Sprint: This champion is a bit weird

Chapter 124 Endorsement, Returning Home

"You know, Wenhao is a very talented sprinter, and Nike thought he would do something good for a long time."

"The bosses at the head office have always told me that he is a great guy, and we also think that Wen Hao and Nike can have a good chemical reaction."

"We are very happy that after many days and nights of thinking, Wenhao finally decided to bring his talents to Nike. We can't wait to see him put on Nike spikes and jerseys. As for Justin Gatlin, I wish him the best in his future." All is well during the suspension period."

At the downstairs gate of the China Resources Hotel, the general manager of Nike Greater China put his arm around Wen Hao's shoulders and shook Wen Hao's hand with the other, answering reporters' questions with a bright smile on his face.

It’s August 8st, 21:17.

After an afternoon of negotiation, Wen Hao's first commercial endorsement contract was finally officially signed.

It seemed rushed, but in fact, the Athletics Association had been discussing Nike's endorsement intention more than a month ago, and Wen Hao also asked his agent Anne to continue to follow up.

The current terms and conditions of the endorsement contract are the version given by Nike after Wen Hao won the men's 100m final of the World Youth Championships in Yanjing.

The endorsement fee was 500 million yuan per year. At Wen Hao's strong request, he did not enter into a lifelong agreement like Liu Xiang, but only signed it for three years, but Nike had the priority to renew the contract.

The endorsement fee of 500 million per year does not seem high, or even a bit low.

After all, the ringtone income for one quarter of Wen Haoguang's "Chasing Dreams" is more than twice the endorsement fee, not to mention the income from records and copyrights.

But the 500 million/year endorsement fee is definitely not fixed. After the contract expires for one season, Nike will increase it accordingly according to Wen Hao's performance and honors.

For example, for the Doha Asian Games in December, the conditions for improvement given by Nike are: gold medal winning in individual events will be increased by RMB 12 million/year, and gold medal winning in team events will be increased by RMB 200 million/year.

In other words, if Wenhao can replicate the "Triple Crown" achievement of the World Youth Championship at the Doha Asian Games, that is, winning the men's 100 meters, 200 meters, and 4×100 meters, his endorsement fee will be increased to 1000 Thousands/year.

Regarding the condition of "contract for one season", the contract also clearly stipulates: the end date of the Olympic Games or World Championships in a competition year shall prevail, and the IAAF World Athletics Finals (Golden League Finals) in non-competition years shall be allow.

In addition to endorsement fees, there will also be corresponding rewards for breaking records.

The 100-meter event broke the Asian record, with a single reward of 50 yuan, while the 200-meter event was only 30 yuan.

It can also be seen here that the commercial value of a 100-meter project is indeed much higher than that of a 200-meter project.

As for breaking the world record, although neither the Athletics Association nor Nike have much hope for this, they have also made regulations.

The 100-meter event broke the world record, and a single reward of 1000 million yuan was awarded (the 200-meter event was awarded at a rate of 60%)!

For comparison, the IAAF awards US$6 to athletes who win individual championships at the Olympics and World Championships, and US$8 is shared equally among relay event champions and the entire team.

And breaking the world record is actually only 10 US dollars. After the exchange rate conversion, it is actually nearly 80 yuan, which is less than one-tenth of the reward provided by Nike.

However, the main reason why Nike is willing to provide such high endorsement fees and incentive mechanisms is because Wenhao is backed by the Chinese mainland market and he is also a best-selling singer.

If you were a track and field athlete in throwing, jumping, middle-distance running (except marathon), obstacle running and other types of track and field athletes, it would be absolutely impossible to obtain such high endorsement fees and reward mechanisms, because the commercial attributes of those events are compared to those of 100 meters. Not even a little bit different.

For example, Liu Xiang became the most lucrative 110-meter hurdler in history because he relied on the Chinese mainland market and had the bonus of being a "national hero" in this era.

After officially signing an endorsement deal with Nike, Wen Hao can finally return to his long-awaited home to rest.

Although he will participate in at least two important international events next month, high-intensity training before the competition is definitely indispensable. In less than a month, Wenhao has experienced the London Grand Prix, the National Championships, and the Yanjing Grand Prix. World Youth Championship.

10秒00平亚洲纪录、9秒99破亚洲纪录、9秒98破亚洲纪录、20秒02破亚洲纪录、9秒98平亚洲纪录、19秒97破亚洲纪录、38秒79破全国纪录。

While achieving such fruitful results, it also inevitably caused a lot of wear and tear on his body. Although he had the buff physique of the reborn person and the recovery speed was much faster than ordinary people, it was still time to return to the factory for maintenance.

Li Qing gave Wen Hao three days off and even "warned" Wen Hao not to do any exercise in the next three days in order to completely relax his body.

Before leaving, Wen Hao asked mischievously: "Can I do the exercise of love?"

After asking this question, he was kicked out of the car by Li Qing.

He rubbed his buttocks and walked upstairs.

After entering the door, I heard a sound coming from the kitchen. After changing my slippers, I looked around and saw a tall and beautiful figure busy inside.

"You're back? The dishes haven't been cooked yet. Let's go take a shower and wait."

Zhang Jielin turned around and smiled at Wen Hao, then continued to wave the kitchen knife on the chopping board. Wen Hao did not obey, but walked into the kitchen, came behind Miss Zhang and hugged her.

Zhang Jielin was startled, then laughed and scolded: "You bad guy, get out of here quickly and stop making trouble here, you almost cut me off!"

"Don't move Sister Lin, let me give her a good hug, just for a moment." Wen Hao buried his head on the back of Zhang Sister's neck, greedily smelling the familiar fragrance of her hair, and refused to let go.

Zhang Jilin was naturally helpless against Wen Hao's rogue appearance, not to mention that she also liked Wen Hao sticking to her like this at home.

Spend less time together and more time apart, and finally wait until he has a rest, then let him do whatever he wants.

After hugging her for a while, Wen Hao reluctantly let go of Zhang Sisterlin so that she could continue working on dinner.

I left the kitchen and went to the bathroom to take a shower, and then I lay down on the sofa in the living room to watch TV. As soon as I lay down, I fell asleep.
  The battle with Elena lasted until dawn at night, and I slept for less than five hours in the morning. Then I did Tai Chi for half a day to work on the endorsement contract with Nike. The day ended with a lot of physical and mental exhaustion.

After returning to this cozy little nest and taking off all the responsibilities, sleepiness naturally swept over me.

"Wen Hao, wake up, it's time to eat~"

"Wenhao?"

After bringing the food to the living room, looking at the sweet sleeping puppy, Zhang Jielin couldn't bear to disturb her, but even if she was so tired that she wanted to sleep, she should fill her stomach first, right?

"Huh? Have you eaten?" Wen Hao opened his eyes drowsily, feeling that his eyelids were very heavy.

"What were you doing last night? Were you dragged by that guy Zhang Peimeng to play around without getting any rest?"

"It has nothing to do with him, it's just..." Wen Hao was about to say it subconsciously, but after realizing it, he raised his hand and patted his face: "I don't know when a mosquito entered the room, and it kept buzzing in my ears, which made me nervous. I couldn’t sleep at all and was slapped all night long.”

"You're so stupid, you can't even hit a mosquito." Zhang Jielin smiled and rolled her eyes at him, then turned around to serve him some food.

Wen Hao ran to the bathroom and washed his face so that he could wake up.

It’s true that I didn’t sleep all night, and it was true that I was slapped all night long, but it was not a mosquito, nor was it slapped, but
  Back in the living room, the two of them ate and chatted.

"Are you sure you can rest for three days this time?"

"It's three days, yes, but there are actually things to do. There is a fan meeting to attend tomorrow afternoon. CCTV will give me an exclusive interview the day after tomorrow. The day after tomorrow."

As Wen Hao talked, he didn't even eat, and talked about his schedule for the next few days, as if he was making a report.

Zhang Jielin raised her head and stared at him, then shook her head helplessly.

I finally had a few days to rest, but I was actually busy with things outside the arena, and it seemed like I couldn't stop for a moment.

But fortunately, after all, she must have rested at home these past few nights, and she no longer had to talk to a cold mobile phone.

After finishing the dinner slowly, Zhang Sisterlin pushed Wen Hao down on the seat, then took the dishes and chopsticks back to the kitchen to work, like a good wife and mother.

When I returned to the living room after finishing my work, I found that he had disappeared. When I opened the bedroom door, I saw that the bad guy was already lying on the bed, sleeping soundly.

"Wen Hao. Wen Hao is a bad guy?"

Seeing that Wen Hao was indeed sleeping deeply this time, Zhang Sisterlin gave up the idea of ​​waking him up, took out a change of clothes from the closet, and prepared to take a bath.

During Wen Hao's absence for more than a month, she basically lived in this house, and three-quarters of the space in the closet belonged to her.

This situation basically only occurs between couples who have lived together for a long time.

It's strange to say that the relationship between boyfriend and girlfriend has been confirmed early in the morning, and they have moved into the house he rented early in the morning, but the last step of the relationship between the two of them has not happened yet.

In the past, she was not in a hurry about this kind of thing, and would even sternly push him away when Wen Hao made excuses to take advantage of him.

But since Wen Hao started traveling to compete in various places, they could only communicate by phone, and news continued to spread around him that female athletes had confessed to him and even pursued him.

Zhang Sisterin found that she seemed to be gradually looking forward to that last step, even to the point of being a little anxious.

After all, she is 22 years old this year, and after entering the society, her parents are also urging her to seize the time to fall in love and bring a boyfriend back to them as soon as possible.

Looking at Wen Hao sleeping soundly, Zhang Sisterlin hesitated, changed out of her original conservative knee-length nightgown, put on a sexy V-neck lace hip-length nightgown, and finally got into bed.
  (End of this chapter)