The diva and I cross each other

Chapter 205 Game Development Sequence

"It's easy to tell if someone is interested. What kind of anime do you like, Wen Wan?" Luo Ming asked with a smile.

"When I was little, I liked "Cardcaptor Sakura Magic Cards" more. When I got older, I watched "Pokémon" and "Digimon". Later, I watched everything, and I would also catch up on new shows and so on."

Luo Ming smiled and continued to ask: "Wenwan, you were born in 95, right?"

"Ah."

"Is there any relationship between watching anime and age?" 91-year-old Rong Mu couldn't help but ask.

"It does matter, but to be precise, it's not related to age, but to several age groups. At the same time, these age groups are also the core elements for us to develop two-dimensional games."

"Tell me the details quickly." Rong Mu urged.

"Okay, then I will explain in terms of time. Mumu, my target group for the two-dimensional game planning is mainly the post-90s generation, followed by the post-85s generation, and the future post-00s generation."

"Why these age groups?"

"How to change?" Rong Mu asked.

When I was a child, there were no smart phones, and even mobile phones only had black and white screens. The games in them were amazing, including Snake and Sokoban.

After hearing this, Rong Mu seemed to understand why Luo Ming's target group started in 1985.

“That’s right, John Maynard Keynes, the father of macroeconomics, once said that there are only two types of companies in the world: bookmakers and gamblers.

Animation viewers like me are our first target users. "

This should be the case for the two-dimensional mobile games Luo Ming mentioned.

When these children grow up, they will naturally start to look for similar people, and eventually large and small two-dimensional circles appear.

By 2005 to 2010, computers and the Internet had actually become popular, and some video websites also appeared at this time.

After 85, the living conditions at home have obviously improved. Basically every household has a TV. Even if the children have to help in the fields, it is usually during the harvest season when they have time to watch these things.

Rong Mu thought for a while and shook his head: "I haven't heard of it, but I know that this sentence should mean that returns are often directly proportional to risks, right?"

Children of this age can watch animations not only on TV, but also online.

Those born before 1985 either did not have popular TV, or they still have to work for the family, or they are older and have to focus on learning, so they rarely have a strong interest in the second dimension.

"Let me analyze it based on the post-90s generation! Because I am a post-90s generation, the situation of the post-85s and post-00s generations should be similar.

Luo Ming's suggestion that "Naruto" is not just a lie, the year 2016 in his previous life can be called a turning year for two-dimensional games.

Relying on these three channels, I watched a lot of anime when I was a child, and I have also watched what Wanwan mentioned.

Now that there is a corresponding circle, there must be people who want to make money from the users in this circle.

Looking at Rong Mu's expression, Luo Ming knew that he probably understood what he was thinking, so Luo Ming smiled and continued: Mu Mu, have you ever heard the saying "The bigger the storm, the more expensive the fish?"

"Nowadays, mobile phones and 4G networks are developing very fast. In 2015, there will be soil for this kind of games to survive, so our first step should be to buy a large animation IP and then make this IP into a mobile game. , such as "Naruto"."

Coupled with my personality problem, besides going to school, I basically spent my childhood in front of the TV. I don’t know what it’s like in other places, but here in Shanxi, the only channels for watching animation are major stars. The little time that satellite TV has every day is dedicated to Star TV, Xuandong cartoons and on-demand stations.

Making a two-dimensional mobile game is actually a big gamble, but if we seize the opportunity, we can quickly transform from gamblers to bankers. "

"It's simple, get the upper hand."

This year, in the originally sparse two-dimensional mobile game circle, three games suddenly appeared that changed the pattern of two-dimensional mobile games. These three games are: "Naruto Mobile", "Onmyoji", and "Honkai Impact". three".

After Penguin learned that Zhufang planned to enter the two-dimensional game industry, in mid-2015, Penguin took over the rights to adapt the Japanese manga "Naruto" for mobile games. It used this super big IP to attract players and the two-dimensional game planned by Zhufang. The game is in the ring.

This is a common problem of penguins. No matter what the opponent does, I will definitely follow them first, and then cut them off if they no longer make money.

But this time Penguin really succeeded. They transferred their successful experience in DNF and CF to "Naruto Mobile" and used "organizing" this union similar to DNF. The CF team has extremely strong social attributes. Setting, focusing on large-scale multiplayer fighting theme.

Penguin's move was quite clever. Even though "Naruto Mobile Game" continued to be controversial and was even frequently expelled from the two-dimensional mobile game, the ability of this game to attract money is there, and it became Penguin's entry into the two-dimensional game circle. The weapon inside.

Inoba's "Onmyoji" draws on the setting of the Japanese masterpiece "The Tale of Genji" and flexibly avoids fighting. It focuses on role-playing and has a strong Japanese style. Facts have proved the effectiveness of this strategy. "Onmyoji" has attracted many non-two-dimensional players by leveraging its strengths and avoiding weaknesses.

At the same time, "Onmyoji" also relied on exquisite vertical paintings and interesting characters to redefine the style of two-dimensional mobile games, allowing latecomers to follow suit, and they themselves also made a lot of money.

Compared with the previous two big players, the last "Honkai Impact 2" seems relatively shabby. It came from Mihuyou, a native company in the two-dimensional world that was not well-known at the time.

At that time, although "Honkai Impact 3" helped Mihuyou become a backbone manufacturer in the two-dimensional world, both revenue and number of users were much lower than the previous two.

In terms of revenue, it was blown away by "Onmyoji", and in terms of reputation, it was suppressed by "Naruto Mobile" for a long time.

But no matter what, Mi Huyou gained a group of loyal users with the help of "Honkai Impact 3", which laid the foundation for the later "Genshin Impact".

The success of these three manufacturers is due to the dividends of the times and the rapid development of smartphones. In addition, in 2016, 4G signals were basically available across the country except in very remote places. This made the birth of two-dimensional mobile games more difficult. of soil.

On the other hand, the emergence of two-dimensional mobile games can exactly meet the needs of those born between 85 and 00 mentioned by Luo Ming and Rong Mu.

Now that Luo Ming knows the development trend of the times, he can take the first step. Penguin won the mobile game adaptation rights of "Naruto" in mid-2015.

Burning Light Games can definitely get a head start.

As for why we chose "Naruto", it's actually very simple. On the one hand, the adaptation of a big IP is the least risky. Even if it's a gamble, the chips are the smallest.

On the other hand, Luo Ming also outsourced this game in his previous life and knew the game very well.

As for the "Honkai Impact 3" that Mi Hua said, Luo Ming has no plans to do it. "Genshin Impact" will also depend on the situation.

"Naruto Mobile" and "Clash of Clans" are enough for Burning Light Games in the mobile game field. The next step should be to start the development of 3A masterpieces, such as "Breakup Kitchen" and "Two People".

When one of the 3A masterpieces is released, Luo Ming will directly change direction and make a battle royale game.

Such games include but are not limited to the mobile game "Peace Elite", the PC game "PlayerUnknown's Battlegrounds", and even the buyout game "Fall Bean Man".

The most profitable mobile game in Penguin's previous life was "Honor of Kings", followed by "Peace Elite". The revenue of these two games is beyond the reach of even the leading two-dimensional mobile game "Genshin Impact".

This is the unique charm of the battle royale game.

There is a very famous game theory in the game industry: Bartel's player classification theory.

To put it simply, Battle divides game players into four types: achievement type, adventure type, social type, and killer type.

Achievement players mainly focus on achieving a specific goal in the game, such as collecting certain props, conquering a certain copy, or reaching a certain standard in combat effectiveness.

Adventure players will try to find everything they can in the virtual world, such as decrypting puzzles, finding treasure chests, etc.

Social players enjoy interacting with other players, making money from local tycoons, and engaging in various pretentious behaviors in the game. This is the type of player.

Killer players like to kill other players. In highly competitive games such as CF and LoL, most loyal players can be classified as killer players.

The game Luo Ming just mentioned can, to some extent, satisfy these four types of players at the same time.

Surviving to the end by defeating other players in a 100-player survival competition is a challenging enough goal for achievement-oriented players.

The act of searching for supplies from the beginning to the end can satisfy the collecting desire of adventurous players.

In team battles, players need to communicate frequently, including sharing bullets, weapons, medicines, and reporting enemy locations. When a player falls to the ground, teammates can resurrect him. These exchanges and interactions are undoubtedly loved by social players. content.

And the goal of killing everyone else and surviving to the end will definitely satisfy the desire of the killer player.

Therefore, from the perspective of Battelle's player classification theory, there is no doubt that battle royale games are enough to satisfy the gaming enthusiasm of most players.

However, this type of game often has two drawbacks. First, since it is an FPS game, the topic of cheating cannot be escaped. Especially a game with a large map is a paradise for cheating players.

In addition, the bloody and violent elements of 100 people confronting each other are not in line with the core values ​​of socialism.

Especially the latter, the previous version of "PlayerUnknown's Battlegrounds" has never been able to win the game version number in China. This is a large part of the reason.

Of course, another bigger reason is that this game was developed by Nanbang.

(End of this chapter)