From selling box lunches to becoming a famous Chinese chef

Chapter 208 Zhao Chaoxing’s new move

Before we knew it, it was already October.

After the National Day, Feng Zhengming received a letter from Master.

In the letter, Master praised and affirmed Feng Zhengming for not opening a new store rashly.

Master's point of view is similar to Grandpa's.

I also think that now is not the time for Feng Zhengming to open a new store.

The letter also agreed that Feng Zhengming should work as a food stall near the train station first.

Master said in the letter: Food stalls are also very particular. Not only must the food be served quickly, but the taste of the food must also be guaranteed, and the customer feedback must be obtained very intuitively.

Therefore, I hope that Feng Zhengming will run the food stall well and not take it seriously just because he is cooking on the street.

At the end of the letter, the master said that he would help Feng Zhengming select two suitable students from the vocational school to help him.

Yang Bin read Master's letter and said with a bit of sourness: "Master still favors you, my junior brother. If you write to Master and say you need someone, Master will arrange it for you right away."

Feng Zhengming saw the sour look on the third brother's face and couldn't help but smile and said: "Third brother, aren't you? Are you jealous of this? Everyone selected by the master must follow you first."

Yang Bin instantly beamed with joy: "Follow me first? Hahaha, then I will teach you a lesson."

Feng Zhengming saw the third senior brother's rapid change of expression and reminded with a smile: "Third brother, please be careful and don't get caught. Then you, a senior, will lose face."

Yang Bin disagreed: "Two vocational school students can find problems in me."

Seeing that the third senior brother was disapproving, Feng Zhengming suppressed his smile and reminded seriously: "Third brother, don't forget, they may have just graduated from the vocational school, but their master was re-employed by the vocational school, so they may have learned from the master."

Yang Bin suddenly came back to his senses and realized that he really shouldn't underestimate the people recommended by his master.

Although the other party may have just graduated from a vocational school, since he was recommended by the master, he must still have some skills.

Yang Bin became serious: "Okay, I will definitely pay attention to details."

After talking about Master's letter, Yang Bin asked: "How is your food stall? I heard from Xiao Chen that your business has been a little slower these two days?"

Feng Zhengming nodded: "Business has been a bit slow these two days, but our reputation has still spread. Many people in the area around the train station have begun to choose to go to our food stalls to buy handfuls of meat, pig's trotters and Sixi meatballs. .”

Yang Bin said: "That's fine. After all, many of the passengers who come in and out of the train station are just one-time buyers. We still need to attract residents from surrounding cities. They are the longer-term customers."

Feng Zhengming also agrees with this point.

"That's right, so it's right to work at a food stall first. Working at a food stall can help you figure out the situation faster, and the food stall can be moved to other places at any time. After renting a shop, it's impossible to move out."

Yang Bin asked you to come here, and he suddenly thought of the Chaoxingxing Restaurant and couldn't help but laugh.

"When you say that, I think of that Chaoxingxing restaurant. Their business seems to be a bit poor now. I heard that even during meal time, there are almost no seats available."

Feng Zhengming didn't laugh, and he didn't think Chaoxingxing's situation was worth laughing at.

"Third brother and the others are closer to the train station, so there are a lot of customers coming and going throughout the day, so I don't think their restaurant has to be full to have a good business."

"Why?" Yang Bin was a little confused?

Feng Zhengming explained: "I used to sell boxed lunches at the South Railway Station, and now my husband and wife work at the Chaoxingxing dry rice shop at the train station. We were also selling boxed lunches at the train station at the time. At first, we were somewhat competitive, but later it became slow. There won’t be much competition between us anymore because we don’t have much influence on each other.”

Yang Bin still doesn't quite understand.

Feng Zhengming continued: "I rely on the meat to attract people, and they stay up for the time, so we actually don't affect each other."

"Are they staying up?" Before Feng Zhengming could answer, Yang Bin figured it out on his own.

"I understand, what you mean is that they need to set up a stall there all the time to sell lunch boxes. They rely on waves of people coming in and out of the train station. There may only be a few people buying in each wave, but they have been staying there. Slowly We can sell out all the lunch boxes.”

Feng Zhengming nodded: "That's right. The Chaoxingxing Restaurant at the train station is actually like this too."

After a pause, Feng Zhengming said: "So they should not cook the vegetables on the spot, but add the meat to the lunch box, so that those who go in and out of the train station can choose and pick it up. It will be better to focus on convenience and speed."

After hearing this, Yang Bin looked at Feng Zhengming in surprise.

After a long while, he exclaimed: "Zhengming, you are amazing, your analysis is very accurate."

But Yang Bin then asked: "But didn't you think about opening a new store at the train station before? Don't you also have a food stall there now?"

Feng Zhengming explained with a smile: "I originally wanted to open a store at the train station, but I didn't want to use their method. If I opened a store at the train station, it would definitely be meat and lunch. No, it should be called a buffet.

As for me working at the food stall at the train station? Third brother forgot? I went there at night. "

Yang Bin understood immediately.

"You have so many clever ideas. From the beginning, you didn't want to just do business with passengers getting on and off the train station. You just wanted to attract people around the train station to eat, and by the way, use the traffic of the train station to promote Fengjiagang Restaurant. "

Feng Zhengming nodded: "Yes, I think Zhao Chaoxing should have the same idea, otherwise he wouldn't have spent so much money to rent the most conspicuous shop in the train station and decorate it like that to open such a store."

Yang Bin asked: "Are you saying that the boss of Chao Xingxing also wants to promote his own Chao Xingxing?"

Feng Zhengming nodded again: "I think it should be."

Zhao Chaoxing is not in a good mood this National Day.

In fact, he did not plan as Feng Zhengming thought.

Or it should be said that Zhao Chaoxing wants the new store at the train station to make money and at the same time promote his Chaoxingxing brand.

Looking at the results now, Zhao Chaoxing really felt a little uncomfortable.

The new store at the train station is not losing money for the time being, but it is not making him any more money.

It can be said that the new store in the train station is just maintaining breakeven.

As for the effect of promoting the Chaoxingxing brand, it has been almost a month and has not had any effect.

On the contrary, it is because the Chaoxingxing dry rice shop is located in the most conspicuous location of the train station.

Spreading the reputation of Quancheng's braised meats, at the same time spreading the reputation of the Feng family's restaurant even louder.

Zhao Chaoxing himself sat in the store as a customer from time to time, secretly listening to what some customers were talking about.

Then more than once when he heard customers talking about the meat, he immediately mentioned Fengjiagang Restaurant. But everyone almost universally said: Quancheng's pork belly must be the most authentic and delicious from Fengjiagang Rice Shop, and Chaoxingxing's pork belly can only be a substitute for Fengjia pork that cannot be bought.

Recently, Zhao Chaoxing heard another jingle coming from nowhere.

"If you go to Quancheng, you have to eat a bunch of meat. If you want to eat a bunch of meat, you have to go to the Feng family restaurant."

Hearing this jingle, Zhao Chaoxing almost choked out a mouthful of blood.

Who on earth came up with this jingle?

What's going on? There are so many dry rice shops in Quancheng and so many that sell meat. Why do you have to eat from Feng’s dry rice shop?

And if you say jingle, you want to say it in my super happy shop?

I, Chaoxingxinggan Restaurant, don’t want to lose face?

The more I thought about it, the more frustrated I became.

Zhao Chaoxing now regrets renting the shop in the most conspicuous location of the train station.

It is indeed very conspicuous, and people can see it as soon as they leave the train station.

But what's the use?

Zhao Chaoxing did not mention the high rent, but instead turned it into publicity for others.

But there is no use regretting it now.

Zhao Chaoxing signed a two-year rental contract with someone at once.

Moreover, Zhao Chaoxing also spent a lot of money on the renovation and various preparations for the store at the train station.

If he just gave up, Zhao Chaoxing wouldn't be able to do that anyway.

Zhao Chaoxing felt that he should think about how to attract more customers?

So he invited Xu Yingzhu and Liu Qing to his home.

My wife and I discuss with each other how we can attract more customers? Make the store's business better?

"They are all from my own family, so I will tell the truth. Our store at the train station is indeed not losing money, but it is not making a lot of money either. I won't mention my own investment. Just running the store every day now, everyone has lost money." Plant water, electricity and gas, as well as personnel wages and the cost of our materials.

When all these are taken into account, even if the rent is not included, we can't make much money a day. If the rent is deducted, we are almost even, and it can be said that we are not making any money. "

After talking about these situations, Zhao Chaoxing looked at his wife and Xu Yingzhu and Liu Qing.

"Now we have to think of a way? How can we attract more customers? We have to make the business better in order to make money. Otherwise, I really can't last long if this continues."

Liu Qing was a little surprised after hearing this: "Cousin-in-law, we have a lot of people every day now, how can we not make money?"

Xu Ping looked at her cousin and could only tell the truth: "Our operating costs are too high."

Liu Qing and her husband looked at each other, and the couple could understand what they meant.

Xu Yingzhu thought for a while and said: "Cousin, cousin-in-law, I said at the beginning that we don't actually need to open such a big store. We might as well get a cart outside the square and set up a stall to sell. I saw all kinds of stalls outside the square. Business is pretty good, and there are people working at food stalls there at night.”

Zhao Chaoxing was a little dissatisfied: "I came to you to discuss how to make the store's business better, not to listen to what you said I already knew."

Seeing that her husband was about to get angry, Xu Ping quickly smoothed things over: "Brother-in-law, don't talk about what you said at the beginning. Now that we have run this store, we should still find a way to run it well."

Xu Yingzhu immediately chose to shut up. He had no choice but to see that Zhao Chaoxing was dissatisfied, so he did not dare to speak.

Liu Qing thought for a while and said, "Can we try to go to the train station to get people to eat in the store?"

"Invite people to eat in the store?" Zhao Chaoxing, Xu Ping and Xu Yingzhu were all a little surprised.

Liu Qing simply expressed her thoughts.

“Although our store can be seen as soon as you leave the train station, it is still some distance away from the train station. Some people may have just walked out of the square and were attracted by the stalls outside the square, or they may have been attracted by the large shopping malls outside the square at night. The food stalls are attractive, so when people see our store, they may not come here to eat.”

After listening to Liu Qing's analysis, Zhao Chaoxing and others felt that this was the truth.

Zhao Chaoxing said: "You are right. Although our store is very conspicuous, after all, it is still some distance from the train. There are indeed too many other vendors in the middle, and the food stalls intercepted some people at night."

Liu Qing naturally gained confidence when she saw that Zhao Chaoxing recognized her.

"Cousin-in-law, so we have to take the initiative. We send people to attract people outside the train station square. They can hold our home's sign, and then attract outbound passengers to come to our home to eat."

Xu Ping couldn't help but express her thoughts after hearing this.

"Liu Qing has a great idea. This way, not only can we attract people to eat in our store, but we can also take the opportunity to promote our Baozi Pork and let everyone know that Quancheng Baozi Pork is not only owned by the Feng Family Restaurant, we The super hot pork is also delicious, and we have a big store at the train station, so our pork has an authentic taste."

Liu Qing followed her cousin's words and said: "That's right, she is right. Many people now say that the most authentic place for Quancheng Baozi Pork is Fengjiagan Restaurant. I think they must have promoted it themselves, and we should also promote it. ourselves."

Zhao Chaoxing heard what the two women said, and after careful consideration, he felt that it was indeed feasible.

After all, many of the passengers the train station caters to don’t know much about Quancheng’s meat.

Then he would find some people, hold up a sign saying "The Authentic Rouquancheng Chaoxingxing", and go outside the square of the train station to attract people.

In this way, wouldn't it give people an impression and let everyone know about Chaoxingxingjia's meat?

Zhao Chaoxing believes in the advertising effect, just like many advertisements on TV. Just because they are advertised on TV every day, it may not actually be a very good product, but because the advertisement is well done, it attracts many people to buy it.

Zhao Chaoxing feels that his own meat needs to be advertised. If people come to Quancheng and get off the train, they will first see Chaoxingxing meat.

After thinking about this, Zhao Chaoxing immediately made his decision.

"Okay, your sisters' method is very good. Just follow your sisters' method. I will find someone to make a sign right away. When the sign is ready, people will hold the sign outside the square of the train station every day. Then stand and pull people in, and tell the people in the store that as long as you can pull one person back, you will give them a commission."

As soon as I heard that I would give commissions to people in the store for recruiting people.

Liu Qing couldn't help but ask: "Brother-in-law, if we go to recruit people, will we also get a commission?"

Zhao Chaoxing was immediately amused: "You two are shareholders, what commission do you want? When the business is good and you make more money, won't your dividends also be more?"

Liu Qing quickly said: "Yes, my brother-in-law is right, I am obsessed with money."

Xu Yingzhu remained silent throughout the whole process, although he felt that the method was not a good one.

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(End of this chapter)