Daguo Technology: Who asked him to build mobile phones like this?

Chapter 80 New mobile phone series concept (three updates)
No, there is a topic!

After all, the price of mobile phones equipped with Kunlun T800 processor chips from Blue and Green Factory is generally in the range of [-] to [-].

The price of Panxia's mid-range mobile phone is definitely cheaper than them, and it only costs more than a thousand dollars. Isn't this a selling point?
For just over a thousand dollars, you can buy a mobile phone processor chip that costs two to three thousand dollars from Blue and Green Factory.

Of course it needs to be different from the rice company.

Because the price of rice company’s rice 802X mobile phone equipped with Kunlun T2 processor chip is 1999.

According to Lu Weibing's thinking, the processor chip can be two levels worse than the rice 2X mobile phone.

But their latest Panxia mid-range mobile phone has other configurations close to the rice 2X mobile phone, and the price is 500 to [-] yuan cheaper.

Isn’t there already a market?

And it can also "kick" the rice company's butt.

Directly lowering the brand positioning of the rice company.

Let consumers feel that the Panxia mobile phone brand of Zhiyin Technology Company is comparable to the rice brand of Rice Company.

In this way, the positioning of Zhiyin mobile phone brand is advanced invisibly.

It’s really a win-win situation that kills two birds with one stone.

Of course, for Zhiyin Technology Company, it is a win twice.

If this strategy is successful, then the rice company will be in a bit of trouble!
The Panxia mobile phone brand directly attracted by Zhiyin Technology Company has the same strategic positioning.

Of course, with Mr. Lei being so cunning, there was no way he wouldn't be able to discover it.

But after discovery, it is unknown whether Lei Jun has the strength to reverse all this.

Anyway, for Zhiyin Technology Company, there is nothing to gain but nothing to lose, and there is nothing to lose if you try it, so why not give it a try!

What if it succeeds!

The effect can be said to be huge.

……

"Two high-end flagship mobile phone processor chips?"

Shangguan Yi looked at Xu Jiajun aside and asked him to continue speaking.

"Well, according to Mr. Lu's idea, a mobile phone processor chip with balanced performance will be installed on Zhiyin digital series mobile phones."

"The other high-end flagship mobile phone processor chip that focuses on photography will be installed on the new mobile phone series."

Xu Jiajun didn't know how to explain it clearly.

Then he motioned to Lu Weibing on the opposite side to explain clearly to Shangguan Yi.

"Mr. Yi, I will continue talking to Mr. Xu."

“Originally, our goal in the first half of the year was to release three mobile phones, one is a mid-range phone equipped with Kunlun T800 processor chip, one is a sub-high-end phone equipped with Kunlun T803 processor chip, and one is equipped with Kunlun T803 processor chip. High-end flagship mobile phone with processor chip.”

"And this high-end flagship phone equipped with powerful GPU image analysis capabilities is just a concept."

"Whether this series is born or not depends on the company's chip design and development department. If such a mobile phone processor chip is designed and developed, then we can launch a mobile phone series that is aimed at taking pictures."

Lu Weibing said half-jokingly.

According to Lu Weibing's idea, if his company designs and develops a "scientific" mobile phone processor chip, it can design a new mobile phone series, thus diversifying its products.

In fact, it also wants to design a gaming phone!

Similar to a game notebook in a computer.

But now domestic mobile games are really not very good.

Lu Weibing was thinking in his heart: Should I suggest to Mr. Yi that his company make games?
Then he shook his head and "threw" the idea away. A technology company making games?
Speaking of which, it seems a bit inconsistent!

And the investment in the game is also huge.

Zhiyin Technology Company originally only invested so much money in research and development, but now it has added a game department to grab funds?
no!Absolutely not!
Isn’t this adding a “competitor” to yourself?So Lu Weibing rejected the idea of ​​making a gaming phone.

His thoughts are true.

In the previous life, gaming phones were relatively popular at the beginning.

Because it can mobilize the mobile phone processor chip to go all out to serve the game, and the performance is directly maximized.

Although the performance is maximized, there is also a disadvantage, that is, when the performance is fully turned on, heat will follow.

In less than half an hour of playing, the gaming phone in the user’s hand becomes as hot as a hand warmer.

Later, as the performance of various mobile phone processor chips became excessive, various mobile phone manufacturers directly caused the suspension of releasing game mobile phones.

And various mobile phone manufacturers that started with gaming phones have gone bankrupt.

The "life" of a gaming phone is like a mayfly, very short.

"Mr. Lu, your idea is good, but taking pictures is not just about the strong image analysis capabilities of the GPU of the mobile phone processor chip. It also requires sensors, lenses, and the training of mobile phone manufacturers, etc."

Although Shangguan Yi agreed with Lu Weibing's idea.

But taking pictures with mobile phones is far ahead, so it’s really a difficult road to walk.

"Mr. Yi, I think a mobile phone with powerful camera capabilities can be released."

Lu Weibing had some ideas of his own.

"Forehead?"

Shangguan Yi looked like he was willing to hear the details.

Lu Weibing said slowly: "Mr. Yi, you also know that our company must make breakthroughs in sensors and lenses. If we cannot make breakthroughs, we will not be able to evolve the company's 45nm process lithography machine to the 28nm process technology. lithography machine."

"I believe the company's engineers can make a breakthrough, and if this phone is not released, we can wait."

"Next year, I will release the digital series first, and for the new mobile phone series, we can wait for the follow-up situation before making a decision."

Lu Weibing originally targeted the lenses of the company's photolithography machines.

Shangguan Yi suddenly realized.

No wonder Lu Weibing is so confident.

Xu Jiajun on the side said with a smile: "It turns out that Mr. Lu was aiming at the lens of the lithography machine."

This is of course possible, after all, the lenses used by the photolithography machine are top-notch.

As for mobile phone sensors, Zhiyin Technology Company can purchase them from other mobile phone parts suppliers.

If you produce and sell it yourself, the cost will also go up. This is the time to use globalization.

After all, if this parts supplier doesn’t sell it, there are other parts suppliers that can provide it.

Since Lu Weibing has a plan in mind and the plan is feasible, Shangguan Yi will of course approve the plan.

After all, Lu Weibing is a professional in the mobile phone consumer business.

Shangguan Yi only needs to use his past life memory to correct the other party!
According to this plan, Tomorrow Zhiyin Technology Company will only need to design two high-end flagship mobile phone processor chips in the first half of the year.

From this point of view, the chip design and R&D department of Zhiyin Technology Company was relatively relaxed in the first half of 2012.

That doesn't work.

Additional responsibilities need to be placed on the chip design and R&D department.

"Mr. Xu, next year your chip design and R&D department will not only design and develop chips, but also conduct research and development of 4G network technology. After all, 4G networks will become popular in the near future."

From 2013 to 2014, it was the first year of 4g.

(End of this chapter)