China Entertainment Times 1999

Chapter 259 The first luxury endorsement in Mainland China! (Please subscribe!)

April 2003, 4, April Fool's Day.

At around nine o'clock in the morning, Lin Xuan arrived at Huayi Building by car.

The employees of New Picture are already waiting in the office of agent Wang Jinhua with their contracts.

Although Lin Xuan's studio has been launched and its staff size is no less than that of a film and television company, his personal agency contract is still in the hands of Huayi.

"Sister Hua, good morning."

Walking into the office, Wang Jinhua sat on the sofa and chatted with the other party.

Seeing Lin Xuan walking in, the two immediately stood up and said hello to each other.

After exchanging pleasantries, we started to read the contract.

Wang Jinhua has already checked it, but Lin Xuan still has to give it to the studio's lawyer to look at it again.

As long as you sign the contract, it will have legal effect, so you must be careful and patient before signing the contract.

The two of them had nothing to complain about, just chatting and drinking tea.

Half an hour later, the contract inspection was completed.

Lin Xuan modified several unclear terms.

After re-examination, he signed his name.

The salary is 1000 million, the schedule is 3 months, the part-time screenwriter is paid 100 million, and the part-time martial arts instructor is paid 100 million.

These fees include the publicity and distribution work before the film is released. Failure to participate or inactivity will constitute a breach of contract.

As for Lin Xuan's benefits such as food and accommodation, transportation, assistants, security, and insurance on the set, they are also implemented in accordance with the industry's top standards.

After signing the contract, the man said goodbye and left. Lin Xuan continued to stay in the office to discuss things with Wang Jinhua.

"I have some good news for you."

Wang Jinhua took out a pile of information from the drawer and placed it in front of him.

"It's another TV series announcement. Sister Hua, I told you, I'm not interested in any of the TV series out there."

Lin Xuan was too lazy to open it and just waved his hand to refuse.

Now that he is better than before, those so-called big investments and big productions cannot attract him at all.

Take TV series as an example.

Either this show can become a classic in the minds of a generation.

Either this drama can win an award, it has to be the Feitian Award or the Magnolia Award.

If the above two requirements are not met, no matter how high the investment is or how strong the lineup is, it will not be able to attract him.

TV dramas that meet these requirements have long been remembered by Lin Xuan, so he basically doesn't read the scripts Wang Jinhua handed over.

"These are not TV series announcements, but interview invitations from luxury brands."

"Luxury."

Lin Xuan was stunned for a moment, then smiled and said: "They were still hesitating at the beginning of the year, but there is new news so soon?"

The selection of Chinese celebrity spokespersons by luxury brands can be roughly divided into three periods.

Before 2007, the brand was in a cautious period.

From 2007 to 2015, luxury goods and mainland artists were in the honeymoon period, and many top stars carried luxury goods endorsements.

After 2015, with the rise of the new generation’s consumption power, the relationship between the two parties will usher in an explosive period.

In addition to the superstars, those traffic niches can also become brand spokespersons.

It’s only 03, let alone mainland artists these days.

Even if Chinese Americans want to get endorsements from luxury brands, it is very difficult.

Those who are qualified to receive endorsements are basically the kings and queens.

For example, Yang Ziqiong, who endorses Audemars Piguet watches and Guerlain skin care products, and Anita Mui, who became the global spokesperson for Dior in 01.

Coco Li Wen became the spokesperson of Chanel Asia in the new millennium.

But she was officially announced in March and was abandoned in August, which only lasted for 3 months.

Part of the reason is that Li Wen's hot dressing style does not match Chanel's user image.

This resulted in many VIP users complaining, including Chanel’s super VIP Bao Yongqin.

There are also some celebrities who, although they have not received the title of spokesperson, have attended relevant events.

For example, Takeshi Kaneshiro shot the Prada spring/summer men's clothing advertisement in 97.

Before this, luxury advertisements were usually shot by supermodels.

In 98, Maggie Cheung walked for Hermès at Paris Fashion Week.

After that, I participated in Haute Couture Fashion Week and wore all the haute couture brands.

In addition to these kings and queens, there are many more artists who want to get involved but can't.

Just like when Chanel held its autumn and winter show in Wanwan in 2008, artists from half of the entertainment industry in Wanwan came to support it.

However, among all these people, there is not one artist with an official title from the brand.

The most typical one is Big S, Xu Xiyuan.

She often stands for Chanel's various events in Wanwan, and interviews various Amway Chanel products on the show.

She personally owns millions of Chanel items, including more than 300 pairs of shoes. Unfortunately, she remains anonymous from beginning to end.

To sum up, it is very rare for Lin Xuan to be favored by luxury brands at the moment.

Wang Jinhua talked to the person in charge of the brand, knew the reason, and explained it to him.

“You can get luxury endorsements thanks to the movies ‘Heroes’ and ‘The Blind Shaft’.

"Hero" has done very well at the box office in North America and Europe. The character Chang Kong you played is very popular, second only to Jet Li in popularity.

In addition, "The Blind Shaft" won the Silver Bear Award, and your legendary investment experience gradually spread in Europe and the United States. "

Lin Xuan had already anticipated these two points.

"That's it, are there any other reasons?"

Wang Jinhua looked him over and said with a smile: "There is another reason. When you walked the red carpet in Berlin, the media took many photos.

Your appearance and figure are in line with Western aesthetics, and your photos in suits have attracted the attention of many brand designers. "

"So that's it."

Lin Xuan touched his chin and smiled slightly.

No matter what era, appearance is justice.

It was the right decision to spend huge sums of money to upgrade my appearance.

Wang Jinhua opened the information and introduced: "There are many international brands paying attention to you at present, but most of them are more cautious and are only willing to give you the title of brand friend."

Lin Xuan shook his head slightly with a disdainful expression: "Brand friends are just fooling people, they don't even have any endorsement fees, and brand ambassadors are meaningless.

No matter how popular a luxury product is, it must at least be a regional spokesperson. Sister Hua, just find the ones that meet the conditions. "

“The brand’s best friend of Chanel jewelry also doesn’t consider it?”

"If you don't even give us spokespersons for the entire department, what else are you considering?"

Lin Xuan's attitude was very firm.

Although Wang Jinhua disagreed with his idea, she could only shake her head and follow suit. "These are the only four companies that have granted spokesperson status. Take a look."

She pulled out four copies from the information and handed them over.

Armani, Dior, Rolex, and Jaeger-LeCoultre, these four companies all provide national spokespersons.

You are so cautious, even the spokesperson for Asia is reluctant to part with it.

"These four are all top luxury brands."

Lin Xuan flipped through the information, and the smile on his face showed that he was in a good mood.

"That's necessary. I'll skip the non-luxury brands for you."

Many celebrities from both sides of the Taiwan Strait and three places endorse second- and third-tier brands in Europe and the United States.

First-line luxury goods are qualified to be aloof, but other brands do not have the capital to be willful.

In order to distance Lin Xuan from them, Wang Jinhua directly declined these brands.

After a few minutes, all the information was read.

Lin Xuan said: "The quotations are almost the same, and the contract period is also two years. Let's choose... Jaeger-LeCoultre or Dior."

Wang Jinhua asked curiously: "Why don't you choose Rolex? Its brand is more famous."

"I didn't choose it just because it was well-known. Those Hong Kong movies ruined Rolex, and it became a hard currency for young and Dangerous kids to escape."

Wang Jinhua smiled: "Then you chose Dior because you don't like Armani?"

"That's not really true. The main reason is that I like the name of this brand."

"Does Dior's name have any special meaning?"

"Read it in Pinyin."

"diao..."

Wang Jinhua read aloud, then rolled her eyes, a little speechless.

"Hahaha, doesn't it suit my temperament very well?"

Wang Jinhua smiled and nodded.

After choosing the brand to endorse, and then negotiating with the brand owner, there is no need for him to come forward.

The two chatted for a while, and Wang Jinhua asked:

"You didn't like any of the scripts I handed you. So when "House of Flying Daggers" is finished filming, what drama are you planning to film?"

She knew Lin Xuan's arrangement to direct one movie and one TV series every year.

Now that the movie is finished, it’s the TV series’ turn.

"Preparing to film an anti-war drama."

"Anti-war drama?"

Wang Jinhua was a little surprised and looked him up and down.

Is there such a handsome and young Balu?

"Age and image problems can be solved with makeup. It's not difficult."

Actors are mainly about their acting skills.

When Song Dandan was forty years old, he could play an old lady in her seventies or eighties vividly.

Lin Xuan is in his twenties, so he has no problem playing a forty-year-old Eighth Route Army general.

"Age is one thing. Why do you think of acting in an anti-war drama?"

"In order to break through the comfort zone of acting, it is also to win awards."

Since last year, Lin Xuan has been trying to make a breakthrough.

In addition to the normal filming of costume dramas, he also filmed a Republic of China drama "The Golden Family".

This breakthrough is at most a half step forward, but in essence it still does not break away from the simple character design of being romantic and handsome.

"Award? You've won the Golden Eagle Award three times."

"There are also the Feitian Award and the Magnolia Award.

The Magnolia Award is for foreigners, so I won’t consider it for now.

The Feitian Award is a government award that focuses on red dramas, anti-war dramas, period dramas, historical dramas, and professional dramas.

I'm going to find a suitable notebook to write it down. "

Hearing this, Wang Jinhua finally understood his train of thought.

"The Anti-Japanese War drama will also work, so good luck to you."

…………

After lunch, Lin Xuan returned to the courtyard.

Fan Xiaopang went out to run a business show, and Gao Yuanyuan was lying on the sofa reading a book in her home clothes.

The two of them finished the project at the same time, one helping to make money and the other thinking about rest.

No wonder there are so many female artists in Huayi, and Wang Jinhua likes Fan Xiaopang the most.

If he were the boss of the company, he would definitely prefer this artist who is very enterprising and busy making money for the company every day.

"You're back, how's the conversation going?"

Gao Yuanyuan put down the novel in her hand, stood up and helped him take off his coat.

"It's okay. I've chosen two companies that are sincere. Sister Hua will invite them to come over for a talk some other time."

"Which two are they?"

Gao Yuanyuan made him another cup of hot tea.

"Dior, Jaeger-LeCoultre."

Gao Yuanyuan suddenly turned around and looked at him in surprise.

Lin Xuan put his hands on his hips and pretended to be angry: "What kind of expression are you doing? Am I not worthy of it?"

"It matches! Of course it matches! It's a perfect match."

Gao Yuanyuan smiled happily.

If Lin Xuan becomes the spokesperson of luxury goods, let alone the new generation, including the entire entertainment industry, his fashion resources will also be the leading one.

"Then why are you laughing?"

Lin Xuan hugged her into his arms.

"I'm happy. I'm also a little jealous. When can I get a luxury endorsement?"

This may be a bit difficult.

In the original time and space, it took several years for Gao Yuanyuan to get her first affordable luxury endorsement.

The quality is two or three levels lower than top luxury.

But the situation is different now, maybe there is a chance.

"Come on! I believe this day won't be too far away."

"Then I will borrow your blessing!"

(End of this chapter)