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Chapter 481 The King of Cold War Marketing (Third update, please subscribe)

What is the difference between kings and ordinary people?

Mary was curious too.

But she didn't dare to try like Brigitte. That's not what a lady should do.

However, she soon learned that the king was different from ordinary people - the king had a lover.

Like all legends about kings.

However, she was not surprised at all. Compared to the king's lover, she was more curious about the taste of the king.

On the way home, I glanced at the driver who sent them there. There was a glass window separating the cab from the back cabin, and Mary asked like a curious baby.

"Brigitte, what does it feel like?"

"what?"

Naturally, Li Yian could not see this scene. In fact, he did not see them again in the next few days. In the following days, he attended various banquets every day. The biggest news during the period was the uprising at the Tangshan Embassy in France. Of course, this has nothing to do with Nanyang. Just when the diplomatic community in Paris was turbulent, Li Yian met with some representatives of international students in Tangshan and sent them an invitation to visit and work in Nanyang. Faced with this invitation, they directly rejected it. Compared with After going to Nanyang, the students wanted to return home and serve their motherland, but they struggled with the lack of travel expenses to return home.

After the students left and stood in the empty room, Li Yian couldn't help but sigh.

“Talent is rare!”

After the students expressed their difficulties and hoped that he could provide some financial support, Li Yi'an agreed without hesitation and personally funded the students' travel expenses back home.

"I mean the difference from ordinary people?"

Leaning on the backrest of the seat, with her eyes closed, Brigitte couldn't help recalling the previous feeling. She even bit her lip involuntarily, and her nose even trembled involuntarily.

"Well, I've never kissed anyone else, so I don't know the difference..."

After thinking for a while, Brigitte said.

"But when I kissed him, I felt my heartbeat speeding up, as if it wanted to jump out of my body. Also, my whole body felt hot and weak..."

It's a pity that these talents can't be used by me!

With infinite regret, Li Yian could only choose to let go. After all, a twisted melon is not sweet.

And in France, Li Yian still had other things to do, such as visiting Dassault. At this time, Dassault was far less famous than in another world, and Dassault's famous "Mysterious Fighter" was still on the drawing board. stage, but this does not prevent Li Yian from visiting Dassault. "This is a new jet fighter we are developing. Its performance far exceeds that of similar aircraft in the United States and the United Kingdom..."

In a factory building of Dassault Company, Dassault himself pointed at a 1:1 model in front of him and introduced it to Li Yi'an in a rather conceited tone, and emphasized it specially.

"And it is cheaper than similar aircraft in the United States and Britain. If His Majesty is willing to inject capital, then after it is finalized, your aircraft manufacturing company will be licensed to produce it, just like your cooperation with Rolls-Royce. "

The reason why Dassault is so enthusiastic is mainly to invest in Nanyang. After all, French companies are also having a hard time nowadays. Although the Mysterious Fighter is a project funded by the French Air Force, the project funds are still very tight. Therefore, Dassault Cable still needs external capital injection.

When Dassault mentioned that the price of airplanes was cheap, Li Yian almost laughed out loud. If he hadn't been a little familiar with French products, he might have been fooled by him. French airplanes are famous for their "high quality and high price", and this "quality is high". "Good" also depends on the model and period. Take the mysterious aircraft as an example. When the F86 and MiG-15 became famous on the Korean battlefield, this thing started to fly. It has a certain performance advantage by virtue of its latecomer advantage. , but the price... is definitely not cheap.

This is French goods. The high quality and low price must have nothing to do with French goods, but this does not prevent French goods from selling well around the world. In fact, in Li Yi'an's heart, in the future, Nanyang's arms should be sold around the world like France.

"Nanyang is still a student in the aviation field, and I also advocate that aviation companies in Nanyang should strengthen cooperation with companies from various countries. However, cooperation matters are between companies. You can negotiate with Nanyang's aviation manufacturing companies. But if possible, I hope Dassault can accept some international students from Nanyang to intern here, what do you think? Mr. Dassault."

Rather than investing in Dassault's projects and cultivating competitors, Li Yian prefers to send international students to Dassault. After all, Nanyang has many international students in France - three years ago, through negotiations with the French government, the French government agreed It accepts 400 international students from Nanyang every year. The French government provides tuition fees, and Nanyang provides living expenses and other expenses. Although the French government will coordinate these international students to enter French companies for internships, Li Yi'an hopes that they will enter internships at well-known companies. While participating in research, they will also You can learn in depth knowledge about business management and other aspects.

For example, what is the most successful thing about working at Dassault?
It's not just the design of Mystery, Phantom and other aircraft, but also the marketing. In an environment where the United States and the Soviet Union are providing aircraft to their little brothers on a large scale, Dassault can still sell its aircraft all over the world. This is This marketing method itself is worth learning. More importantly, its aircraft are generally more than 30% more expensive than American aircraft.

It is because of this ability to sell goods and know how to sell goods that the French military aircraft manufacturing industry has been able to survive. On the other hand, the United Kingdom, across the sea, has a first-class engine company like Rolls-Royce and multiple aircraft manufacturing companies. In the early days of the Cold War, it not only developed a variety of fighter jets, but also successfully developed a long-range strategic bomber. Apart from the United States and the Soviet Union, it was the only country in the Cold War that developed and manufactured long-range strategic bombers.

However, the British military's own narrow market could not support the British aviation industry, and it failed to develop enough overseas markets. By the 70s, when post-war fighter development entered the third generation, Britain, which was in overall decline, could only It was disappointing to see that we had to introduce American aircraft in an all-round way.

On the other hand, Dassault relied on its ability to sell goods. While the French army only purchased a few hundred mysterious fighter jets, it sold nearly a thousand of them worldwide! You know, this was under the premise that after the Korean War, the United States provided aid to its allies and sold the F86 at a low price. Relying on the mysterious fighter, Dassault made a lot of money, and it established the sky of Dassault.

It was precisely by virtue of its ability to sell goods that Dassault became the backbone of the French military aviation industry, and later designed the famous "Phantom" and "Rafale". Relying on excellent performance, although the price of Dassault aircraft is a bit high, it is still very popular in the market. Even with its excellent quality, Dassault has established "French aircraft belief" in some countries.

No matter what era it is in, companies that can sell goods must be the ones that Nanyang can learn from. Learn from each other’s strengths!

Mr. Dassault naturally agreed to Li Yi'an's request immediately. Although he was an aircraft designer, Dassault was a successful businessman. He knew the significance of accepting international students - after those international students returned to China, they were bound to have Help Dassault enter the Southeast Asian market.

In order to open up the fighter market in Nanyang in the future, this is a very cost-effective thing.

However, Dassault would never have imagined that Nanyang already has its own jet aircraft, and it has reached the final test flight stage. Dassault's desire to sell the aircraft to Nanyang... is obviously unrealistic. However, this does not prevent the two parties from signing some seemingly very gratifying cooperation contracts. The so-called cooperation is actually... the kind where neither party pays for it and remains on paper, but Nanyang can send The kind of collaboration where people come to learn.

It seems meaningless, but in fact, it is waiting to knock on the door of the king of fighter jet sales...

(End of this chapter)