Rebirth of England

Chapter 424 Picking and Picking
In fact, as early as 2001, Philips' net loss reached 26 billion euros, setting the highest level of historical losses and also the company's first annual loss since 1996.

This situation continues to this day without much improvement...

Philips believes that the severe decline in the information technology and telecommunications markets is the main reason for the company's serious losses.

As for the mobile phone business, which is highly competitive and difficult to reverse losses, the management of many companies also believe that they should abandon this department.

At present, Philips' mobile phone market share is only 4%, which is far from the 37% figure of industry leader Nokia.

Moreover, consumers often complain that Philips has a small variety of mobile phones, and they cannot lead the industry trend at all. The only unique feature is the durability of the battery...

Under such circumstances, Philips had earlier reorganized its mobile phone department. They completely outsourced the design and manufacturing of mobile phones, and based on this, they developed a new strategy focusing on brand marketing.

Here, the cooperation between Philips and China Electronics (CEC) is involved.

Shenzhen Sunda, a wholly-owned subsidiary of Huaxia Electronics, and Philips established a joint venture Philips Sunda a few years ago to manufacture mobile phones. They are also the closest partners of Philips' mobile phone business in the Chinese market.

After Philips closed several mobile phone factories around the world, they transferred all production power to this joint venture, and Philips's stake in it has been reduced to 25%. This is equivalent to Philips outsourcing mobile phone manufacturing to China Electronics.

Philips currently holds about 18.7% of TSMC's shares and is TSMC's largest shareholder. However, after they withdrew from the mobile phone business and sold it to China Electronics - yes, in the original time and space, Philips sold its mobile phone business. The one given to China Electronics is only next year - they will also clear out their shares in TSMC.

In addition, since Philips is destined to reduce its holdings in TSMC, instead of letting them reduce their holdings in the secondary market, it is better to directly make such a large transfer, which will not affect TSMC's stock price.

Therefore, when Barron's has no interest in Philips' other mobile phone businesses, including the Philips brand, it is the best strategy to jointly acquire Philips' mobile phone business with Huaxia Electronics, and then "each takes what they need."

Coincidentally, due to continued losses, Philips also had the idea of ​​selling part of TSMC shares and cashing out to maintain the company's operations, which made the two parties hit it off.

Later, after TSMC went public, the Bay Area Development Fund gradually withdrew and by 2001 held 12.1% of the shares, becoming the second largest shareholder.

It is easy to understand that as a management team, they will hope that the company’s shares are as dispersed as possible, so that their control over the company will be more stable. Then the GII Fund’s acquisition of part of Philips’ TSMC shares can diversify the shareholdings of Philips, as the largest shareholder. Proportion, this is very easy for TSMC's management to accept.

Of course, in addition to Philips' mobile phone business, Barron is also interested in another Philips asset.

Another task that GII Fund CEO Finn Hudson went to the Gulf Province this time was to communicate with the management team headed by Zhang Zhongmou, the founder of TSMC, and get the other party to support their holdings of Philips. acquisition of part of the shares.

In the early days of TSMC, the Bay Area Development Fund held 48.3% of the shares and was the largest shareholder; the Dutch company Philips held 27.5% of the shares; and seven Bay Area companies including Formosa Plastics held 7% of the shares.

The only thing that needs to be agreed upon is the proportion of TSMC shares sold by Philips - after all, it seems that Philips only wants to sell part of the TSMC shares it holds, and does not want to sell all of them.

That’s the TSMC shares they hold…

Unlike Ericsson, Alcatel and other major European manufacturers that have also outsourced mobile phone production, Philips has even gone a step further and completely outsourced its mobile phone R&D and design departments to Huaxia Electronics!

Moreover, as the largest shareholder of TSMC, if Philips sells too high a proportion of its shares, it will first need to obtain "understanding" from TSMC.

As for TSMC, Barron knows all too well that this company not only has excellent development prospects, but more importantly, it will have great strategic value in the future of chips for smartphones.

So now that he has the opportunity, he naturally wants to "take over" Philips' TSMC shares.

Therefore, most of the things have been finalized now, and we are waiting for the GII Fund to reach an agreement with China Electronics to jointly acquire Philips' mobile phone business.

Speaking of which, Philips is extremely well-known, but its subsequent development...

They successively sold their display business, mobile phone business, lighting business, home appliance business... and finally withdrew from the consumer electronics market completely. Before Barron's rebirth, it can be said that those "Philips" products in China no longer belong to Philips. Headquarters, it can be regarded as OEM production... It is quite sad that the once giant has fallen to this.

It is precisely for this reason that Barron has no interest in the Philips brand at all, because after spending a huge sum of money to buy it, there are countless companies that will "share" this brand with him in the future. How will this brand be managed? Well, it's nothing more than giving others an advantage. It's better to develop your own brand slowly.

……

After Finn Hudson finished his conversation with Barron, he went to negotiate with China Electronics without stopping.

When the lanterns first came on, a beautiful figure came to the little duke's house.

That beautiful face that captivates the entire country belongs to Fan Bingbing.

After accompanying Barron to Kolo and the two separated from Dubai, they had not seen each other for several months.

Although she is not as popular as she was when "Fan Ye" was later, at this time, Fan Bingbing is already very well-known in China, so coming here is really a disguise.

After seeing her, Barron hugged her into his arms.

You have to admit that you may not like Fan Bingbing because of some things about her, but no one can deny that her appearance was indeed at the ceiling level among Chinese actresses until Barron was reborn.

"What have you been busy with lately? Honey."

"I recently accepted a movie, it's a period film called "Ink Attack", and it will be set to start filming at the end of September..."

"Oh? There won't be a kissing scene, right?"

After hearing Barron's words, Fan Bingbing hesitated and said:

"There will be some that are slightly larger, but I will use borrowed seats or substitutes..."

"I will say hello to Mr. Wang, and if there is any difficulty, let him come forward."

"Ah."

After hearing Barron's words, Fan Bingbing finally felt a little relieved. It was also because "Ink Attack" was a large-scale production with an investment of hundreds of millions. It included big-name actors such as Liu Tianwang and Wang Zhiwen. At this time, Fan Bingbing was really It's not good for me to make demands during the filming of this kind of movie... If it was Boss Wang of Huayi Company who made the request, then there would be no problem.

In addition, she also silently remembered it. It seemed that she would have to be more careful when taking roles with the Duke in the future... But with him as her backing, she felt confident.

When Fan Bingbing talked about the movie "Ink Attack", Barron had some impressions. He remembered that this movie failed miserably at the box office, so he didn't care. If Fan Bingbing hadn't already taken this movie The movie is about to start filming. If she quits now, even if she has the support of Huayi Company, if the word-of-mouth spread is not good, Barron will not let her film it.

But in this case, it is definitely impossible for her to take any intimate breakdowns in person - Barron is so domineering at this time.

And the reason why he said this deliberately just now was not mainly because of the drama "Mo Gong", but because he suddenly remembered that after this movie, Fan Bingbing will make another large-scale movie. Movie……

Now let her get vaccinated and see if she is smart enough.

After all, although Barron has invested in Apple, he doesn't want those behind him to look for Apple's resources and watch his own woman's performances...

(End of this chapter)