My house collapsed since I became the top scorer in the college entrance examination.

Chapter 142 No, can frozen pears still be served?

Zheng Jianhua sat in the passenger seat. At first, he just listened silently to the driver's brother's complaints, his expression a little embarrassed.

But as the driver talked more and more, he became more and more excited. In the end, saliva was flying all over the air and he completely entered the rampage mode. He suddenly realized that his blood pressure was a bit high!

I originally wanted to be alone and relax, but I didn't expect to relax, and my blood pressure increased a lot.

"Brother, what's wrong with you? Are you feeling unwell?" The driver's brother was scolding him vigorously. When he turned around, the elegant and easy-going man on the co-pilot's face seemed to have something wrong, and he quickly asked with concern.

Zheng Jianhua:

"It's okay!" Zheng Jianhua waved his hands in frustration, "I'm just a little motion sick!"

He wasn't as knowledgeable as a driver, but he was still somewhat depressed.

Zheng Jianhua sighed and looked out the car window sadly.

The night view of Bingcheng was beautiful, but at this moment, he felt a little desolate in his heart.

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On the other side, Xiao Ran and Yang Tao were sitting in the back seat. They witnessed the driver's "passionate speech" and their expressions became a little tense. Unexpectedly, this man was still a grumpy man!

"I didn't expect that this driver brother was so unambiguous when he criticized the director of his own cultural and tourism bureau." Yang Tao covered his mouth and laughed so hard.

Xiao Ran couldn't help but smile and said casually: "Actually, I can't blame everyone else. The development of a city's tourism industry cannot be accomplished by one person. It requires the joint efforts of the government, enterprises, citizens, etc."

Zheng Jianhua was stunned for a moment when he heard this and couldn't help but look back at Xiao Ran. He didn't expect that his family would scold him so vigorously that Xiao Ran, a foreigner, would actually speak for him.

He couldn't help but smile bitterly, "In the final analysis, the Bureau of Culture and Tourism failed to set an example. In this regard, the Director of the Bureau of Culture and Tourism must bear the blame."

"You can't say that." Xiao Ran added casually: "To be honest, Bingcheng still has great potential, but we just haven't found the right way to promote it."

“The right way to promote it?”

"It's very simple. Create an IP, set up check-in points for creating Internet celebrities, promote the entire network matrix, then create memes, and finally review and optimize. Doing these four points is enough to attract tourists."

Zheng Jianhua was stunned again. After chewing carefully for a moment, his eyes lit up: "Can you tell me more specifically?"

"Creating IP and Internet celebrity check-in points is easy to understand. It is based on existing resources and creative packaging into works, images, brands, etc. that have a certain influence or popularity. Hongzhuan Street Morning Market, Sofitel Cathedral , Taoxue Penguin, etc. are some hot IPs, you can focus on promoting these IPs and set up check-in locations."

“If I were the Culture and Tourism Bureau of Bingcheng, I would invite some popular video bloggers and Internet celebrities to go to various tourist attractions in Bingcheng to shoot and upload videos. This is what everyone often calls “checking in.” This is In order to build momentum and warm up the promotion of Bingcheng.

Video bloggers and Internet celebrities themselves have their own traffic and fans. After uploading their videos of traveling to Ice City on major websites, they then maintain and guide comments to arouse the desire of people watching the videos to travel to Ice City. The core There is only one idea, and that is how to let people from all walks of life voluntarily promote Ice City at a low cost. "

"In fact, it is not difficult to do this. As long as the videos of Internet celebrities who come to Bingcheng to check in are highly played and popular, then naturally there will be people who want to take advantage of this popularity and take the initiative to come to Bingcheng to check in and promote Bingcheng. "

“As for creating memes, it is to create new and interesting topics or elements in the media or social networks so that more people can participate and participants can happily share their thoughts. The simplest way is to give a group or Add a label to an event and then create buzz.”

"At present, the economy in the south of our country is generally higher than that in the north. This also means that there are more groups in the south who can afford to travel and spend money than in the north. If you want to expand tourism income, attracting them to come and play is undoubtedly the best way. Ice City is one of the most famous ice sculptures in the world. Whether it is the snow scenery, ice sculptures, food culture, or bathing culture here, it is no less attractive to southerners.

Don’t underestimate a southerner’s desire for snow!

Through the travel check-in activities promoted on major video websites, there must be many southerners who are willing to travel to Ice City. At this time, you can put a friendly label on them to make fun of them. It is best for this label to highlight some southerners. characteristics in order to increase their recognition of the label.

For example, girls in the South are generally petite and cute, with soft and sweet voices, so you can think of a cute name for them based on this, so that they can spontaneously interact with each other."

Xiao Ran was talking eloquently. At this point, he paused and felt a little thirsty. He was about to take out a water glass and take a sip of water. However, through the endoscope, he saw that Zheng Jianhua was holding a notebook and writing down something. His posture was just like when he was in school. Elementary school students who obediently listen to their teachers are no different.

Xiao Ran was instantly shocked. Are the people in this ice city so eager to learn? They even take notes when chatting with others!

It deserves to be called the capital of music, look at people’s awareness!

When he heard the sound stop, he quickly turned to look at Xiao Ran, and said in a very urgent tone: "What else?"

With such a correct attitude, Xiao Ran couldn't hide his secrets, so he immediately continued: "The last step is to review and optimize. This link is very critical. What we have done in the past is just a means to attract tourists to come and play, but can we retain tourists? Giving tourists a good experience is the key to whether Ice City can take off.

To achieve this, we must put tourists first and let them feel the enthusiasm and sincerity of Bingcheng.

Taking southern tourists as an example, how to make southern tourists feel the enthusiasm and sincerity of Bingcheng? In a word, think about what others think, worry about what others are anxious about, and arrange for southern tourists what they need. "

Zheng Jianhua held the pen and fell into deep thought: "How do we know what southern tourists need?"

Xiao Ran replied casually: "Tourists come here just for eating, drinking and having fun. They just need to work hard on these."

As he spoke, Xiao Ran gave an example: "For example, southern tourists are not used to the differences in food in the north? No problem. As long as you are willing to come, everything is easy. But don't know how to eat frozen pears authentically? It doesn't matter! You can eat authentically whatever you want when you come. , If it doesn’t work, I’ll give you a plate!”

"No, wait a minute!" Zheng Jianhua stopped Xiao Ran with a messy look on his face: "Can you still put frozen pears on the plate?"

"How fresh! As long as it can attract southern tourists, not to mention the frozen pear presentation, it can be frozen pear sashimi, frozen pear carving, or frozen pear coffee!"

"Ah, this." Zheng Jianhua held it in for a long time before whispering: "Isn't this a bit exaggerated?"

Xiao Ran didn't take it seriously and said: "It's just making money, it's not shabby!"

Zheng Jianhua thought for a moment and nodded sharply, "Okay! I'll do as you say!"

Xiao Ran glanced at him speechlessly, saying as if you could make the decision!

"What else?" After making up his mind, Zheng Jianhua became excited and couldn't wait to continue asking: "In addition to the frozen pear presentation, what changes do we need to make?"

"Next, let's follow the taste of southerners. Southerners are used to drinking milk from bags with straws, so give it to them. If they find it inconvenient to hold roasted sweet potatoes in their hands, give them a spoon. Southerners like it. If you eat tofu with sugar, then give them sugar!"

As he was talking, the car suddenly jolted. He raised his head and found that the driver was looking at Xiao Ran with an expression of disbelief, with a trace of confusion and doubt about life in his eyes.

You said I would put up with the frozen pear presentation! What is bagged milk with a straw? Don't you just bite it with your teeth and then pour it into your mouth?

What’s a roasted sweet potato with a spoon? Aren’t they just hugged and chewed?

OK! Forget it, put sugar in the tofu? ? ! !

"What else?" Zheng Jianhua seemed to have been opened up to the Ren and Du channels. Not only was he not surprised, but he became more and more excited.

Looking at Zheng Jianhua's extremely excited face, the driver suddenly felt a little chilly for some reason, and his left and right eyelids were beating wildly!

“There’s also the matter of entertainment. There’s not much to talk about. Just add more entertainment items and try to make it something that even locals have never seen before. That’s pretty much it.”

Finally, Xiao Ran concluded: "In the final analysis, it is through the above details that southern tourists feel comfortable and respected, so that tourists are in an extremely satisfied positive feedback state. In the Internet age, they will naturally express this emotional value through short videos By sharing on the platform, through online interactions, you can gain more happiness from traveling, and the emotional value will rise again. This mutual influence forms a superimposed effect. Under such circumstances, it is difficult for Bingcheng not to become popular."

"I understand!" Zheng Jianhua suppressed his excitement and looked like he suddenly realized something.

"Uh" Xiao Ran was about to continue talking. At this moment, the driver braked and stopped the car, "Brother, the ice and snow world is here!"

"Thank you, driver!" Xiao Ran paid, opened the back seat door, and said to Zheng Jianhua as he got out of the car, "I'm sorry, brother. Let's get out of the car first. Let's talk next time we meet."

"Hey, wait! Little brother, don't leave in a hurry, let's talk for a while!" Zheng Jianhua said, hurriedly unbuckling his seat belt and chasing after him.

"Brother, why do you still want to catch up?" The driver brother couldn't stand it anymore. "You said you are a big man! Why do you do things like this? A young couple came to our Gada to travel, you catch up. What are you doing! Why are you so blind!"

"It's about the development of Bingcheng, I can't care so much anymore!" After Zheng Jianhua said this, he hurriedly got out of the car.

The driver looked at Zheng Jianhua's retreating back and curled his lips, "It's about the development of Bingcheng. This guy is giving you a break, why don't you say it's about the development of the whole country!"

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As soon as Zheng Jianhua got out of the car, he looked around anxiously, but because he was delayed for a while by the driver, in a blink of an eye, the street was filled with figures wearing thick down jackets, and he couldn't find out who was who.

Seeing this, Zheng Jianhua could only sigh inwardly, shook his head, and took out his phone.

"Xiao Zhou, come over to the Ice and Snow World to pick me up."

"Okay, leader." Xiao Zhou responded on the other end of the phone and hung up.

Zheng Jianhua stood in the cold wind, and his breath condensed into white mist in the air. He looked around and saw the neon lights of the ice and snow world flashing in the night, like a dreamy fairy tale world.

However, his mind was not on these beautiful scenery, but on the young man just now.

Although the young man only met by chance, he left a deep impression on him, especially the suggestions he made about tourism promotion, which made Zheng Jianhua feel suddenly enlightened.

The most important thing is that he always feels that he has seen that young man somewhere, and he looks familiar.

"I knew I would have asked that young man his name first." Zheng Jianhua had this thought in his mind with regret.

Half an hour later, a black car drove slowly and stopped in front of Zheng Jianhua. The window lowered, revealing Xiao Zhou's face.

"Boss, get in the car, it's cold outside." Xiao Zhou said.

Zheng Jianhua nodded, opened the car door and got in. The heating in the car was turned on fully, making him feel comfortable.

"Go back." Zheng Jianhua said.

"Okay." Xiao Zhou responded and started the car.

As the car sped by in the night, Zheng Jianhua sat in the back seat, closing his eyes and meditating. The words Xiao Ran said kept popping up in his mind.

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On the other side, Xiao Ran held the hand of Yang Tao and passed the ticket gate. He saw huge ice sculptures standing in the square, with different shapes and beautiful shapes. Under the light, these ice sculptures seemed to be given life and twinkled. Fascinating light.

"Wow! So beautiful!" Yang Tao couldn't help but exclaimed.

"Are you happy?" Xiao Ran asked with a smile.

Hearing this, Yang Tao's face bloomed with a smile as gorgeous as peach blossoms in spring. She raised her face slightly, stared at Xiao Ran with her bright eyes, and then nodded gently, with unconcealable joy in her voice: "Well !”

At this moment, the tip of her nose was slightly red due to the cold, but she looked even cuter.

The two held hands and walked around the ice and snow world. Every time I walk in front of an ice sculpture, I stop to admire it and take photos.

When she meets an ice sculpture she particularly likes, Star Tao will take a photo with Xiao Ran, and Xiao Ran is happy to cooperate with her.

After walking around for a while, both of them were shivering from the cold. Although they wore a lot of clothes, they still couldn't bear to stay in the weather that was dozens of degrees below zero for a long time.

"Let's find a place to warm up." Xiao Ran suggested.

"Okay." Yang Tao nodded in agreement.

The two of them found a restaurant that looked pretty good and went in. The heating in the restaurant was turned on fully, and they felt a warm current rushing towards their faces as soon as they entered the door.

The two sat down by the window and ordered some hot dishes and drinks. As they ate the hot meals and drank the hot drinks, the chill in their bodies gradually dissipated.

"Huh~ I feel much more comfortable." Star Tao exhaled contentedly.

Xiao Ran looked at her rosy little face and satisfied expression, and couldn't help but feel a warm current in his heart. He reached out and held her little hand, "Is it still cold?"

"It's not cold anymore." Yang Tao shook his head and stared at him with charming eyes: "It's not cold anymore when you are here."

The gentle sound is like trickling spring water, flowing slowly, and also like the teasing and whispering between lovers.

A touch of ambiguity fills the small space. Against the warm yellow light, the star fruit tonight looks particularly charming.

Looking at Yang Tao's delicate and charming face, Xiao Ran's heart suddenly beat faster.

"Ahem!" He picked up the tea cup and took a sip as if to cover it up. His eyes inadvertently noticed a piano in the corner of the restaurant, and suddenly his mind moved.

"Wait for me here!" He said to Yang Tao, then stood up and walked towards the piano in the corner.

(End of this chapter)