The diva and I cross each other

Chapter 221 Advance business planning

"Tsk, tsk, I really didn't expect that I would receive the song copyright fee one day." Rong Mu said in a strange tone while looking at the money coming in from his bank card.

If Luo Ming were here, he would definitely echo: "Me too."

Unfortunately, Luo Ming is not here now.

Lin Shuwen had long been accustomed to singing to make money, and she had no fluctuations in this. She even wanted to laugh at Rong Mu's exaggerated performance.

"Mumu, if you have time to talk nonsense here, why not help me test an APP." Lin Shuwen said.

"How to test? I don't know how to program at all."

Now Rong Mu no longer cares about returning everything he learned to the teacher. He can openly admit it in front of everyone except Wen Wan.

"You don't need to know how to do it. You can find some reliable employees of our company to install this APP on your phone, and then click on the interface in the APP to see if the APP will crash."

"That's no problem. What kind of APP is it?"

Rong Mu clicked a few times and found no problems.

"Will it be released after testing?"

"If you can't do it yourself, find a few more people to help me test it."

"We have to wait! I think this APP should not be so popular at the beginning. We can release the APP first and slowly accumulate data and experience."

What's even more outrageous is that with the divorce of the founders, the equity was divided, and the company's top management began to fight among themselves. This turned Tudou, which had a very good atmosphere in the company, into a field of factional fighting. Many employees were unbearable and chose to Resigned.

In fact, Tudou originally planned to go public in the United States in the middle of 2011, but Tudou's founder got divorced at this time, causing a shock to the company's equity, and the company's listing had to be postponed, which put the company's capital flow in trouble.

With the help of these talents, Penguin, a latecomer, directly completed the team building of Penguin Video.

Among them, Youku has been listed in December 2010, and its market value in 12 was as high as 2012 billion yuan.

The potato market share is slightly smaller, with a valuation of approximately US$20 billion.

Rong Mu installed the file after receiving it.

"Are you ready?"

"Well, I have finished the framework and interface. The background interaction is temporarily connected to our company's blade server." As she said this, Lin Shuwen sent the "Neihan Duanzi" APP to Rong Mu's mobile phone.

"Well, it just so happens that with the rise of small sites during this period, Youku Tudou's content creators are losing. We can dig them over and let them settle on our platform. At the same time, we also need to mobilize users and let them actively join. Come into content creation.”

What Lin Shuwen said are her own opinions, and she did have the idea of ​​releasing "Neihan Duanzi" in advance.

"This is also a good idea. Er Ming, I remember you said before that you wanted to recruit some content creators. Is this also going to be put on the agenda?" Rong Mu asked.

These resigned employees are basically the backbone of Tudou, and they are absolutely popular. At this time, major video platforms such as Penguin Video, iQiyi, and Youku all took action at the same time to carve up these talents.

""Neihan Duanzi"."

"Wait until our server center is in place?"

Before 2012, the dominant players in the Internet video field were definitely Youku and Tudou.

Lin Shuwen nodded.

Luo Ming talked to her in detail about the operating ideas of "Neihan Duanzi". Lin Shuwen felt that Luo Ming's idea was a bit too conservative, so she said this.

This wave hurt Tudou’s foundation and caused Tudou to lose the opportunity to go public, paving the way for Youku’s subsequent merger with Tudou.

In 2012, Youku digested some of Tudou's talents, and the website grew larger and larger. In March of that year, Youku directly completed the acquisition of Tudou.

Youku's popularity at that time could be said to be unparalleled among video websites.

Unfortunately, the competition on the Internet is very cruel. Youku made a major mistake in its strategic prediction in 2013, which led to a large loss of users. At the same time, the talents on the website also began to leave one after another like Tudou before.

If nothing else goes wrong, Alibaba should take action to acquire Youku in a few days.

This is a good opportunity to pick up Youku wool.

Rong Mu naturally knew about Youku's situation, and even what Luo Ming told Lin Shuwen was Rong Mu's first.

It's just that Luo Ming's plan for "Neihan Duanzi" is conservative, and he has no thoughts of poaching people from Youku for the time being. Lin Shuwen is completely different. She has a more radical personality.

And this coincides with Rong Mu.

Rong Mu slapped the table and said, "Okay, I'll contact the headhunting company in the afternoon and ask them to recruit people from Youku."

Lin Shuwen nodded in agreement.

"Speaking of which, Erming, the main content of this "Neihan Duanzi" is text paragraphs, similar to jokes?" Rong Mu suddenly changed the subject and asked.

Lin Shuwen also asked Luo Ming this question, and Luo Ming's answer at the time was: "Of course not, a joke does not just refer to a paragraph of text, to be precise, it is a funny video or picture, not just text.

There should even be more videos and pictures than text, because the latter is obviously more marketable. Text seems too tiring and requires effort to understand, which is far less convenient than pictures and videos. "

"Is that a joke made into a short video or a GIF?" Rong Mu continued to ask.

"That's understandable!"

"It sounds similar to a sitcom. No wonder you want to find content creators from Youku. Youku still has a lot of talents in this field." Rong Mu thought for a while and said.

Lin Shuwen's expression was a little strange when she heard this. How come Rong Mu's words were so similar to what she said before?

To be honest, Lin Shuwen initially understood the main content of Luo Ming's "Neihan Duanzi" as something similar to a sitcom.

Normal people should think so.

However, Luo Ming said at the time: "I can only say that what I want to do is similar to a sitcom, but when you look into it, it is completely different. The plot of the sitcom is very good and there are a lot of laughs in it, but The limitations are too great.

The first limitation is the market. Nowadays, sitcoms have been declining day by day. This is the choice of the market. In recent years, domestic sitcoms have even declined. What is popular is either some unnutritious shit-peeing jokes or pornographic jokes. , or by plagiarizing and blending memes from foreign sitcoms that were popular many years ago, and giving them a domestic appearance to make them their own.

The second limitation is that everyone has different laugh points. Some people like costume sitcoms, some like military sitcoms, and of course some people like urban sitcoms.

The third limitation is that the plot is too long, which is not a problem for people with enough time, but for other busy people, they simply don’t have time to follow a complete TV series because it takes too long . "

Lin Shuwen repeated Luo Ming's words.

After hearing this, Rong Mu suddenly realized: "I understand, Erming, you want to use this kind of funny short video to replace the market gap of sitcoms.

I should have thought of it earlier. Now the coverage of 4G network is getting wider and wider, and the performance of mobile phones is getting stronger and stronger. Now is the era of mobile Internet.

At this time, entertainment methods like "Happy Xiaoxiaole" that can capture users' fragmented time are the way to go.

The news, content, videos, and music of "Neihan Duanzi" should be mainly short, so that everyone can quickly get the fun points. "

"This guy Rong Mu is really keen in this area! I understood this at the time, but Luo Ming broke it apart and crushed it and talked about it for a long time." Lin Shuwen thought in her heart.

However, it was impossible for Lin Shuwen to praise Rong Mu face to face. As Luo Ming said, Rong Mu was the type who would shine brightly when given a little sunshine.

So Lin Shuwen continued to say expressionlessly: "Domestic sitcoms are quite popular. When our company gets started, we can try to shoot one or two sitcoms. I don't think we will lose money.

One thing we can be sure of from the domestic popularity is that there are many people who like sitcoms, and our users are also extremely large.

As long as we capture this group, we will be able to obtain unimaginable traffic, and user stickiness will also increase significantly. As for funny videos, basically as long as they are not homogeneous content, one person will not be able to watch them for an hour or two. Feel bored. "

After hearing this, Rong Mu thought for a long time and said: "Er Ming, according to your idea, can we directly cut out some content from domestic and foreign comedies or variety shows, make the content shorter, extract the essence and put it on Does this new product contain jokes?”

Luo Ming didn't talk about this topic with Lin Shuwen. Lin Shuwen was stunned for a moment and then asked: "Mumu, do you mean to use these domestic and foreign comedies and variety shows to attract users?"

"Yes, and I'm also thinking about whether we can let a large number of netizens participate instead of cutting it."

Hearing this, Lin Shuwen immediately understood what Rong Mu was thinking. Lin Shuwen, who had just thought about not praising Rong Mu directly, couldn't help but praise: "Rong Mu, you are such a genius! Luo...ahem! What I was thinking Yes, we only need to use big data recommendations to push the content that each user likes directly to them.

There is actually a problem with doing it this way, that is, we always have fixed people editing, and a person’s point of laughter is actually relatively fixed.

This will homogenize the content we push and make users feel fatigued.

But if, as you said, users are allowed to edit by themselves, it is completely different. As long as enough users participate, the produced content will always maintain a certain degree of novelty, allowing users to maintain a sense of freshness. "

Rong Mu's mouth slightly raised when he heard Lin Shuwen's praise: "Yes, next we only need to slowly upgrade our big data algorithm through user feedback and adjust the push mechanism so that users can always stay fresh. Our APP will definitely be able to It was done slowly.”

(End of this chapter)