The diva and I cross each other

Chapter 99 Anti-theft in "Plants vs. Zombies"

When Luo Ming heard Rong Mu's exclamation, he went over to take a look, and then said with a surprised look on his face: "It's indeed quite a lot."

The background clearly shows that the number of paid copies is 63286.

6.3 copies seems to be less than half of the 12 copies sold in one day in China.

But what is the situation at home?

That was Sister Shan's tactics, hyping up the popularity of related topics to a very high level and mobilizing the emotions of netizens to the maximum extent.

Not to mention other things, the hot search terms related to "Plants vs. Zombies" are still posted on Weibo!

But what about abroad? These tactics of Sister Shan do not exist abroad, and Steam does not provide any publicity resources at all. Relying on the program effects of these two anchors, "Plants vs. Zombies" has almost half of the sales data on the first day in China. This is also It's too strong!

"Er Ming, I finally understand why you put "Plants vs. Zombies" on Steam in the first place. Compared with foreign countries, the domestic environment is simply not suitable for this kind of buyout game."

Luo Ming didn't say anything when he heard this. He was indeed targeting overseas markets from the beginning, but he never thought about investing so much to find anchors to promote in overseas markets.

Luo Ming's sales idea is much more conservative. He wants to take the road of word-of-mouth counterattack. The specific operations will not be available until the PS4 is released.

Unexpectedly, after Sister Shan took over the distribution work, she immediately launched a "Christmas War" vigorously and resolutely, choosing to spend a lot of money to find anchors on YouTube to promote it.

Now it seems that Sister Shan's idea is obviously more appropriate.

"Erming, now our "Plants vs. Zombies" has opened up sales overseas, right?" Rong Mu asked.

"The quality of our games is not bad, and this is evident from the refund rate of only 7%.

The quality of the game is stable, and subsequent publicity can keep up. In theory, our game has the potential to become a big hit. "

"Then should we wait to put money in sacks?" Rong Mu asked excitedly.

“No, what we have to do next is the most important thing, we have to start anti-theft.

The higher the popularity of Plants vs. Zombies, the faster pirated and cracked versions will come out.

Once a cracked version appears, fewer and fewer people will spend money to buy our games, and our interests will suffer accordingly.

Therefore, we must at least ensure that no cracked version is spread on a large scale within one month of release. "

Rong Mu's expression immediately became serious when he heard this. He had already heard Luo Ming say that no matter what the game is, reputation in the early stages is the most important.

The better the initial reputation, the faster the game will attract money in the early stage. Especially for buyout games, the early stage of game release is almost the peak of game data sales.

At this time, preventing piracy is indeed the most important thing.

"Then Er Ming, what exactly are we going to do?" Rong Mu asked.

"Anti-piracy is the same as anti-cheating. It is almost impossible to prevent it. Currently, there are only two best ways to prevent piracy. One is to speed up the update of interesting DLC ​​in the game.

Another way is a unique encryption method. I have written this method. It is called Denuvo, and its Chinese name is D encryption.

Now our game has D encryption installed, and it is written in the user agreement. If nothing else, those pirates have discovered my D encryption. "

"What exactly is this D encryption you wrote about?" Rong Mu asked curiously.

"D encryption is a digital copyright protection technology that prevents cracking of games. With this technical protection, encryption will be reactivated when device information changes, and each account can only be activated 5 times a day.

For example, if you want to use different computers to log in to play Plants vs. Zombies, you can switch to them one by one and run the game. When you switch to the sixth computer, you will not be able to start it and will have to wait 24 hours. "

"Holy shit! Is this possible? Players spend money to buy genuine games. Why should we restrict them to changing hardware information less than 5 times a day?

I spent money, I have 1 computers, and I play with them one by one. This is also my right as a genuine user! Rong Mu said with a frown.

"You are right. D encryption will definitely make players feel that their rights have been violated, so I just added D encryption to the user agreement and did not directly disclose the content of the agreement to the players. I guess I took advantage of a loophole!

What I originally thought was to use this anti-piracy method to reach an agreement with Sony after Sony's ps4 is released, and let Sony give us resources to promote "Plants vs. Zombies" and at the same time come out to promote the game. "

"Er Ming, how long can this method delay the appearance of pirated copies of "Plants vs. Zombies"?" Rong Mu asked after a moment of silence.

"Half a month!"

"Does Sister Shan know about this?"

Luo Ming shook his head.

"I'll talk to Sister Shan for a moment and see what she says. In addition to this D encryption, you mentioned speeding up the interesting DLC ​​updates before. Do you have a new game level design?" Rong Mu asked.

"It's not the game levels but the design. The first batch of DLC updates I envision are mainly plant upgrades, allowing players to purchase more useful and interesting plants through the coins produced in the game."

"You mean adding more upgraded plants based on the current store, right?"

"Yes, I plan to update this DLC in half a month. If nothing happens, the first batch of pirated games will appear.

We update the DLC at this time to attract players to buy the genuine version to the greatest extent.

The next update will be in a week, and this time I plan to add multiplayer elements to Plants vs. Zombies. "

"But isn't Plants vs. Zombies a stand-alone game?" Rong Mu asked curiously.

“Even for single-player games, there are a lot of online and multiplayer elements that can be explored, and there is a lot to do here.

Take steam as an example. There is an achievement system on steam, and each achievement has a piece of data. Steam will specifically display the percentage of players who have this achievement.

This data is absolutely not available if you are not connected to the Internet, and there is absolutely no pirated copy, and this is also one of the great pleasures of the game.

We can borrow this idea from Steam to add an achievement system to "Plants vs. Zombies" and at the same time show how many players have obtained an achievement.

This update will also allow some users who like to collect and socialize to choose to purchase the genuine version.

Once these two DLCs are updated, plus my D encryption, it shouldn't be a big problem if it takes a month.

As for saying that I will remove the D encryption after one month, there is no way to prevent thieves for a thousand days. We will just let nature take its course whether we will choose pirated or genuine products.

Of course, subsequent DLC will still need to be updated, but every time the DLC is updated, it is to once again increase the popularity of "Plants vs. Zombies".

Or when we launch derivative works of "Plants vs. Zombies", such as "Plants vs. Zombies Mobile Game", it attracts players' attention. "

After listening to Luo Ming's words, Rong Mu looked at Luo Ming with admiration.

He really didn't expect that this guy Er Ming had already thought of so many ways to resist piracy before the game was released.

D encryption was even written and added to the game.

"Er Ming, you are really amazing at this!" A sudden knock on the door interrupted Rong Mu's words.

Rong Mu frowned and asked, "Who is it?"

"Mr. Rong, someone is looking for Mr. Luo outside."

"Make him wait"

"Mumu, I know the person who's here. You talk to Sister Shan about anti-theft first, and then I'll meet him."

Rong Mu nodded and turned to leave.

After a while, Li Yunting at the front desk brought Tong Mingwei in.

After Li Yunting went out, Luo Ming smiled and greeted him: "Are you Mr. Tong? Hello! I heard Wenwen talk about you."

"Mr. Luo is too polite. I'm here to join you. I wonder if Mr. Luo can give me some food here?"

"Mr. Tong, the work is not urgent. You can sit down and let's chat."

Tong Mingwei nodded and sat on the sofa.

"Mr. Tong, I heard from Wenwen that you are more interested in AI. You came to my company just because you heard about my idea of ​​an intelligent chat robot, right?"

"Yes, Mr. Luo's idea is very interesting. I think this idea has the potential to change the future of an industry."

"Mr. Tong, to tell you the truth, there are actually similar products on the market now."

"I know." Tong Mingwei interrupted Luo Ming and said.

"you know?"

"Well, what Mr. Luo is talking about is probably an intelligent voice robot using ibot as an algorithm model and a large-scale pre-training method suitable for visual tasks.

I have learned about this robot. It is not what I want to do, and it has nothing to do with the neural network architecture you mentioned, Mr. Luo. "

Luo Ming sighed when he heard this. He didn't expect that Tong Mingwei had made so many preparations in advance, so everything he said later would be the same.

"It seems that Mr. Tong has made up his mind."

"Then can I stay?" Tong Mingwei asked.

Luo Ming nodded.

"Thank you Mr. Luo."

"Mr. Tong, don't rush to thank me. You know the situation here. I am just a grassroots team. It doesn't matter what you want. My subsequent plans for the company do not include AI-related content for the time being.

The next stage is to make two mobile games. After accumulating a certain amount of funds, we will start to make a current affairs news APP with big data as the core and similar functions to the portal website.

After this APP is developed, it will be possible to do work involving AI technology in the future. "

Tong Mingwei was obviously prepared for this. He nodded and said: "I understand Mr. Luo's plan. This portal-like APP is used for big data collection. The collected big data can then be used to feed AI. "

"What you are talking about is also one of the functions of this APP!" Luo Ming said following Tong Mingwei's words.

"Then I have no problem. Mr. Luo has made relevant plans and is working towards this goal. I am willing to make progress with the company in Zhuoguang!"

(End of this chapter)