Wolf of Xiangjiang

Chapter 41 [Lend me luck]

The next day, Lin Zhengjie came to Modern Publishing House in North Point. He currently works in two offices, one is Taifu Development and Asia Securities in IMC Building, and the other is Modern Publishing House in North Point.

Taifu Development, after all, currently only has securities business, so it does not need to spend too much energy. As a result, Lin Zhengjie focused part of his energy on Modern Publishing House.

"Boss, the market response to the fourth issue of "Men's Gang" has been very good, and some publishers have already started to request goods!" Ye Shaoliang came up to him immediately and told Lin Zhengjie good news.

The fourth issue of "FHM" has been released for three days. In this issue, Zhao Yazhi is no longer the 'gang girl', and there is no explosive news or sales promotion means; then, its sales level is very important!

Lin Zhengjie nodded and said, "Can 50,000 servings be achieved?"

Ye Shaoliang said confidently: "There is absolutely no problem with 5 copies. I think 6 copies are no problem."

"Then let's all have a meeting together!"

"Ok"

If it can reach more than 5 copies, then "FHM" will become the most profitable magazine in Hong Kong, with a monthly income of one million. After all, the biggest feature of "FHM" is its 'high quality'. If the sales volume is far ahead of other magazines, it will be very popular among advertisers.

Whether it is a newspaper or a magazine, the biggest income is advertising fees, and profits basically come from advertising fees.

After all, the editing costs and printing costs are almost the ex-factory price of newspapers and magazines. Coupled with the profits of publishers and retailers, the cost is what readers get.

If newspapers and magazines want to make money, they can only sell advertising space.

After a while, the senior executives of Modern Publishing House came to the conference room one after another, with triumphant smiles on everyone's faces.

The boss of this publishing house has successively invested 150 million Hong Kong dollars, which is a huge investment. It even claims to have invested 500 million to establish "Men's Gang". This is not bragging, after all, the gross profit will be invested later, which can be regarded as investment cost.

If the sales volume is only 10,000 to 20,000 copies, it will be a huge loss, although for other magazines, 10,000 to 20,000 copies are also considered best-sellers. But for FHM, that's the level of loss. After all, the layout content is rich and the printing quality is high, which greatly increases the cost.

"President Ye told me just now that there is no problem if FHM magazine has stabilized at more than 5 copies. So, we have achieved success!" Lin Zhengjie said passionately.

Immediately, high-level officials applauded, and the conference room burst into warm applause.

Wang Jiayi, the manager of the circulation department, reported: "The real reason for the success of FHM magazine is its rich and interesting content, clear picture quality, and organized layout. Therefore, this is the real reason for its sustainable best-selling. It is undeniable that In the beginning, the 'help girl' Zhao Yazhi played a role in publicity for us, but after replacing Michelle in this issue, she is also very popular."

This result is good, but if it only relies on Zhao Yazhi's popularity, it will be really disadvantageous.

Lin Zhengjie said: "Therefore, the editorial department must maintain its young blood, continue the content style, and carry forward it!"

The editors of "FHM" are basically no more than 40 years old, and they are all young people in their twenties and thirties.

Editor-in-chief Wu Hanwei nodded and said: "Young editors have more interesting ideas and are more receptive to new things. Our editorial department has always attached great importance to this characteristic. But boss, we are still short of people in the editorial department."

Lin Zhengjie said: "Then recruit President Ye. The company not only has the magazine "FHM", but will also publish new magazines in the future, so each position can be appropriately filled."

After "FHM" is on the right track, Lin Zhengjie plans to publish another magazine "YES" exclusive for middle school students and teenagers.

There are two purposes for publishing these two magazines: first, to leave a way out for myself; second, to make it easier to meet some beauties.

On Saturday, Lin Zhengjie and Huang Qisong from Yiren Real Estate had an appointment to have dinner together.

During the dinner, Huang Qisong said with emotion: "Zhengjie, to tell you the truth, in the early 500s, I also saw great prospects for real estate, so I bought some properties, and then packaged these properties for listing and formed 'Yiren Real Estate'. At that time, although Yiren Real Estate only raised HK$500 million, I received another million from the rights issue at the peak of the stock market, and all of it was purchased for rent-collecting properties. You should know what happened next, right?" He It's like reminiscing about the past and regretting one's wrongdoings.

Lin Zhengjie nodded and said: "That was the time when real estate was the most expensive! Even large companies like Hang Lung were severely damaged by the purchase of Shaw Brothers' Kowloon Theater Building. As a result, funds were occupied during the trough of real estate. , unable to buy the bottom.”

Huang Qisong sighed and said: "This situation is considered good. Back then, some listed companies even borrowed money to purchase properties. As a result, since the stock market crash and the oil crisis, companies have become heavily in debt, and bankrupt companies and acquired companies abound. . Yiren Real Estate is in my hands. Although it is not said to be developing very well, it has at least doubled its growth rate. In fact, the asset value of Yiren Real Estate is higher than the current market value (4000 million), but we Long-term conservative management has caused the market value to be greatly underestimated."

Lin Zhengjie echoed: "Conservative management also has advantages, at least the business risks are low!"

Huang Qisong took a long puff of his cigar and said unwillingly: "But I'm a little reluctant. Seeing everyone making a fortune in real estate, I didn't even drink the soup."

Lin Zhengjie said nothing.

He understood that Huang Qisong would not come to him for no reason, fearing that he had some agenda.

As expected, Huang Qisong looked at Lin Zhengjie and said, "Zhengjie, I heard that you speculated in Wharf and Jane's Villa, and you didn't have a family to back you. You started from scratch."

Lin Zhengjie said modestly: "It's my luck!"

Huang Qisong pointed at Lin Zhengjie with the hand holding the cigar, and said decisively: "I just want to borrow your luck, and of course I won't let you work in vain!"

In Huang Qisong's view, since Lin Zhengjie is not a member of the family, he made so much money in one year just from scratch. Isn't this a very lucky person?

And he came to borrow Lin Zhengjie's luck and give Lin Zhengjie some benefits. I believe Lin Zhengjie would not refuse. After all, having no backer is a disadvantage. And Huang Qisong is not the only one who is borrowing Lin Zhengjie's luck. Those members of the prominent families - Li Guoxing, Feng Qingshao, etc. are just borrowing his luck!

Lin Zhengjie said calmly: "Huang Weng just said it doesn't matter!"

Friends are originally a relationship of mutual use.

If there is no use value between friends, they will become strangers sooner or later; if there is use value again one day, they will become friends again.

Huang Qisong said: "I would like to invite you to cooperate and speculate on Yiren Real Estate. You are a securities expert, are you familiar with this?"

He not only valued Lin Zhengjie's 'luck', but also valued Lin Zhengjie's status as a 'speculator'. After all, being able to double the price of Jane's villa in one month and sell it to a big real estate developer is not an easy skill.

Lin Zhengjie nodded and said, "No stranger."

To put it bluntly, it is market making!

Later, the two made an appointment - Lin Zhengjie would go to Yiren Real Estate to do some investigation work one day, and then decide how to act.

After separation.

Huang Qisong got into the back seat of his Mercedes-Benz with a cigar in his mouth and a look of contempt in his eyes.

Of course he was not sending money to Lin Zhengjie, he just wanted to hire a cheap 'worker' to help him raise the value of Yiren's real estate, so that his net worth would greatly increase, that's all.

To put it bluntly, it was to use Lin Zhengjie.

In his mind, although Lin Zhengjie is lucky and good at hype, how can he be his opponent in terms of experience?
Therefore, he defeated Lin Zhengjie!
On the other hand, Huang Qisong believed that those children of prominent families were just using Lin Zhengjie to make money, and their thoughts were no different from his.

(End of this chapter)