After being read, the fake daughter was spoiled in 90

At this moment, Zhao Shaokang couldn't help but admire Song Xiaoran's foresight, trying to sign a long-term contract even if the working capital was exhausted, and control the cost of rent first.

Zhao Shaokang thought for a while: "But the Kyoto market is ten times larger than ours. It would be a pity to give up like this."

Song Xiaoran nodded: "You're right. The reason why costs are rising is because the development is too fast. We shouldn't just give up."

Zhao Shaokang stood up and poured a glass of water for Song Xiaoran: "I have an idea, let me tell you. Next, we will control the number of direct stores in Kyoto not to increase, but open unlimited franchise stores in Kyoto, and increase the number of franchise stores. Fees, profit sharing after giving up, and we will only provide them with raw materials in the future.”

Song Xiaoran took the cup and took a sip of water, tilted his head to think about it, and then sighed: "Zhao Shaokang, are you too cruel with this move?"

To put it bluntly, Zhao Shaokang's idea is to coerce a large number of franchisees and use their money to participate in Kyoto's market competition.

Moreover, all the risks of competition are transferred to these franchisees.

The company seems to have given up on profit sharing, but raising the franchise fee has increased revenue, and it is also responsible for the subsequent supply of raw materials, which can be said to be a huge profit.

"If they want to make money, they should take risks." Zhao Shaokang accepted her evaluation calmly.

"There are still a few brands like Lexiang that are expanding aggressively. If we sit back and ignore them, we will lose our leading position in the milk tea industry. After they complete their expansion in Kyoto, they will come to Wangjing and surrounding cities, shaking our current Basic plate.”

Song Xiaoran frowned, and she understood what Zhao Shaokang said.

That is, if we don’t take action now, we will fall into a passive position. Now we can still make money by relying on the reputation of the inventor of milk tea and the first milk tea shop, but after a while, when others develop, it will be equivalent to giving up our own. Advantage.

Zhao Shaokang is not satisfied with the status quo of being rich and contented with the status quo like his uncle. He has undisguised ambitions in business.

He wants to maintain Xinxin Milk Tea’s status as the industry pioneer and leader.

However, Song Xiaoran understands what such an unlimited open franchise will end up with, which is extreme involution between franchisees and other brands of milk tea.

It must end with the most miserable price in the end.

Relying on its brand and cost advantages, Xinxin Milk Tea may be able to compete with its peers.

But your own franchise stores will also suffer heavy casualties.

Unlimited open franchises will lead to large-scale franchise losses.

However, Xinxin Milk Tea, which provides raw materials, is like an arms dealer, making a fortune from war while also expanding its influence.

Slowly shifting from operators to suppliers of raw materials and equipment behind the scenes.

Seeing Song Xiaoran deep in thought, Zhao Shaokang reached out and touched her head and said softly: "Oh, you don't have to be so entangled. Just do whatever you want. Your thoughts are what I consider. No. 1 pick."

Song Xiaoran sighed: "Your method is indeed the method that brings the most benefits to the company now. But I feel a little bit guilty. Is there any compromise method?"

Zhao Shaokang smiled: "You can think about it." Song Xiaoran thought for a while: "Then join an exit guarantee mechanism. Part of the franchise fee collected at the beginning will be reserved as a guarantee. If the franchisee is really under competition pressure If it’s too big to continue, you can ask them to withdraw and refund their guarantee money.”

Zhao Shaokang nodded: "Okay. If you think it's less, we can take part of the annual net profit and add it to the total guarantee fund to protect the interests of these franchisees."

Song Xiaoran pulled Zhao Shaokang's arm: "Zhao Shaokang, do you think I am a bit too holy? They say that kindness does not control soldiers and justice does not control wealth. Without me restraining you, the company will definitely be more prosperous now. "

Although Zhao Shaokang didn't understand the meaning of the word "Holy Mother", he understood that "compassion does not control soldiers, justice does not control wealth". He took Song Xiaoran's hand and rubbed it gently:

"Without you taking care of me, I might make more money for a while, but that's just for a while. I always think about problems only from the perspective of profit, but you often not only make money, but also take into account morality and friendship. You are putting Xinxin Company to It’s a century-old company. This is a company named after my sister, and I don’t want her to have a bad reputation one day. So, it’s great to have you in charge. I’m also happy to let you take charge.”

Song Xiaoran sighed after hearing this: "Did you drink too much milk tea? Why is your mouth so sweet?"

Zhao Shaokang leaned down, almost cheek to cheek with Song Xiaoran: "Is it really sweet? Do you want to try it?"

Song Xiaoran blushed and gently pushed his face away with her hands: "What are you doing! This is an office location!"

A smile appeared on Zhao Shaokang's lips: "Okay, I won't try it again until the office. I'll keep it for you."

Song Xiaoran spat: "Bah, who cares? We haven't finished talking about the business yet!"

Zhao Shaokang was a little confused: "What else is there to do?"

Song Xiaoran said directly: "If you follow your plan and open franchising in Kyoto without restrictions, uncle's branches will definitely be greatly affected. We should discuss it with uncle."

Zhao Shaokang smiled: "Actually, I have already discussed it with my uncle."

Song Xiaoran sat up straight: "Then what did he say?"

Zhao Shaokang said with emotion: "As for my uncle, even if we are not related, I really want to make friends with him. My uncle means that the capital has been earned back, and he does not care about the impact on the operating income of those stores. Let me Just do whatever you want and don’t worry about him at all.”

Song Xiaoran nodded and expressed the same emotion.

Zhao Shaokang added: "My uncle said that he has now registered a construction company and has recruited several construction teams. According to you, the first step is to prepare to participate in the construction of Liujiazhuang Dairy Industrial Park. The land contract rights of the industrial park In his hands, it was natural for him to participate in the construction.”

Song Xiaoran hummed. Since the industrial park was mentioned, a question came to mind: "As for the industrial park, only one company, the Red Star Milk Powder Factory, is ready to enter the industrial park. It's really a bit small."

Zhao Shaokang nodded: "When I was supplying raw materials in the grassland pasture, I found that they were also interested in downstream products, such as the production of milk tablets and toffee. I can definitely ask them if they have any ideas about investing in setting up a factory. We will provide them with With certain discounts, we might be able to attract investment. But, I’m not prepared to do that for the time being.”

"Why?" Song Xiaoran asked curiously.

Zhao Shaokang blinked: "Inviting the city to invest and set up factories is a good thing to boost performance. We definitely don't have to rush to do it. We can wait and wait." (End of Chapter)