Rebirth begins with rejecting Qingmei

Chapter 478 Super Big Order
  Hui Province has always been a place with fierce competition in the wine market, and there are many well-known wineries.

Most consumers are accustomed to drinking one brand of wine, and the first choice is of course the brand they usually drink.

Secondly, Guangming New Wine is not very famous.

Although Guangming Winery was once glorious, today, it has lost its popularity and recognition.

Coupled with the high price of Guangming New Wine.

Most consumers are naturally reluctant to try new wines.

As a result, the alcohol market in cities outside the Langya area has been unable to open.

Xu Xiuwen had also anticipated this situation.

The popularity of new wines in the Langya region relies on local sentiment and advertising and marketing.

Consumers in other cities in the province naturally have no local sentiment towards Guangming New Wine.

The winery also does not advertise within the province.

Therefore, it is normal that the new wine cannot be sold.

The factory also proposed advertising many times, but Xu Xiuwen ignored them.

Of course it's not that he disagrees and is afraid of spending money.

He was waiting for the right time.

The premiere of the drama "Why Shengxiao" on satellite TV is the best time.

In the original version of this drama, the drink was always Ruiao, coupled with the overwhelming advertising at the time.

Ruiao became popular for a time.

Xu Xiuwen still remembers that everyone at home drank Ruiao during the Chinese New Year.

This shows how amazing the promotional effect of a popular TV series is.

If you advertise in other TV series, it will cost a lot of money.

Of course Xu Xiuwen is not that stupid and doesn't need to watch his own TV series.

He has long been eyeing the TV series produced by himself.

In "Why Shengxiao" filmed by Hang Fei.

Throughout the play, all the wine that the actors drank at dinner parties was replaced by Guangming New Wine.

And every time there’s a close-up.

After the TV series was broadcast on Huizhou Satellite TV, it became popular.

The reputation of Guangming New Wine is also growing.

Besides.

After Xu Xiuwen and Meng Dong signed the contract.

The advertisement that Xu Xiuwen had been suppressing was also put on the agenda.

The commercial has already been filmed and released to Hui Province Satellite TV along with the TV series.

I thought I would rely on advertising both inside and outside the show.

A two-pronged approach.

The effect will be great.

From what the manager reported at the meeting, it seems that this is not the case.

After the advertisement went out, the number of phone calls received by the factory suddenly increased a lot.

But these customers are small customers and their needs are not large.

On the contrary, the big dealers in various cities stood still.

This made Xu Xiuwen somewhat unexpected, and at the same time he was deeply aware of the depth of Huizhou's wine market.

It is worth mentioning that.

Xu Xiuwen knew that the taste and quality of wine were fundamental, so he made a promise in the factory.

As long as the new wine can be improved, a large sum of money will be directly given as a reward.

This gave the winemakers in the factory a lot of motivation.

Everyone brainstormed and studied day and night.

After continuous improvement.

The quality of the new wine produced now tastes better than the new wine produced at the beginning.

Xu Xiuwen also tasted it.

Today's Guangming New Wine does not talk about history and heritage, but only talks about taste, which is definitely not inferior to top-tier famous wines.

As the saying goes, the fragrance of wine is not afraid of the depth of the alley.

With the help of retail investors, Guangming New Wine gradually entered various cities and counties.

More and more people are tasting Guangming New Wine.

Almost everyone who has drank it is full of praise.

In fact, Xu Xiuwen didn't have to do anything else.

As long as the reputation accumulated by the new wine slowly ferments, the sales volume of Guangming New Wine will definitely become higher and higher.

But it’s too slow to wait for word-of-mouth to ferment.

Xu Xiuwen didn't want to wait too long.

At the meeting, Xu Xiuwen did not express many opinions.

Just before the end, he briefly explained a few words.

After the meeting.

Xu Xiuwen dialed Liu Xinran's number.

Now that it has been decided to let Liu Xinran work in the company.

Xu Xiuwen naturally would not be polite anymore.

For the resources she can control.

You would be a fool not to use it.

Through Liu Xinran, Xu Xiuwen contacted Qian Jian, the largest liquor dealer in Fei City, and agreed to meet in Fei City two days later to discuss cooperation.

Two days later.

Xu Xiuwen drove Xu Qian to Feishi.

The agreed time is 5pm.

The location is a well-known hotel in Fei City.

Xu Xiuwen's attitude was not high and he arrived at the appointed box half an hour early.

The result was something he didn't expect.

Qian Jian has already arrived, and it seems that he has been here for a long time.

Qian Jian is not tall, very fat, and has very fair skin. When he smiles, his face is full of flesh, which makes him a bit annoying, but he gives off a harmless feeling.

It's just that those small eyes faintly revealed a cunning look.

He is very easy to talk to and has a very friendly attitude.

As soon as Xu Xiuwen entered the box, he stood up politely to greet him.

After a few simple sentences.

Xu Xiuwen and Qian Jian started chatting animatedly.

Qian Jian is worthy of being the largest liquor dealer in Fei City.

He knows all the liquor brands in the province well and has his own unique views on the liquor market in the province.

After hearing Xu Xiuwen say that the advertising effect was not good.

Qian Jian laughed.

Then it was explained.

It turns out that the liquor dealers in the province have known about Guangming New Wine for a long time and are also very aware of the popularity of Guangming New Wine in Langya area.

But many people are still not optimistic about Guangming New Wine.

Because the competition in the liquor market in Hui Province is too fierce.

The first echelon includes Gujing Wine, Koujiao and Yingjia Wine; the second echelon includes Wanjiu, Jinzijiu and Xuanjiu.

The wines from these wineries are far more famous and recognized by the market than Guangming New Wine.

Besides.

Whether a wine sells well or not is absolutely closely related to its price.

The price of Guangming New Wine is still too expensive.

For Huizhou, which is slightly underdeveloped, many people cannot afford such prices.

Therefore, dealers are not optimistic about Guangming New Wine.

Another most important factor is low profits.

Although the price of Guangming New Wine is high, the purchase price is also high.

The profit margin left is not much.

Guangming New Wine can be considered a mid-to-high-end wine, whether consumers recognize it or not, at least in terms of price.

But the profit is not much higher than the profit of the first-tier winery's volume wine.

The same is true for selling a bottle of wine. The high-volume wines from the first-tier wineries are easy to sell, and the profit is not much lower than yours.

Many dealers in the province are naturally more willing to sell liquor from other wineries.

About low profits.

Someone in the factory also mentioned it.

Xu Xiuwen never paid attention.

Now after Qian Jian said it.

Xu Xiuwen finally paid attention to it.

Chatted with Qian Jian for a long time.

Xu Xiuwen found that his original understanding of the provincial liquor market was still too superficial.

He humbly asked many questions.

Qian Jian was not bored at all and explained everything patiently.

They are like teachers and students.

One is diligent in learning and likes to ask questions, and the other is sure to answer every question.

The scene in front of her made Xu Qian happy.

Chatted for an hour.

Xu Qian had to remind her: "Mr. Xu, Mr. Qian, please watch us chat while eating."

The two stopped talking.

Seeing this, Xu Qian quickly ordered the waiter to prepare the dishes.

During the meal, the two still chatted happily.

It is worth mentioning that.

The liquor drank at the dinner table was Guangming New Liquor brought by Xu Xiuwen from the winery.

Qian Jian was full of praise for the taste of Guangming New Wine.

In a blink of an eye, the dinner was coming to an end.

Qian Jian's face was red, but his eyes were still clear and not cloudy at all. Xu Xiuwen was a little tipsy.

I came to see Qian Jian today mainly to discuss cooperation.

As a result, the meal was almost over.

There hasn’t been a single mention of cooperation.

Xu Qian was anxious and couldn't help but touch Mr. Xu's waist in a subtle way.

Xu Xiuwen's reaction was not as quick as usual, and he was a little slower.

In the end, Qian Jian guessed Xu Qian's thoughts first and said proactively: "Brother Xu, you don't have to worry about cooperation. Have you brought the contract?"

"I brought the contract."

Xu Xiuwen had already prepared the contract before coming.

Qian Jian is a very cheerful person.

Before signing the contract, Qian Jian didn't even read the details in the contract word for word, he just took a casual look.

Just after the dinner, the two signed the contract directly in the box.

It is worth mentioning that.

According to the content of the contract.

Qian Jian purchases at least 10 bottles of new wine from Guangming Winery a year for five years, and there is no price reduction. It is still the price offered by Guangming Winery.

Honestly.

Qian Jian purchases at least 10 bottles of new wine from Guangming Winery a year.

Even if Qian Jian asks for an appropriate price reduction.

Xu Xiuwen would also agree.

There is no need to offend big customers for a tiny bit of profit.

After all, the cost of Guangming New Wine is not high, and the profit is already high enough.

As a result, Qian Jian had no intention of lowering the price at all.

He was so cheerful that it was a bit scary.

After signing the contract.

Qian Jian suggested going to KTV to sing.

Xu Xiuwen also readily agreed.

Qian Jian invited Xu Xiuwen to ride in his car.

Xu Xiuwen declined.

So Qian Jian didn't insist and took the first step in his own car.

Xu Xiuwen and Xu Qian came to his BMW.

After coming out of the hotel.

The cold wind around him made Xu Xiuwen sober up.

He consciously had no problem driving.

But Xu Qian was not reassured.

Xu Xiuwen was in a good mood at the moment, and because he had been drinking, his behavior was more casual than usual.

Looking at the nervous Xu Qian.

He smiled and stretched out his hand, rubbed Xu Qian's head lovingly, and said in a gentle voice: "Fool, I'm not drunk."

Xu Qian's cheeks suddenly turned red.

Her heart was beating wildly.

Can a girl’s head be touched casually?

Doesn't he know that this kind of action is very intimate?

But his voice is so gentle!

Xu Qian blushed and stood motionless.

After Xu Xiuwen got in the car, he realized that she was still standing there.

Xu Xiuwen stuck his head out of the car window and reminded him with a smile.

She just came to her senses like she was waking up from a big dream, then she walked around to the passenger seat, opened the door and got in.

After getting in the car.

Xu Qian's face was still red.

She avoided looking at Xu Xiuwen.

So I deliberately looked out the window on the right.

But he kept looking at Xu Xiuwen through the car window.

Cars are driving on the road.

Xu Qian slowly calmed down.

She said belatedly: "Mr. Xu, I'm not dreaming, am I? Did Mr. Qian really sign a contract with us?"

The car happened to hit a red light.

Xu Xiuwen stopped the car, turned to look at Xu Qian aside and said, "Put your face closer here."

"what?"

Xu Qian was shocked.

"hurry up."

Xu Xiuwen urged.

Only then did Xu Qian confirm that she heard correctly.

She didn't know why Xu Xiuwen asked her to lean her face towards him?
  Does he want to touch his face?
  That definitely won’t work!
  Xu Qian hesitated and hesitated, but finally chose to lean her face closer.

But what she didn't expect was.

Xu Xiuwen suddenly stretched out his hand, grabbed the flesh on her face, and pulled it.

Not very strong.

But Xu Qian still screamed.

She also realized at this time that she had thought too much just now.

Fortunately, Xu Xiuwen probably didn't know.

While this made her feel relieved, she also couldn't help but feel depressed.

Xu Qian stared at Xu Xiuwen with wide eyes and said, "Mr. Xu! Why are you grabbing me!"

Xu Xiuwen laughed loudly, "Didn't I let you know that you weren't dreaming?"

"Then you can't grab me! It hurts so much!" Xu Qian rubbed her cheek and pretended to be in pain.

"Then let me rub it for you?"

"I hate it. Who wants you to rub it?"

"Okay, feel free to tell me if you need anything. I'm the warmest person."

After saying that, Xu Xiuwen noticed that the green light was on, so he continued driving.

Xu Qian muttered: "We buy at least 10 bottles of wine a year, and each bottle costs 400 yuan. We earn at least 4000 million yuan a year, and 2 million yuan in five years. This is really good money!"

Xu Xiuwen smiled when he heard this, "That's not how you calculate profits. Costs have to be deducted."

Xu Qian said: "I know, even if the cost is deducted, you still make a lot of money."

Xu Xiuwen did not refute this time.

Xu Qian is right.

Even after deducting costs.

Just from the contract signed with Qian Jian, the winery can earn at least 2000 million yuan a year, and million yuan in five years.

This is equivalent to saying that the contract will be signed tonight.

Xu Xiuwen didn't have to do anything next.

You can earn at least 100 million in the next five years.

To be honest, the contract tonight scared Xu Xiuwen at first.

One hundred thousand bottles of new wine are purchased a year.

Most people don't have such courage.

Just in case the wine doesn’t sell.

That's all in your hands.

From the point of view of Qian Jian signing the contract readily.

Xu Xiuwen saw his strength.

As the largest liquor dealer in Fei City and even the province.

He must be confident enough to consume so much wine.

That's why I signed the contract.

Xu Xiuwen carefully thought about the entire process tonight.

He found that smoothness seemed a bit too much.

He signed the contract without even bothering to say anything.

Moreover, the quantity of 100,000 bottles a year was not mentioned by him at first, but by Qian Jian.

It was as if Qian Jian was rushing to give him money.

Xu Xiuwen is not a suspicious person by nature.

But this too smooth situation still made him realize that there might be other factors involved.

Xu Xiuwen thought for a moment.

I can only think of Liu Xinran.

Xu Xiuwen still remembered Liu Xinran's original words.

What she said was not to introduce Qian Jian to her, but that she could let Qian Jian cooperate with her.

This shows what?
  It means that Liu Xinran can arrange Qian Jian to do things.

But Liu Xinran obviously didn't even know Qian Jian.

This kind of confidence made Xu Xiuwen even more curious about Liu Xinran's family background.

You are a bastard if you are cheap but don't make a profit.

Whatever the reason.

Since Qian Jian is willing to cooperate.

Xu Xiuwen naturally had no reason to refuse.

soon.

Xu Xiuwen drove to the ktv where Qian Jian was talking about.

This is the largest KTV in Fei City. It is more like a nightclub than a KTV.

There were two rows of welcoming ladies standing at the door.

All of them have sexy and exposed personalities and hot figures...

(End of this chapter)