Reborn in 2011, 985 missing from two copies

Chapter 63 Factory expansion, dual brand strategy!

"Okay, boss!"

Wei Ming knew Wang Yi's plan. He was afraid of being followed, so he made slight changes on his own!
It’s also a good idea!

There are more than 30 models of pure lust style at once, and those people copying them don’t even know which ones to copy!
It can also sell better and make greater profits!
What the boss did was a stroke of genius!
Wang Yi spoke again: "The production capacity of one thousand pieces per day is still not enough. Continue to add work stations and continue to recruit people!"

Wei Ming was a little embarrassed: "Boss, if we clean out the warehouse next door, we can add 50 workstations and recruit 2000 more people. The total production capacity will reach [-] pieces per day. But in this way, the warehouse will not be enough."

"The warehouse is not enough? Is this a good thing?"

Wang Yi smiled: "Isn't there a thousand square meters of open space outside?"

"Build them all, and use half as a warehouse and half as a workshop. Contact the construction team as soon as possible to start construction as soon as possible. Remember, don't delay normal production!"

"Also, you have to go through all the procedures for expanding the factory!"

The clothing factory Wang Yi bought has a building area of ​​about 1000 square meters, and there is more than [-] square meters of open space.

Most of the factories around the county are large and empty.

Originally Wang Yi wanted to get it all together, but he had no good excuse.

Now isn't this a coincidence?
"The factory building is not enough. Is it reasonable for me to expand?"

"As for the extra tens of millions of compensation for demolition? That was all an accident!"

"I don't want to move factories around and delay production!"

Wang Yi secretly rejoiced: "Today is a good day."

As for the construction and demolition freeze before it is put into use, is this important?
What Wang Yi wants is not just a factory...

A simple factory building can be built near Meiyou Building.

Dadongjiao Bangzi Land is as cheap as the county seat. Once built, it can be used until next year. It’s a good deal!

Seeing Wang Yi's emotions, both Wei Ming and Lin Shu were puzzled.

There are not enough factory buildings. Shouldn’t the boss be anxious?

Why are you still laughing!
Outrageous!

"Boss, the expansion procedures are not a problem. I am familiar with the process. The construction of the factory is not difficult. It is all standardized production. Just contact the construction team. If it is only 1000 square meters, the capital is estimated to be about 40!" Wei Mingdao.

"It's okay, I'll forward it to you tomorrow." Wang Yida said.

These days, 40 yuan can build a 1000-square-meter factory, which is still a good deal.

40 for more than 1000 million, worth it!

"Okay!" Wei Ming nodded, but he was confused:

"The boss only asked for production and expanded the factory! But he didn't say how to sell it? Could it be that he has found a big customer?"

"If we don't find a big customer and produce so many skirts, then..."

"No, these dresses are very trendy and much prettier than the ones that are popular now. There is no need to worry about selling them!"

Wei Ming didn't know anything about Meiyou. He only thought that Wang Yi only had a clothing factory, which only made clothes.

Lin Shu stared at the pure lust-style dress, her beautiful eyes moving.

"Do you like it?" Wang Yi smiled.

Lin Shu pouted: "I like it, but I don't dare to wear it!"

"Hahaha." Wang Yi laughed heartily.

Ten years later, these lusty dresses were everywhere.

But now, many girls are still hesitant, especially good girls.

But equally, there are many girls who like this.

Especially those non-mainstream people who went to college and gradually realized that they were filthy in high school, they urgently need fashionable clothes to regain their respect and save their image!

And the pure lust-style dress that came out of the blue is fashionable and fashionable enough, and it is the best choice for them to win their respect!

This can be used as a selling point for pure desire marketing!
The advertising slogans have been thought out: "Beautiful pomelo, leading the fashion trend!" "Pure desire style, unlocking your charm!"

Wang Yi handed a pure lust skirt to Lin Shu: "What do you think of this skirt?"

Lin Shu looked at it carefully: "The fabric is of high quality, and the workmanship is exquisite, not inferior to the big brands. Especially this style, it's so beautiful! I'm afraid many girls won't be able to refuse it!"

"Then how much do you think this skirt should be sold for?"

Lin Shu thought for a while: "Generally speaking, with this kind of workmanship and quality, selling for 300-400 is not a problem. Plus this style has never appeared before, is it considered a new style? Then 500-700 is no problem! "

In the skirt market, you can find 100-300 bad styles on the street.

Nice style, 300-400.

If it's a niche, new style, it can cost another hundred or two hundred.

"Of course, this is an ordinary skirt. If it's a brand name, it has to be doubled or add a zero!" Lin Shu added.

"The pink tax is so scary!"

Wang Yi sighed, he really chose the right track!
Meiyou focuses on female users, and everything in the female market is huge profit!
Whether it’s clothing, cosmetics, or lipstick, it’s all huge profits!

Even sanitary napkins are huge profits!

A pack of daily sanitary napkins costs only one or two yuan, but can be sold for ten or twenty. After deducting taxes and various costs, the profit rate is more than 70%!

For daily use and night use, at least three or four packs per month!

"How about setting up a factory to make sanitary napkins?"

Wang Yi secretly thought that this matter can be fixed. When Meiyou starts to do it, he can directly use Meiyou's brand and sell it on Meiyou.

Of course, a youth version must be launched to ensure quality while keeping the price low and increasing the volume for public welfare.

Wang Yi knew that in 11, girls in some places could not afford brand-name sanitary napkins.

Either buy bulk sanitary napkins that cost two cents a piece, or use folded toilet paper.

The health and safety of the former are difficult to guarantee, while the latter has no adsorption properties and is even more useless...

Wang Yi feels that it is necessary to launch a youth version of sanitary napkins, which is half the price of other brands and has a profit margin of only 30%.

In this way, it can not only make small profits but quick turnover, but also quickly seize the mid-to-low-end market and make the brand famous.

At the same time, we will make a quality version, with price and profit benchmarking against major brands!
In this way, both high and low user groups take it all.

These are routine operations for the brand.

Even the iPhone has three levels: high, high and low.

The low-end SE has 3000 gears, the mid-range digital series has 5000 gears, and the high-end PRO series has tens of thousands!

Wang Yi’s Meiyou previously planned to only produce high-end brands, but it was actually not very good.

High-end products are difficult to make. At the very least, you have to hire a celebrity to endorse them and spend money on marketing. This is currently difficult.

It's better to be like the iPhone and take all the high, middle and low end!

Launching two brands at once, Meiyou and Qingyou!
Meiyou is positioned as a high-end brand with higher quality. Dresses start at NT$399, and its sanitary napkins are comparable to the first-tier brands!
Qingyou is positioned as a low-end store, focusing on cost-effectiveness. Skirts start at RMB 100, and sanitary napkins are half price for big brands!

In this way, you can not only use Qingyou to seal the profits of copying, but it will also not lower the brand quality of Meiyou!

Once the brand is lowered, it will be difficult to go high-end.

Rebus fully understands this.

Wang Yi took out one set of each of the other two pure lust-style skirts and handed them to Lin Shu: "It should fit."

"Ah?" Lin Shu's cheeks turned slightly red: "I...I...I don't dare to wear it out..."

Wang Yi lay next to Lin Shu's ear and whispered: "It's okay, just wear it for me to see from now on!"

"???" Lin Shu's cheeks became even redder, and he stretched out his hand to twist Wang Yi's waist: "You... you... you are so bad!"

"Haha." Wang Yi smiled and dodged, and Lin Shu chased after him.

(End of this chapter)