Great Ming Dynasty Wen Chao Gong

Chapter 99 How to file a newspaper

"Liu Wei's troops have now entered Liaodong. When he arrives in North Korea and joins Li Rusong's troops, the imperial court's troops in North Korea will be sufficient. Liu Wei's troops are good at climbing and crossing mountains, so send a message to Liu Wei Let him act according to the situation in North Korea." The emperor thought for a moment and said.

"Your Majesty is wise," Zhang Xiao replied.

"So what else can the court do now to help the war situation?"

"Reporting to your majesty, the imperial court can publish a newspaper to publicize this great victory." Zhang Xiao took the opportunity to propose the idea of ​​publishing a newspaper.

"What are the regulations of the newspaper you are talking about? How is it different from Di Bao?" the emperor asked.

"Your Majesty, when you run a newspaper, it is basically to implement the imperial court's intention. Each page is a page, and the theme of each page can be roughly arranged like this. The front page will show His Majesty's speech and the biggest events at present, and the next two pages will show For major events held by the court, you can also post some current commentaries. The following pages can be arranged flexibly. You can post some poems and even novels, you can also talk about some principles of investigating things, and you can also introduce some foreign customs. If there is a time limit for publishing, You can start by sending it every five days, or every day if necessary. If there is any big event, you can also send a special issue. For example, North Korea has just won a victory. You can send a special issue to introduce the victory of Pyongyang. Condition."

"Then the running of the newspaper must still be in the hands of the imperial court. Since it was you who proposed it, we can let the Hanlin Academy try it out. We can run a general journal or a special journal. After it is completed, give it to me. Look, the front page of the general publication is free first. But as you said before, this newspaper is not only read by court officials, but also by scholars and even ordinary people. So how should the price of each copy be set? It is too low for the court You can’t do business at a loss. It’s too expensive and no one can afford it.”

"Your Majesty, the purpose of newspapers is to spread the meaning of the court, so the price should be lower, and the paper and ink inside do not need to be too good. This can greatly reduce expenses. If we talk about ways to make newspapers profitable, You can also put advertisements in newspapers.”

"What does this ad mean?"

"This advertisement means that merchants who want to sell goods can pay to publish their products in newspapers, which can increase sales. Newspapers can reserve space for advertisements. The empty positions are called advertising spaces. At the beginning, they can roughly Estimate a price and see if the big merchants in Beijing are willing to accept advertising, and then you can set the price for the advertising space based on the effect of the advertising." Zhang Xiao explained.

"According to what you said, this advertisement is indeed a way to make money. However, I still can't place the advertisement. The newspaper is the newspaper of the imperial court, and merchants advertise in it. If there is something wrong with the things sold by merchants, wouldn't it involve the imperial court? . Do ordinary people think that if the advertisements are fake, then they can no longer believe what they say in newspapers? We will discuss the advertisements later. Think about whether there are other ways to make money."

Zhang Xiao originally wanted to explain, but then he remembered the mess of advertisements in the original Time and Space TV newspaper. The emperor's words were not unreasonable. However, in the original time and space, newspapers relied on subscription fees and advertising fees to survive. Zhang Xiao really couldn't figure out how to make a profit by running a newspaper like this.

"Your Majesty, I can't think of other ways to make money at the moment. Please forgive me." Zhang Xiao said honestly.

"If you can't think of it, just think about it slowly. You'd better gather people and get the newspaper out as soon as possible."

Zhang Xiao took the order and came out.

Chen Ju handed the Tang newspaper to the emperor again.

"I have watched it so many times, but I don't watch it anymore. I just hope that Li Rusong can win another battle and inspire the hearts of the government and the public. The last time there was such an inspiring victory was when Ning Yuanbo fought in the early years when he was guarding Liaodong. That’s it.” The emperor sighed.

"General Li Rusong is more brave than his father, and he will definitely make further contributions to Your Majesty." "It's just that the ministers don't think so. Forget about others, Zhang Xiao is also so pessimistic about the war situation. I, the Ming Dynasty, are now dealing with a small Japanese country. It takes so much effort. Now that the army is outside, the Mongols have been harassing the border, and Yang Yinglong in the southwest is also coveting Sichuan. The imperial court clearly has so many troops, how can it fight with only so many troops?" the emperor sighed.

"Your Majesty, there is no need to be particularly anxious on the Mongolian side now. I have found out that the Tuman Khan has passed away and his son is now on the throne."

"Oh, which son of Tuman Khan ascended the throne?"

"It should be his eldest son Buyan who takes the throne."

"No wonder the various ministries in Eastern Mongolia have been quiet recently. Since Buyan is newly established, you should also inquire diligently to see what kind of person this new Khan is and how much restraint he has on the ministries. Tuman Khan He has been wreaking havoc on the border for many years, but he still has some prestige. Now that his son has ascended the throne, he may not have the same appeal as his father, which is a great thing for our Ming Dynasty. "

"The chamberlain congratulates your majesty."

"There is nothing to congratulate. The Tuman Khan claimed to be the Great Khan of Mongolia and has brought trouble to the border areas for so many years. That is to say, Ning Yuanbo killed several of his generals. He himself is doing well. I must send a general to take care of this. The Khan's court has completely dealt with this, and I offer my condolences to our ancestors."

"Your Majesty is wise and powerful, and he will definitely be able to clear Yu Nei."

"It's difficult to clear Yu Nei. This earth is really big. If I can clear out all the barbarians, I'll be satisfied. By the way, do you think Zhang Xiao's method of running a newspaper is appropriate?" The emperor said while asking The globe was turned.

"It sounds like Zhang Shidu has been thinking about this method for a long time. You might as well let Zhang Shidu give it a try. If it is actually done, the ministers and His Majesty will personally check it. It's okay."

"Actually, I don't really want to publish this newspaper now. After all, the affairs of the imperial court are made public to the people, and I don't know what the people think. It's just that the chief minister doesn't give me face. I set off fireworks to celebrate the victory. How can I be criticized? As soon as the chief assistant said, setting off fireworks will make you a tyrant and a coward? My soldiers have won the battle, so everyone should know that our soldiers are still invincible."

"The Chief Assistant Wang also has good intentions. If Your Majesty feels that the Chief Assistant's words are inappropriate, you can also reprimand him."

"Forget it, Wang Shoufu is so old, and he has taught me scriptures and feasts, and he has worked hard for so many years. It is outrageous for me to reprimand him for this matter. That's all, I will wait for the return of the army commander. Come on, let’s take care of it again. By the way, Chen Ju, you said the front page of this newspaper is reserved for me, what kind of article should I write on it?”

"The cabinet ministers dare not discuss this matter arbitrarily. This front-page article in the newspaper is written by His Majesty himself. It is best to discuss with the cabinet what to write."

(End of this chapter)