Daguo Technology: Who asked him to build mobile phones like this?

Chapter 34 Panxia mobile phone brand——Zhiyin Panxia

Pengcheng Zhiyin Technology Co., Ltd.

Lu Weibing also reported to Shangguan Yi about the price reduction of Qualcomm's S4 processor chips.

No one thought that the arrogant Qualcomm would one day bow its arrogant head.

And it was still in front of Yanguo chip manufacturers.

Shangguan Yi approved of Vincent Price's approach.

"Dignity and face" are not as important as "beautiful sword"!

But some people really can't let go.

Face and dignity cannot be given up just by giving up.

As Lu Yunsheng said: "There are three bowls of noodles that are the most unpalatable in life - human faces, feelings, and scenes."

Face involves all aspects.

"People fight for one breath, Buddhas fight for one stick of incense."

Therefore, Shangguan Yi approves of Vincent Price's approach. Approval is approval, but the two companies are still in a competitive relationship.

"Mr. Lu, there is another task for you here."

Shangguan Yi thought for a moment and then expressed his thoughts.

"Mr. Yi, are we going to make a hundred-yuan machine?"

Lu Weibing stared at each other in disbelief.

He thought Shangguan Yi was just joking.

Shangguan Yi nodded seriously.

Suddenly Lu Weibing felt that he had not woken up today. Zhiyin Technology Company had just established a foothold in the high-end flagship mobile phone market with the Zhiyin 1 mobile phone.

Now if we build a low-end [-]-yuan phone, wouldn’t that be “self-destroying the Great Wall”?

Lu Weibing stepped forward to persuade Shangguan Yi, and said with emotion that Zhiyin Technology Company could not make low-end [-]-yuan phones for the time being.

Then Shangguan Yi said with a smile: "Mr. Lu, don't panic, I'm not that stupid. I use the Zhiyin mobile phone brand to enter the low-end [-]-yuan phone market."

After hearing Shangguan Yi's words, the big stone in Lu Weibing's heart slowly eased.

"I need you to create a new mobile phone brand. This brand focuses on low-end, mid-range, mid-to-high-end, and sub-flagship."

"And win over consumers and mobile phone market share with cost-effectiveness."

At this time, Lu Weibing had a lot of "?" questions popping up in his mind.

What kind of decision is this!

Anyway, no mobile phone manufacturer will create a sub-brand now.

Most heads of mobile phone manufacturers don't think it's necessary.

Because your sub-brand uses the same hardware supply channels, common sales channels, etc.

There is almost no difference.

Why bother creating a sub-brand?
It's no different than taking off your pants and farting.

But what Shangguan Yi said next.Lu Weibing benefited a lot.

"If a mobile phone brand does everything, it will look very bloated. In the minds of consumers, it will definitely not be a true high-end flagship mobile phone."

"By creating a sub-brand, this situation can be eliminated. The sub-brand focuses on low-end, mid-range, mid-to-high-end, and sub-flagships, while the Zhiyin mobile phone brand focuses on high-end flagships."

"In this way, when consumers hear the Zhiyin mobile phone brand, they will recognize it as a big-name, high-end product; this will directly determine the high-end status in consumers' hearts."

In fact, this strategy is a continuation of the Fruit Company’s Fruit Phone.

Fruit Company only deals in the high-end flagship mobile phone market.

Zhiyin Technology Company not only focuses on high-end products, but also focuses on the low-end, mid-range, mid-to-high-end, etc. mobile phone markets.

Although high-end flagship mobile phones make money, if they want to hit the sales champion, other low-end... mid-to-high-end mobile phones are needed.

The throne of the mobile phone sales market is still in the hands of the king of mobile phones - Nokia mobile phones.

Although Nokia's mobile phone market has been partially eroded as Fruit Company, Samsung, and Yanguo mobile phone manufacturers began to exert their efforts, it is undeniable that Nokia mobile phones are still the king of the mobile phone industry.If Zhiyin Technology Company wants to overthrow the other company, its mobile phones must be diversified.

Otherwise, relying on the high-end flagship mobile phone market, it will basically miss that position.

This is definitely not what Shangguan Yi wants.

Yanguo has always been at a disadvantage in the mobile phone market, which has led to many Yanguo consumers to worship foreign countries and think that foreign mobile phones are "good things" and the products of domestic mobile phone manufacturers are garbage.

An even more ridiculous approach emerged.

That is to sell one of your "kidneys" to buy a fruit mobile phone.

Isn't this the behavior of a fool?

Shangguan Yi wants to change this phenomenon and have powerful machine kings appear in the low, mid and high end. In this way, Yanguo consumers can enjoy more black technologies at the least cost.

At this time, Lu Weibing fell into deep thought.

There are tens of thousands of thoughts in his heart.

"Did Shangguan Yi want to kick him away after taking advantage of him?"

"What is his purpose?"

"Am I being reused, or am I being sent to the frontier?"

Then Shangguan Yi's words directly made Lu Weibing feel relieved.

"Mr. Lu, you don't need to make wild guesses. I have never thought of abandoning you. Zhiyin Technology Company will become bigger and bigger in the future. My focus will not be on the mobile phone business. You are still responsible for our company's mobile phone business. people."

"And this adjustment is also for the counterfeit mobile phone manufacturers in Yanguo to close down as soon as possible, so that we in Yanguo can transform from 3G to 4g as soon as possible."

After Shangguan Yi's explanation, Lu Weibing's doubts and misunderstandings were resolved.

You can’t blame Lu Weibing for the misunderstanding.

To you, you will also have misunderstandings.

Suddenly one day, your boss tells you to work for a newly established brand. Do you think this counts as being sent to the "frontier"?

That must be considered!

This doesn’t count, so why does it count?
Sure enough, in the next few days, Shangguan Yi did not "touch" him, Lu Weibing.

The mobile phone business of Zhiyin Technology Company has been controlled by Lu Weibing.

At this moment, the big stone in Lu Weibing's heart was completely relieved.

He became more active in creating a new mobile phone brand - Panxia mobile phone brand.

Good friends are looking forward to summer! ! !

……

Shangguan Yi called Xu Jiajun to the office.

He wanted to discuss the next generation of high-end flagship mobile phone processor chips with the other party.

And design and develop a low-end mobile phone processor chip.

Originally, Lu Weibing thought that the mobile phone processor chip for the Panxia mobile phone brand's first [-]-yuan phone only needed to be selected from the processor chips produced by the previous company, or other domestically produced low-end mobile phone processor chips.

But Lu Weibing's idea was rejected by Shangguan Yi.

In order to make the Panxia mobile phone brand famous, Shangguan Yi felt that a new mobile phone processor chip was still needed.

If you need any support in chip design and development, just contact Xu Jiajun directly.

"Mr. Yi, it is not difficult to design and develop a low-end mobile phone processor chip. It can be designed and developed in about a month."

Xu Jiajun patted his chest and answered affirmatively.

Indeed, it is not difficult for Zhiyin Technology Company to develop a low-end mobile phone processor chip.

"Uncle Xu, I'm not worried about this chip. What I'm worried about is our next high-end flagship mobile phone processor chip."

"You also know that we are at the junction of 3G and 4G at this time. If we are not careful, we will be surpassed by other mobile phone chip manufacturers."

Xu Jiajun said with a smile: "Mr. Yi, we already have a design direction!"

(End of this chapter)