The diva and I cross each other

Chapter 92 Building momentum

Rong Mu deeply felt the gap between himself and professionals at that moment.

Sister Shan is so good at playing this game.

This directly changes the situation of sellers and buyers who were originally on opposite sides.

Some of the programmers in the company are married and starting a business. Once the company goes bankrupt and the breadwinner of the family loses his job, the family will be in dire straits.

Follow this idea to continue the hype, maximize the sympathy of netizens, and then, as Sister Shan said, buy a wave of Weibo hot searches to make the popularity explode.

What's more important is that given the urinary behavior of domestic netizens, everyone on the Internet will definitely criticize the person who leaked the game. In fact, there will definitely be many people who downloaded the game and played it.

Rong Mu believes that with the quality of Plants vs. Zombies, the first few levels are enough to attract a large number of netizens to buy it.

"Sister Shan, your skills are amazing! You are indeed a professional."

"This is a bad trick in the entertainment industry. Insiders leak stills in advance, and leaked behind-the-scenes are all released for the sake of hype. It's just that this kind of operation is relatively rare in game companies."

"What about abroad? How to promote it abroad?" Rong Mu asked impatiently.

"Rongmu, have you ever heard of live streaming?"

"Of course I've heard of it. Aren't the World Cup, Spring Festival Gala, and League of Legends S-game all live broadcast?"

“Not only these large-scale events, but now this new way of monetizing traffic has emerged in foreign countries, and a large number of anchors have become popular.

4G is becoming popular in China, and it is estimated that the live broadcast industry will also start to take off next year. Plants vs. Zombies will definitely not be able to catch up with the domestic publicity trend, but foreigners can take advantage of these anchors. "

"Sister Shan, you mean to pay the anchors to let them play Plants vs. Zombies in the live broadcast?"

"Yes, don't your games need to be launched simultaneously on Steam? It's just right for foreign anchors to buy them on Steam and then play them during live broadcasts.

Finding these anchors means spending a lot of money. Contact a few big anchors to ask them to help. The cost is not low. It is estimated that one broadcast will cost 5 to 10 yuan.

Our company once found two anchors with millions of fans on YouTube and asked them to watch our company's TV series live. A live broadcast lasted about three hours and cost 3 yuan. "

"Is the fee so expensive?"

“The main reason is that there are too few influential anchors.”

Rong Mu nodded to express his understanding.

"I've already told you the method, let's discuss it with you two! I'm going out to have something to eat." After saying that, Sister Shan left the office.

As soon as Sister Shan left, Rong Mu asked Lin Shuwen, "Er Ming, what do you think?"

"There is no problem with domestic publicity methods. Sister Shan has been in the entertainment industry for so many years. She must be able to master this little trick. The key is the foreign market."

"Er Ming, you are so ambitious. From the beginning, you only wanted to make money from foreigners. I am really convinced by you."

Lin Shuwen's eyes lit up when she heard Rong Mu mentioning Luo Ming's words, yes! You have to ask Luo Ming, the "culprit", for his opinion!

Then Lin Shuwen took out her mobile phone and dialed her own number.

After two busy beeps, the other party picked up the phone. Lin Shuwen put the phone on speakerphone and said, "Wenwen, Sister Shan just told us about her promotional ideas, please listen to it!"

Before Luo Ming could agree, Lin Shuwen told him all about Sister Shan's arrangements.

Luo Ming on the other end of the phone scratched his head, why did he suddenly want to focus on foreign markets?

Is the heart of wood so big? Aren't you afraid that if you take too big a step, you'll hurt your balls?

Wenwen is also 1000 million! Why not stop it? But Sister Shan’s idea is definitely feasible.

In the past, many games were promoted through the hands of anchors, and they became popular because of anchors, such as Two People, Cyberpunk 2077, and Sekiro.

There is nothing wrong with Sister Shan's idea. Lin Shuwen and Rong Mu will call, which means they agree. In this case, Luo Ming feels that he has nothing to object to.

Thinking of this, Luo Ming said: "I think Sister Shan's plan is good, so let's do it!"

Lin Shuwen heard this and said to herself: "Sure enough, this guy Luo Ming was focusing on foreign markets from the beginning. Otherwise, if it involves 1000 million, he would not have agreed so quickly."

Luo Ming agreed, so Lin Shuwen would naturally not object.

Rong Mu on the side looked at "Luo Ming" and then at the phone screen and thought: "Damn, these two people have colluded long ago! This guy Er Ming convinced Lin Shuwen secretly, and the phone call was just a formality. Bar?

This is 1000 million! You didn't even think about it for a minute and then agreed?

Sure enough, Er Ming wanted to make money from foreigners from the beginning. Why is the US dollar so popular?

No, the proportions are there, it does seem to be quite fragrant.”

In this way, the three people reached a consensus in a vague way.

When Sister Shan came back from dinner, she heard that the three of them agreed and nodded with satisfaction.

"Luo Ming, Rong Mu, when do you plan to launch your game?"

"Today is December 12th, and we want to go on New Year's Day."

"New Year's Day? It's too late. Don't you know that Christmas abroad is roughly equivalent to our Spring Festival?"

"Ah? What do you mean, Sister Shan?"

"I think the 24th is pretty good."

"Can the wooden game progress be caught up?" Lin Shuwen asked.

"The game has been produced and the burning of discs has begun. However, if it is released on the 24th, it is estimated that only about 1 discs will be available."

After hearing this, Sister Shan waved her hands indifferently and said: "Physical CDs are not a big sales target in the first place. 1 copies in the early stage are enough to sell them in the online store."

"Then there's no problem. These platforms, except PS4, can all be launched at any time."

"Okay, then the game will be officially released on the 24th, and I will contact the navy to prepare for the promotion in the country.

As for foreign anchors, I will compile a list and send it to you tomorrow at the latest. At that time, you will select 6 people from it, and they will live in pairs for two days.

Remember, don’t just pick people who are good at playing games. Whether the live broadcast to promote the game will be popular mainly depends on whether this person has the effect of the program.

A fool who doesn't know how to play games can only pass a few levels in a night with various mistakes, which will also make people very interested in this game.

After picking them out, I will send someone to contact them. The live broadcast will begin on Christmas Eve and will last for 6 days until New Year's Day.

Most people abroad are on vacation during this period, so many people will see your game, and the conversion rate should be the highest. If you can't catch up these days, there will be no need to advertise with them later. "

Rong Mu nodded to show that he understood.

With Sister Shan in charge, everything is being implemented in an orderly manner.

Just like that, two days later on Thursday night, an article about Plants vs. Zombies quietly climbed onto the Weibo hot search list.

(End of this chapter)