Reborn in 2011, 985 missing from two copies

Chapter 72 Horrible profits, money coming in like a flood (please read more)

"Boss, sales exceeded one million in half an hour, Meiyou e-commerce has become a success!"

Song Sining was very excited, and other employees were also full of joy!
Chen Chuanqing even walked out with champagne in his arms: "Sure enough, the champagne was not in vain!"

Everyone thought that Meiyou e-commerce would be successful and Pure Desire Wind Energy would be a big seller, but they didn’t expect that it would sell so well!
100 million in half an hour!

Is this comparable to big names?

"Don't be too happy, everyone, it's not time to celebrate yet!"

Wang Yi poured cold water on everyone and projected the background data on the big screen:

"We have 33 users in Meiyou. Half an hour after the release, more than 3.0 people had already updated version 5.

There are more than 50000 users, but only more than 1500 people place orders, with a conversion rate of 3%!

(Note: The conversion rate is the ratio of the number of people who make purchases to the total number of people who browse the store!)
The normal conversion rate of e-commerce is 3-5%, and a conversion rate of 3 points is considered a normal result.

But for us, Meiyou, it is a failure! "

"what!"

Everyone was shocked and their faces turned ugly:
"Why did you fail?"

"Isn't the boss's requirements too high?"

Wang Yi waved his hand: "The 3-5% conversion rate of other e-commerce companies is because their products are highly homogeneous and there are many competitors, so they only have such a small conversion rate!"

"Meiyou's pure lust style is an epoch-making innovation. The market is completely blank and there are no competitors! The conversion rate should be much higher, 5%-8% is normal!"

Everyone nodded, that's why.

The simplest thing is that if you don’t buy other clothing from this store, you can go to other stores to buy it.

There are dozens or hundreds of stores, you can choose whatever you want, and the conversion rate is naturally only 3%-5%!

Kemei You's Pure Desire Style is currently the only one with no alternative merchants, so the conversion rate should be much higher!

Wang Yi continued: "Coupled with our first-day big promotion, which is 8% off, 10% ​​off, and [-]% off, the conversion rate should be even higher, [-]%-[-]%!"

"But why only 3%?"

Hearing this, everyone fell silent.

Chen Chuanqing looked solemn: "The boss is right. Judging from the market response to Meiyou's pure lust style, everyone likes it very much. This conversion rate is abnormal."

Song Sining also called up a set of data:
"Among the 3.0 users who have updated version 5000, more than 30 have added shopping carts, indicating that [-]% of users have potential purchase intentions!"

"But only 3% placed orders, which means 27% of people are still waiting and watching! Is it possible that they don't trust our Meiyou Mall?"

Wang Yi nodded: "That's right! For a new e-commerce company, everyone definitely lacks trust and is afraid that we will make money and run away!
If it’s a gadget worth dozens of yuan, everyone is still willing to try it, and the risk is not big.Now that there are hundreds or even thousands of people, it is normal for them to question and wait. "

"Yes, that should be the case!" Everyone suddenly realized.

An employee couldn't help but said: "What about the more than 1500 users who have already placed orders? Do they blindly trust us?"

Wang Yi smiled: "No, it's not blind trust, but the inability to suppress the impulse to consume!"

"Give these users an A-level label. They are high-quality customers who are most easily induced to make deals. From now on, we will focus on advertising and notification!"

"This is!"

Everyone laughed sheepishly.

But everyone knows that this kind of user is the favorite of merchants.

If you like it, just go for it, no matter whether the merchant is reliable or not!Big data has long labeled and classified people, but Wang Yi was only a few years ahead of schedule.

"What should we do with those users who are waiting and watching?" someone asked again.

Wang Yi smiled faintly: "The reason for waiting and watching is because they have concerns and do not trust us, Meiyou, so we will give up their trust. Then push a new message..."

Soon, many Meiyou users received another pop-up message:

"Meiyou leads the fashion trend and pioneers pure desire style! 35 new pure desire style products are simultaneously launched on Meiyou Mall, Taobao Meiyou flagship store, JD Meiyou flagship store, Amazon Meiyou flagship store, and QQ mall Meiyou flagship store , welcome to buy!”

Now, those users who were worried about the reputation of Meiyou Mall are completely relieved!
Even if Meiyou Mall is not reliable, the Meiyou flagship store of the four major e-commerce companies is reliable!
Their transactions are protected by the four major e-commerce platforms.

Even if Meiyou escapes, Taobao, JD.com, Amazon, and QQ Mall cannot escape!
The four major e-commerce flagship stores also have 24-hour first sale sales!

Those who are waiting and watching, some go to the four major e-commerce flagship stores to place orders, and some place orders directly at Meiyou Mall!

The difference is that the four major e-commerce platforms require a few points of commission.

Wang Yi didn't care about this.

Increasing sales and store indicators on the four major e-commerce platforms is also a form of publicity, and will also attract traffic and new users from the four major e-commerce platforms, creating revenue for Meiyou!
There are gains and losses, it doesn’t matter.

Soon, the data of the four major e-commerce platforms also began to increase rapidly.

An hour later, the number of users who updated Meiyou 3.0 reached 7.

More than 3600 users have placed orders, and the conversion rate exceeds 5%!

The number of orders placed exceeded 300, and sales reached [-] million!
Among the four major e-commerce platforms, Taobao’s flagship store has nearly a thousand users, while Amazon has only 200.

Adding up all four flagship stores, there are more than 2000 people, more than 6000 orders have been placed, and sales have exceeded 200 million!

Coupled with Meiyou Mall, omni-channel sales reached 500 million!
500 million revenue in the first hour!
Even including the 15% return rate, there are more than 420 million!

What's more important is profit margin!
The unit price of Meiyou's pure lust-style skirts is around 300, and the cost is around 30. After deducting promotional discounts, taxes, etc., the profit margin is still as high as 60-70%!

The profit margin of brand clothing is so terrifying!
Revenue of 500 million in the first hour and net profit exceeded 300 million!
It can be said that Meiyou e-commerce has become a success, and Pure Desire has become a complete success!

Suddenly, the entire company became excited.

Even Wang Yi showed a happy smile:
“Meiyou’s conversion rate of 5%, plus the 3% from orders placed by the four major e-commerce companies, is considered a conversion rate of 8%, which is barely qualified!”

"yeah!"

Everyone was happy.

Wang Yi continued: "Meiyou Mall has just been launched, and everyone is still very busy recently, and there is no time to have a dinner to celebrate. But it doesn't matter, in addition to performance, each person will receive an additional bonus of 500 yuan and a Meiyou skirt of 1000 yuan. Pack the exchange coupon!”

"The boss is wise!" Everyone was excited.

Compared to a dinner party that costs 500 yuan per person, [-] yuan is obviously more affordable!
There is also a 1000 yuan voucher for a dress, which is also very good.

Female employees like it, and so do male employees.

Whether it's a gift for your girlfriend, your wife, your loved one, or even for resale, it's all great...

Inspired by the bonuses, employees in various departments seemed to have been given a shot of chicken blood, with high morale and working hard!
Wang Yi was very satisfied with this and once again summoned all department managers and supervisors to hold an emergency meeting:
"Sales are booming, and services are in place! The warehouse is hiring more people, packing and shipping day and night! Let the major logistics companies come to take care of them all!"

Warehouse manager Cui Hao stood up quickly:

"Don't worry, boss, I know all the people in that logistics area. I'll go to the warehouse and keep an eye on them soon. I'll sleep with them in the warehouse these days!"

(End of this chapter)