China Entertainment Times 1999

Chapter 103 Airport fans, endorsements skyrocketed! (Please subscribe!)

That night, the plane landed at Beijing Airport.

When Lin Xuan walked to the terminal, airport security came to stop him.

He thought he had brought some contraband.

As a result, the security guard said: "The fans and the media know that you are returning to Beijing today, and the airport exit is already crowded with people. You should take the special passage. There are fewer people there."

Many people know about Lin Xuan's return to Beijing today. After all, the filming crew held a lively closing banquet that day. Anyone who is interested can find out if they inquire.

"Okay, sorry for the trouble." Lin Xuan didn't want to affect traffic, so he naturally agreed.

"You're welcome, um... can you sign your autograph for me? My girlfriend is your fan."

The security guard was young, he looked to be in his 20s. I didn't expect to meet Lin Xuan by such a coincidence.

"No problem, where to sign?"

The security guard happily took out Lin Xuan's small card from his pocket: "Sign here, it's her favorite. I've had it with me for a long time, just waiting to meet you one day."

Lin Xuan took the small card and signed as he walked: "Okay, I wish you happiness."

"Thank you." The security guard happily took the card.

Although there were fewer people taking the VIP channel, experienced reporters directly blocked people in the underground parking lot.

Seeing Lin Xuan coming out, a dozen reporters rushed over and surrounded him.

"Lin Xuan, "The Swordsman" has been completed. What will you film next?"

""Adult Style of Love" is about to be released. Can you predict the box office?"

"What do you think of Jin Yong? Do you really think you are a better actor than Lu Songxian?"

Several security guards at the airport formed a human wall to help stop reporters, while Lin Xuan ran around wearing a cap and a mask.

When he got into the car and stepped on the accelerator, leaving the group of reporters far behind, Lin Xuan breathed a sigh of relief.

Wang Jinhua looked back and said: "You are really popular now. It seems that in addition to assistants, you also have to be assigned bodyguards."

Lin Xuan was also frightened and nodded: "Okay, I'm sorry to bother you."

"You're welcome, I'll arrange it as soon as possible."

With that said, Wang Jinhua pointed to the passenger armrest box and said:

"There is a document bag inside the armrest box. You can take it home and take a good look at it.

These are all commercial performance invitations and endorsement invitations sent to you in the past month.

I have helped you eliminate quite a few, and these are all screened. "

"I'll watch it now."

The airport was a long way from home, so Lin Xuan opened the armrest box and took out the information.

There is nothing much to say about commercial performances. The only difference is that the price has increased a lot, with the starting price per performance increased to 20.

The lowest endorsement price is 200 million per year, which has doubled compared to a few months ago.

Lin Xuan briefly read a few books and then closed the materials.

Wang Jinhua asked in confusion: "You haven't taken any fancy to so many offers? The offer of 200 million a year is not low, and it matches your popularity."

Lin Xuan explained: “The reason for not being satisfied with the unit price is only one aspect.

The contract terms for these endorsements are too long, with a minimum of three years.

My endorsement fee this year is 200 million, but it will be more than next year and the year after that.

I have confidence in myself, and those businesses also have confidence in me.

I have signed the contract for so many years, and it seems that I am here just to take advantage. "

Wang Jinhua said: "Then you can't not accept any endorsement. If you don't accept it this year, what about next year? According to you, you will become more and more popular, so you are not ready to accept any endorsement."

Lin Xuan smiled and said: "It's not that extreme. I have a movie to be released next month. Movie cafes are different from TV cafes, and the price will go up again. My expectation is 600 million in two years. This price is fair to me and the merchants." .”

Wang Jinhua frowned, hesitated for a moment and said: "Don't blame me for being crow-mouthed, if...if the movie fails at the box office, your popularity will definitely drop.

You know it in your heart. In the past two months, you have been extremely popular, and the media has added fuel to the flames.

Many celebrities and artists in the industry have objections to you, and the agencies behind them are also eyeing you.

Once a movie fails at the box office, I'm sure the media will report it overwhelmingly.

These celebrities and artists will also help behind the scenes, and when the time comes..."

Wang Jinhua's words don't sound good, but they are also good medicine.

But Lin Xuan did not agree with her view: "Sister Hua, my movie is only a small-budget movie, with a total investment of only 120 million.

Judging from my current popularity, cost recovery is almost a certainty.

As a 20-year-old new director, it is already a miracle in the industry that his first film can make a profit.

So many great directors who have been famous for a long time have invested tens of millions in making movies, but in the end they still lost money.

As long as we grasp this aspect of marketing, we will have an advantage in terms of public opinion. "

Lin Xuan didn't name anyone here, but Wang Jinhua knew exactly who he was talking about.

Of course it’s director Chen Kaige.

That year, he filmed "Jing Ke Assassins the King of Qin" with a total investment of 8000 million, and he also invited the most powerful actors in the country.

Li Xuejian, Zhang Fengyi, Gong Li, Wang Zhiwen, Ding Haifeng, Zhao Benshan, Zhou Xun... even he himself made a guest appearance.

This does not include the Qin Palace, which was built with an investment of 12 billion. With such a massive investment, the final total box office was only 1000 million, which cost the investor all his money.

Nowadays, the mainland film market is in a slump, and there are many directors who are losing money when making films, but only a handful of them can make a profit.

Even more than ten years later, filmmaking is still a very risky business.So as long as Lin Xuan's movie can make a profit, it is considered a success.

There are only benefits and no disadvantages to his promotion of status.

Wang Jinhua analyzed it carefully and felt that what Lin Xuan said made sense.

Just watching the benefits in front of me slip away in vain, I feel a little distressed inexplicably.

Another reason why Lin Xuan has been reluctant to sign endorsement deals is that his current contract has not been changed.

Wang Jinhua hinted several times, but Lin Xuan always found excuses to evade.

She guessed that Lin Xuan said that as long as there was no loss, it was a success, but in his heart he was still very optimistic about the movie.

He wanted to use the performance of this film as a negotiating condition to get himself a good treaty.

After trying to understand Lin Xuan's logic, Wang Jinhua knew that she couldn't persuade him, so she didn't mention it again.

Let’s wait until the movie is released to discuss everything.

She asked casually: "The endorsement is on hold for now. You value this movie so much, what are you planning to do? Is the trailer ready?"

Lin Xuan said: "The trailer is ready. As for the announcement of the movie, I will discuss it with Fan Xiaotian and the others tomorrow and the day after tomorrow."

"Okay, then I wish you a big box office hit in advance for your movie!"

…………

The next morning, Lin Xuan prepared to have a good sleep.

He was really exhausted on the set these days.

He was sleeping soundly when he was woken up by Qian Yanqiu's phone call.

"Lin Xuan, please go back to the capital. I have something to do with you."

"Director Qian, I just returned to the capital. You can't let me rest for a few days before talking about anything."

Hearing his words sound weak, Qian Yanqiu said sheepishly:
"There's nothing I can do. The leaders of CCTV want to meet with you, and I'm just the messenger."

"CCTV leader!" Lin Xuan sat up from the bed: "What's going on?"

"I don't know, but it must be a good thing."

Qian Yanqiu's tone was relaxed, and his pride could be heard over the phone.

Lin Xuan scratched his messy hair and thought it must be related to "Detective Di Renjie".

"Detective Di Renjie" was so popular when it premiered that it was directly sold to five TV stations in the second round, all of which were provincial TV stations.

It can be said that CCTV has made a lot of money this time. The most terrifying thing is that the total investment in this drama is only 500 million.

The leading actors were not well-known at the time of filming, so the pay was not very high.

In addition, Qian Yanqiu saved everything he could, but in the end it was impossible to find actors to appear in person, so he reluctantly completed the filming of the drama.

Lin Xuan doesn't know how much money this drama has made CCTV, but the return on investment must be very amazing.

"Okay, what time do you want to make an appointment?"

"Right now, come right over, I'll wait for you at the door."

After hanging up the phone, Lin Xuan got up and got out of bed to wash up, then drove alone to the "Color TV Center".

Today's CCTV building is not the big pants of the future, but the Central Color Television Center, a 87-story building built and put into operation in 24.

Lin Xuan parked the car and Qian Yanqiu ran over: "Why are you so slow? I've been waiting for you for a long time."

"You still don't understand the traffic in the capital."

"Okay, blame me for notifying you late. Let's go quickly."

Entering the building, Lin Xuan and Qian Yanqiu registered at the front desk, and then someone took them to the reception room of the literary and art center.

When I came to the reception room and sat down, the staff brought two cups of tea and said, "Director Wu is still in a meeting, please wait a moment."

"Thank you." The two thanked each other.

After he left, Lin Xuan asked curiously: "Director Qian, tell me, which leader wants to see me? Who is Director Wu?"

Qian Yanqiu explained in a low voice: "Director Wu is the deputy director of the Film and Television Department of the Literary and Art Center and is in charge of investment in film and television dramas. I got the investment from him."

"Oh, I understand." Hearing what he said, Lin Xuan felt confident.

While there was still time, Qian Yanqiu told him about the differences in powers of CCTV's affiliated organizations and the leaders he was about to meet.

After waiting for half an hour, the door of the reception room was pushed open, and several middle-aged men walked into the room.

Lin Xuan and Qian Yanqiu stood up and said hello.

The middle-aged man who was the first to push in the door took the initiative to extend his hand and said:
"You must be Lin Xuan, a hero comes from a young age."

Lin Xuan shook hands with him: "Hello, Director Wu."

Director Wu had a good attitude towards him and introduced several other people to him with a smile.

There is a deputy general manager of a wholly-owned subsidiary of CCTV, and the rest are people from the literary and art center.

After a few people chatted for a while, they sat on the sofa. Director Wu took a sip of tea and said:
""Detective Di Renjie" has a total investment of 500 million. It is a low-cost TV series, but it has achieved a national average ratings of 13.8%.

This is a very remarkable achievement. No TV series with an investment of 2000 million or 3000 million can achieve it.

As the producer of this TV series, on behalf of the Film and Television Department of the Literary and Art Center, I would like to formally extend my congratulations to you. "

When the leader congratulates you, he certainly does not ask you to come on stage to take credit.

Lin Xuan and Qian Yanqiu looked at each other, and finally it was Lao Qian who took the initiative and started the flattery mode.

They are all cliche flattery. If the TV series is well filmed, it means the leader has good vision.

(End of this chapter)