Football: A late bloomer, starting with Leicester City

Chapter 396 Puma’s huge bonus! YF series football shoes are sold all over the world! (Ask for monthly ticket)

"We have been in contact before, Mr. Vichai, Mr. Ranieri." Simeone sat across from the two of them, and an assistant immediately brought the coffee.

This is the case in the UK, either coffee or tea, both are very common and often appear in business situations.

Relatively speaking, drinking when discussing business is much less common.

"Yes, we still had some doubts at some points before we quoted the price."

Vichai nodded and said straight to the point: "What is the specific transfer method that Atletico Madrid wants?"

"Leicester City does not want to accept an installment payment offer, nor does it want to accept floating terms. Mr. Simeone must also understand how popular Chen Yufeng is."

As a businessman, how could Vichai let himself suffer a loss? He threw out his firm stance from the very beginning.

He was afraid that everything would be settled later, and Atletico Madrid would come up with floating terms or installment payments, which would definitely be unacceptable to Leicester City.

If they don't accept it, the transfer will not be successful, the imaginary win-win or even triple-win situation will not be possible, and one party may even break with the other.

"I have roughly calculated that in terms of salary and endorsement fees, the total is 41 million, and there is about 20 million left after tax. Various bonuses should be around 10 million after tax." Father Chen calculated accurately. Chen Yufeng’s income this year.

The relationship between them can already be described as hard-core friends. There is no need to meet, and they often care about each other.

Leicester City really needs a reference. Where has this kind of business been done before in this small shop?
1.75 million?
No one with more than tens of millions of dollars has ever lived!
"1.75 billion?"

This is what Vichai doesn't want to see.

"Then let's just talk."

The reason is of course the long-term close cooperation between the two parties. Even the word "close" is not enough to describe their cooperation. It is more like using tons of green banknotes to bind each other to fight for their lives.

"Hahaha, that's right." Ranieri also laughed.

After sitting down, he took off his hat and nodded habitually and saluted.

The two parties chatted and reminisced about old times, and then got down to business.

"haven't seen you for a long time."

Lao Chen also put aside some other brokerage matters and came to meet this old friend.

It wasn't until Simeone saw the call from Griezmann and found an excuse to leave the Leicester City office that the atmosphere calmed down.

Ranieri took over the conversation at this time, "Our offer for Chen Yufeng is 1.75 million euros, which is a very reasonable price."

"If I can afford it, I will do my best. If not, then there is nothing I can do."

"One year is about to pass. Have you calculated your various incomes this year?" Peter asked with a smile.

"Although it's a bit unkind to say this, I still want to say that I want to know your bottom line price."

The one who brought them the most was also Chen Yufeng!

The negotiation reached a deadlock here, and neither side seemed willing to bring the topic here again when chatting. Everyone expressed their strong position on the side.

This made the father and son very happy all of a sudden.

Simeone crossed his hands, pursed his lips and said, "I know this is not the final offer. If it is this price, we cannot afford it."

"Yeah, it's been a long time again. The past two months have been so dreamy, haven't they?" Peter wore a hat today, and his British style became a bit heavier.

Puma has been increasing investment in football in recent years, and they have acquired a number of Premier League clubs and first-tier players.

After Chen Yufeng performed his usual exercise, he met Peter, the head of Puma UK, in a cafe in the afternoon.

This time, Simeone did not wait passively, but expressed his psychological expectations: "Atletico Madrid's evaluation of Chen Yufeng is around 1.3 million euros."

Simeone's sincerity can also be seen from this aspect. When he was unsure, he had already decisively cut off his own escape route and truly pursued Chen Yufeng with all his strength.

"This is really all we can pay, and it's really difficult to come up with another 20 to 30 million."

Not long after, Simeone returned and sat down on the sofa again. This time, representatives from both sides chatted for a long time.

"Mr. Simeone's money, roughly how much money he raised?" Vichai smiled.

"I can only say that we are very sincere. Because we still have to reserve player signing fees and salaries, I cannot say the specific amount in advance." Simeone was not stupid and did not say it directly.

It is true that opportunities are reserved for those who are prepared.

"After answering this call, he will definitely discuss the fundraising plan with the team chairman. He must also know that we will discuss the final result at this time." Vichai smiled and faced Ranieri.

After the two discussed for a while, they nodded heavily.

"Bottom price?" Ranieri glanced at Vichai, pretended to think about it for a while and then said: "1.65 million is Leicester City's bottom line."

…………

But no matter what, the person who paid the most must be Chen Yufeng.

"Of course, Atletico Madrid is very willing to bring Chen Yufeng to our team in a clean and tidy way."

"You have to know that he was the best player in football last season, especially after the Champions League. His value in Germany has increased a lot."

Anyway, for Atletico Madrid this season, they don't have that much money... If they want to buy Chen Yufeng, they need to scrape together.

"Of course, everyone knows that Germany's transfer does not mean anything. We just use this as a reference."

Simeone seems to have no objection to this. "The team is already preparing a cleaning plan. It is expected that we will be able to collect enough money by the second half of this month."

A club does not necessarily have a large transfer budget if the owner has money. Many factors will affect the team's financial situation in a certain transfer window.

The tax rate for English football players is very high, around 50%, and there is no room for maneuver.

The Premier League is very stuck at this point, and the government's supervision here is also very strict.

We often hear that players in other leagues engage in tax avoidance, but we rarely hear about it in the Premier League, right?

Chen and his son actually have no idea of ​​tax avoidance. If they have time to study it, why not sign more endorsement deals to fundamentally solve the problem.

Take the right path, don't leave any clues, don't lay mines for yourself, this is their outlook on life.

"This bonus of more than 10 million yuan does not include Puma, right?" Peter's eyes sparkled with light, as if to say that he will definitely shock you later.

"Yes, I just met you, why don't I come to settle accounts after the fall?" Father Chen spread his hands, pretending to be arrogant.

"Hahahahaha..." Everyone became happy again.

"The UEFA Champions League winner has a bonus of 3 million euros, the best player in the UEFA Champions League, the Golden Boot, the best player in the five major leagues, and the Golden Boot are each worth 1.5 million euros. The total of these items is already 9 million euros."

Peter listed the list in detail without any feeling of pain, "Including the FA Cup and Community Shield, the major prizes are around 10 million."

"After counting some other clauses and some small categories, the total is about 13 million. After deducting taxes, there are still 7 million euros left. This is a detailed list, please take a look."

Peter smiled and handed the list to the father and son. The two picked up the list and read it in detail.

"This is more than I imagined." Chen Yufeng smiled.

Puma and he have an annual endorsement fee of 12 million, and in addition to this, they can also provide bonus income, which is indeed very kind. The original choice was not wrong.

"We will pay personal tax during the bonus distribution period, and then add a special bonus for the Four Crowns, increasing the after-tax bonus to 8 million euros." Peter smiled and told a piece of bombshell news.

It seems that he has lived a very comfortable life during this period, and signing Chen Yufeng has indeed brought him a lot of things.

"Then we can only thank you." Father Chen picked up the tea cup.

Chen Yufeng also raised his hand to signal.

After sitting for a while, Peter revealed the second purpose of coming to Leicester today.

Series of sneakers!

This is not an unfamiliar group of words. On the contrary, he is very close to the players.

But come and go, perhaps the only ones that are doing better are Cristiano Ronaldo’s CR7 brand and some of Messi’s Adidas series.

The same Falcon series as Pogba seems to be okay?

"We hired the best designers to customize three high-looking sneakers that are most suitable for you based on your previous foot shape."

Peter held up a document and introduced, "These three sneakers not only have different appearances, but also different softness and hardness, as well as nail types. They will definitely allow you to play comfortably in any harsh environment."

"What's different from before is that this time we are going to devote all our efforts to promote the brand and strive to make it a best-selling sneaker that surpasses CR7!"

"We plan to launch new models at an iteration rate of half a year, and launch some limited editions from time to time, striving to spread them all over the world and make children proud of owning a pair of Puma sneakers."

Peter was talking eloquently, and Chen Yufeng could see the burning desire in his eyes.

This should be Puma's fierce attack on Adidas Nike in football distribution. Its confidence may come from the sales that have increased year after year after signing the contract with Chen Yufeng.

"What do I need to do?" Chen Yufeng tilted his head, still quite interested in this proposal.

He loved wearing the same models of those stars when he was a child. Now, being able to mass-produce and sell his own limited-edition sneakers to the world feels really good and gives him a sense of accomplishment.

"I'm wearing three pairs today, and I hope you can try them out sometime to see if they meet your racing needs."

Peter took out three pairs of sneakers from his backpack. He finally revealed the reason for carrying a big bag, "If possible, I hope you can wear it for training and games, at least 40% of the time."

"Puma will open a separate contract for a joint series. At that time, you will receive 6% of the profit from the transaction volume of the series of sneakers."

6% of transaction volume... Please note that this is definitely different from profit sharing.

Generally speaking, the gross profit of a sports brand like Puma should be around 35%, which means that for every one million transactions, they have a gross profit of about .

A 6% share of transaction volume seems low, but if it is included in the profit, it is 21%.

This is of course good. Puma is responsible for development, mass production, marketing and publicity, and bears all costs and risks, and can still give you 21% profit.

And there is still room for the price to rise. As long as Chen Yufeng expresses his willingness, there is of course the possibility of fine-tuning.

"I'll try it this afternoon, and we'll have an answer tomorrow." Chen Yufeng agreed.

"I hope that this new round of cooperation will allow you and your son to get a higher share than the bonuses and endorsement fees." Peter stood up and extended his hand.

"Happy cooperation." The father and son also stood up.

After walking out of the coffee shop, Chen and his son walked together and took a rare walk.

Under Chen Yufeng's "venomous vision" suggestion, Chen's father's agency has now signed more than ten players, most of whom are relatively young players.

"I'm going to purchase some assets." Chen Yufeng put forward his own idea.

"specifically is?"

"Real estate, it's an investment that consumes the least energy and relatively maintains its value." Chen Yufeng said.

His current personal assets are nearly 100 million euros. He has reason to believe that with his transfer signing fee, he can accumulate assets of over 100 million euros.

It is still necessary to make some real estate investments in first-tier international cities. There is almost no possibility of a significant reduction in housing prices in these places, which can be regarded as a major means for the rich to stabilize their wealth appreciation.

The appreciation of wealth is actually a trivial matter. As long as he doesn't make up the money he earns in his career, he will definitely be able to spend it in his lifetime.

Having a foothold in important cities such as London, Paris, Madrid, Beijing, Shanghai, Guangzhou and Shenzhen will make your future life much more convenient, and you can also choose a good place to go on vacation.

"Let's start in London, and then look at the houses in Madrid." Chen Yufeng made his decision.

That night, he found a well-known real estate investment company and contacted the salesperson.

His reputation is terrifying. As soon as the other party receives news from him, he immediately treats him as a top-level customer and provides services to every detail.

The selection starts from this moment.

The top ones, those worth over 100 million pounds or over 100 million euros, Chen Yufeng has not considered for the time being.

He has set his sights on houses priced between 1500 and 3000 million euros, so that even if he cannot live in them in the future, it will be easy to sell them.

In the next two days, while making steady progress, Chen Yufeng roughly confirmed the purchase of real estate in London, and only the final contract stage was left.

He was not in a hurry and began to select properties in Madrid while waiting for news from Madrid.

He knows that Simeone is negotiating with Leicester City Club, and he also knows that Simeone will have a final meeting with him then.

All it takes is time.

During the current period of time, time happens to be something that Chen Yufeng is not so lacking.

On June 6, Chen and his son met Peter at Puma headquarters in London.

The contract negotiation is in Leicester City, and the signing process will definitely go on the right track. There will also be some promotional photos and advertisements to be recorded.

After fighting for it, the final share price was 9% of the transaction amount.

That is about 30% of the profit. It depends on the specific gross profit percentage after the first round of sales of the product.

At four o'clock that afternoon, Chen Yufeng signed a share-sharing contract with Puma, and then went to a real estate investment company with his father, where he signed a purchase contract for a penthouse luxury trial apartment in Newham District.

This is a 2400 million euro house purchase contract and is Chen Yufeng’s largest expenditure so far.

In the future, when he comes to London, he will have a place to stay.

"The decoration should be as close to a simple style as possible. You can give me a rough outline first after you design it." Chen Yufeng also found the decoration company in the evening and discussed the decoration style with them.

At night, Chen Yufeng walked with his father near Tower Bridge in London again, and Chen Yufeng was filled with emotions.

Now he is famous, rich, and most importantly, he has fulfilled his dream and is still doing what he likes.

He no longer feels that everything here does not belong to him, and he no longer feels lonely.

His heart was completely at peace, and he felt a sense of satisfaction that he had never felt before.

(End of this chapter)