Reborn in 2011, 985 missing from two copies

Chapter 164 Meiyou internationalizes and steals ZARA’s headquarters!

This post went viral instantly.

Song Sining has not yet arranged for anyone to be exiled, but she has already hit the hot search list for pomelo!

Get more attention:

"In such a comparison, ZARA and HM are too ugly, not as good-looking as Qingyou."

"It's hard to imagine that these five sets of clothes are products of the same era!"

"No wonder ZARA is so eager to smear Meiyou, their products are really ugly!"

"You can't compete with Meiyou, so you want to kill Meiyou? How disgusting!"

"Wow, the fifth Meiyou suit is so beautiful! I want to buy it!"

"Huimei, don't go on blind dates. Be my girlfriend. I'm Ali P7, with an annual salary of one million!"

"The fucker upstairs, Huimei is mine!"

"The most conscientious one is Qingyou's set. The total cost is less than 500, which is better than the HM with more than 1000!"

"Qingyou has conscience, Meiyou is fashionable, I love Boss Wang to death!"

"Yes, those with less money will go to Qingyou, and those with more money will go to Qingyou! Boss Wang is so considerate, even taking care of me, a poor student!"

……

Looking at the voting activity, Wang Yi smiled slightly:

"Si Ning knows how to play! This is to nail HM and ZARA to the pillar of shame!"

Comparing products with peers to allow consumers to make wise choices is a trick used by any industry.

For example, those who make mobile phones compare them to the iPhone.

Those who make electric cars are compared to Tesla.

But unfortunately, most of them lost in the competition, but Meiyu won completely!

At the same time, Steve was sitting on the balcony, drinking coffee and browsing the Meiyou Social Plaza:

"This voting post is interesting! If Davis sees it, he will be so angry that he will flip the table! Hahaha!"

"What a loss!"

"Alas! It is everyone's tragedy to meet an opponent like Boss Wang."

"It's time for me to meet...my new boss!"

Steve put down his coffee and drove straight to Xingyi Technology Park.

"A future giant with a single-day revenue of 1.5 million and a single-day profit of over million is worthy of my life, Steve!"

As industry insiders, they have already obtained a lot of data.

After being kicked out by ZARA, Steve originally planned to retire directly.

He is fifty-two years old and has made enough money. There is no need to fight hard or risk death.

But after seeing Meiyou's revenue and Meiyou's terrifying potential, Steve still couldn't control himself and took the initiative to come to the store and recommend himself.

Jian Ziyan, who was processing documents, received a report from her subordinates and frowned slightly: "A European came to the door and wanted to see our boss?"

"Yes, I arranged for him to go to the reception room."

"Okay, I'll go over and take a look."

Jian Ziyan came to the reception room with a cup of coffee and handed it over:

"Hello, I am the boss's secretary. What do you have to do with our boss?"

"Thank you for the coffee." Steve smiled slightly: "I'm Steve."

"Steve? Such a familiar name!" Jian Ziyan's expression changed slightly:

"Wait a minute! Are you Steve Brown, the president of ZARA Xia Country Region?"

Steve sighed: "To be precise, he is the former president of ZARA. I have been laid off now, so I want to meet Boss Wang and find a position!"

Steve is also a vengeful person!

HM made a move behind his back and ruined his reputation and fired him. This revenge must be avenged!

ZARA did not care about past achievements and kicked him out directly. This account must be settled!

Therefore, only by joining Meiyou can he defeat HM and ZARA at the same time and take revenge!

"You want to join Meiyou!" Jian Ziyan was suspicious and thought a lot:

"Is he here to be a commercial espionage? Or is he really joining?"

"Or do you have other plans?"

"Forget it, this matter is too complicated, let the boss make the decision."

"Mr. Brown, please wait a moment. Our boss is still in school. I will inform him right now."

Steve picked up the coffee: "Don't worry, your coffee is delicious. I can wait all afternoon!"

"Thank you for your understanding."

Jian Ziyan left the reception room, checked that it was the end of get out of class time, and quickly dialed Wang Yi's number:

"Boss, Steve, the president of ZARA, was fired. Now he comes to our company to meet you and ask for a position!"

"Steve was fired?" Wang Yi smiled: "Just ask him to wait for a while, and I'll be there in a minute."

"Okay, boss."

"Steve is coming to Meiyu?"

Wang Yi laughed dumbly. Instead of rushing out, he took out his mobile phone and started searching for foreign news:

[ZARA failed to smear Meiyou, but was boycotted by Xiaguo users, and its revenue dropped sharply...]

[Negative reviews surged, and it was boycotted again. ZARA’s market value plummeted, with 200 billion evaporated overnight! 】

[ZARA Xiaguo District President Steve steps down and takes responsibility for this! 】

[Davis takes office as the new president of ZARA Xiaguo District and vows to reverse ZARA’s decline! 】

……

Looking at these news, Wang Yi smiled:

"So many big things have happened abroad in the past two days!"

"It seems that someone embellished the story about ZARA being boycotted in China and posted it to the Internet, causing ZARA's market value to evaporate by 20 billion. As president, Steve was forced to step down."

"So he came to me to join Meiyou and avenge his shame?"

In an instant, Wang Yi figured everything out and headed to Xingyi Technology Park.

As for the one who took action, Wang Yi also knew that ZARA’s only archrival was HM.

These two, the eldest and second eldest son of a mid-range clothing brand, fight each other every day, trying to kill each other!

But unfortunately, this time HM successfully attacked and won a complete victory.

Interesting!

It just so happens that if Meiyou wants to grow bigger, it must not only focus on domestic and offline operations, but also overseas!

Originally, Wang Yi planned to open overseas markets through Chen Chuanqing's channels.

However, Chen Chuanqing’s channels have limited energy and progress is relatively slow.

After all, Chen Chuanqing was just the assistant to Fanke's operations manager.

Fanke's overseas plans are just testing the waters.

To put it bluntly, Fanke's own overseas channels are not very good, and what Chen Chuanqing masters is even worse.

But Steve is different!

Being able to be the president of ZARA Xiaguo District and having been in the clothing industry for so many years is definitely very empowering!

If Steve can open up overseas channels, Meiyou's overseas plan will be much smoother!

Of course, whether it will work or not, we still need to investigate more.

Twenty minutes later, Wang Yi came to Xingyi Technology Park and met Steve.

"Boss Wang, you are such a genius!"

Steve stood up and spoke fluent Mandarin.

To be the president of ZARA Xiaguo District, his Mandarin is definitely good.

This is a necessary quality for this position.

"You are also a talent!" Wang Yixiao said: "ZARA can overtake HM, Xia Guo market has made great achievements, all are due to your performance during your term!"

Wang Yi checked all these information. Steve's strength is still very powerful.

"Ashamed, I'm just the one who got kicked out!"

Steve smiled awkwardly: "I wonder if Boss Wang can trust me? Are you willing to give me a chance?"

"Give me three reasons to keep you!" Wang Yi smiled lightly.

Steve thought for a while: "First, I have enough ability to help Meiyou develop and grow, especially in overseas markets!"

“Second, American Pomelo’s internationalization is the top priority right now, and it needs my resources!”

"Third, I want to take revenge and defeat HM and ZARA. Only Meiyou can help me!"

"Fourth, I'm not short of money, but I, Steve, don't want to be a loser. I hate humiliation! Joining Meiyou can help me turn over!"

Steve is smart, for the first two reasons, showing his value.

The last two reasons illustrate his motives. He just wants revenge and avenges his shame. He has absolutely no other thoughts to dispel Wang Yi's worries!

After all, a former CEO of a competitor suddenly wants to join, and it would be difficult for anyone else to feel relieved.

"Welcome to Meiyou!" Wang Yi extended his hand.

"Thank you, boss, I won't let you down!" Steve beamed with joy.

He has been the CEO for so many years and has no shortage of money. What he pursues is fame and a sense of accomplishment.

No victorious general is willing to retire sadly after a big defeat!

On the contrary, winning a game and returning to the top is his way out.

What's more, with such a promising platform like Meiyou, Steve is full of confidence in the future!

"Steve, what are your plans for Meiyou to go overseas?" Wang Yi asked.

Steve was well prepared: "First, we choose the target market. I suggest the southern hemisphere, several more developed countries! Kangaroo country, Zealandia, football country! Winter in the north is summer in the southern hemisphere!"

"Meiyou's most competitive pure-sexy summer dress is about to be a bestseller in the southern hemisphere!"

Wang Yi nodded: "These three countries are okay. In addition, plus Xingzhou (Xinjiapi)! Although it is in the northern hemisphere, it is in the tropics, and you can wear pure lust-style skirts all year round. It is in the same line with the culture of Xia Kingdom, and even more Easy to promote.”

"Yes, the boss is wise, this is the most suitable!" Steve's eyes lit up:

"As for the operation methods, there are two. One is to advertise and build channels in the corresponding countries ourselves, so that the channels can be firmly grasped in our hands. But the process is very slow and consumes a lot of money."

Wang Yi waved his hand: "I won't consider this one."

First, it costs too much money and takes too long. Wang Yi doesn't have the patience to invest so much money abroad.

Second, we have to guard against certain countries having no lower limit. Earn money abroad and spend it abroad. I want to take it home!

Rebus' tragedy, as a reborn person, Wang Yi will not repeat the same mistake.

Steve nodded: "Then take the second option. In a country, find the most powerful big customer and act as an agent! They pay the licensing fee, and we sell the product to them at a 40% or 50% discount. They I am responsible for publicity and sales myself!”

In fact, this method is Meiyou’s provincial and municipal generation model.

However, in order to rapidly expand the market, the corresponding logistics and warehousing systems were built by the provincial and municipal governments themselves, and they also developed the market themselves.

Therefore, Wang Yi got a discount on the three- to four-month licensing fees for the initial batch of provincial and municipal representatives.

After all, Meiyou was just starting out at that time and the licensing fees were too high, but the provincial and city representatives refused to agree. If you collect less, it won’t mean much.

What's more, it's already September. Just wait until January next year and collect them together!

By then, Meiyou has grown big and can directly charge a large licensing fee!

Of course, for subsequent provincial and municipal representatives who join, the licensing fee cannot be reduced at all!

However, foreign licensing fees will have to be higher.

After all, foreign countries are small, and many countries may be as big as a domestic province.

One agent is enough!

For this kind of exclusive agent, the licensing fee must be higher to stimulate them to sell more goods and recoup their costs.

"This plan works."

Then Wang Yi and Steve discussed the details.

It was finally decided that a country would only need one agent, with a licensing fee of 1000 million per year, and supply at a % discount on the selling price.

Agents spend their own money for endorsements, advertising, building awareness, channels, logistics...

The standards and selling prices of specialty stores must also comply with Meiyou’s requirements!

And there are quarterly sales tasks. If the agent cannot complete it, Meiyou has the right to find a new agent, and the authorization fee will not be refunded!

Of course, taking into account factors such as international transportation costs, the selling price abroad is definitely much higher than domestically.

In this way, Wang Yi will earn more, and Meiyou will also earn more!

It’s a win-win situation!

As for Steve's salary, Wang Yi directly gave him one-thousandth of the net profit from the overseas market he was responsible for!

For example, overseas sales are 5 million per month, and Meiyou's net profit is about 1.5 million. Then Steve's dividend is 15 per month, and the annual income is 180 million.

If it expands overseas, its monthly revenue will be 15 billion, Meiyou's net profit will be 4.5 million, and Steve's dividend will be 45 a month, with an annual income of 540 million!

The greater the ability, the greater the dividends.

"Steve, I leave the overseas market to you!" Wang Yixiao said.

"Don't worry, boss. I'll go to Xingzhou tomorrow. There are a few big clients there, so we can have a chat."

"it is good!"

With Steve, Meiyou's overseas journey will be much smoother.

Of course, if Steve is not reliable, Wang Yi will think of other ways again and arrange for others to explore foreign markets.

If the foreign market is successfully developed and sales are booming, Wang Yi will acquire another new factory in the port city, specializing in export!

It's better to leave this matter to Chen Chuanqing. An island city in the province would be good.

By then, it will be exported to Europe, America, Japan and South Korea.

However, Wang Yi does not plan to explore the European, American, Japanese and Korean markets for the time being.

Winter is coming soon, and it will be a bit difficult to enter the European, American, Japanese and Korean markets with pure autumn clothing.

Let’s take it step by step, first develop the Sinzhou market, and then develop the kangaroo country, Zealand country, and football country in the southern hemisphere. Take your time!

Wait until spring next year when the flowers bloom, and then explore the European, American, Japanese and Korean markets!

Steal the base camp of ZARA and HM!

When the time comes, Meiyou will not be able to open up even if she wants to.

After all, even if Meiyou does not pioneer, other foreign brands will copy Chunyuefeng and launch it abroad.

At that time, many foreigners may still think that Chun Yu Feng is the first foreign brand, and that it is a foreign brand copied by Meiyou!

Then Wang Yi has no way to reason.

It can be said that Meiyou’s internationalization strategy is imperative!

Although big brands generally have their own bottom line, they don’t dare to blatantly copy them.

But some brands are also extremely shameless.

They don't produce fashion, they just move fashion!

For example, in a previous life, OTB, the parent company of Diesel, sued Inditex Group, the parent company of ZARA, for plagiarizing the designs of its Diesel jeans and Marni sandals, and won the lawsuit.

Not only did Inditex have to pay compensation, it was banned from selling, the company's image and stock price were also affected!

Therefore, Meiyou must take the initiative to internationalize.

"By the way, boss, in order to save costs, should we build a factory abroad?"

Steve suddenly remembered this.

"Build a factory abroad?" Wang Yi shook his head: "No, absolutely not!"

Wang Yi doesn't trust foreign factories at all.

After all, the labor costs abroad are very high and the workmanship is poor. It is definitely a dead end.

What if they imitate Ah San again...

　1000 monthly tickets to continue adding updates, please give me monthly tickets, it is easy to double the period. If anyone wants to see what the clothing looks like in 2011, I posted it in the comment area of ​​the previous chapter. You can go and take a look.

　　

　

(End of this chapter)