Rebirth of top photographers

Chapter 153 Preliminary planning for the film festival

"Here will be the entrance for the audience to enter. From here to here, the title and first photo of "The Crow" will be displayed."

In the office of the China South Wood Art Museum, Chen Pingsheng was listening to the explanation of designer Xue Nan, while looking at the layout of the exhibition hall downstairs through the window, imagining the effect in his mind based on the words.

"This is a curved design, the corners of the wall are also curved, and there are some feather carvings on it." Xue Nan showed Chen Pingsheng the renderings: "This is more in line with the characteristics of the work. "

While the two were chatting, Chen Pingsheng put forward his own thoughts and opinions, and Xue Nan explained and adopted some of them for him.

"Then look at this part, which is a corridor, with photos arranged in the order of the album."

Chen Pingsheng looked at it carefully and then said: "I think the form is very good, but there is a problem."

"What's the problem?" Xue Nan asked, adjusting his glasses.

"One wall of this corridor can hold five photos, but the album "The Crow" has its own rhythm." Chen Pingsheng took out his mobile phone and showed him a few pages: "When I typed these photos, I arranged them according to the person's personality. The arrangement is to switch with the perspective of the crow, but five photos are not enough now. If the photos are arranged like this, I think the rhythm will be interrupted when the audience watches."

Xue Nan frowned, looked at it, nodded and said: "This issue really needs to be changed, I will make a note of it." He wrote some notes on the tablet and then said: "This corridor should be longer, or have an irregular length. , to adapt to the rhythm of "The Crow". What do you think?"

"can."

"Okay, I'll make another version of the design, and then you can take a look." After saying this, the two people continued to look back.

An hour passed quickly. After talking about all the details, Chen Pingsheng finally felt relieved and took a sip of water.

Designer Xue Nan left immediately because he had to rush to the next art museum.

"How about it, life." Duan Yifeng walked up to him and asked for his opinion.

"I think it's pretty good." Chen Pingsheng felt that there was nothing to say. He was specialized in art, and he obviously had little experience in exhibition design. The main point of discussion was the order of some photos.

"We plan to launch the first round of exhibitions before the year." Duan Yifeng said about the art museum's arrangements: "We will launch it in the Magic City first, where there will be a large audience, and we will see the market's response. We will start to hold exhibitions in other provinces after the year. Touring exhibition.”

"How long will it take for the entire tour to end?" Chen Pingsheng put down his water glass.

"It takes 10 days in each city and about half a year to complete this tour." Duan Yifeng said the established plan.

The contract, which the two people did not discuss, also specified the ticket charging method and ticket price. The price set was 48 yuan for reservation and 58 yuan on site.The price including peripherals is set at the range of 88 and 108.

After all, it is one of the few paid photography exhibitions in China. Although Chen Pingsheng won the award, the market performance is still uncertain.

If the number of viewers in Shanghai exceeds [-] this time, then there will be optimistic estimates for film festivals in other cities.

But if the number of visitors is not high, only a few thousand, then the promotion strategy may need to be changed.

In addition, Chen Pingsheng's share of the income includes not only tickets, but also [-]% of peripheral income. Although it is not high, it was settled after several discussions.

Originally, Duan Yifeng was more inclined to buy the surrounding copyrights with a buyout fee of 15, but Chen Pingsheng refused to let go.

So I could only use part of the share as copyright fees.

After coming out of Feimu Art Museum, Chen Pingsheng rushed back home without stopping.It has to be said that things always come in droves.

Shah has also made preparations for the exhibition, but this time it is abroad.

Turn on the computer and start a video call with her. Soon, Shah wearing a blue sweater appeared on the screen.

Her surroundings were brightly lit, with works and graffiti everywhere, and it was obvious that she was inside a gallery.

"Hi! Chen! Long time no see." Shah greeted first.

"Shahe, long time no see." Chen Pingsheng responded with a smile.

"So Chen, how have you been lately?" Shah asked, holding up his cell phone.

"I'm okay, just a little busy, what about you?"

"Banquets, art festivals, and meals are a constant cycle every day." Shah pouted to express how tired he was.

"Life is like this, moving forward in a cycle. How do you say that, things are always spiraling upward." Chen Pingsheng suddenly remembered what his high school politics teacher said.

"Chen, you are right. But I would also like to say that your English level has improved a lot." Shah made a surprised expression.

"Really? It seems that I haven't learned in vain these days." Chen Pingsheng smiled. "So Chen, when are you coming?" Shah suddenly mentioned the topic of going abroad.

When the two signed the contract, they talked about it. If there is an art exhibition in the future that requires Chen Pingsheng to attend, Shah will call him, or Chen Pingsheng can go to the future exhibition if he is free.

After all, nothing is more attractive than the artist himself in an exhibition.

Feimu Art Museum also arranged this.

At least the first three cities will not open exhibitions on the first day. Chen Pingsheng has to stay at the site for a day, because the visitors are all critics, invited friends or elites from all walks of life.

The artist's presence on site will effectively promote the exhibition effect of the work, and if the critic has any questions, he or she can ask them in person.

Otherwise, the final review will be blind or inconsistent with the tone of the work, which will be too fatal for publicity.

Of course, what Chen Pingsheng is most concerned about now is domestic exhibitions, and foreign exhibitions are temporarily in a laissez-faire state.Because his current work is mainly in China, and just one award is not enough to give him an unquestionable status in the foreign photography circle.

So he is not in a hurry to go abroad to market anything.

So Chen Pingsheng spread his hands and said, "Shahe, I will go, but not now."

"Okay, okay. Chen, I understand your desire to continue improving on your photography journey. Now let's take a look at your exhibition."

Although Hauser & Wirth is one of the top ten galleries in the world, this does not mean that it gives Chen Pingsheng a particularly powerful aura.It can only prove that Chen Pingsheng's level has become the forefront of the photography world, but the benefits it can provide may not be as good as the Feimu Art Museum.

Because it has many signed artists, forty or fifty, there are many exhibitions lined up every month.And it only has branch galleries in important cities in important countries, so the exhibition "Crow" will not go on a global tour, but will only be held for seven days at its London branch.

So in Chen Pingsheng's eyes, this is just a business card to introduce himself to the foreign photography community. It doesn't matter whether he is there or not.

Thinking of this, he continued to look at the screen. At this time, Shah had come to the front of the exhibition. It was a huge transparent cardboard box, which contained the first photo of "The Crow". Behind it, white lights illuminated the photo. Highlight.

"I believe you will like this." Shah said showily.

"Yes, I like it." Chen Pingsheng nodded. Under the light, the sky in the photo suddenly brightened up, and the contrast with the black body of the crow became more vivid.

It looks like an animal badge.

"Look here again..." Bypassing the first one, Chen Pingsheng, led by Shah, saw a hall with a simple and fashionable decoration style. The walls around the hall were hung with photos from different perspectives according to the rhythm of "The Crow" itself. , you can understand the original meaning of the work in any order.

And as you continue walking along the road, you can see the last few photos placed at the end of the corridor.

"Very good." Chen Pingsheng thinks there is nothing wrong with this arrangement. Unlike Feimu's various uses of the exhibition hall, Hauser & Wirth Gallery is more open and concise.

But this is consistent with the situation on both sides. After all, the target group in China is the general public. They have not yet formed an established understanding of this kind of photography exhibition, so they need strong guidance.This short-lived exhibition abroad is aimed at people who have a certain understanding of photography, even photographers. Naturally, there is no need to use any guidance, as long as the space is given to them.

"Chen, by the way, there is one more thing." Shah suddenly walked to the middle of the hall.

"I hope you can record a video for me. Since you can't come, can this request be fulfilled?" Shah looked at the camera with raised eyebrows.

"Of course, no problem." Chen Pingsheng raised his hands in front of his chest in a gesture of surrender.

"Then there is a vacant space in this place, but I haven't decided yet what to put it in. What do you think?" Shah pointed to the vacant space on the ground.

Chen Pingsheng frowned and thought for a while, and suddenly an idea came to his mind.

"Shah, I suddenly had an idea." His excited expression aroused Shah's interest.

"What? Chen, say it quickly!" Shah urged.

"I want to put a bunch of TVs in the middle, retro old-fashioned TVs, the kind with antennas that can only play black and white pictures." Chen Pingsheng told his thoughts: "About five or six TVs are needed, and then it should It is a 360-degree display that can be seen by the surrounding audience. Normally, it only shows the work of "The Crow", but when it reaches a certain time period, my video will be played. What do you think?"

"Cool, I like this idea!" Shah agreed: "It sounds very interesting. The black and white TV corresponds to the color of the crow. It will be very attractive if it is displayed."

"That's it?" Chen Pingsheng asked.

"That's it. I'll arrange for someone to find the TV tomorrow, but your video needs to be sent to me as soon as possible." Shah replied.

"No problem, I'll record it and send it to you tomorrow."

Chen Pingsheng thought that even if he could not attend the exhibition, it would not affect his ability to leave a deep impression on foreign visitors.

　Three updates today, additional updates with monthly tickets in the afternoon
　　
　
(End of this chapter)