it is a salty magazine and cannot be published; if it is not exposed, it is a high-grade magazine and a magazine with connotation.

In fact, there are very few bikini photos in "FHM" magazine, and the general style is "still holding the pipa and half covering the face". To give a simple example, for example, the pole dancer should wear a bikini, but "FHM" may add an open-collared white shirt to the pole dancer and a pair of glasses to form a strong contrast; for example, use a red ribbon To cover up the naked girl, the readers know that she is not wearing any clothes, but they cannot see the true face of Lushan.

His eclectic shooting style is naturally something he learned from Lin Zhengjie.

"In addition, "Man" has the advantage of being backed by "Oriental Daily", so it has the advantage of publicity. But we can't do nothing. You go talk to TVB and try to buy a prime time advertisement. At the same time, invite Zheng Shaoqiu to be our Advertising spokesperson." Lin Zhengjie thought for a moment and then added.

Since the enemy comes to fight, then fight!

Ye Shaoliang immediately said: "This is a good move! We can also be the first to use magazines to advertise on TV. After all, "FHM" has great profits and prospects. In my opinion, it is best to sign a contract with TVB again. We can't do it at the same time." Advertisements for similar products are allowed.”

Lin Zhengjie nodded, this was very necessary, and said: "Okay, then go ahead and do it boldly! I don't care about spending more money, but I care about defeating my opponents. In this way, our stock price will soar, and all losses can be made up for. .”

"Yes"

After Ye Shaoliang and Wu Hanwei left, Lin Zhengjie was no longer worried.

For now, Modern Publishing House has completed its mission and is not Lin Zhengjie’s important asset;
Secondly, Lin Zhengjie believes that - few imitators can surpass the original, not to mention that Oriental Newspaper's imitation is not clever;
Finally, this kind of business method is within the scope of reasonableness and cannot be avoided. If Oriental Newspaper does not imitate it, other magazines will imitate it.

Of course, Lin Zhengjie is not a kind person. He once said to himself that he would definitely take care of the Ma family in Oriental Daily. It's just that Lin Zhengjie's foundation is not stable at the moment, so let's let it go for now. When he recovers, he must make the Ma family brothers look good.

(End of this chapter)