China Entertainment: I really don’t want to live with the queen

Chapter 217 Wuliangye, is this advertising science?

Xu Chen worked from dawn to dusk to record the new album [Master Wang].

Time flies. On April 4, [Qinchijiu] was launched on the CCTV variety show channel.

In 97, Qinchi Wine and BBK competed for [CCTV Bid King], and Qinchi Group defended the title with 3.2 million yuan. In the same year, Qinchi Group sponsored [China in Classics] with 1400 million yuan, and signed Xu Chen as the spokesperson for Qinchi Liquor.

Under the high marketing expenses, Qinchi Group's revenue dropped sharply by 96 million yuan compared with 3, and the group's profits and taxes dropped by 6000 million yuan. Wang Zhuosheng, the CEO of Qinchi Wine, known as the "King of Standards", faced the backbone of Qinchi Group in the conference room.

The lighter rang loudly, and the cigarette rod was half burned in an instant. The gloomy face was blurred in the smoke, but the angry roar clearly bombarded the eardrums of every executive: "3.3 million! 3.3 million! What a pig, 3.3 million How can I let it speak human words?"

"What about you, what the hell are you talking about? I just want to ask a question right now, why the hell can't liquor be sold?"

"Old Sun, what the hell did you fart?"

"Mr. Sun, we have something to do with this matter. Since 95, when we have been bidding for the CCTV bid, Mr. Sun has bid at sky-high prices..." Old Sun said with a wry smile.

Qinchi Liquor competed for the top spot. In order to protect the group's profits due to high marketing expenses, it had to work overtime and produce blindly. By 98, Qinchi Liquor had a backlog of 200 carts of liquor.

In the whole year of 97, only half of Qinchi Liquor was sold, and fourteen production lines were shut down to reduce production, leaving only three production lines. Under such circumstances, Wang Zhuosheng blindly misappropriated 3 million funds in 97 to ask Xu Chen to speak for him...

All in all, all in all, the marketing funds were spent on earth-shattering amounts, and the sales effect was minimal. To this day, Qinchi Wine's losses are a foregone conclusion.

"What the hell are you talking about?" Wang Zhuosheng grabbed Old Sun by the collar and spat in his face: "Sun Yong, I'm going to give you an annual salary of 50 yuan, and now you're telling me this, what the hell are you saying? A human word.”

"Mr. Wang..."

Sun Yong wiped the saliva from his face and said calmly: "We expect sales to be 15 billion. Last year, it was less than 6.5 million. This year, it has dropped to 7800 million. Mr. Sun, Qinchi Wine is hopeless."

"Fuck your mother, sales volume increased by 95 points in 500 and profit was 600 points. Sun is telling you this..." Wang Zhuosheng, a big man from Shandong.

His face was like blood, and he said angrily: "It's only been two years, two years! How dare you say that Qin Chijiu is hopeless? I'm telling you, you're done for me, get out of here."

"Mr. Wang, let me give you one last piece of advice. Sell the production line and factory building. This will at least ensure that employees' wages can be paid in full." That's all Sun Yong said.

She sadly glanced at Wang Zhuosheng and shook her head, feeling sorry for Qin Chijiu, who was completely ruined by Wang Zhuosheng's blind [Happy Gong].

Sun Yong withdrew, and Qin Chijiu's deputy general manager in charge of operations resigned. Suddenly, the conference room was filled with a dead atmosphere, and everyone was in danger and thinking about a way out.

Wang Zhuosheng tore the cigarette case, shook out the cigarette and lit it. He fell down weakly and stared at the lamp on the ceiling, thinking of the first time Qinchi wine was sold well and the joy of the celebration banquet.

The competition in the domestic liquor industry is very fierce, and it is not uncommon for people to live early and die late.

Qin Chi Liquor fought its way out of the tight siege of Shandong, a major wine-making province, and became famous all over the country. He was so proud that he scolded Fang Qiu and was determined to make Shandong's "Qin Chi Liquor" a brand name.

Success is only one step away!

"Mr. Wang, your hair..." The HR manager on the left looked surprised.

In an instant, Wang Zhuosheng's thick black hair turned white, with a small patch of gray on his forehead. He had the same hairstyle as Dong Ge.

"I'm fine..."

Wang Zhuosheng shook his head and stared at the clock on the wall. His mind was calmer than ever. He said with an expressionless expression: "Even if our Qinchi wine is gone, we have also appeared on CCTV. Xiao Li, a tough-minded Shandong man, Turn on the TV, let’s have our last meeting and see the past glory of Qin Chijiu.”

Secretary Xiao Li turned on the TV and tuned to the CCTV comprehensive channel.

When the time reaches 20:00 in the evening, the TV screen is instantly "full of green", the mountains and rivers are picturesque, like green mountains, the clouds cover the fog, and the refreshing mountain springs flow, making you feel like you are in the rolling green mountains.

On TV, the advertisement is called "Love is like a rolling tide", lyrics: Xu Chen, music: Xu Chen, vocals: Xu Chen, Princess.

"The theme song sung by Xu Chen and the princess!" Secretary Xiao Li was so surprised that he could fit an egg into his mouth.

The most popular singers in the mainland music scene are Xu Chen and Wang Fei. They are a couple. The advertisement for "Qinchi Wine" can ask them to sing together. The effect of the advertisement can be imagined.

Wang Zhuosheng looked confused.

He asked Xu Chen to speak for him, but as a result, the group was in dire straits due to internal and external troubles and had no time to bother with the details of the advertisement, let alone when signing the contract.

[Time Pictures] has already stated that Party A shall not interfere with Party B's creation. If Party B's creation does not have a good publicity effect on Party A, Party A will refund the full amount.

Under this kind of contract that guarantees a guaranteed profit and no loss, Wang Zhuosheng didn't have the nerve to press, and the result...

Xu Chen, you’ve been holding back so much!

The TV screen switched to a green bamboo sea, with crystal dew swaying on the tender bamboo leaves. In the vast lake, handsome men in green robes and ancient costumes supported bamboo poles and floated on bamboo rafts on the river.

Daishan is picturesque and vast.

Xu Chen's antique fairy-like style is handsome and ethereal. Looking from afar, a cute girl in green clothes with white and pink ankles and ringing bells stands on the top of the bamboo.

The green tide is rolling, the bamboo sea is picturesque, the red umbrella, the girl in green, the scene blends together, it is beautiful and fantasy.

This kind of movie-level commercials, let alone commercials, don’t even exist in domestic movies.

With the ethereal and fairy-like singing voice of Xu Chen and the princess, the melodious lyrics and music, the past and present life of [Qinchi Wine] gradually begins to unfold.

Brewing, distilling, and craftsmanship make the fragrance of Qinchi float thousands of miles away, and the love intoxicates for thousands of years.

A group of people in the conference room were stunned to see that [Qinchijiu] could be so awesome and have such a profound cultural background. It felt like a poor country boy who had been transformed into an urban young man. Instantly become a high-end and domineering person!

The employees didn’t understand, and Wang Zhuosheng didn’t understand either. [Qinchi Wine] is a famous Shandong wine, and the advertisement just boasted the effect of the famous Chinese wine [Wuliangye]. He was dumbfounded and regretful and said: “Fourteen million can achieve this kind of advertising effect. I 1400 million yuan, it can’t be more authentic than [Wuliangye]!”

soon.

The commercial ends and the credits end: "My heartfelt thanks to Director Zhang Yimou for supporting the visual effects of this film."

"The theme song was sung by Xu Chen and the princess, and the photography was directed by Zhang Yimou."

The conference room was completely silent. It was so shocking. It shocked not only the effect of the advertisement, but also the lineup of the advertisement. At this level, even a movie would not be inconsistent.

Do not……

This kind of shooting quality, compositional aesthetics, and the presentation of Zhu Shaofei chases scenes, and the most exciting martial arts movies in China have to be inferior.

CCTV Comprehensive Channel has the highest ratings in the country, and [Qinchi Wine] has been broadcast three times in a row.

Soon, the clear and ethereal voices of Xu Chen and the princess were sung on the TV again.

A couple of gods and goddesses live in seclusion in the bamboo forest, living a life of peace and tranquility. They enjoy tea and drink together in a bamboo house, bamboo forest, bamboo raft, green mountains and clear water, and the love of their husband and concubine. It is simply the most beautiful thing in the world.

After three times, Qin Chijiu was deeply impressed: [Qin Chi’s spring scenery is brilliant, and its fragrance has intoxicated the world for three thousand years! 】

At this time.

The door of the conference room was pushed open, and the employee was running out of breath. He hurriedly said to Wang Zhuosheng: "Mr. Wang, the dealers are almost overwhelmed. Many people want to see you. You..."

"What the hell, hurry up and make some arrangements. Let me run the production line at full capacity!" The blood in Wang Zhuosheng's chest surged.

The world was turned upside down, his eyes were covered with blurry blood, and he held his neck and yelled to the conference room: "What are you doing in a daze? You are deaf. The dealer's phone is about to explode."

In an instant, the chairs and benches moved, the waves flew in all directions, and the conference room was deserted.

Wang Zhuosheng calmed down for two seconds. Damn it. Calm down, uncle. He grinned to the back of his head and said to his secretary: "Book the earliest flight ticket. I'm going to see Mr. Xu. His advertisement will come in time!"

The Qinchi Group was shocked, and the mainland audience was equally shocked.

In this era, movies have not yet experienced a revival, and there are also very few TV series. The popularity of "Water Margin", which was broadcast on CCTV at the beginning of the year, has not died down.

At this time, the advertisement [Qinchi Wine] was broadcast on the CCTV Comprehensive Channel.

The picturesque scenery, the lingering love songs, and the fairy-like handsome men and women in ancient costumes instantly attracted the audience's attention.

It's too appealing to the Chinese audience's deep-rooted appetite for "retreating to the countryside".

Inevitably, Yibin, which showed the scenery of the bamboo sea in the advertisement, and the actors who starred in the advertisement were all targeted by entertainment reporters.

Compared with Xu Chen and the princess, the domestic media is more interested in Gao Yuanyuan, who plays the role of the fairy [Baguio]. She is a beautiful high school girl and has an ambiguous relationship with Xu Chen. She is suspected to be Xu Chen's mistress.

The combination of several keywords instantly made popular headlines in entertainment newspapers across the country.

In addition, [Time Pictures] is completely out of the circle.

In 98, the advertisements on mainland TV were too low-level, too childish, shoddy and without rules at all. There were also very few advertising companies in the mainland. It was a barren and barbaric era.

[Qinchi Wine] launched by [Time Pictures] has completely shocked the advertising industry. Damn it, ads can be shot like this! Better than any movie.

Being able to hire top entertainment industry figures like Xu Chen, Wang Fei, and Zhang Yimou is a big deal for this company.

…………

The liquor industry is fiercely fighting, and [Qinchi Liquor] suddenly emerges, and the big boss of the liquor industry [Wuliangye] pays attention immediately.

The day after [Qinchijiu] was broadcast, the advertising and marketing analysis report and [Time Pictures] information were placed in front of the group leader.

meeting room.

Wang Chunguo, CEO of Wuliangye, led Wuliangye senior executives to watch the [Qinchi Wine] advertisement.

After three advertisements, Wang Chunguo frowned and said to Wuliangye's senior management: "I will tell you my opinion on this advertisement. First: the concept is consistent with ours. Second: the brand concept behind this advertisement is of great significance. Third: Prosecute Qin Chijiu immediately."

Plagiarizing the concept of [Wuliangye], Wang Chunguo subconsciously changed [Qinchi Wine] to [Wuliangye]. Wuliang has a brilliant spring and has intoxicated the world with its fragrance for three thousand years!

It’s so right, and!

The advertising shooting location is Yibin, [Qinchi Wine] Shandong Wine. I went to Yibin to shoot a poetic and picturesque advertisement. Is this so scientific?

[Wuliangye] The base camp is in Yibin! When I woke up, the brand culture was gone and the base camp was stolen.

"Mr. Wang, the chances of winning a lawsuit against Qinchi Wine are too low. Judging from the content of the advertisement, it does not involve plagiarism." The legal officer tried to put it as tactfully as possible.

Plagiarizing your uncle, it would be great if [Qinchi Wine] does not sue [Wuliangye] for plagiarizing cultural concepts. This matter is really frustrating.

(End of this chapter)