Rekindle 2012

Chapter 279 Spokesperson selection?
Television advertising also has regulations. Generally, there are five-second ads, ten-second ads, and 15-second ads.

Some local satellite TV stations don't care so much. In order to earn some advertising fees, they accept any advertisement. Some advertisements last for a few minutes, or even ten minutes, and sell some kind of dog-skin plaster.

What Li Chenyang remembers the most is an advertisement called "Rheumatism Nuxuria". It was advertised crazily on the TV station in their hometown. At that time, there were only a few TV stations at home. When it was the turn of the Swordsman TV series to be broadcast, advertisements would be interspersed. .

The key is that it’s too long. Can you believe that an advertisement lasts for more than ten minutes?First there are all kinds of boasts, and then the recovered patients come out and give their own testimonials. You say a few words, and he says a few words. When the TV series shows the exciting plot, it will make you anxious to death.

Of course, now there are a lot of regulations, TV antennas have also been eliminated, and many people have satellite dishes or cable TV installed in their homes.

As a result, those small programs that relied on antennas to search for programs that did not exist in places were basically eliminated, and no one watched them at all. Just like Qingshan County TV Station, although it still exists, it has basically I can't find it anymore. The TV station that used to be in Zhushan Town has now been demolished and replaced with a commercial facade.

Yes, there used to be a TV station in Zhushan Town. In 03, Li Chenyang also took online classes on TV...

"Director Shen, the snail takeout is advertised on the Hubei TV station. Please take care of it."

"These are all small things. You were introduced by my niece. I will definitely satisfy you."

Director Shen spoke in a gentle manner, without the arrogance of the deputy director at all.

He had introduced some basic knowledge of advertising to Li Chenyang before, and now he asked: "How long do you want to advertise?"

Li Chenyang thought for a moment and said, "Ten seconds."

The ten-second advertisement is just right, not too long, not too short. Ten seconds can basically complete the introduction of snail takeout.

Shen Binghou nodded and said, "What about the time? Do you have any ideas? What time do you plan to choose?"

"What's the point of this?"

Li Chenyang asked if he didn't understand.

"There must be a difference. TV stations have programs 24 hours a day, but the number of viewers and viewers in each time period varies. For example, at five or six o'clock in the morning, there are definitely not many people watching TV, so the advertising fee is the lowest. During the evening news and prime theater time, advertising costs are the highest. There is a big difference between the two..."

"How to advertise still depends on the audience. For example, if you sell children's products, it must be after [-] pm, preferably before [-] pm. They don't get out of school until after [-] pm, and they are required to go to bed before [-] pm..."

Shen Binghou gave a casual example, and Li Chenyang understood.

After all, this is his first time advertising on a TV station. He has little experience. Logically speaking, prime time must be the best, but the price must be very expensive. Even if Director Shen’s place is cheaper, the cost is still very high for him. .

"I want to see the charging standards for advertising in various time periods..."

Li Chenyang asked.

Shen Binghou nodded, picked up the phone on the table, and gave a few instructions, and soon a clerk sent a quotation.

It was a simple piece of paper with all the TV station's programs for the day written on it, as well as the places where advertisements could be inserted. Li Chenyang picked it up and read it.

Pretty much as he guessed.

TV stations have different prices for five seconds, ten seconds, 15 seconds, or special customizations. If the time is short, the price is cheaper, but if the time is longer, it will be more expensive. Of course, this can only be said for the same time period.

At different times, the morning is the cheapest. For example, a ten-second advertisement costs [-] from [-] a.m. to [-] a.m., while the price before and after the news network and in the theater is [-].

In other words, to broadcast it once during prime time, you need to pay the TV station [-], which is several times more expensive than in the morning.Li Chenyang looked at the others again.

After the theater ends, the advertising fee will also be reduced, from [-] to [-] between [-] and [-] in the morning.

After considering it comprehensively, Li Chenyang said: "I want to try advertising during the period after [-] o'clock in the morning."

Who is the general audience for takeaway ads?Staying up late, eating irregularly, and not knowing how to cook may result in fewer viewers after twelve o'clock in the morning, but those who still watch TV programs after twelve o'clock are the precise users of Snail Takeout.

Shen Binghou smiled when he heard what he said: "Boss Li, you are indeed a genius who founded Snail Takeout at a young age. Even if you didn't tell me about this time, I would still recommend you to choose this."

Li Chenyang said modestly: "I just thought it was cheaper, and didn't think too much about it. Now that the third round of financing has not arrived, I have to save money. When I have money in the future, I will definitely secure the gold for your TV station." Time, seven or eight times a day.”

"Haha, with Boss Li's talent, this day should not be far away." Shen Binghou smiled, and then said: "That's it, between twelve o'clock and one o'clock, I will help you choose the best position to insert Your advertisements are priced separately..."

Shen Binghou paused, and the fat on his face trembled before he said: "Ten thousand or so, less than three thousand is already my maximum authority. If it is more, someone on the stage will probably say that they have enriched their own pockets. "

Li Chenyang was surprised when he heard what he said. His purpose of looking for Shen Binghou was to get a discount, but he didn't expect that it would be reduced so much all at once.

From 18 to [-], it seems to be [-] less. You must know that this is just one time, one month is [-], and two months is [-].

Advertisements for snail takeout will have to run on Hubei TV stations for at least two months, which means they have saved close to 20 yuan in advertising fees alone. This trip is considered the right one.

"I'll submit it for you first. Boss Li, you have to prepare the advertisement as soon as possible and send it to us for review... It's expected to be on TV by the end of the month at the earliest."

"Don't worry, Director Shen, I will finish the advertisement as soon as possible."

After leaving the TV station, Li Chenyang was still a little surprised. Director Shen was a bit too talkative. He had been mentally prepared to deal with these people, but he didn't expect it to be so easy.

I'm afraid Ye Qianyun's identity is not that simple. If a phone call can have such an effect, at least her background is much higher than that of Deputy Director Shen.

As for what Shen Binghou said about his niece, Li Chenyang didn't quite believe it. It was probably just what the elders called the younger ones, and it had nothing to do with relatives. The surname was completely wrong, and the appearance was also very different...

The TV commercial has been negotiated, and the next step is to shoot the commercial. Snail Takeout also needs to find a spokesperson.

Thinking of this, Li Chenyang felt a little worried again.

Nowadays, celebrities' endorsement fees are not as exaggerated as in the past, but they often start in the millions, and top-tier celebrities need tens of millions.

Snail Takeout cannot afford such a sum of money now.

If you shoot ads casually, the effect will be much worse.

The best way now is to find a star who is not very popular at the moment but will become popular soon and sign a long-term endorsement contract.

As for the free labor of the DM team, they can’t use it yet. Maybe after this year’s competition is over, let them shoot an advertisement and spread it online.

Li Chenyang was thinking while walking. It wasn't until he got back to the car that he had a suitable candidate in his mind.

(End of this chapter)