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Chapter 454: There are many rich people in Nanyang (fourth update, please subscribe)
"...Currently, the biggest problem we face in the European market is not market development, but competition from East German BMW."

In BMW, company manager Herbert was full of helplessness when introducing overseas market development to the president who came to inspect.

"Your Excellency, you know that before the war, BMW's car factory was in Eisenach, which was located in East Germany. As early as four years ago, the factory had begun production, producing cars and motorcycles as reparations to Russia. Although Eisenach Nach is completely independent. Although it still has "BMW" in its name, the cars they currently produce are not only supplied to Russia and East Germany, but also exported abroad."

The East German BMW that Herbert mentioned originated from the Allied occupation of the German partitions. West Germany took the BMW brand and the factories stayed in East Germany. Just after the war, the East German factories began to produce BMW 340, but it was terrible. Quality leads to frequent failures.

After Nanyang BWM entered the European market at the beginning of the year, unsuspecting car owners sent their 340s with BMW and Blue Sky and White Clouds logos to BMW's local dealers for repairs. This move has low attack power, but is extremely insulting.

The poor quality of East Germany's 340 cars not only affected the sales of Nanyang BMW 338, but also affected the product's reputation.

Of course Li Yian knew all this very well and asked.

"How is the prosecution going in court now?"

Hulbert replied quickly.

"It is currently ongoing. Although we are the first holder of the BMW Blue Sky and White Clouds brand, and Eisenach is only a car factory that BMW later acquired, but because the Russians refused to appear in court, coupled with the previous Berlin crisis, so, There’s not much progress so far.”

"How is the development of our new car going?"

Li Yian asked while emphasizing quality again.

Li Yian nodded and said.

Shaking his head, Li Yi sighed, it's not just the Russians who don't know the meaning of the brand.

"The quality of BMWs manufactured in East Germany is not good, and the yield rate is not good. This also reminds us that it is not enough for us to just have the BMW brand. We must improve the quality of our products."

"Well, if I urge you again, I will visit Europe in the second half of the year. At that time, I will negotiate with West Germany in person. Well, you can also negotiate through the Ministry of Foreign Affairs. Now the Russians are promoting the establishment of East Germany, and they definitely need External recognition, take this opportunity to talk to them, those Russians don’t know the meaning of the brand at all.”

Different from the frequent engine failures of BMWs in Eisenach, Nanyang BMW itself is an engine factory - the BMW factory that the search team dismantled from Munich was the engine factory.

李毅安提到的新车并不是BMW338，其实BMW338和艾森纳赫的BMW340一样，都是基于宝马326开发而来，沿用了宝马M78 2.0L直6发动机和四速手动变速箱。

The search team not only dismantled all the equipment, but also transported thousands of tons of technical data. Relying on this technical basis, the current BMW company has completely inherited BMW's engine manufacturing technology. The gasoline engines it produces are not only exported, but also exported. Applied to various industries.

Thanks to the strong engine technology, the quality of Nanyang's BMW338 is far better than that of East German products. However, in Li Yian's view, the BMW 338 is just a transitional product. If you want to re-enter the luxury car market, you must have your own flagship product.

Without brand-new products, the BMW brand will eventually disappear into history. Therefore, a few months ago, Li Nian suggested that after developing new cars, according to his plan, BMW and Porsche will form Nanyang's luxury car brands in the future, and the "national car" being designed will become a popular car in the future. The simplest reason why we should start planning for the automobile industry now is the market. The rules of the market are very simple. If you don’t occupy it, outsiders will. Take Japan in another world as an example. As early as 49, it promulgated the earliest "light automobile" standard. In the ruins of the post-war period, the automobile industry was planned. When its economy recovered slightly, the cars were as cheap as toys. The K-car began to enter thousands of households in Japan. It was those toy-like mini cars that nurtured automobile manufacturers such as Honda, Toyota, and Suzuki, and made Japanese cars that later swept the world.

Successful experiences must be learned. This is why Li Yi'an formulated the "National Car" to seize the market opportunity and provide a low-priced national car to some citizens when they can afford a car, thus laying a solid foundation. Market fundamentals. This will not allow foreign cars to seize the market.

The same goes for the development of luxury cars, which are essentially designed to seize the market. It is to build a brand, and Japan in the other world also has a lesson - focusing on civilian brands. As a result, Japanese cars have always been a symbol of cheap civilians.

At this point, Germany's experience is very good. If you want luxury cars, there are luxury cars, and if you want ordinary cars, there are ordinary cars.

"Now our new car has completed the preliminary design. It draws on the technology of pre-war Mercedes-Benz luxury cars and American Cadillac as a whole, and adopts a three-box structure body..."

When Hulbert was explaining, Li Yian saw the drawings of the new car in the research room and looked at the car's classic yet elegant shape. He simply made a few comments and then said it specifically.

"In addition to regular models, this car should also have Pullman models. There are still many rich people in Nanyang. With the prosperity of industry and commerce, some rich people will inevitably be born among them. By then, only Pullman models will be available. It suits them.”

What is the Pullman model?
The so-called "Pullman" comes from the American Pullman carriage. The magnificent Pullman carriage has always been famous for its comfort and luxury. The "Pullman" model on the car comes from the fact that people use it to describe the spaciousness, comfort and luxury of Mercedes-Benz.

In fact, to put it bluntly, it is an extended luxury car with a long wheelbase and large space.

"What you said is true. There are indeed many rich people in Nanyang, especially now. This month we have received orders for more than 3000 BMW338s, 60% of which are in the three eastern districts. I didn't expect that the area has just been developed. , there are so many rich people! And in the past few months, domestic sales have been increasing day by day.”

Herbert's exclamation immediately stunned Li Yian. He didn't even know how to describe the mixed feelings in his heart. The sudden emergence of so many rich people was not because Nanyang was developing well, but because there were a large number of rich people. People came to Nanyang from Tangshan, not to mention rich people, and even corrupt officials came in large numbers.

For example, the last mayor of Shanghai, Chen Liang, who confiscated more than 2000 pieces of cotton yarn and 16 pieces of woolen cloth within a few days of taking office, first fled to Hong Kong, where he disposed of the stolen property and liquidated it, and then took the money directly The plane arrived in Chang'an.

With all these corrupt officials... how can we transfer to Taiwan without success?

Sigh... Li Yi felt a little uncomfortable when he thought that Nanyang had become a hiding place for corrupt officials. In desperation, I even have no interest in new cars.

Despite this, Li Nian still inspected Nanyang BMW Company. During the inspection at the New Technology Research Center, after witnessing the dummy flying directly out of the windshield during the crash test, Li Nian immediately walked to the car and observed it carefully for a while, and noticed When a car seat belt is worn around the waist, the "three-point seat belt" that is common in later generations immediately comes to mind, and he said.

"This two-point buckle seat belt that runs through the waist poses a serious safety hazard. When the car brakes suddenly or collides, it is unavoidable that the driver's head hits the steering wheel or windshield due to the contraction of the waist. It causes casualties, and the driver's waist is tied to the seat, making it uncomfortable to operate. See if you can research a three-point seat belt. Its structure is like this..."

Li Yian then drew a simple structural sketch. After proposing the invention of the three-point seat belt, he asked the company to research new transistor car radios and automatic transmission of car air conditioners. He also asked the company to introduce a series of automatic transmissions from the United States. New technologies to enhance the company's technical level.

The reason why automatic transmission technology is introduced from the United States is that currently only the United States has this technology, and it was put into use before World War II. It was even used in tanks during the war. The American imperialists in this era were absolutely technologically advanced. It can be said that Blue Star is number one, especially in the field of automotive technology. There is no doubt that the automatic transmission in Germany is still in the 1960s. If some technologies are not available, decisive introduction will also improve the technical level. Choose one.

(End of this chapter)