China Entertainment Times 1999

Chapter 236 Ten-million-dollar endorsement contract, boss and secretary! (Please subscribe!)

After sending Wang Jinhua away, Lin Xuan returned to the company and continued working.

Near noon, he asked his assistant to contact the restaurant to order food delivery service.

The studio has more than a hundred employees, only half of whom work in the office regularly, and the rest are on business trips.

During lunch time, restaurant staff drove sixty lunch boxes to the company.

Looking at the high-end lunch boxes with steaks and barbecue in front of them, the employees expressed their gratitude excitedly.

"Thank you boss! I wish the boss will become more and more handsome!"

"Thank you boss! I wish the boss will become more and more popular!"

"Thank you, boss. Can you give me an autograph?"

"Hahaha……"

Lin Xuan had lunch and chatted with the employees.

He is easy-going and has no airs. His employees are quite willing to chat with him and dare to complain about the leadership in front of him.

These jokes were actually loopholes in management, and Lin Xuan silently kept them in mind.

After lunch, he went to the lounge to lie down and take a nap. He called Jin Yue and made an appointment to meet in the afternoon.

Things for the Spring Festival Gala still need to be decided in advance, so as not to be unprepared when the time comes.

Moreover, he will be filming "Dragon" at the end of this year, so he is too lazy to waste time on the Spring Festival Gala.

At three o'clock in the afternoon, Lin Xuan came to the CCTV building.

Jin Yue and Kang Honglei were waiting in the reception room, and Director Wu, who had been promoted to the film and television department, also came to join in the fun.

"Director Jin, Director Wu, Director Kang."

"Director Lin, long time no see."

The four of them greeted each other and laughed.

"Your surname and profession take advantage of others."

These two are department directors, and their leaders are the senior officials of CCTV.

After exchanging pleasantries, the four of them sat on the sofa and talked about this year's Spring Festival Gala.

Jin Yue asked: "Director Lin, what surprises are you planning to bring to audiences across the country this year?"

So far, Lin Xuan has participated in the Spring Festival Gala twice.

One was a martial arts show and the other was a magic show. Both shows were very popular.

"Director Jin, I'm sorry.

I'm really busy with work this year, filming both TV series and movies.

I have a drama to shoot at the end of the year and I don’t have much time to prepare. I plan to just sing a song. "

"You can also sing. Is it your original song?"

Lin Xuan smiled and shook his head: "It's not an original song, but a new song, the theme song of "Golden Pink Family"."

Hearing this, Director Wu said: "Yeah! What a great idea. I've heard that song and it's very nice."

"Jin Fen Family" is a CCTV project, and of course Director Jin has also heard this song.

The quality is very good, but he still has some concerns.

"Would it be inappropriate to sing songs from film and television dramas during the Spring Festival Gala? Moreover, the tone of "Secret Fragrance" is a bit sad."

Lin Xuan explained: "Director Jin, this is what I think about.

"Jinfen Family" has an opening song and an ending song. The ending song "Let Her Land" is also very nice, and it was sung by the princess.

I plan to put the two songs together into one song, and the princess and I will sing together. As for the key issue, I just need to find someone to rearrange it. "

"It's a good idea to sing duet love songs between men and women. You and the princess are also very popular..."

After listening to Lin Xuan's suggestions, Director Jin began to think about the feasibility of the plan.

Director Wu came up with a bad idea and said: "It's best to edit a few more film and television clips and play them on the big screen. This can also be used to promote "Golden Fan Family" in advance."

Hearing this, Lin Xuan was shocked.

Are you promoting a TV series on the Spring Festival Gala?

Unheard of!

Director Wu must be too courageous.

What's even more outrageous is that Jin Yue didn't refuse, but joked:

""The Golden Family" is an investment from your film and television department. What does it have to do with our art department?"

"We are all in the same unit, so why should we be divided between you and me?"

Listening to their conversation, Lin Xuan said in his heart, you are the leader who knows how to play.

The party watched by hundreds of millions of viewers on time and the stage coveted by countless stars are just a testing ground in your eyes, right?

"Your idea is good. I will discuss it with other directors at the next meeting."

Director Jin temporarily agreed to his plan.

"Lao Jin, don't forget to bring up my opinions during the meeting."

"Hahaha, don't worry."

Lin Xuan had a smile on his face and was no longer surprised.

Both directors are bold people, especially Jin Yue.

He later served as the general director of the 10-year Spring Festival Gala, directly turning the Spring Festival Gala into a feast for advertisers.

During the more than four hours of the Spring Festival Gala, more than a dozen advertisements appeared.

Liu Qian's Huiyuan juice, sketch actors wearing "Luhua" aprons, Zhao Benshan's "Sohu" and "Guojiao 1573", Guo Da's "Potato, everything is possible." "Potatoes last forever, and one will be passed down forever."

After the Spring Festival Gala was broadcast, some netizens sarcastically said: "In the past, TV series were inserted into advertisements. This year, CCTV has made another innovation and inserted the Spring Festival Gala into advertisements."

But these things have nothing to do with Lin Xuan.

On the contrary, he even hoped that Jin Yue would agree to this suggestion.

If the TV series clips are broadcast during the Spring Festival Gala, "The Golden Family" will definitely go down in history. I don't know how terrible the ratings will be.

…………

After coming out of the CCTV building, Lin Xuan took the car directly home.

The chef had already started cooking, and when it got slightly dark, Wu Jing appeared on time.

The two of them each opened a bottle of Fenjiu, and Lin Xuan couldn't wait to take a sip.

"How about it?"

"Yeah, it tastes good."

Fenjiu is a light-flavor liquor, which is easier to drink. Lin Xuan likes it quite a lot.

The two of them drank wine and ate food, chatting about the upcoming filming of "Dragon Movie".

Lin Xuan warned: "Take the script when you leave. Go back and study it carefully. It is best to hire a teacher to make up for it."

"I know, I will start class tomorrow." Wu Jing nodded in agreement.

His role was hand-picked by Lin Xuan. If he didn't perform well, it would be a shame for Lin Xuan.

Lin Xuan scratched his head. In addition to Wu Jing, he also appointed a new person.

Forget it, when the audition is over, she will definitely call and complain.

When the time comes, tell her to prepare in advance.

The stupid bird flies first. Since you are not capable, you have to work harder than others.

A few days later, in early October, the casting process for "Dragon" ended.

The crew informed him of the results at ten o'clock in the morning, and he received a call from Liu Yifei at a quarter past ten.

"Lin Xuan! Great! My audition was successful and we are going to work together again!"

"What's so good? Why is it always you? I also want to find another actress to collaborate with."

"Hehe, this means that I and you...it means that I am excellent."

"Yeah, yeah, you're awesome."

Lin Xuan's tone was perfunctory, but it did not affect her mood at all, and she chatted for a long time.

At the end of the day, he did not forget to remind: "The crew will gather soon for script reading and martial arts training.

You don't have any martial arts scenes, so the burden will be lighter, but I have arranged for an acting teacher.

You must start acting training immediately after joining the group..."

"I understand, I will definitely work hard!"

Her voice is full of energy now, and I hope it will be the same then.

"By the way, Wang Yuyan has a horse riding role. You should take the time these two days to learn it in advance. A stupid bird must learn to fly first."

"You're such a stupid bird! I'm very smart!"

The little girl protested loudly on the phone.

Lin Xuan laughed a few times, and Liu Yifei asked again: "Looking at what you mean, shouldn't you join the group in advance?"

"Well, I have something to do, so I have to postpone joining the group for ten days."

"What is it?"

"Children shouldn't pry into adults' business."

"Tch, I don't care to hear it. I must be lazy and don't want to train."

Lin Xuan didn't lie to her. He had a lot of work to do in the next half month.

Two days ago, Wang Jinhua called him to tell him that the contract was negotiated. Lin Xuan's harsh conditions screened out some companies, and the remaining conflicting brands began to raise prices.

After multiple rounds of competition, the winner was finally determined.

For example, Coca-Cola won over Pepsi and signed a two-year endorsement contract with an annual endorsement fee of 1000 million.

According to the contract, Lin Xuan had to shoot an advertisement for Coca-Cola.

When signing the contract, he mentioned casually that he could shoot an advertisement and air it before the Spring Festival.

The theme is Spring Festival, reunion, and family.

This idea was told to the company leaders by the contracted department manager.

The leader immediately called a meeting with people from the advertising department.

Not surprisingly, the plan was successfully approved, and the other party quickly made an appointment with Lin Xuan for filming.

According to the calculations of the advertising department, it is best to start placing special advertisements for the Spring Festival before New Year's Day.

When Lin Xuan got the news, he immediately couldn't laugh or cry.

I just mentioned it casually, and you don’t need to pay me for plagiarizing my ideas?

The Coca-Cola Company was extremely rich, and the deal was quite generous. They directly signed the contract and transferred 150 million.

Among them, 50 yuan is the creative fee, and the other 100 million is Lin Xuan's director fee.

That's right, they are going to let Lin Xuan shoot this commercial.

Since you came up with the idea, you must have an idea in your mind, just shoot it out.

Lin Xuan has made movies and TV series, and this is his first time as a commercial director.

He readily accepted and began preparations.

Speaking of which, the idea came from a Coca-Cola advertisement he saw in his previous life.

After taking your idea, you still have to give me money. I am making money while standing.

The most difficult thing about advertising is creativity. Once you have creativity, shooting becomes very simple.

Lin Xuan spent an afternoon writing out the content of the advertisement and thoughtfully drew a few storyboards.

The first shot is of night, community, and window.

The lights are brightly lit on New Year's Eve, and then the camera zooms in to a window.

The wife was stir-frying the dishes, then put them on a plate and walked out of the kitchen.

The camera follows the past, and the home is decorated in a New Year style.

Two children and grandparents are playing on the sofa in the living room.

On the dining table are hot hot pot and various delicacies.

At this time, the father who went out to buy Coca-Cola came back.

Boys, girls, grandfathers, grandmothers, wives, everyone gathered around.

The wife took the Coke from his hand, and the husband knelt down and hugged the two children.

A close-up shot of the family sitting around the dining table shows the father unscrewing the Coke bottle and refilling it for everyone.

The hot hot pot contrasts with the ice-cold Coke.

Everyone toasted and drank Coke together, with happy smiles on their faces.

Finally, the camera zooms out and returns from the restaurant window to the perspective of the community.

Several beautiful fireworks appeared in the black sky, and the Coca-Cola logo appeared in the middle of the screen.

Lin Xuan submitted the plan and it was quickly approved.

When the advertising funds were in place, Lin Xuan began to look for venues and actors.

The site problem is easy to solve, as new communities are popping up all over the capital.

The only troublesome thing is to find a house that matches the decoration style.

Lin Xuan contacted several housing agencies and quickly solved the problem.

After finding the house, he had the original furniture removed.

Then according to his design, it was rearranged into a new house, and the light bulbs and wall paint were also changed.

As for actors, old men and women are easy to find.

Lin Xuan went to the People's Art Theater and hired two drama actors with suitable figures and looks.

As for the two children, it was more troublesome, but he still successfully found the two child stars through Huayi's connections.

The boy was born in 96. Lin Xuan didn't know him. He was a children's clothing model in the advertising industry.

He is very familiar with the girl, you XX.

By the end of 02, Guan Xiaotong had already filmed two dramas and was somewhat famous among child actors.

"Hello, uncle."

Lin Xuan was stunned when he heard this title.

He is young and debuted early. The actors he has worked with in recent years are all older than him, and even if they are younger, they are only a few years younger.

Now I met two people born in 1995, who were directly upgraded to uncles.

"Hello you all."

Lin Xuan knelt down and touched the heads of the two children.

Guan Xiaotong, who just turned five this year, still has baby fat on her face, and she looks much more lovable than before.

Lin Xuan couldn't help but pinch her cheek.

I already have parents and children, but now I only need a wife.

Lin Xuan thought about it for a while and called Yan Danchen.

"Take three days and the top resources promised to you are here."

Yan Danchen was confused: "What, don't lie to me. Aren't you filming "Dragon Movie"? Where did you get the top resources?"

A TV series without Lin Xuan's participation is not considered a top resource, and she is not stupid.

"I really didn't lie to you. Come to my company quickly and give you one hour."

After hanging up the phone, Yan Danchen dressed up a little and hurried to the studio.

When she saw the contract in front of her, she was stunned.

"Coca Cola?"

"Yes, it's an internationally renowned brand, and I serve as director and starring role. Isn't this considered a top resource?"

"I……"

Yan Danchen was about to retort, but when he opened his mouth, he realized that there was nothing wrong with what he said.

This is "Coca-Cola"!

There are many endorsements that celebrities and artists can only dream of grabbing, even if Lin Xuan is removed, they are still top resources.

After signing his name happily, Yan Danchen leaned over affectionately: "Thank you, dear."

Lin Xuan pinched her chin: "If I want to thank you, I like to be more practical."

Yan Danchen quickly shook his head: "No, this is an office!"

"The door has been locked. Besides, what's wrong with the office? The office is a commonly used filming location in movies."

"What filming location? I don't understand."

"If you don't understand, I will teach you. I am your boss now and you are my secretary."

"Oh~~I understand."

…………

Two days later, everything was ready and filming officially started.

The total length of the advertisement is only 20 seconds, and the content is very simple and not difficult.

All the actors changed into red clothes, representing the festive color of the New Year.

When Yan Danchen cooks, she feels a bit like a good wife and mother.

Lin Xuan is wearing a red down jacket. He looks handsome in anything he wears.

The two old men wore more rustic styles, while the two children wore more fashionable clothes.

The crew started preparations in the afternoon and started test shooting in the evening.

There is no pressure for the veteran actor to shoot commercials, but the two children make more mistakes.

The children were not allowed to be beaten or scolded, so Lin Xuan could only pat him patiently.

From dusk to ten o'clock, the commercial was finally finished.

Lin Xuan touched his stomach and felt that he was full after drinking Coke.

"Goodbye uncle!"

The two children were picked up by their parents who were waiting on the set.

"goodbye!"

The next day, he sent the tape to the company for inspection, but it failed and had to shoot a few more scenes.

On the third day, Lin Ci finished shooting and sent it for review. After waiting for about two days, it was finally approved.

After receiving the final payment, he didn't waste a moment and flew directly to the set.

(End of this chapter)