From selling box lunches to becoming a famous Chinese chef

Chapter 300 Feng Zhengming’s advanced thinking
Not sitting with the master and those old masters made Feng Zhengming feel more comfortable.

While eating, Feng Zhengming also made some comments on Yan Jianxing's plate presentation and taste adjustment of the dishes.

"I changed the presentation and the seasoning of some dishes, which has really improved a lot."

Hearing what Feng Zhengming said, Senior Brother Li Huidong smiled and said, "Why don't you dare to go to Master and the others to tell them? What's the point of telling us here?"

Feng Zhengming immediately said with a smile: "Yes, I don't have the ability. I am here to eat today. I am not professional enough to give an evaluation from the customer's perspective, so I can't go to the master and others to say it."

These words left Senior Brother Li Huidong speechless.

However, Lin Jiacheng responded: "Master Yan should listen to this."

It was Li Huidong who knew his junior brother better. He waved his hand and said, "It's useless. He dares to say that in front of Master."

Over the years, the senior fellow apprentices, especially Li Huidong, were the first to be arranged to teach Feng Zhengming how to cook in the back kitchen of Yanxi Building before he came out of Yanxi Building and contracted the canteen with his brother-in-law.

Therefore, senior brother knows Feng Zhengming's temperament quite well.

These words caused everyone present to fall into deep thought.

I know that my junior brother is really a person who doesn't care about face.

After hearing this, everyone didn't think there was anything special.

Feng Zhengming didn't let everyone think too much. He continued what his third uncle said.

These words are considered to be a very high praise.

Feng Suying thought about it carefully and asked, "Do you plan to open a restaurant like this in the future?"

At the same time, Yan's Restaurant has a certain degree of privacy, the food is more guaranteed, and the prices are lower than those in big restaurants.

"People make more money and want to eat good food, but don't want to go to big restaurants. They will choose private restaurants like Yan's Restaurant to eat more distinctive dishes with lower consumption levels than those in big restaurants. .”

Facts have proved that Feng Zhengming is really rude at all.

When Lin Jiacheng heard Li Huidong's comments about Feng Zhengming, he asked curiously: "From the customer's point of view, is there anything dissatisfying about Yan's Restaurant today?"

"I probably won't be able to run a private restaurant like Yanjia Cuisine. First of all, I will focus on dry rice shop. After the renovation and expansion in the new year, the dry rice shop will transform into a model of stir-fried pork with stir-fries. The next step is to try to open a branch. , to create a chain store model.”

I often hear them talking together about which restaurant's cooking is good, which one's cooking is not good, which one's service is not very good, and which one's decoration is not good.

On this point, the master chefs who came today and several members of the Culinary Association are quite satisfied.

Feng Zhengming's suggestions were obviously approved by Yan Jianxing and corresponding changes were made.

Feng Zhengming saw that everyone was silent and probably guessed what everyone was thinking.

Yan’s Restaurant has already been called the benchmark for dining.

Feng Suying was curious: "What are you going to do?"

After hearing Feng Zhengming's comments, everyone present was somewhat surprised.

"Uncle San is right. The reason for the confusion between small and medium-sized restaurants and restaurants is that there is no benchmark, and many people choose small and medium-sized restaurants for the good quality and low price. They may not care much about the environment and other aspects.

When Feng Zhengming said this, everyone still didn’t quite understand it.

Feng Zhengming pointed to the dishes on the table and said: "From the customer's point of view, such a table of dishes is already very impressive. It can be said that every dish is delicious, delicious and delicious. As long as you are not the kind of picky customer, there is no problem with my brother's craftsmanship." , it can definitely be regarded as a benchmark for Quancheng catering.”

Listening to them talk, you will feel that the small and medium-sized restaurants and restaurants in Quancheng are in chaos. "

This is why the master asked him to review before the trial opening.

Feng Jiandong's words caused everyone to continue thinking.

"Zhengming was right. I should have a say in the small and medium-sized restaurants in Quancheng. There are some people in my company who sometimes go out for dinner, and most of the time they choose small and medium-sized restaurants and restaurants.

Not long after, third uncle Feng Jiandong spoke.

It just so happens that the Yan's Restaurant opened by my eldest brother is a better middle choice for everyone.

Therefore, the overall effect of today's trial opening is much better than before.

After being analyzed in this way by Feng Zhengming, everyone thought about it carefully and felt that it made sense.

"Do you think my words are a bit exaggerated? It's not an exaggeration at all. Think about it, except for a few large restaurants in Quancheng, do other small and medium-sized restaurants and restaurants give everyone a somewhat chaotic impression? "

Many things may be absolutely forbidden in the eyes of other people who have a good reputation, but Feng Zhengming doesn't care about face at all. He will definitely do it if he really wants to do it.

Feng Zhengming began to analyze further.

He pointed out many problems in person, and later in the kitchen, in front of a group of people who followed Yan Jianxing, he pointed out many of their problems, and also gave his suggestions on the plating and serving order.

Feng Zhengming said with a smile: "My thinking may be a little different from that of my elder brother."

“Not only do the prices of food in big restaurants tend to be higher, but more importantly, big restaurants give everyone the impression of being a place to eat, so for many friends’ gatherings, people may not want to choose big restaurants, but sometimes go to some food stalls. It will feel too shabby, and you need somewhere between a big restaurant, a food stall, or a small restaurant.

As people's living standards improve, there will definitely be higher requirements, which will require more sophisticated private restaurants like Master's Yan's Restaurant. "

It won't be too expensive like a big restaurant, nor will it be too shabby like a food stall.

Feng Zhengming expressed his thoughts with a smile on his face.

This is what I call a benchmark. "

He simply explained more straightforwardly.

There is already one chain store selling meat in Quancheng, namely Chaoxingxing at the train station.

Even though Feng Zhengming’s approach is different from his counterpart, he also sells stir-fried meat.

But in the eyes of most people, it is essentially not much different from Chaoxingxing.

What Feng Zhengming said next surprised everyone.

"If the chain model is feasible, I should open branches in other places. My first choice is to the south. I want to open a branch in Shanghai. If the Shanghai branch is successful, I should open a serious Shandong cuisine restaurant in Shanghai. It’s not a big restaurant or a private restaurant like Master’s, but a more refined Shandong cuisine restaurant.”

Feng Zhengming's thoughts surprised everyone.

In everyone’s impression, when Shandong cuisine leaves the province, it almost always chooses to go north.

Because there is the capital in the north, and the capital area can also be regarded as another base camp of Shandong cuisine.

Including some former Shandong cuisine masters, almost without exception they chose to go north to the capital.

But Feng Zhengming's idea turned out to be the opposite. He wanted to go south to Shanghai.

Shanghai City can indeed be called the commercial center of the country. Now there is also a situation where all the heroes are coming together.

But everyone is not too optimistic about Shandong cuisine going to Shanghai.

The first is the difference in taste between the north and the south.

Everyone has always had the impression that the south is sweet and the north is salty.

Moreover, Shanghai City is not only different in taste, Shanghai City is also influenced by many foreign countries, and there will be many Western elements.

It can be said that in everyone's impression, it cannot be said that there are not many advantages for Shandong cuisine to go to Shanghai. It should be said that it is almost impossible to survive.

So after thinking for a moment, senior brother Li Huidong spoke first.

"The idea is great, but is it really okay for Shandong cuisine to go to Shanghai? I feel that the taste in the south is completely different from ours, and Shandong cuisine will be acclimatized there."

Others also agreed with Li Huidong's statement.

Everyone felt that Feng Zhengming's idea of ​​going south to Shanghai to open a Lu restaurant was not good.

Lin Jiacheng said directly: "It's better to go north to Beijing, which is more suitable for the taste of Shandong cuisine."

At this time, the third uncle Feng Jiandong spoke.

"I think Zhengming's idea is very good. I have been to Shanghai on business before and have eaten the food there. I found that the dishes in many restaurants there are very similar to our Shandong cuisine in terms of cooking methods. In terms of the taste of the people there, It’s not as sweet as I imagined.”

Feng Jiandong then started to give examples of some dishes he had eaten.

"I've eaten their famous dish there, called Caotou Circle. It's actually braised large intestines, with their dish called Caotou underneath. When I first saw it, I thought it was ours. The nine-turn large intestine.

And they also have dry-roasted pomfret. For example, at some big banquets, they will also serve pork elbow. The way the tiger skin pork elbow is made is very similar to the red braised pork elbow here. "

After saying this, Feng Jiandong said seriously: "I really feel that the taste is not much different from ours."

Feng Zhengming waited for his third uncle to finish speaking before he continued: "There is a slight difference in taste, and some adjustments can be made. Besides, there are many people from outside the city going to Shanghai now. If you insist on the original taste of Shandong cuisine, it may not mean that no one will eat it. "

Third Uncle agreed with this point again: "Yes, there are a lot of people going to Shanghai from other places now. I think your idea is very good, Zhengming. You don't have to cater to local tastes, stick to the taste of Shandong cuisine and make the most authentic dishes." Shandong cuisine may not be good in Shanghai, but maybe because you cook it authentically, it will be more attractive."

The conversation between Feng Zhengming and Feng Jiandong surprised everyone else present.

Everyone even felt that they couldn't keep up with the two people's ideas.

After all, among the people present, Feng Jiandong may be the only one who has traveled extensively for many years.

Whether it's Grandpa Feng, Feng Zhengming's senior brother Li Huidong, and senior brother-in-law Lin Jiacheng.

Basically, their entire life trajectory has stayed in Quancheng.

Therefore, everyone’s impressions of places outside Quancheng remain fixed on some stereotyped impressions.

But after this discussion between Feng Zhengming and Feng Jiandong.

Everyone suddenly felt as if the place they knew was different from the reality?
Grandpa Feng thought for a while and said with a smile: "Whether you are going north or south, you must be persistent and make your own things well. Only by sticking to your skills and making things well can you develop well."

Feng Zhengming promised seriously: "Grandpa, don't worry, I will definitely remember this."

Grandpa Feng picked up the chopsticks and said: "Okay, okay, it's time to eat after talking so much. Such a rich dish will get cold if you don't eat it."

Grandpa spoke, and everyone naturally started to eat.

After taking a few bites, the door to the private room was pushed open, and Yan Jianxing walked in holding a wine glass.

"I really want to thank you all for coming today and adding popularity to the trial opening of our Yan's Restaurant. I'd like to toast to you all."

Seeing Yan Jianxing coming in with a wine glass, everyone stood up one after another.

Yan Jianxing said quickly: "Everyone, please stop standing. Please sit down. You are guests today, distinguished guests of our Yan's Restaurant. You cannot stand up."

After repeatedly being humble, everyone still listened to Yan Jianxing and sat down.

When everyone sat down, Yan Jianxing first toasted to Grandpa Feng.

"Uncle, let me respect you first. Thank you for coming. Thank you for letting Zhengming help me so much. If Zhengming hadn't helped me contact the decoration people, I wouldn't have been able to open the business so quickly. Thank you, uncle."

Grandpa Feng raised his glass with a smile and said, "Zheng Ming said that Yan's Restaurant will be a benchmark. You must work hard to keep the benchmark standing."

Yan Jianxing drank wine with Grandpa Feng first, and then he asked Feng Zhengming a little strangely, why is Yan's Restaurant the benchmark?
Feng Zhengming told Yan Jianxing what he had explained to everyone before.

Yan Jianxing was a little surprised after hearing this: "You actually thought of it? When I opened Yan's Restaurant, I took a fancy to the blank space between big restaurants and small restaurants. I wanted to make a more exquisite private restaurant, not as big as a big restaurant. But our food is better than that of small restaurants.”

Feng Zhengming understood as soon as he heard it. He was indeed right. This was what the eldest brother of the Yan family thought.

"Brother's idea is right, so we must set a benchmark so that any store that wants to open this kind of private restaurant in the future must follow the standards of Yan's Restaurant."

Before Yan Jianxing came over to toast, he had already gone to his father's place to toast.

So he came here a little drunk.

But Feng Zhengming's words suddenly woke up Yan Jianxing from his drunken state.

Hearing Feng Zhengming's words made him very happy. Finally, someone understood his thoughts.

Yan Jianxing poured the wine with some excitement and said, "Zhengming, I want to toast you first."

Then he turned to Senior Brother and said, "Senior Brother, don't be angry. I really want to give Zhengming a toast first. His words today have inspired me and let me know how to run the business next."

Li Huidong smiled and waved his hand: "You're welcome, you brothers will have a drink first."

Feng Zhengming naturally poured wine and stood up.

The two brothers clinked their wine glasses, almost drank it together, and then looked at each other and smiled.

Needless to say, everything is already in this glass of wine.

Yan Jianxing is happy that someone understands his thoughts.

Feng Zhengming hopes that Yan Jianxing can stick to his original intention, make Yanjia cuisine really good, and continue to operate Yanjia Restaurant.

Yan Jianxing then began to respect his elder brother, brother-in-law, and Feng Zhengming's second aunt and third uncle.

Finally, he said with a smile: "Thank you for coming. Everyone must eat well. If there is anything wrong with it, everyone must say it. We will make adjustments later."

Feng Zhengming and the others naturally agreed, and then watched Yan Jianxing leave and continue to toast.

(End of this chapter)