Rebirth of England

Chapter 64 "The Independent" revision

"Your Highness the Duke, the sales of The Independent have picked up after serializing "Downton Abbey". We are currently preparing to launch a small-page newspaper..."

After leaving the apartment, Barron first came to Canary Wharf. In the office of the Independent, he met Bob, the newspaper's manager, and talked to him about the redesign of the Independent.

Since the young Duke took over the "Independent", the first of his "three axes", adding a novel column, has indeed played a very good role. The current sales volume of the "Independent" has increased from the initial 15 copies. , gradually increased and stabilized to about 18.5 copies now.

It can be said that this is the largest short-term increase in sales of The Independent in the past ten years. Before, their sales had gradually declined.

The emergence of this situation naturally made everyone at the independent newspaper company see hope, especially the company's manager Bob and editor-in-chief Whitney.

According to the agreement signed with INM Group when Barron's acquired The Independent, 500 million of the £100 million paid within six months has already been received. All of these funds were used by Barron's on The Independent. "In addition to the revision of the newspaper, after all, whether it is to launch a small edition of the newspaper at the same time or to print the entire newspaper in color, funds are needed to complete it.

In the early days, "The Independent" will try to put some small-page newspapers into the market. If the response can satisfy them, then the future distribution of "The Independent" will gradually be completed by large-page newspapers. edition.

"In addition, in terms of the electronic version of the newspaper, we have begun to recruit relevant technical personnel and editorial staff and started to build our official website."

"The design of the official website must be outstanding, and it must be more from the readers' perspective to try to make their reading experience the best..."

Based on the electronic experience of those successful newspapers in his previous life, Barron said to Bob:

"In addition, in the electronic version, more pictures and colloquial language are used to fill in the articles. Our electronic version is mainly for young people. They are the main users of the Internet at present, and their reading I don’t like words that are too long or formal, so you need to consider this.”

Barron is not too worried about the layout design capabilities of The Independent, because among all the newspapers in Britain, the front page design of The Independent can be said to be the most unique one and often impresses people. The eye-catching feeling comes from the fact that they have a dedicated team that focuses on designing the layout of the front page to achieve the effect of grabbing the most user attention.

Barron knows that if the emergence of the Internet has only had a certain impact on traditional paper newspapers - in fact, this impact is not the first time that it has occurred. After the emergence of radio and television, everyone has I was overly worried that these new information dissemination methods would destroy the future of paper newspapers. However, in the end, although these had a more or less impact on the sales of paper newspapers, they were not as serious as initially expected.

But the Internet is different. The current Internet is still limited to PCs. Therefore, the prerequisite for accessing the Internet is to have a computer at home. This itself affects the scope of Internet users. The mainstream of Internet users is still young people. Relatively speaking, they It is not a major user of paper newspapers.

But things will be different after the emergence of smart phones in the future. When mobile phones can easily access the Internet, in addition to the mobile Internet taking up more and more of everyone's time, the Internet user group has also begun to expand widely, and the elderly can also access the Internet more conveniently. At that time, it will be the most difficult time for print media.

But no matter what, even after the rapid development of self-media, users still have a huge demand for authoritative and in-depth reporting and interpretation. The Independent still has enough time to transform itself from traditional paper media to Serious content producers in the Internet era have completed their transformation.

……

In Wang Wanting's eyes, her boss Barron Cavendish is not at all like the "aristocratic gentlemen" she had previously remembered. He is even very different from the playboy who was rumored to hang out in nightclubs. .

He is energetic every day and has a full schedule. Not only does he shuttle between various industries in London, he even takes a lot of time to participate in some parties and charity activities... It can be said that the former British aristocrat rarely directly engaged in Operations - I'm afraid their most operations are just the planning of their own estates. As for investments in other fields, they hire specialized talents to help with operations.

It’s not that Barron doesn’t want to do this, but the problem is that his current industries, whether they are securities investments, media and real estate, require him to devote a certain amount of energy to participate in management to keep them on the right track - then again , with the funds he has at this time, he cannot buy those well-run industries at all, and he can only turn around the situation by himself.

Interestingly, what is more stable and does not require too much interference from him are the family's traditional industries - manors, hotels, etc. After all, after hundreds of decades of family management, the operation of these industries also has its own system, he just needs to keep it on the right track at some point.

"Our country proposed the concept of digital TV relatively early, especially terrestrial digital TV, which is the first in the world. However, you also know that because of the predicament of ITV Digital at this time, in terms of digital TV, because there is currently no feasible terrestrial digital TV Alternatively, Murdoch's BSkyB satellite broadcasting company, which is committed to satellite digitization, is now the main operator of digital television in the UK..."

After Barron arrived at DS Capital, Amber Sheehan, the manager of the Industrial Investment Department, reported to him on the current situation of British TV.

The earliest development in Britain was cable TV. As early as 1932, a company called Rediffusion began to provide cable TV (then named Pipe TV) services to solve the problem of poor TV signals.

During the Second World War, the development of cable TV in the UK almost stopped. After the Second World War, cable TV services were re-launched in the UK. By the late 20s, there were about 70 million digital TV service users in the UK.

After several mergers, mergers and reorganizations, by the end of the 20th century, the British cable TV operators were basically controlled by two companies, NTL and Telewest.

In 1999, British NTL and Telewest (the second largest cable TV operator in the UK at the time) began to provide digital cable TV services.

In 2000, NTL merged with CWC to become the largest cable TV company. In the same year, Telewest merged with Flextech.

Therefore, the cable TV market has basically been divided up at this time, and relatively speaking, developing cable TV in the UK is not a good choice - if it did not appear earlier.

The main reason that hinders the development of cable television is the complex and changeable terrain of the British Isles!
Britain is an island country consisting of the northeastern part of Great Britain and Ireland and many nearby islands.England covers an area of ​​13 square kilometers, accounting for most of the island of Great Britain. It is composed of plains, highlands, basins and hills; Wales is mountainous and rugged; Scotland and many of its surrounding islands are all mountainous. zone.

The cost of laying cable TV networks itself is high, and in such complex terrain, the cost of laying cables is even higher. Therefore, cable networks are generally only laid in urban areas, but after all, they only account for a small part of the British population.

Since the market share of cable TV is only about 12%, which is far lower than the share of satellite TV and terrestrial TV, once cable users move, many users can only choose satellite TV or terrestrial TV signals, so the development of cable TV is relatively slow.

　The data during the new book period is related to subsequent recommendations, so follow-up reading is very important. I beg you not to keep it all the time. If you feel it is okay, read it every day to help increase follow-up reading. Thank you very much.

　　


(End of this chapter)