From selling box lunches to becoming a famous Chinese chef

Chapter 282 The next goal

Feng Zhengming and his party returned to the dry rice shop.

The evening business of Fengjiagan Restaurant is not over yet.

Many old customers who often come to eat at night greeted Feng Zhengming and his entourage when they saw him come back. They also took the opportunity to ask Feng Zhengming if he could win the provincial culinary champion this time?

"Boss Feng is back. How was Boss Feng's game today?"

"Master Feng's moves must be extraordinary, and becoming the number one pick is a sure thing."

"With Boss Feng's skills, it will be no problem to be the number one pick."

"I'm really curious, what did Master Feng cook today?"

"I watched TV and reported on the competition two days ago, and saw Boss Feng cooking several dishes."

"I also watched it yesterday. The news gave Boss Feng several close-ups."

"It's true. Boss Feng watched it on TV. He looked very handsome in chef's uniform."

Therefore, in the past, very few Shandong cuisine chefs chose to go south.

Zhang Minghai also agreed: "Yes, Zhengming, the three dishes you presented in the competition are definitely enough to defeat the others. You don't have to be modest."

Feng Zhengming then changed the topic: "Third brother, sixth brother, this competition has given me some new ideas. Let me tell you first, and you can help me give advice."

"Yes, when the time comes, all weddings and funerals will be held at Boss Feng's restaurant."

"That's right, if Boss Feng opens a big restaurant, it will definitely be the best restaurant in Quancheng."

This statement was recognized by the two senior brothers. As a chef who cannot adjust the taste according to the tastes of customers in different regions, he is really not a qualified chef.

Hearing the words of the two senior brothers, Feng Zhengming laughed: "Third brother, sixth brother, don't make fun of me. The reason why I won the top prize this time is because they were all young chefs competing, and there were some like the eldest brother in the master's family who did not participate in the competition. , I just got a bargain."

"It's hard to say whether I can be the top pick. After all, there are still many masters among young chefs in our province, and I am just average among them."

On the other hand, it is more convenient to go north from Shandong Province, and the distance back to your hometown is also relatively short.

The two senior brothers were stunned for a while and looked at each other, not knowing what to say.

When Feng Zhengming saw that the two senior brothers did not speak, he quickly said: "Third brother, sixth brother, don't misunderstand me. I'm not saying to go directly to the south to open a restaurant. That would be too much investment. I don't have that kind of strength now. I think , we can first promote our pork belly to the south. The south also eats more rice, so the pork belly with rice should be popular."

Faced with everyone's enthusiasm, Feng Zhengming smiled and thanked everyone for their support.

Feng Zhengming immediately said: "Then we can adjust the taste according to local conditions. Since we are chefs, we should be able to make some adjustments according to the tastes of people in different regions and be able to adapt to customers with different tastes."

"In this competition, both Master and his fellow chefs, as well as President Li and his colleagues, kept emphasizing two points. One is the inheritance of our Shandong cuisine, and the other is the promotion of our Shandong cuisine. In the past, our Shandong cuisine has always been Going north, there are many masters and old masters who choose to go to the capital to develop.

Zhang Lei and Yang Peng said goodbye to Feng Zhengming and went back to the cafeteria first.

But in fact, after this competition ended, Feng Zhengming had some new ideas in his mind.

After chatting with the customers for a while, Feng Zhengming told everyone to have a good meal and went back to the rice shop.

After I passed this competition, I was thinking, why can't our Shandong cuisine go south? Promote our Shandong cuisine to the south. Now Shanghai is the real prosperous place. We can go south and bring our Shandong cuisine to the south. "

In the cooking shop, Xia Hui and Sun Hai changed their clothes after returning and went into the kitchen to help.

The third senior brother and the sixth senior brother nodded and listened carefully to Feng Zhengming's new ideas.

"Boss Feng, when can we order that dish at your restaurant?"

Zhang Minghai echoed: "Yes, as senior brothers, we really want to congratulate you."

As Feng Zhengming said, in the past, top Shandong cuisine chefs almost all chose to go north, and most of them first chose the capital.

After some explanation, Feng Zhengming made a promise to everyone.

"That's right, we all want to try the dishes in your competition, Boss Feng."

When the third senior brother and the sixth senior brother saw Feng Zhengming coming in, the two senior brothers also congratulated Feng Zhengming in advance.

"It seems that the fish made by Master Feng is very beautiful, and the fish has two different looks."

Yang Bin said: "Zhengming, you probably didn't run away this time."

Feng Zhengming's idea of ​​going south surprised the two senior brothers.

"As for the three dishes I cooked in the competition, I'm afraid we won't be able to cook them for the time being. The dishes for the competition are a bit complicated to make, and one dish may take a long time to cook. Those dishes are made for the competition, and they may not be so affordable. It costs too much money for everyone to go to the dry rice shop."

Now Feng Zhengming actually thought of the option of going south.

After a pause, Feng Zhengming explained why it was temporarily impossible to cook competition dishes at Ganfanpu.

Yang Bin immediately said: "You are wrong. Although this is indeed a competition for young chefs, even if you are a master chef in a big restaurant, not everyone can make your three dishes."

"If Boss Feng opens a restaurant, as long as it is Boss Feng who cooks the food yourself, all banquets in our family will go to your restaurant."

I heard these three senior brothers say, "Zhengming, your idea is a bit risky. After all, the tastes of southerners are quite different from ours."

Senior Brother Six then said, "Yes, our local taste may be considered too salty if it goes to the south."

Feng Zhengming once again thanked everyone for their praise and said that when he has the strength in the future, he will consider opening a large restaurant.

"That's right, that one-fish-two-eat dish is really beautifully done."

"Boss Feng, just open a big restaurant. Your skills in opening a big restaurant will definitely not be worse than the current Jubinyuan, Taifeng Tower and Jufengde."

After hearing what Feng Zhengming said, all the customers immediately said that they would definitely go to Feng Zhengming's restaurant.

Perhaps because people in the north have similar tastes, Shandong cuisine will be more easily accepted in the capital.

"In the future, our Ganfanpu will still prepare every dish so that everyone can have a good meal at Ganfanpu. And if there is a chance, I may also open a small restaurant in our Quancheng. Then I will select some dishes that can be cooked. Dishes, if you are having a banquet or something, you can choose to try those big dishes."

Feng Zhengming continued: "There are many people going south now. I want to spread the dry rice to the south. I will make a handful of meat with rice. If I control the taste, I will definitely gain a foothold in the south."

After hearing this, the third senior brother and the sixth senior brother also felt that Feng Zhengming's idea was indeed good.

But the third senior brother Yang Bin quickly raised a new question: "Zhengming, if you want to go south to open a dry rice shop, I'm afraid it will require a lot of funds, and you may need to follow up for a period of time to adjust the taste. You can’t run back and forth all day long, so what will you do here in Quancheng?”

Feng Zhengming also knows that this is a big problem. After all, the transportation is not very convenient now.

From north to south, even just from Quancheng to Shanghai, it takes a long time to take a train.

If he wants to gain a foothold there, Feng Zhengming will definitely have to stay there for a long time in the early stage. Regardless of the labor costs behind this, the investment in opening a store in the south must be a considerable sum.

Sixth senior brother Zhang Minghai said: "Zhengming, your idea is very good, but it requires a large investment for the time being. I'm afraid you don't have that much money to invest now, right? I think you should expand the operation of this dry rice shop first. Taking advantage of your reputation as the top young chef in the province, I will make your dry rice shop the best in Quan City in one fell swoop."

After listening to the words of Senior Brother Sixth, Feng Zhengming smiled and said that he was just thinking about going south for the time being, and he must do everything well in Quancheng before going south.

"Going south is an idea for the time being, and it can be regarded as the future direction. At this stage, we must first expand the operation of the dry rice shop. After the year, we will expand this shop. After that, we should try to open a branch in Quancheng first to accumulate some experience.

And when the business of the dry rice shop is stable and we have accumulated funds, we will definitely open a restaurant or restaurant in Quancheng first. We must first make a real name for ourselves in Quancheng and develop our own brand before advancing south. These are all We need to do it step by step. Going south now is the long-term goal, not our next goal. "

After hearing what Feng Zhengming said, the two senior brothers agreed with his ideas.

The long-term goal is the direction of future development.

Short-term goals are to be achieved step by step.

Wait until the short-term goals are achieved one after another.

At that time, you can also adjust your long-term goals based on your own accumulation.

I told my two senior brothers about my development plan.

The two senior brothers looked at each other, both of them couldn't help but be surprised by Feng Zhengming's plan.

In the past, the brothers and sisters were all in Yanxi Restaurant. They just worked in the kitchen to learn the skills from the master and then prepared the dishes. They rarely thought about the rest of the restaurant management.

Now that Yanxi Tower is closed, the brothers and sisters are all going their separate ways.

They say they are going to make a living, but except for the fourth senior brother Feng Zhengming, they have been making a living in other provinces.

Basically, the other brothers and sisters have not really walked out of the path planned by the master.

Therefore, the senior brothers do not have too long-term goals.

Basically, it’s just about thinking about the next goals while doing what you are doing now.

But now I heard from Feng Zhengming that his set of small goals to long-term goals can be said to be very well-planned.

The two senior brothers felt that as long as he followed his plan step by step, he would definitely achieve the goal he had set.

Feng Zhengming suddenly said to the sixth brother again: "Brother Six, your sea sausage rice is really good. If the sea sausage can be transported to Quancheng, when my restaurant expands its business, you can also make it here. .”

Zhang Minghai shook his head and said: "This is difficult to handle. It is difficult to transport sea sausage."

Speaking of the sea sausage rice cooked for this competition, Zhang Minghai sighed: "A lot of the ones I brought over were dead, and I only picked out a few. I was almost ready to change to other dishes."

Feng Zhengming also understands that the transportation of sea intestines is indeed a big problem.

"It doesn't matter, let's make other things for the dry rice shop first."

The two senior brothers also nodded in agreement with Feng Zhengming's plan.

After the dry rice shop was closed, Feng Zhengming sent his grandfather home and returned to the dry rice shop to sleep with his two senior brothers, Sun Hai, Chen Anbang, and Shen Rongsen.

At night, everyone was somewhat excited, so no one fell asleep immediately.

Chen Anbang couldn't help but say: "If Master Feng can become the top pick in this competition, will the business in our shop get better in the future?"

Shen Rongsen then said: "We can hang up the fact that the boss is the number one young chef in the province as a sign. From now on, our braised pork will be called the 'number one braised pork'."

The third senior brother Yang Bin immediately said: "Lao Shen's suggestion is good. The Feng family's number one scholar is a master of meat. This name is great."

Sixth senior brother Zhang Minghai said with a smile: "Hahaha, this sign will definitely be better than any advertisement when it is displayed. Your Feng family's restaurant business will definitely not be bad in the future."

Sun Hai also followed suit: "The number one scholar in the Feng family is really good."

Feng Zhengming was said to be a bit dumbfounded by several people.

"Have you all learned to heckle?"

Before a few people could speak, Feng Zhengming continued: "I haven't won the No. 1 pick yet, and you have already started thinking about how to use my No. 1 pick to promote it. Are you too anxious?"

Sixth senior brother Zhang Minghai said: "How can this be called anxious? It is almost certain that you will win the top prize."

The third senior brother Yang Bin said: "Since you are the number one scholar, why should you hide it? You should show it openly. Besides, the meat at Fengjiagang Restaurant is indeed made by you. It is called 'the number one scholar meat'." 'no problem."

Everyone agreed with Yang Bin's statement and thought that when Feng Zhengming won the provincial No. 1 prize, his identity would be revealed.

Shen Rongsen also said: "When the time comes, boss, you can hang up the certificate for the top prize. You can't let others say that we are lying to them. Our boss is indeed the top prize in the province's young chef cooking competition."

Third senior brother Yang Bin clapped his hands and applauded: "Old Shen didn't expect your idea to be so right."

Others also said that Shen Rongsen's idea was very good.

When Feng Zhengming saw everyone saying this, he thought about it and felt that using the province's top young chef was indeed a good publicity.

And judging from the reaction to Feng Jiagan Restaurant these days, the scene has been very positive.

After Feng Zhengming adjusted the taste of Feng Jia Gan Rice Shop's meat, it has indeed gained more people's liking.

Therefore, using the title of No. 1 pick in this competition, Feng Zhengming is still confident in the meat.

More importantly, the small goals, big goals and long-term goals that Feng Zhengming set in his heart all require a large amount of funds and some fame to support them.

After thinking for a while, Feng Zhengming agreed with everyone's ideas.

"Okay, if I really win the top prize, when our dry rice shop expands, I will give the top prize to Guang Zi Rou, and then show my certificate of the top prize in the province's young chef cooking competition."

After a slight pause, Feng Zhengming said seriously: "Having a good reputation can bring us better business, but it is also a spur to us. We can't make bad things, others will definitely win the top prize." The demands come to us.”

Third brother Yang Bin immediately said with a confident smile: "What are you afraid of? We stick to the old skills taught by master, and we don't have to worry about what others ask for."

Hearing the confident words of the third senior brother, Feng Zhengming soon started laughing too.

This is what he hopes to see. After all, his own ability is limited, and only when everyone adds firewood can the flames be high.

(End of this chapter)