Rebirth of top photographers

Chapter 76 People bound by rules

"An opportunity to break the rules?" Chen Pingsheng muttered these words, feeling mixed emotions for a moment, and then read the introduction.

"The opportunity to break the rules: the only prop. In life, we are always bound by various rules, the rules of the company, the rules of society, the rules of the competition. Even if there are gaps in our chests, we are often forced back by reality and trapped in a cage. Therefore. , giving you this opportunity to break the rules. After using it, unpredictable miracles will occur. (Note: Opportunity does not equal success. Only sufficient strength can allow opportunities to give birth to miracle flowers.) "

It didn't seem difficult to understand, but Chen Pingsheng sat on the sofa and thought for a long time.

He never thought that he would be able to win this unique prize.

But he also knew that he was not qualified to use it yet.

Chen Pingsheng couldn't help but pick up his camera and stroke the texture and mechanical structure on it. Although the machine was cold, his heart was already burning.

At the same time, in Fengcai's office far away in the capital, Feilin was chatting with senior officials about Chen Pingsheng's contract.

"Absolutely impossible!" Company CEO Chen Hua decisively rejected Feilin's request, tapping the table with his fingers and saying: "The senior photographer is already our biggest concession. How old is he and what are his qualifications? Did he get it in the competition? Have you won any awards? Why do you ask for a one-year contract? The company is not a charity. If he doesn't agree, we will replace him. In such a large photography circle, can't we find a similar photographer?"

"I tried, but there are very few photographers of this level in the circle. Even if there are, they are all signed!" Feilin put her hands on the table and was a little excited.

"Then go dig it!" Chen Hua said in a serious tone: "It's not that we can't afford the money, but we can't spend it randomly. If you tell me today which famous photographer you want to dig, I will definitely support it. But now this unknown person, you You can’t convince me. And he’s so young, which means he’s not stable at all, and maybe he will disappear from everyone later. What the company needs is stability! Not so-called personality.”

"Then what if Huacai is aggressive now and we don't have a photographer who can calm the situation?" Feilin felt like she was trapped by layers of shackles and couldn't move.

"Huacai can poach our people, why can't we poach his people?" Chen Hua stood up: "I know you pay a lot for the magazine, but you still compromise too easily. Look at the employees in other departments working overtime every day. At what time, let’s look at your department. The boss has said it many times, but I blocked it. As a middle-level leader of the company, you need to reflect on it! It’s because you are too good to them that they dare to leave casually. "

Feilin took a deep breath and sat on the chair. She did not argue with him about overtime work, but made the final struggle: "The magazine received a lot of feedback today, and they all said that Chen Pingsheng's works impressed them, and they were new. The increase in subscriptions is also the highest this year. As long as he signs him, Fengcai can leave others behind. Although the time is short, one year is enough for Yu Xiang to grow up. After one year, we can let Yu Xiang take the lead alone. ."

Chen Hua shook his head: "There is still something wrong with your angle. There is no need for you to find Chen Pingsheng. You just need to ask Yu Xiang to imitate his works."

"Imitation?" Feilin looked confused and asked again.

"Yes, I think the reason why magazines are half-dead now is because they have no experience in using the Internet." Chen Hua said: "I think you need to have an Internet mindset. We should shoot whatever is popular. There are also special topics, women The power of, hey, Vienna. This cliché is too bland, we want to interview something more explosive. The magazine must keep pace with the times and keep up with the hot spots on the Internet!”

When Feilin heard these words, she forgot to make an expression for a moment, because she didn't expect that the core of the disagreement between herself and the company turned out to be here.

"So, you mean to let Yu Xiang copy Chen Pingsheng's works?"

She asked Chen Hua word for word.

"It's not copying, it's copying. It's copying successful experiences and replacing them with our own ideas. For example, this user survey allows customers to choose which aspect of these photos they like more. Composition, characters , Lighting? When we break down these points, we will find that maybe they don't like Chen Pingsheng's shooting at all, but maybe they just like Qin Yi." Chen Hua said as he picked up the coffee and took a sip.

"Then what?" Feilin was extremely calm at this time, with her legs crossed and no expression on her face.

"Then let Yu Xiang refer to it. If the composition is outstanding, imitate the composition. If the color is outstanding, imitate the color. We have to learn Chen Pingsheng's shooting method. It doesn't take long and you will get it soon. A group of photographers who can be used to meet the client’s aesthetics, will Chen Pingsheng be needed by then?”

Chen Hua laughed as he spoke and seemed very proud of his idea.

"Sorry, I don't think it's suitable for the style. I can't adopt it." Feilin was silent for a while and said something.But what Chen Hua said next made people angry.

"Vienna, I don't want to hear your rejection, because the boss has agreed to my method, and this method will be followed for the next three months. I will personally supervise it, so you think about it carefully. It's time to put your old ideas aside. Forget it." Chen Hua smiled and sat back in his chair.

With no ability to fight back at all, Feilin was immediately vacated by Chen Hua's words.

Feilin walked out of the office and couldn't help but quicken her pace, ignoring the greetings of the passers-by. She just wanted to escape from this place at this moment.

This place is called "workplace".

A few minutes later, she finally rushed out of the company building, breathing heavily and feeling the anger in her heart gradually subside.

She slowly walked to the smoking area, lit herself a women's cigarette, and watched the smoke swirling and rising in front of her eyes.

For the first time in five years, she had the intention of quitting.

Since Fengcai magazine was acquired by the group, the group's style has seeped in little by little. At first, she was respected as the editor-in-chief, but later on, as Huacai continued to catch up, the company's senior management became restless.

Chen Hua was one of the radicals. Feilin knew that he became the CEO after his Internet company was acquired by the company.

The boss appreciates his wolfishness and hard work, and also likes his Internet thinking.

That's why he was assigned to take charge of the publishing business.

But Feilin knew better the consequences of doing so, which was basically abandoning those elegant old customers.

Internet hotspot?Internet thinking?

If every issue of the magazine is like this, the real value of the brand will be lost and it will become a third-tier magazine.

What’s the use of having high subscriptions?They are not mass media and need clicks and views.

As long as they serve those real customers well, they will be able to gain a foothold in the fashion industry.

It's a pity that Chen Hua will carry out drastic reforms next, and I don't know whether Fengcai's old customers will accept it.

And if it were just reform, Feilin wouldn't be so cold-hearted.

What really made her lose motivation was that no one informed her in advance of such a big event.

She had been relegated to the margins, the last to be told.This was the reason why she was really disappointed.

The cigarette in Feilin's hand was quickly finished. Full of thoughts, she slowly exhaled the smoke, looked at the building in the distance, and stood blankly for a moment.Then he pinched the cigarette butt hard, threw it in the ashtray, and turned around to leave.

　Thanks to book friend 20220325012554740 and the monthly ticket of Jiwu
　　
　
(End of this chapter)