The diva and I cross each other

Chapter 156 Exploding Album Sales Data

"It's so tiring to have to work overtime at night!" Penguin Music staff complained while yawning while looking at the background data.

"Stop saying a few words! Today is the release of the album of Lin Shuwen, the little music diva that the boss is very optimistic about. I heard that our boss didn't even sleep! Waiting for the sales data in the first hour." The leader of the technical team said.

"So exaggerated?"

"What do you think! This album is our company's attempt at a digital album model, but the superiors decided to put their money on Lin Shuwen after a long time of selection."

"Speaking of digital albums, boss, do you think anyone will really pay for them?" asked a third programmer holding a cup of coffee.

"Who knows! Anyway, the music apps on the market so far are all free to listen to. Last year, someone tried the VIP model. Netizens claimed to support the genuine version, but not many bought it.

This year we have been aggressively acquiring music copyrights, and the VIP music listening model we have launched has been criticized by many people. Now that we have launched a digital album, I guess the bosses are not sure. "said the leader of the technical team.

The other programmers fell silent upon hearing this.

"It's 12 o'clock!" Suddenly a voice from the corner interrupted everyone's thoughts.

The programmers involuntarily put down other things in their hands and stared at Penguin Music's background attentively.

"Holy shit! So many people!" The programmer who just held the coffee couldn't help but exclaimed.

As soon as 12 o'clock came, more than 35 IPs poured into Penguin Music.

"More than 35 IP addresses. This is already the level when the kings and queens released albums, right?"

"Absolutely, but the number of people who come to listen does not mean anything. The key depends on how many people are willing to spend money. Moreover, we directly bought out Lin Shuwen's album this time. If the digital album does not sell a million copies, we will continue to sell it. I can’t even do it,” the team leader said.

At 12:01, the programmers of Penguin Music refreshed the background, and the number of paying people jumped from 0 to 15723.

"It seems okay? There were 15700 people who paid directly as soon as they came in."

"It's indeed okay. The popularity of this little diva is still very real. The next step is to see the payment rate after the trial is over."

On the other hand, in Huayue's online store, 3 of the 1.3 reservation users paid immediately. This ratio is already very high.

Because the final payment time is within 24 hours, and there is so much time, many people will not wait on Taobao to check out.

Anyone who can wait to check out at 12 o'clock is a true fan.

As one of the largest entertainment companies in the industry, Huayue Entertainment naturally understands the eagerness of fans. They immediately arranged packaging and delivery to ensure that paying users can see that the album has been sent out as soon as dawn.

In addition to these users who have made reservations, there are of course also users attracted by various publicity.

At this time, Sister Shan used her personal connections on Weibo. Stars who had worked with Sister Shan in the circle, as well as some of Sister Shan’s friends, all helped Lin Shuwen repost the album release announcement on Weibo.

Lin Shuwen’s friends like Director Liu, Gao Lan, Director Zhu, and Xin Xiaowei also helped forward it.

Unbeknownst to Lin Shuwen, her parents also logged onto Weibo, which was registered at an unknown time, and helped Lin Shuwen repost her album.

Lin Shuyue also went out of her way to ask some colleagues, and some reporters and anchors from Station C to help with the transfer. Of course, the biggest name among them was Saning.

However, Saning was not begged by Lin Shuyue. He helped forward it after seeing the posts posted by Lin Shuwen on WeChat Moments.

After Lin Shuwen used administrator rights and temporarily returned to her own body, she posted a message on WeChat Moments: "I hope the new album will sell well."

Luo Ming was the first to like it, and Saning was the second.

"Wenwen's new album is about to be released?" Saning sent a private message.

"Yes! Teacher Sa, are you still up so late?"

"Recording another show, I've done it many times."

"Thank you for your hard work, Teacher Sa."

"Isn't that what we earn? It's not hard work. Wenwen, do you need my help to forward your album?"

"Teacher Sa is willing to help. Thank you very much."

"It's just a favor between friends, don't be so polite! We hit it off so well when we last recorded the show. How come we've become estranged after not contacting each other for a while!"

"Friends should express their sincere gratitude for helping each other."

Saning smiled when she saw Lin Shuwen's reply. The last time she chatted with this little girl, she felt that she had an atmosphere that ordinary girls didn't have. This time, she felt that she was very thoughtful and a lovable child.

Saning logged onto Weibo and casually forwarded the news about the album release to Lin Shuwen.

"Teacher Sa, the debugging is done here!"

"I understand." After saying that, Saning replied to Lin Shuwen: "Wenwen, I have to go to work. I wish you a good album sales."

"Then let me borrow your kind words from Teacher Sa." Lin Shuwen did not thank her this time. Instead, she replied in a slightly teasing tone like a friend.

Saning smiled slightly after reading Lin Shuwen's reply. He suddenly wanted to have the opportunity to cooperate with this little girl again.

The overwhelming publicity on the Internet has naturally been very effective.

At 12:, Sister Shan sent Lin Shuwen the data of Huayue Entertainment online store.

3 of the 1.5 people who made reservations have already paid, and more than 2.5 fans attracted from various promotional channels have paid to buy the album.

In other words, 4 people purchased the album from Huayue Entertainment’s online store in half an hour.

This data is already very good. If nothing else goes wrong, Huayue Entertainment’s online store plus previous pre-sales should be able to sell about 7 albums in one hour.

The album sales target set by Sister Shan on the first day is 20 copies. Based on the sales data of previous albums, basically the sales data for one hour at 12 am x 1 is the sales data for one day.

In other words, if you can sell 1 copies in one hour, you will most likely be able to sell 5 copies in one day.

Therefore, 2.5 copies were sold despite pre-sales in half an hour, which was exactly in line with Sister Shan’s expectations.

Sister Shan is also quite satisfied with this. The question now is how many copies of Penguin Music’s digital album have been sold.

At this time, the staff of Penguin Music were no longer sleepy, because Lin Shuwen's digital album was selling so well.

As programmers said before, Lin Shuwen's digital album is actually Penguin Music's exploration towards paid music.

Before today, even the big boss of Penguin Music was unsure whether this move was the right one.

Therefore, Penguin Music attaches great importance to Lin Shuwen’s digital album sales.

This time Penguin Music adopts a trial mode, and each of Lin Shuwen's songs is a 30-second trial.

And it does not adopt bundled sales, but allows users to purchase a song individually. One song is 2 yuan. Excluding "Light Years Away", 9 songs are 18 yuan. If you buy them together, you can get a 9% discount of 16.2%. Yuan can be won.

As for physical albums, the cheapest CD record in Huayue Entertainment’s official store costs 49 yuan, which is a huge discount in comparison.

Now half an hour has passed, and the title song of Lin Shuwen's digital album "Initial Dream" has sold 11 copies.

The figure of 11 in half an hour has far exceeded the expectations of Penguin Music Boss.

The second most popular film was "Daoxiang", which sold 10.2 copies.

"Snail" and "Qingming Rain" both sold more than 8 copies.

"Light Years Away" is free to listen to and is not included in the calculation.

Most of the remaining 5 songs written by Huang were purchased together to get a discount, and they only sold less than 4 copies. They were rarely purchased separately.

"Boss, did the boss make the right bet this time?" A programmer asked the team leader while looking at the background data.

"Well, with this data, the boss can sleep peacefully tonight, and our bonuses are also stable.

By the way, tell the navy and let them start taking action. "

"Okay boss."

Following the order from Penguin Music, the trolls they hired also began to sneak into the comment areas of major social media.

"Uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

"Have you received the album? Pre-sale?" This is a user who does not know about digital albums.

“Penguin Music has digital albums, you can just buy them and listen to them.”

"There are no CDs for digital albums, right?"

"No, but I can't believe it's so cheap! You can buy 16.2 songs for 9 yuan."

"Fuck! It's so cheap. I'll buy it and listen to it. I'll have a taste of it first."

"Although I hate penguins, the price is really good this time, so just go and listen."

Similar replies flooded all major social media, and the people who posted these comments were naturally the trolls hired by Penguin Music.

Facts have proved that this trick is very effective.

Digital album sales at Penguin Music have been rising.

Before I knew it, another half hour had passed.

At 1 o'clock sharp, Huayue Entertainment's online store pre-sold 3 albums and 1.6 people paid. Later, 5.4 fans were attracted to pay, which means a total of 7 albums were sold in one hour.

On Penguin Music, almost 5 people purchased the entire album in one package.

When purchased as a single, the best-selling song is undoubtedly the title song "Initial Dream".

The sales volume of "Daoxiang" is similar to that of "Initial Dream", both sold 17 times.

The sales of the two songs "Snail" and "Qingming Rain" are relatively close, both about 13 times.

After Sister Shan received the background data from Penguin Music, she couldn't sit still and fell off her stool.

This data is too strong! Counting the data from Penguin Music, it would be more than 30 per day.

Sister Shan excitedly transferred the data to Lin Shuwen.

However, there was no reply from Lin Shuwen.

Because one hour was up, Lin Shuwen did not wait for the one-hour sales data. When Sister Shan sent the message, the two of them fell asleep.

Lin Shuwen is asleep, but the reputation of the album has already begun to ferment on the Internet.

(End of this chapter)