China Entertainment 2000.

Chapter 283: Forcing theaters
On December 12, the fantasy adventure movie "Pirates: The Fountain of Youth", which was produced heavily by Yixin Film and Television Group, held a grand premiere in Shanghai.

Film producer Jiang Liu, chief director Tsui Hark, along with the film's creative staff and many Shanghai stars such as Hu Ge, Gao Xin, Xu Zheng, etc., attended the event in their best attire.

After the premiere, international director Jiang Liu accepted an exclusive interview with Sina Entertainment and talked about the cultural differences between the Eastern "Pirates" and the Western "Pirates of the Caribbean" while holding the doll "Xiao Lang" in his arms.

He also revealed that "Pirates: Fountain of Youth" has been confirmed to land in North America and Europe later this year.

--"SINA entertainment".

In 2006, competition at the box office during the Lunar New Year period intensified. "The Promise", which debuted with the audience first, had a good start, with a box office of more than 2100 million yuan on its first day of release.

However, as Jiang Liu returned to China and joined the promotion team of "Pirates: Fountain of Youth" which premiered on the 16th as a film producer, the box office of the sequel of "Pirates" increased significantly on Saturday and Sunday, and the box office offensive of "The Promise" Then it slowed down.

——"China News Network".

The river reaches Shanghai, and thousands of people brave the rain to see it.

As another great director in Mainland China who is talked about by young people after Zhang Yimou and Chen Kaige.

"Pirates", "Monster", and "Planet of the Apes", which gained global acclaim a few months ago, Jiang Liu, who is about to turn 26, has already taken the lead in directing two films and has become an international director in the hearts of countless movie fans around the world.

He is also quite satisfied with his audience popularity and appeal.

——"China Entertainment Report".

Combined with the midnight screenings on the 15th and 16th and the first-run box office, the movie’s box office in the first week reached 5000 million yuan.

As long as there are no desires and no demands, who doesn't love appeal.

"Pirates: Fountain of Youth" counterattacked in word-of-mouth and its box office rose, while "The Promise"'s reputation plummeted. In the new week of the Lunar New Year, "The Promise" will usher in its strongest box office competitor.

Jiang Liu led a delegation to Shanghai to stage "Pirates: The Fountain of Youth". The box office of the sequel to "Pirates" rebounded strongly on Saturday and Sunday, with a box office of more than 3900 million in two days.

No matter which industry or industry, the appeal is about the same as RMB.

Although Jiang Liu is not like the two senior directors, he has won impressive film awards at international film festivals.

He likes to lie down and make money, so he doesn't like to show up easily.

Therefore, the news of Jiangliu's arrival in Shanghai was exposed.

He doesn't like to show off, and it's true that he exposes his personal life to the audience, but that doesn't mean he resists appeal.

Jiang Liu finished interacting with the audience and slowly stepped off the stage amidst enthusiastic shouts.

——"Capital Morning News".

The largest movie theater in Shanghai.

Qiao Jianjun, general manager of the Magic City Cinema Line, came up to him with a smile on his face: "Mr. Jiang, your power is amazing!"

Jiang Liu is just more greedy.

But his works have audiences in many countries and regions around the world.

Fans of the movie "Pirates 2" flocked to the hotel, and the hotel where the "Pirates " promotion team stayed was surrounded.

——"Sohu.com".

Jiang Liu said modestly: "That's all I can do."

"Mr. Jiang, when will the sequel project of "Orangutan" be launched? I learned from the General Administration that the scripts Yixin will register with the General Administration in the next two years do not seem to include the sequel to "Orangutan"."

Jiang Liu nodded with a smile: "The technology is not enough, wait a few years."

"Mr. Jiang." Qiao Jianjun ignored Tsui Hark and others and pulled Jiang Liu to the sofa: "If you ask me, don't be obsessed with special effects technology."

"The effect of "Apes" is also very good through makeup technology. How much is the global box office? 3.3 million US dollars, right? Look at how much money you make, why are you waiting for special effects? Just shoot it."

Jiang Liu had heard too many similar admonitions in recent days. Not only was he unmoved at all, he even posed a problem to Qiao Jianjun:

"Mr. Qiao, I am still confident that I will make a profit even if I do other projects, but it is time to adjust the account sharing ratio of your theater chain."

"Theatrical chains often take 60% or even higher of the revenue. They ask for too much. If you do this, the distributors and studios will feel unbalanced."

Qiao Jianjun was silent for a moment.

How much to divide the account cannot be decided by him alone.

There are more than 30 theater chains across the country, seemingly all over the country, but the splitting of movie box office accounts is related to the vital interests of all theaters. Everyone will prosper and everyone will suffer. To change the accounting model, more than 30 people sat down and talked slowly. "Yixin is also engaged in film distribution, and is also responsible for publicity and marketing before the film is released."

"Today's publicity expenditures easily exceed tens of millions, but in this theater chain, nothing is left. The pressure on film distributors and producers is too great. Mr. Qiao, what do you think?"

Jiang Liu's trip was to help promote "Pirates 2".

At the same time, it is also for the purpose of running it across the country and agreeing on box office splitting with dozens of theaters.

Of course, he only wanted to share the box office revenue of Yi Xin Family.

Instead of using your own efforts to force theater chains across the country to give all domestic films a high score, and fight with the theater chains to a bloody end.

What he did was indeed contrary to the so-called spirit of integrity.

Seems extremely selfish.

But Jiang Liu did it anyway, for no other reason than that he understood the principle of one monk having water to drink, and three monks carrying water to drink.

If he really joins forces with China Film, Huayi, Enlight and other major domestic distributors to negotiate with more than 30 theaters, he will probably be sold out during the negotiations.

Simply choose to be selfish to the end and force theaters to sign one-way agreements.

"Mr. Jiang, we are old acquaintances, and I won't hide it from you. I really can't make the decision on this matter. It is true that the Magic City Cinema Chain is one of the best in the country, but there are only more than 30 theater chains in the country. As one of the theater lines in the movie, the Magic City Theater Line cannot fall behind and must follow everyone else."

"Mr. Qiao, don't worry about other theater chains. I just want to ask you, can the Magic City Theater Chain give Yixin a 45% share in the future?"

Qiao Jianjun said distressedly: "Mr. Jiang, aren't you making things difficult for me? I really don't dare to boast."

"It's not difficult at all. The movie theater chain only needs to give 45% of the bill, and movie copies after Yi Xin can be obtained by the movie theater chain on demand."

Qiao Jianjun said seriously: "So what if other theaters can't do it?"

Jiang Liu's expression was serious: "Then don't even think about getting a copy of Yixin."

Qiao Jianjun looked at Jiang Liu in surprise: "Mr. Jiang, are you kidding me? It's easy for you to do the opposite. If theaters join forces, Yixin's movies will be insulated from domestic audiences."

"I know, so one of my works in the next two years will be targeted at the Korean market, and the other will be targeted at the North American and European markets. If the theaters don't agree, we'll see who can survive."

"If you don't work in a cinema chain, you don't have to worry about the huge annual maintenance fees of the cinema. You don't have to worry about tens of thousands or hundreds of thousands of catties of popcorn, or the drinks that have spoiled and expired and cannot be sold."

Jiang Liu's extremely determined expression really scared Qiao Jianjun.

Yi Xin does not produce many movies every year.

Jiang Liu himself only publishes one work every year and a half on average.

But it is undeniable that Jiang Liu's several works in recent years have saved many small theaters in China.

The theater chain is the biggest beneficiary.

China produces an average of more than 200 movies every year, but only a few of them have real profit margins.

From 2000 to the Lunar New Year holiday in 2006, during the entire six years, domestic films could be counted on ten fingers with huge profits.

Most of this comes from river flows.

After China joined the WTO, only about 20 foreign films were introduced each year, many of which were not adapted to the local conditions and had limited box office.

Based on this calculation, one can imagine the importance of Jiangliu Films to more than 30 theater chains in China.

If Jiang Liu really wants to give up his choice, the domestic small theater chains may be the first to jump out and lower their heads and re-divide the accounts.

What will the theater chain do then? Fight hard to the end?

They seem to no longer have the ability to compete head-on with Jiang Liu. Before this year, Jiang Liu's films had a certain market at most in South Korea.

After this year's summer vacation, Jiang Liu's films have already gone global.

In North America, the global market profit of "Apes" is not comparable to the mainland box office profit.

Thinking of this, Qiao Jianjun sighed and said, "Mr. Jiang, wait a few days. I have to discuss it with the franchised theater owners."

Jiang Liu stood up with a smile: "I'm waiting for good news from Mr. Qiao!"

(End of this chapter)