Daguo Technology: Who asked him to build mobile phones like this?

Chapter 77: Catch them all - covering all price points (third update)

The sales of 3000 million units of Panxia 1 mobile phone are indeed impressive.

This is the best compliment for Zhiyin Technology Company to enter the mobile phone market.

No other company can achieve such great results as soon as it enters the mobile phone market.

Sales of Zhiyin 2 mobile phones reached 500 million units.

Since it has only been on the market for less than two months and has 500 million units, it seems very powerful.

The sales volume of Zhiyin 1 mobile phone reached 500 million units.

Therefore, Zhiyin Technology Company's mobile phone sales reached 2011 million units in 5000.

This is a great result.

After Lu Weibing revealed the total sales volume of the three mobile phones, the applause in the conference room became louder and louder.

The senior executives of Zhiyin Technology Company present knew that the sales volume of their three mobile phones was good, but they did not know the specific sales volume.

Now Lu Weibing directly stated the specific sales volume.

It directly shocked them.

The annual sales volume of the three mobile phones reached 5000 million units.

Zhiyin 2 mobile phone has only been on the market for more than two months.

If expanded to one year, the sales volume of Zhiyin Technology Company's three mobile phones will reach 7000 million units.

Shangguan Yi looked at it with satisfaction and nodded repeatedly.

After all, he was the person in charge of the mobile phone consumer business that he found.

Within one year, our mobile phone consumer business has been greatly improved.

The senior executives of Zhiyin Technology Company who used to look down on Lu Weibing now admire him to the point of admiration.

After all, the mobile phone consumer business is booming.

Shangguan Yi then praised Lu Weibing and other senior executives for their efforts.

"Although our company's mobile phone consumer business started this year, it has achieved great success, with sales of mobile phones reaching 5000 million units in a year."

"Thank you for your contribution to the company. As the boss of the company, I, Shangguan Yi, must express my gratitude."

"The bonus will be doubled this month, and there will be a big year-end bonus later."

The clear distinction between rewards and punishments is Shangguan Yi's principle.

Since his company's mobile phone consumer business is doing so well, as the boss of Zhiyin Technology Company, Shangguan Yi will not be stingy with his bonus.

Because he knows that bonuses are a source of motivation for employees to work hard.

As a wage earner, who doesn’t want a bonus?
Everyone wants it, but it’s useless!
Some bosses set ridiculously high thresholds for receiving bonuses, which are not accessible to ordinary people.

"Thank you Mr. Yi!"

All the senior executives of the mobile phone consumer business expressed their gratitude in unison.

Shangguan Yi waved his hand and said, "You're welcome. This is the reward for your hard work."

Shangguan Yi then asked Lu Weibing about his plans for the mobile phone consumer business unit next year.

And Lu Weibing had already had his own ideas.

"Mr. Yi! And everyone! I have a plan for next year here. It may not be very complete. Please give me your feedback."

The assistant then distributed Lu Weibing's "plan".

And everyone who got the plan began to open it and read it.

Contents of the plan: Zhiyin Technology Company will release three mobile phones in the first half of next year.

Among them, there is a sub-high-end mobile phone, a high-end flagship mobile phone, and a thousand-yuan phone.

Everyone knows what high-end flagship phones and thousand-yuan phones are about.

But what the heck is a high-end phone this time?
Then Lu Weibing answered directly: "Sub-high-end mobile phones are between high-end flagship phones and mobile phones with more than [-] yuan." "Everything has levels. Some of our consumers cannot afford our company's high-end flagship phones. Then we will lose this group of consumers.”

"So sub-high-end mobile phones were born. They have the performance of high-end mobile phones, but make small-scale weakenings in places that consumers can't see and touch."

"For example, the rice company's rice 2X mobile phone and our company's Zhiyin 2 mobile phone both use the Kunlun T802 processor chip, but they are different in terms of photography, battery, mobile phone screen, etc."

“And that’s what our sub-high-end phones mean.”

After Lu Weibing's explanation, all the senior executives of Zhiyin Technology Company present understood what the other party was thinking.

So it turns out that there is such a way.

Amazing, really amazing.

Shangguan Yi nodded with satisfaction. This was indeed his choice to be the person in charge of the mobile phone consumer business.

It really is not easy!

In fact, Shangguan Yi knew this pattern.

Because in the previous life, this was all "ruined".

What is the number series? Add pro after the number series, max after pro, and various suffixes.

Of course, it is still a relatively innovative idea now.

"In order to make sure that the Zhiyin mobile phone brand is a high-end series, I changed the positioning of the Panxia mobile phone brand from the original low-end [-]-yuan phone to a low-end [-]-yuan phone to a mid-to-high-end [-]-yuan phone."

"That is, the Panxia mobile phone brand includes low-end phones worth 3000 yuan, mid-range phones priced at [-] yuan, and mid-range and high-end phones worth [-] to [-] yuan."

"The Zhiyin mobile phone brand is positioned above [-]."

"This directly covers the entire mobile phone price range, so that consumers can choose to buy our mobile phones in different mobile phone price ranges."

Lu Weibing slowly revealed Zhiyin Technology's plans for the company's mobile phone consumer business in the first half of next year.

All the senior executives of Zhiyin Technology Company present highly recognized Lu Weibing's plan.

To be honest, Lu Weibing's plan is really good.

"Mr. Lu, your plan is well done. Many people present agree with it. Then just revise your plan and ask me to sign it later."

Shangguan Yi agreed to Lu Weibing's plan.

When Lu Weibing saw this, a smile appeared on his face.

I didn’t expect that my plan would be approved so easily.

He couldn't believe it.

But that's exactly what happened.

If Lu Weibing didn't have such a plan, Shangguan Yi would also make a request. After all, a more comprehensive mobile phone series can attract more consumers.

After all, some consumers feel that it is a bit reluctant to spend 4000 to [-] yuan to buy a Zhiyin mobile phone.

This was in 2011, and three to four thousand yuan was probably a month's salary for a wage earner, or even more.

So not everyone has such huge "financial resources".

Zhiyin Technology Company's layout covers hundreds of yuan phones, thousand yuan phones, sub-high-end phones, and high-end flagship phones, covering the entire price range of mobile phones.

In this way, consumers in that range can choose the mobile phones of Zhiyin Technology Company that they like.

Then Zhiyin Technology Company will not lose too many consumers.

Lu Weibing’s plan will be part of Zhiyin Technology Company’s overall strategic plan.

……

After Lu Weibing finished his report, he shut his mouth and quietly acted like a "beautiful man", waiting for reports from other senior executives.

Subsequently, at Shangguan Yi's instruction, Xu Jiajun began to report on Zhiyin Technology Company's mobile phone processor chip OEM production status, as well as the photolithography machine manufacturing status and process.

(End of this chapter)