The diva and I cross each other

Chapter 251 A two-pronged approach
Mr. Zhu frowned after reading the information compiled by the secretary.

Secretary Xiao Wang said cautiously: "Mr. Zhu, judging from the situation of these insiders in the company, Song Yu should have been introduced by other entertainment companies to cause trouble for us."

"Impossible!" Mr. Zhu directly interrupted his secretary: "If it is a small move by other entertainment companies, then their target cannot only be on Lishan Tan."

"Mr. Zhu, what do you mean?"

"Tan Lishan is just a trainee. Even though she is my wife's niece, I give her preferential treatment, but she is a transparent person in the entertainment industry and has no reputation.

How much impact can it have on Huayue Entertainment by making her stink and sending her in? At most, the company's stock price will fluctuate. As long as we come up with one or two excellent works, the stock price can be brought back.

People from other entertainment companies are not fools, so they spend so much effort just to make the company's stock price fluctuate? "

"What do you mean, boss?"

"The people behind Song Yu should be here for Tan Lishan or me. The insiders we dug up probably have nothing to do with them, or the people behind Song Yu borrowed the names and names of other entertainment companies. Contacted by the mole.

So I guess the person behind Song Yu should be someone Tan Lishan has offended in the past. "

"And what?"

Let's start with Tan Lishan. List all the people that Tan Lishan has offended, and then start with the interpersonal relationships of these people. The people behind Song Yu must be among these people. "

Mr. Zhu’s secretary smiled awkwardly.

Burning Light Games announced the imitator mode of "Plants vs. Zombies" this Monday. Next Monday, Burning Light Games plans to announce the creative workshop and promote the IP of Plant Town.

Rong Mu also knew very well that Kuaishu would not be able to retain any users at this stage, and he did not expect that Kuaishu would become popular now.

"I'm afraid that if you report to me, my wife will give me a pillow blow, and it will cause trouble to you, right?"

Of these 30 users, except for people from Burning Light Technology and its two subsidiaries, most of them downloaded the emoticon packs and ran away.

"Madam told me not to tell you. Everyone in the company knows how good you are to Madam. I'm afraid."

When his eyes came to Zhuo Guang, after Rong Mu created a wave of emoticons, the number of registered users of Kuaishu exceeded 30.

The previous hype was just to let netizens know about the existence of an app like Kuaishu, nothing more.

"The person behind Song Yu is so well hidden, it's probably impossible to find out anything, so there's no need to conduct a high-profile investigation.

Next Monday is April 4th. It will take two days to let the heat ferment. When 28 heats up, it will be just in time to launch the "Plants vs. Zombies Mobile Game".

"Okay, I don't blame you for this. I did indulge her too much. Because of my indulgence, Tan Lishan got into such a big trouble and even affected me."

Mr. Zhu's face turned livid when he heard this: "Why didn't you say these things before?"

She knew these things, but because of Mr. Zhu's wife, she did not dare to report them to Mr. Zhu.

"Mr. Zhu, what are you going to do next?" Xiao Wang asked.

"If this is the case, then there are too many targets. Miss Tan has offended many people. Before Song Yu, Miss Tan had beaten people during the trainee selection, and"

"Several trainees were forced to withdraw from the competition by Miss Tan using some not very good means." Xiao Wang said cautiously.

Compared to Kuaishu, both Rong Mu and Luo Ming are more concerned about the upcoming "Plants vs. Zombies Mobile Game".

A week may not be long or short, but Burning Light Games has already started to carry out large-scale publicity.

Today is April 4rd, and there is only one week left before the full release of Plants vs. Zombies Mobile Game on May 23st.

Of course, in addition to these, other publicity work is also indispensable.

Rong Mu has spent money to publish relevant advertisements on major social media platforms.

Rong Mu from Penguin also went to talk, hoping that QQ and WeChat could give a push.

Although Penguin owns 15% of the shares of Burning Light Games, Penguin will not advertise to Burning Light for nothing.

Goose Factory's social APP advertising fees are not cheap, and they are priced but not marketable. Most of the games that Goose Factory can use its own social APP to help promote are Penguin's own games, at least those that belong to the Penguin camp like Zhuoguang.

Of course, there is another situation where the opponent gives too much.

Penguin has 15% of the shares of Burning Light Games, which is a stepping stone. Rong Mu communicated with Penguin for a long time, and finally asked IEG Business Group Timi Studio for help. This was Penguin's help in agreeing to publicity.

Penguin’s advertising fee is also the most expensive. It cost 5.1 million to push QQ and WeChat twice a day during the 1000 holiday.

Other social media platforms don’t add up to that much in terms of promotional costs.

After finishing Penguin's advertisement, Rong Mu breathed a sigh of relief and came to Luo Ming's office with coffee in hand. Luo Ming is still immersed in modifying Neihan Duanzi APP at the moment.

According to the company's plan, "Plants vs. Zombies Mobile Game" and Neihan Duanzi were released almost at the same time.

A new feature has been added to "Plants vs. Zombies Mobile Game", which is that after failing to pass the level, you can have a chance to "resurrection".

Once again, you either have to spend gold diamonds or watch a small advertisement, and this advertisement is the content of the connotation joke.

Therefore, although Neihan Duanzi does not have overwhelming publicity, in a sense, considering how much effort "Plants vs. Zombies Mobile Game" has spent on publicity, Neihan Duanzi is actually similar, and it can be regarded as a two-pronged approach.

This is possible because the difficulty of "Plants vs. Zombies Mobile Game" is much more difficult than that of the PC game.

The first two levels are okay. Starting from the third level, the difficulty of clearing "Plants vs. Zombies Mobile Game" will rise sharply. You can pass the level perfectly without spending money or watching ads, but you need to have very good luck. Let the zombies randomly brush to a more suitable area.

Otherwise, you will have to spend money to buy props, or get the chance to be "resurrected" by watching advertisements.

However, this model is only suitable for this period, because there is no concept of liver in mobile games at this time, and smartphones and 4G networks have just become popular, players are very interested in mobile games, and the game clearance is very expensive. The longer the time, the more playable it will be considered by players.

If this was done in 19 or around 20 years, if "Plants vs. Zombies Mobile Game" dared to do this, it would be a dead end.

"Er Ming, how is the debugging of Neihan Duanzi's APP going?" Rong Mu asked.

"It went very smoothly. The APP has basically been completed."

"What about content?"

"It's not bad. The content creators you poached from Youku have supported the content creation of Neihan Duanzi. They have moved some story sessions from Tieba and Zhihu over, and added their own creations. Now Neihan Duanzi has There is quite a lot of content.”

"Is it okay to just copy it?" Rong Mu asked with a frown.

"It should be fine at this stage, but it will be hard to say later." Luo Ming said with a smile.

"What do you mean?"

“When we are not popular, it doesn’t matter how much we copy. When we are popular, we have to pay for plagiarism.

Take the patents related to big data algorithms in our hands as an example. We only need to keep an eye on those big companies, and small companies can use them as they please.

If big companies want to use relevant patents, they either have to pay us, or they can find a way around it and use it directly without notifying us. We will file a complaint against them, which will create a reputation for plagiarism and damage the corporate image of these big companies. , have a great impact on the stock price.

It doesn't matter to small companies. They have used their patents. The cost of pursuing their infringement will be more than what we can get back from a lawsuit. Unless the APP they make becomes popular, then we will directly sue them for infringement and get whatever we can get. There are just too many things.

The same goes for when we directly put these resources and jokes on the Internet into Neihan jokes.

It’s easy to talk about our jokes before they become popular. Once they become popular, someone will definitely sue us for plagiarism and copyright infringement.

So what we have to do is to cultivate our own content creators as soon as possible. Just the people poached by Youku are not enough. As long as we have enough content creators, we can change everything in Neihan Duanzi before the "Douchuang incident". Become our own, so that it will not be easy for others to sue. "

After listening to Luo Ming's words, Rong Mu suddenly realized: "No wonder you don't directly promote Neihan Duanzi, but also hold some kind of content creation competition in Neihan Duanzi.

Emotionally, you want to complete the content replacement before others notice the connotation and paragraphs, and at the same time cultivate a group of excellent content creators. "

"Yes, that's what I think, Mu Mu, do you know about self-media?" Luo Ming asked, changing the subject.

Rong Mu shook his head. He really had never heard of self-media.

Luo Ming smiled and said: "The concept of self-media has not yet become popular. It is normal if you don't know. To put it more simply, self-media is personal media."

"Personal media?"

"Yes, the content creators I just said I want to cultivate are a type of self-media."

After hearing this, Rong Mu thought for a moment and said: "Er Ming, when you talk about self-media, do you mean the current public media such as radio, television, and newspapers?"

“Yes, self-media is an emerging form that is different from traditional media. As I said just now, self-media is personal media. Anyone can become a media as long as they are willing.

The "self" of self-media means, on the one hand, that everyone can speak out and use the Internet platform to express their own opinions and opinions.

On the other hand, it means that self-media people have greater discourse space and autonomy. These are unimaginable in the traditional media era. "

Hearing this, Rong Mu already understood.

According to Luo Ming, those who can be called self-media in foreign countries are undoubtedly YouTube video bloggers.

In China, there are some channel content creators on Youku, as well as small broken websites that have emerged in the past two years.

(End of this chapter)