Rekindle 2012

Chapter 260 Future Development
Wei Jun and Wei Hu prepared for about a week before leaving the company and going to Jiangcheng, bringing with them fifty delivery people.

A new city and a new market mean unlimited possibilities and a broad blueprint...

Li Chenyang felt relieved about Wei Jun and the others, because they were not working alone like starting their own business, but had a well-established team behind them.

There are Snail takeout ordering websites, mobile APPs, rider APPs, and trained takeaway delivery staff.

This was enough for Wei Jun and others to set up the framework.

If they can't even complete this task, Li Chenyang will have to re-evaluate whether they have improved this year.

As for what should be done.

Before leaving, Li Chenyang had spoken to brothers Wei Jun and Wei Hu many times.

The target and first choice must be the college student market.

The 2000 million college students across the country are definitely at the forefront of the Internet and are the group with the strongest receptiveness to new things. Whoever wins a city’s college student market is basically equivalent to winning a city’s core users.

Jiangcheng, with 170 million college students, is the city with the largest number of college students in the country, ranking first and second among many provincial capital cities in the mainland.

Li Chenyang's choice of this place as the second base for Snail Takeout was definitely not a whim, but a decision he made after careful consideration.

The other is the white-collar group.

This is a group that is easily overlooked.

Even in the early stages of starting their businesses, Meituan and Ele.me were just like Snail Takeaway. They were infatuated with college students and fought tooth and nail in major universities across the country, but everything was calm outside, as if nothing had happened.

This also gave Baidu Takeout, which had been slow to take action, an opportunity. As an internal startup within Baidu, Baidu Takeout targeted the market of urban white-collar workers, focusing on business circles, and forced its way into the cities where the two companies competed. Create a market of its own.

It even occupied more than 30% of the market share at one time, tying the other two companies.

At the company conference, Baidu boss Robin Li praised Gong Zhenbing, the founder of Baidu Waimai, for his courage to innovate. If other leaders had such innovation capabilities, Baidu would not fall behind the other two BAT companies.

2014 and 2015 were the two most prosperous years for Baidu Takeout.

Robin Li even made a high-profile announcement that he would invest 200 billion to support daily life services.

However, the reality is cruel.

It is unknown whether the 200 billion plan has been realized, but Baidu Waimai has suffered operational difficulties due to poor decision-making.

What mistake?
It's just that the stall is too big.

When others order food, the food is cooked by the merchant, and the rider picks up the food and delivers it to the user. Baidu Takeaway has set up its own central distribution kitchen, hires its own chefs, rents its own land, and produces its own products and delivers them. It is nominally for safety and health, and focuses on high-end services. , it is very interesting to say that this is the model for the introduction of prepared dishes into schools that parents of primary school students in Shanghai protested against.

In addition, Baidu Takeaway has also launched projects such as Daily Fresh, Hippo Fresh, and even JD Logistics.

Each of these projects is good, but taken together, it would be troublesome. They are too advanced, too radical, and the steps are too big. In the end, they will be ruined.

I don’t know if they were too eager to perform and were too eager for success, which led to this result, but judging from the results, Baidu Waimai was completely gone in the end.

The entire food delivery business, worth US$[-] million, was given to Ele.me and disappeared in the dust. BAT, the pattern has also been seriously shaken. As the top letter, Baidu has been surpassed by many emerging Internet companies. Even Byte and Meituan have left it far behind, and BAT has become history.

The white-collar market cannot be ignored.

With the successful experience of Baidu Takeaway, Li Chenyang has been paying attention to this market from beginning to end.He didn't show it so obviously in Greentown because he was afraid of being imitated in the early days, but it doesn't matter now.

If he does this, Meituan and Ele.me will definitely discover it soon, and even imitate it. Baidu Takeaway...

Li Chenyang could only say sorry in his heart. It was going to fail anyway, so it was better not to start a business.

Li Chenyang specially asked Wei Jun and Wei Hu to separate, with one in charge of the campus and the other in charge of white-collar workers, so that they could capture the Jiangcheng market as soon as possible.

In the absence of competition, they still engage in exclusive online signings. This was created during the competition between Ele.me and Meituan. It has now become the idea of ​​Snail Food Delivery and has been carried forward.The other is the market under Green City.

For example, other prefecture-level cities in the province must not give up on this.

This is not difficult, we just need to sink the market. The snail takeaway that is unique in Greentown has already left some impressions among young people in other cities in the province. As long as it continues, it will definitely be formed soon. system.

There is no need to cover everything in the sinking market. Those cities, such as Li Chenyang’s hometown of Shanghai, basically except for places where universities and some office buildings gather, other places can be given up for the time being.

As for the smaller counties and rural towns that are sinking further, there is no need to waste that effort. That part of the market can only be filled slowly in a few years. Doing it now is a completely thankless task.

As far as smartphones are concerned, in first-tier cities and student groups, they are fine. In lower towns and counties, most people have not yet popularized them, and even many families do not have computers. As for ordering services, the demand is very small. Even ten years later, in some places Neither Meituan nor Ele.me entered.

After Wei Jun and Wei Hu left, Li Chenyang convened the webmasters of various college delivery sites in Greentown to conduct an assessment, selected a dozen smart ones, upgraded them to municipal management, and asked them to go to Henan Province The major cities below have reorganized new delivery teams. Of course, they can also select people from their own staff to take them there. Li Chenyang will not interfere.

In addition, Li Chenyang also plans to form a dedicated local promotion team belonging to the company.

This team plans to use junior and senior students who are about to do internships to participate.

First, you can save costs. Using other promotion teams will consume too much and may not be reliable. In the future, you will need to develop in other places, and your own local promotion team is indispensable. These are all precautions.

Build walls high, accumulate grain widely, and become king slowly. These are the steps to accumulate grain widely.

Li Chenyang asked Qi Yiming to take charge of this matter.

As the president of the student union of the Polytechnic Institute, Qi Yiming may have a baby face, but his communication skills are absolutely impeccable.

Li Chenyang asked him to contact college students and build a promotion team first. He would personally find people to come for training. During this summer vacation, many graduates had just graduated and some had not yet found internship opportunities. It was the best time to recruit and train people.

For those who lack internship certificates, Li Chenyang can help them open one and earn an income. For some unemployed juniors and seniors, this is a good opportunity.

……

Yu Wei has been working at East Lake Building for a week.

it's here.

She often saw Li Chenyang communicating with employees and having meetings. After asking about it, she found out that Li Chenyang was preparing for the future development of Snail Takeout.

In the past few days since she came to the company, Yu Wei chatted with others and learned more.

I had known before that Li Chenyang was related to Snail Takeout.

Only now did she know that Li Chenyang was the founder of Snail Takeout, and that Snail Takeaway had raised tens of millions.

This number was so huge that Yu Wei didn’t even know how many zeros were behind it.

Now she goes to work every day. In addition to completing her own work, she will watch Li Chenyang chat with others and watch him work seriously.

"Xiaowei, what are you looking at? Are you stupid?"

After being tapped on the shoulder, Yu Wei turned around and saw Chen Duo standing next to her.

"Sister Yunduo, I didn't... didn't see anything."

Yun Duo glanced at where Yu Wei was looking just now, where Li Chenyang was talking to Qi Yiming and others. She shook her head.

"The result of the order 1023458 you reported has come out. Please contact the customer for a return or refund."

"Oh, I know."

Yu Wei looked for the chat history and quickly typed a response.

(End of this chapter)