Reborn 1980, Dr. Su became popular in the XNUMXs

Chapter 55 Upgrading of Ideas
"Oh, talking about this makes me sad!"

He Aiqing smiled bitterly, pulled out a large cardboard box from under the table, and began to take out items from inside.

"This is produced by a factory owned by a distant relative of mine in Shanghai. It is said that some technology was introduced from Europe.

Tell me, with such good conditions, such a big investment, and easy-to-sell cosmetics, it doesn’t produce this sunscreen, so why does it produce this sunscreen? "

He Aiqing was a warm-hearted person. When the bitter relative came to her and said this, she only hesitated for a moment before agreeing.

Anyway, she has other best-selling products in the store and doesn’t expect to make money from this.

While she was talking, she did not stop working on her hands, wearing rubber gloves and constantly fiddling with several small objects.

Su Xiaoli picked up a bottle of sunscreen sample and squeezed a little on the back of her hand.

The texture of the cream spreads easily, it is refreshing, light, and moist. It basically has zero skin feel and is very clear.

The film formation speed is also fast, and the color is close to the skin, and it will not appear white.

She frowned slightly, such a good thing really shouldn't be buried here.

Take a look at the outer packaging. It's earthy and has no elegant feel at all.

Take another look at the slogan. Although advertising shouldn’t be overly exaggerated, it’s too gimmicky!
Thinking about it, before she was reborn, cosmetics companies were blowing up their advertisements. There were only one or two active ingredients, and they all looked like Shiquan Dabu Pills. As long as women used their products, they could become Everlasting flowers.

This shabby sunscreen looks bleak, useless, and hopeless next to other bestsellers.

Su Xiaoli looked complicated, folded her arms, and fell into deep thought.

She has more than 400 yuan left on hand...

Putting aside the money for operations and turnover after returning, at least another 300 yuan can be spent.

Judging from the price tag, it was probably enough money, but she was still conflicted and quite stressed.

The key point is-

"Market recognition" is composed of factors such as whether the skin care concept is mature, whether the target sniping is accurate, and the size of the market demand.

People like Sister Aiqing, who have been in the cosmetics business all year round, have little understanding of the emerging concept of "sun protection".

What about people who have never heard of it?
Through these two days of observation, Su Xiaoli discovered that most of the popular products on the market were functional whitening products, each with more gimmicks than the last.

It can be seen that such products have gradually entered the red ocean of fierce competition.

This means that more and more competitors will flood in. Whether they are making products or selling products, they will face a problem:
Manufacturers' products are less differentiated, price wars are fierce, and it is gradually becoming more difficult to gain market share.

Manufacturers and terminal sales can only gain advantages by competing for limited demand.

But "sunscreen" is different.

The supply is small or almost non-existent.

A perfect blue ocean market.

This means that in the field of "sunscreen", there is no vicious competition for the time being, and the profits are huge.

If you can take the lead in promoting products in this field, there will be few competing products and the product will have high bargaining power.

The "cake" is so big, whoever discovers it first will be the first to eat the cake.

After all, in the early stage of the blue ocean market, they all start with the smallest and most inconspicuous projects, and eventually become bigger and stronger step by step.

It's just a need...

It is estimated to be smaller than the supply... It is not that easy to be the first to open up the blue ocean market and the first to eat crabs.

Once customers disapprove or even resist "sunscreen", it will inevitably lead to difficulties in business development.

Don’t just open your business and be considered a liar.

What's more, sunscreen is different from those "enhanced and functional whitening" products. It has no immediate effect, so how can others believe her?
Then again, if you didn't act decisively when the market was blank, you would have let go of the opportunity in front of you. When the blue ocean turned into a red ocean, you probably wouldn't have had any room to cry.

Su Xiaoli walked slowly in the store, thinking about it again and again, and the balance in her heart became more and more tilted.

Get started first!
However, whether it is the products and designs of upstream manufacturers or their own marketing models, they must make improvements to adapt to the market. This is the right way.

As the saying goes, there is no road in the world. A road becomes a road when more people walk on it.

Then let her take the lead in leveling the road and crossing the river by feeling for the stones!
The previous idea was to simply sell goods.

Now that I think about it, I'm afraid it's not enough...

It must be coupled with the cultivation of new whitening concepts from customers and all-round effect verification!
Su Xiaoli's eyes lit up instantly.

Damn!

I'm such a clever little devil!
He Aiqing was busy with the work in hand, and gradually felt that something was wrong.

Why was Su Xiaoli, who was chatting happily just now, suddenly silent now?
Just when she looked at Su Xiaoli inexplicably, the other person was blinking his big eyes at her excitedly.

"Sister Aiqing! How much does wholesale sunscreen cost? How many bottles do you have? Can I cover them all?" The little girl looked arrogant.

He Aiqing's tiger body trembled!
what's the situation?
How dare she say it's all inclusive? !

Why don't you just want to thank yourself for helping her and want to repay her by getting rid of all these unsalable items for yourself?

No, no, then wouldn’t I be trying to repay a favor?
She thought for a moment - the scene of Su Xiaoli and her grandmother, the two helpless people, selling sunscreen along the street against the cold wind in the ice and snow of Northern Hebei Province...

Ugh... so cruel.

It must not be like this.

"Don't be kidding!" He Aiqing laughed.

Su Xiaoli just pretended not to hear He Aiqing's rejection.

She continued:
"Sister Aiqing, I don't mean to be boastful. Sunscreen is a good thing, and I definitely don't have to worry about selling it!"

Not worried about selling?
The "Easy to Sell" sunscreen has been on display in her store for almost two months, but only two bottles have been sold!
She has been running a cosmetics store for three or four years. What kind of situation has she not seen before? What kind of promotional activities have she not thought about?
Even she was thinking about whether to sell it at a loss first, or to buy one and get one free with the best-selling products.

Xiaoli actually said that she didn’t have to worry about selling?

The tone of voice is a bit loud.

"Xiao Li, sister, what are you thinking? You can't be hot-headed. It's not easy to save money for small business. You can't waste money."

He Aiqing stopped what he was doing, shook his head, and sincerely advised.

A few containers away, Su Xiaoli couldn't see He Aiqing's expression, but she could hear the sincerity in her tone.

She approached He Aiqing unhurriedly and said, "Sister, I'm not hot-headed..."

She explained the key elements of "whitening" to He Aiqing one by one, and then tried to explain her initial thoughts.

Although she is only "drawing" a "cake", she is confident that she can "make it"!
He Aiqing was shocked. She dealt with cosmetics every day, but she couldn't tell so many tricks!
Xiaoli, what’s your name?
What a talent for doing business!
Hey, I am a Western type!
　Thank you all for subscribing!

　　The author Jun is working hard to code~
　　
　
(End of this chapter)