The diva and I cross each other

Chapter 216 A blessing in disguise

"Yes, that's what I think. A brand like Pandora, which calls itself affordable luxury jewelry, has long been classified as jewelry, which has given them a lot of cognitive dividends.

Just like in our language habits, we usually like to combine the two words gold and silver and call them precious metals. Therefore, in many people's subconscious judgment, silver should be the most expensive metal after gold.

But in fact, the price of gold and silver now differs dozens of times, that is, one gram of gold is worth dozens of grams of silver, which is no longer the same grade.

For silver jewelry, there is a huge cognitive dividend space, which is reflected at the industry level, that is, the gross profit of silver jewelry is much higher than that of gold jewelry. "

Hearing this, Lin Shuwen completely understood. She had also bought some gold jewelry.

The biggest feature of this category of gold jewelry is its low gross profit. Because most of the gold used is pure gold, the price of jewelry is often linked to the price of gold instead of a fixed price. Stores will also display the gold price of the day.

Therefore, when most consumers buy gold jewelry, they often take the gold price into consideration. If the price is too high, consumers will definitely not buy it if they compare the gold price and find that it is not cost-effective.

This makes the gross profit margin of gold jewelry quite unsatisfactory in the market.

For currently listed jewelry companies, the greater the proportion of gold business, the lower the factory's gross profit. For example, Lao Fengxiang's gross profit does not even reach 10%.

Since Chow Tai Fook and Chow Tai Sang have a high proportion of jewelry with transparent raw materials, their gross profit margins are not high, ranging from about 20% to more than 40%.

This kind of jewelry brand's endorsement is a long-term contract. If Lin Shuwen really endorses it, this will be a thunder that will explode.

Many things are the same in this life as in the previous life, but there are also many things that are different.

In the end, low-priced raw materials brought them huge profits.

Why in recent years, gold jewelry brands have been developing various designer styles with non-traditional concepts, just to squeeze out more profit margins and earn more design fees.

Then use rapid iteration and exquisite design to drive a steady stream of sales.

If I accept this business order and this brand becomes popular, the reputation I have finally accumulated may be completely lost.

After hearing this, Sister Shan looked at the large string of Pandora beads in her hand and instantly felt bad.

The celebrities who endorsed them were also accused of deceiving consumers and disappeared for a long time.

"Okay, go ahead!"

"Sister Shan, I don't think we can accept this endorsement."

Thinking of this, Lin Shuwen didn't dare to delay any longer, and she quickly said: "Luo Ming, let's do this first. I'll call Sister Shan and ask her to push this endorsement right away."

This kind of profit margin is extremely large in so-called affordable luxury jewelry like Pandora, which means that the possibility of thunderstorms is also extremely high.

For example, the ban on Nanbang has been brought forward in this life. What if the thunderstorm of luxury jewelry is also brought forward?

After Lin Shuwen hung up the phone, she came to Sister Shan's office and told Sister Shan what Luo Ming told her.

Accessible luxury jewelry takes advantage of the benefits of the concept of jewelry and uses the concept of jewelry to bring brand value close to luxury goods.

Lin Shuwen hung up the phone, and Luo Ming also breathed a sigh of relief. In his previous life, luxury jewelry such as Pandora and Luxury Luo Shiqi were exposed by netizens, and they were criticized in various ways.

This is a kind of opacity, and where there is opacity there is room for profit.

But silver is different. Lin Shuwen remembers that when she bought silver bracelets and silver necklaces, most of them were fixed prices and were not sold by the gram at all.

So much so that Pandora withdrew from the core area of ​​the imperial capital in 2021, and Luxury Luo Shiqi's business also plummeted.

Lin Shuwen's words interrupted Sister Shan's thoughts. Sister Shan nodded and said: "I understand. Since there are hidden dangers, I definitely can't accept it. Fortunately, I haven't pushed back this endorsement, otherwise I would have lost it." Madam has lost her troops again."

These beads cost more than 300 each, and they were all carefully selected by her. When Lin Shuwen said this, wasn't she cut off from leeks?

Then, at a price much lower than that of jewelry, it brings in a large number of potential customers.

After saying that, Sister Shan handed a folder to Lin Shuwen.

Lin Shuwen opened the folder and saw that it was the endorsement of Arctic Ice Mineral Water sponsored by "Singer".

"Why would they come to me for endorsement?" Lin Shuwen asked curiously.

"Because of your performance in "Singer" and after the show was broadcast yesterday, the response from your side was also the best."

"Are there any requirements for this endorsement?"

"Yes, I need you to go to their water source to shoot a promotional video. Later, their mineral water will also sponsor a variety show, and you will be a guest on the flight."

"Ah? Going to the water source to shoot a promotional video? Sister Shan, you won't let me go to the North Pole, right?" Lin Shuwen asked with a frown.

"Why are you going to Arctic? Arctic is the brand name of my parent company. Arctic brand ice cream. Have you ever tried ice cream?" Sister Shan asked angrily.

"It turns out that Arctic Ice Mineral Water is a new product of Arctic Ice Cream! I have been eating their ice cream since I was a kid."

Sister Shan sighed and said: "Wenwen, sometimes I really wonder if you are deliberately pretending to be stupid here!"

Lin Shuwen smiled awkwardly. She really didn't know. Seeing that Sister Shan was starting to talk, Lin Shuwen quickly changed the topic: "Where is the source of water for Sister Shan and others?"

"Qiandao Lake, Changbai Mountain, Danjiangkou, Wanlv Lake, Taibai Mountain, Tianshan Mountain. These famous mountains and rivers that can be named all have their water sources." When she heard that she had to travel to so many places, Lin Shuwen became lazy: " Ah! This won’t make me run all over again, will it? If I really want to do it all over again, why not just push it away! I can’t run!”

"Who asked you to run through it all? You must be going to the main water source. At present, Qiandao Lake is the largest production base of Arctic mineral water. There is a high probability that you will be asked to shoot a promotional video here."

"Qiandao Lake is okay. It's not too far from Shanghai. I can accept it. What about variety shows?" Lin Shuwen asked, changing the subject.

"The variety show is a variety show bought by Zhejiang Satellite TV from abroad called "The Voice of China". I heard that there are several mentors. The mentors turn their backs to the contestants, and then let the amateur contestants go on stage to sing for blind auditions. If the mentor thinks it sounds good, he will turn his chair and Players are drawn to their own teams.”

"It sounds good, but the instructor of this kind of program shouldn't be a flying guest, right?"

"There should be a segment in the program where the instructor asked friends in the industry to help. That's when you participated."

"Um, do the instructors of this show invite only designated friends in the circle?"

"I heard that the program team has strong control over this variety show."

Lin Shuwen immediately understood after hearing this. The program team has strong control, which means that the program team will interfere in many things. To put it bluntly, there are many shady things.

"It's just a program anyway. If you bear with me, I'll give you a lot of Arctic Ice Mineral Water."

Lin Shuwen thought for a while and agreed.

She feels that the endorsement of Arctic Mineral Water is quite good, and going to Qiandao Lake is like a trip. As for this variety show, if it is a segment where the instructor helps sing, it doesn't matter if you participate in it once.

In a sense, this can be regarded as a blessing in disguise.

"By the way, Wenwen, you can let Wenwan try out this variety show."

"Let Wen Wan go? Can she do it?" Lin Shuwen asked in a daze.

"Wen Wan's singing skills are not bad. She is the vocal leader of their group."

"Then I'll talk to Miaomiao later."

Sister Shan nodded and said nothing more. She just reminded Lin Shuwen not to forget what Wen Wan's specialty is.

The next day, another Monday, Luo Ming and Lin Shuwen crossed each other again.

Lin Shuwen washed herself, ate a bowl of cereal and came to the company.

As soon as Lin Shuwen came to the company, Zhao Ningyuan came up to her and handed her a folder: "Mr. Luo, this is the specific situation of the second closed beta test of "Plants vs. Zombies Mobile Game"."

"The third internal test should be today, right? How are the preparations going?" Lin Shuwen asked as she took the folder.

"It's ready. All the qualifications for the internal test have been issued. This time, a total of 1000 people will participate in the third internal test, including users who have participated in the first and second tests, and others."

Zhao Ningyuan reported the situation of the third internal test to Lin Shuwen.

After hearing this, Lin Shuwen nodded and said: "That's it! Brother Zhao, you have arranged it well." After saying that, Lin Shuwen opened the data summary of the second internal test.

"When will these bugs and problems be solved?" Lin Shuwen asked.

"Compared with the first internal beta, the number of bugs this time is much smaller, and it can be resolved in two days at most."

"Well, hurry up!"

"Good boss."

After dealing with the internal beta of "Plants vs. Zombies Mobile Game", Lin Shuwen called Chen Junmiao to the office.

"Mr. Luo, are you looking for me?"

"Well, Miaomiao and Wenwen told me last night that Zhejiang Satellite TV has a new variety show called "The Voice of China". You should go and find out about it and see if Wen Wan can participate."

"Mr. Luo, Wen Wan already has a road variety show "We Are on the Road", and she will be participating in the recording tomorrow. If the recording times of the two variety shows are too close together, it will not be easy to coordinate."

"You should go and understand the situation first! If there is really a conflict in time, let's focus on "We are on the road" first!"

"Okay Mr. Luo."

"By the way, has Miao Miao and Zhang Songzhi contacted you?" Lin Shuwen asked.

"Yes! Teacher Zhang contacted me last Saturday. I asked him to come over tomorrow to discuss the studio joining our company. In addition to Teacher Zhang, there is also an actor from the Imperial Repertory Theater who wants to meet with me."

As soon as Lin Shuwen heard about the actors from the Imperial Repertory Theater, she knew that they must be the people who had seen the script of "Charlotte Troubles" before.

"Mr. Luo, this person, Sister Wen, told me that Sister Wen meant to get rid of him directly."

"Do you have any different opinions?" Lin Shuwen asked, stunned.

(End of this chapter)