China Entertainment 2000.

Chapter 211 The box office of 5260 million yuan in the first week broke the record

Movie channel:

The report titled "China's First Monster Movie" has added to the promotion of the movie "Monster".

Official certification.

Supergirl promotion.

Shuangjiang [ginger] combined.

As well as the good reputation after the film's premiere and other factors, "Monster" became a hit across the country when it was released.

Major movie theaters are trying not to lose this rare opportunity to make money.

Many theaters added additional screenings to "Monster" on the night of its premiere on July 7 at the request of the audience. The longest screening was shockingly extended until after 2 a.m. in the morning.

The audience's enthusiasm led to high box office revenue.

The combined revenue of the four major theater chains, including Magic City United and Capital Star America, have all reached the expected box office target set by the theater based on Jiang Liu's past film "Pirates".

As the capital of the country's largest box office revenue, its performance is even more outstanding.

The New Film Alliance theater alone grossed 220 million yuan. By the early morning of July 7, according to incomplete statistics from China Film Group, the national box office revenue of "Monster" had exceeded the 3 million mark that day, reaching an astonishing 2000 million yuan. .

This result has exceeded the single-day box office record of 1800 million held by "Hero".

This is the one with the best opening performance among the four works produced by Jiang Liu.

"Monster" became an instant hit upon its release, and movie theaters with certain capabilities across the country applied to franchise theaters for actor promotion activities.

For a time, Yixin Company, the promoter of "Monster", was receiving numerous promotional calls.

Under this circumstance, Ji Nan, the person in charge of following the roadshow publicity team, had to discuss with Jiang Liu and change the publicity route to go directly south to Guangdong Province. The roadshow team went to Jinmen, the gateway to the capital, first.

Jinmen is close to the capital, and in the past it was neither a mountain nor a dew.

But on Saturday, July 7, "Monster" made nearly 3 yuan at the box office in this small city.

Breaking the single-day historical box office records of "Heroes" with 36.8 yuan and "Titanic" with 44.5 yuan.

For this reason, the person in charge of Nankai Cinema vowed that "Monster" would be hard to get a ticket in Jinmen, and strongly invited Jiang Liu and his party to stop in Jinmen for a promotion.

At this time, the box office for "Monster" No. 3, which is Saturday, has not yet been released.

Jiang Liu and his party didn't believe it at first. When they entered the Nankai Cinema and saw that the theater with hundreds of people was packed, and there were even small benches in the aisle for extra seats, they woke up like a dream. The movie was really popular, not the news. reports, and the illusion created by Yixin propaganda.

After the Jinmen host introduced him to the stage, the audience burst into deafening cheers.

After "Pirates", Jiang Liu can be considered a well-known director in China. In the past two years, he and Zhang Yimou have been the most popular directors in the country. Last year, both of their films exceeded 100 million yuan.

Jiang Wen's popularity is also good. "Sunny Days" and "The Japanese Are Coming" helped him occupy a certain position among literary youths.

Lu Yi is one of the four big and small students in the country.

Bae Doona is a foreigner and a Chihuahua in the roadshow promotion team.

Time was tight and the task was urgent. Jiang Liu and his team briefly talked about the movie and several characters, and then directly entered the question-and-answer session.

"Hello Director Jiang, today is my second time watching "Monster". "Monster" is actually not exactly a monster movie as the media said. It contains many elements such as politics and thriller, and it involves foreign countries. politics."

"I would like to ask why you would think of making a movie that has nothing to do with Chinese people."

"Of course, the big scenes and special effects of "Monster" are indeed top-notch. It's worth watching. That's why I'm willing to watch it a second time." Of course, Jiang Liu couldn't tell the real reason why it was difficult to pass the review in China, so he said nonsense: "Mainly because "Monster" is a Chinese and Korean co-production. Since the protagonists in the movie are Chinese actors such as Jiang Wen and Lu Yi, the location of the incident had to be in South Korea."

"I will try my best to shoot my next film in China."

After Jiang Liu finished answering, a young man who looked to be in his 30s asked for the microphone and stood up and said:

"Hello fellow creators, I'm a reporter from The New Paper. Since I haven't seen the movie yet, I want to ask Director Jiang and Director Jiang Wen a question about something other than the movie."

"What do the two directors think of the underground movie "Seventeen Years Old Bicycle" that was released not long ago? The box office of this movie is only more than one million. It can be said that no one cares about it. Whether it is box office, national treatment and "Monster", it is one day. land."

"Do you think it's fair to treat literary and artistic films that are difficult to pass review? Do you think China still has room for growth as a director of artistic films? Does China still need literary and drama films, or only entertainment blockbusters? I'd like to ask Director Jiang Wen to answer first."

Jiang Wen coughed and picked up the microphone: "I think so, the movie must let a hundred flowers bloom."

"The reason that literary and artistic films do not do well at the box office is because the story of the film is boring compared to entertainment films and is difficult to be accepted by more audiences. Therefore, we have to find a balance."

After Jiang Wen finished speaking, he directly handed the microphone to Jiang Liu and refused to comment on the review.

His personal ban as a director will not be lifted until next year, so how dare he talk too much.

"Director Jiang is right. Movies need to let a hundred flowers bloom, but there is a prerequisite. We must first ensure that there is a mature movie market. Any mature movie market in the world is mainly based on entertainment movies, supplemented by literary and artistic movies, and China It’s not even a mature film market yet.”

"This is why I am committed to making films that entertain the masses."

"We don't make commercial films, which means there will never be a film market in China. Without a film market, no matter how good a literary film is, it will just be a lonely ghost."

"There are many great literary and artistic directors in Taiwan and Hong Kong, such as Hou Hsiao-hsien, Edward Yang, Sylvia Chang, Ann Hsu, Kwan Jing-peng, Peter Chan, Er Dong-sheng, Wong Kar-wai, etc. They have made many good literary and artistic films."

"But the Taiwanese film market became dominated by Hong Kong films as early as the 80s, and the two film markets were later dominated by Western films."

"There are many reasons why it is occupied. One of the reasons is that there are too few commercial entertainment films to keep up with and cannot compete with Hollywood films."

"So, if domestic directors rush to make art films, the country will raise the status of art films too high at this stage, and the consequences are foreseeable."

After Jiang Liu finished speaking truthfully, the audience burst into applause. Compared to Jiang Wen, his answer was more convincing and much more advanced.

After a few people answered seven or eight more questions, the promotion was over. They rushed to the next cinema to promote it, and the audience was also eager to watch the movie.

By the time the group of them arrived in Guangdong Province and had a night's rest in the hotel, the third day of screening of "Monster" had ended. Huaxia Film Group announced the box office of "Monster" for the first three days to CCTV Movie Channel.

"Monster" took in 5260 million yuan at the box office in its first week of simultaneous release across the country.

In the first two days, the midnight box office grossed 360 million yuan, the first day's box office was 1000 million yuan, and the next Saturday's box office was 2200 million yuan, with a cumulative box office of 3560 million yuan.

Among them, the midnight show grossed 360 million yuan, breaking the 240 million yuan box office record set by "Pirates" last year.

The box office of 2200 million yuan in a single day on Saturday broke the record of 1800 million yuan in a single day set by "Hero" last year.

On the third day on Sunday, the box office of "Monster" continued to collect 1700 million yuan, pushing the first weekend box office to 5260 million yuan.

The 5260 million yuan box office in the first week broke the record of 5000 million yuan in the first week of "Hero" last year, setting the best first week box office performance in Jiang Liu's career.

His "Pirates" took six days to break 6 million yuan during last year's Lunar New Year release.

"Monster" broke the records of "Pirates" and "Heroes" in three consecutive days after its release.

(End of this chapter)