Technological power starts with upgrading lenses

Chapter 57: Great Qin’s Only Way Out [Please read]

"Brother Kang, I analyzed it last month. According to the current momentum, our lenses will be saturated in the market within a year at most."

"Judging from the sales of 50mm fixed focus this month, this time may be faster than expected. After all, everyone is very lazy now. Many people would rather pay dozens of times the money to buy an autofocus lens. Our manual lenses.”

At this point, Fang Qiming finally began to express his feelings and looked at Kang Chi with a slightly resentful look: "Brother Kang, I want to hear the truth from you. Are you planning to give up Daqin Optics in one year?"

"Abandon Daqin Optics?" Kang Chi suddenly frowned, "How is that possible? Why do you think so?"

"Then why did you take a loan from Daqin Optics to develop silicon wafers? Isn't it a good idea to invest [-] million in Daqin Optics to develop autofocus lenses for us?"

"..."

Looking at Fang Qiming, who had a resentful look on his face, like a child having a tantrum, Kang Chi couldn't help but laugh out loud.

He had already upgraded the autofocus lens.
Naturally, there is a reason why he hasn't taken it out yet.

But he didn't expect that Fang Qiming would take such a long-term view and put so much pressure on himself.

"why are you laughing?"

"Nothing..." Kang Chi put away his smile and asked seriously, "Do you really think that developing an autofocus lens will solve our problems?"

Fang Qiming frowned: "What else?"

"Have you forgotten about Soni and whose lens we are doing? Haven't you heard of the battle to crack Pingguo's MFI certification that made a lot of noise in the past few years?"

"MFI certified?"

Fang Qiming suddenly realized something.

"You mean... Sony and the others will attack the autofocus interface?"

"Isn't this obvious?" Kang Chi waved his hand and leaned on his chair to explain patiently, "They can't do anything to us now because the manual focus lens does not need to communicate with the camera."

"But the autofocus lens requires power from the camera and reads the screen data to achieve autofocus. If you want to interact with the camera's data, you must first pass its lens certification."

"Do you think you, being Suoni, will give Daqin Optics this certification?"

Kang Chi's words immediately asked Fang Qiming.

"But wasn't Pingguo's MFI certification cracked by people from Pengcheng?" At this time, Zheng Juan stood up and asked Kang Chi, "Can we also ask the hackers from Pengcheng to help crack it? "

"Yes, but it's not necessary, because we will definitely lose!" Kang Chi replied directly, "What did the hackers in Pengcheng do?"

"They are finding loopholes in MFI authentication and then bypassing it."

"But as soon as Pingguo is updated, this loophole will be blocked, the data cable will be directly scrapped, and the user will have to buy a new one with the latest cracked version."

"But how much does a data cable in Huaqiangbei cost?"

"They can reduce the cost to 1 yuan, so even if it's 9.9 with free shipping, it's still a big profit!"

"So they even wish that Pingguo would update it a few more times so that their data cables can sell better!"

"Later, Pingguo also discovered this. On the one hand, they didn't want to take advantage of the people in Huaqiangbei, but on the other hand, they also knew that those users who bought 9.9 data cables would never spend more than 200 yuan to buy one. Original data cables may even cause users to join the Android camp, so the cracking battle finally eased with Huaqiangbei’s victory.”

"Let me ask you, what will happen if we are replaced by data cable sellers and do it according to their methods?" Kang Chi looked at Fang Qiming, intending to test him, "You can analyze it first. "

Fang Qiming pondered for a moment, and then followed Kang Chi's train of thought and began to analyze: "If we also crack the interface of their camera, and then they directly block it, then the autofocus lenses purchased by our users will directly become manual. Lens.”

"And because the lens is a valuable item, it is impossible to just throw it away and buy a new one like a data cable when it is no longer used..." "So users can only send the lens back and let us update the cracked hardware for them."

"But Sony will definitely update the firmware immediately... Although upgrading the firmware of cameras is not as convenient as that of mobile phones, as long as they make gimmicks about new features and improved image quality, most people will definitely be tempted to upgrade. , so I have to send the lens back again..."

"As a result, our logistics costs and after-sales costs will rise sharply, which will directly bring us down."

"Right?" Kang Chi patted Fang Qiming on the shoulder, "Do you know why I don't get an autofocus lens now? This is a dead end!"

Fang Qiming nodded, and then like a frustrated rubber ball, he said with dull eyes: "If this is the case... won't our Daqin Optics have to go bankrupt sooner or later?"

"So I'm looking for another way out." Kang Chi patted Fang Qiming again and comforted, "There is only one way for Daqin Optics to survive, and that is to build its own cameras, and then change the mounts of all lenses to our own!"

"Build your own camera?!"

When the people present heard this, they were immediately stunned.

You don’t need to think about how difficult it is to build a camera.

So they usually don't even dare to think about it.

"Yes, only by building our own camera can we not be controlled by others!" Kang Chi looked confident and unknowingly increased his voice, "And when building a camera, what is the most important thing? It is the CMOS sensor, which is the image processor!"

"So I am laying out semiconductors now so that I can have the ability to manufacture chips in the future, and then create cameras, mobile phone lens modules, and even movie machines that belong to Daqin Optics!"

After hearing Kang Chi's ambitious words, everyone present immediately became excited.

But soon,
They thought of a question.

"Why do you have to make your own chips? Can't you just buy them?"

"Buy it directly?" Kang Chi immediately shook his head, "Have you forgotten Warwick, whose supply of chips has been cut off? If we really build a camera and steal it from their hometown, do you think they will sit back and wait for death?"

"It's hard to make chips... isn't it?" Fang Qiming quickly thought of the key point of the problem, "Can Daqin Optics wait until Dahan Technology can make chips?"

Kang Chi didn't know how to explain this problem.

If he says that he is confident that he can create a chip within one year or two years,

Probably even the janitor at the door had to spray tea at him and laugh at him for bragging.

In fact, there is still a loophole in Fang Qiming's analysis just now. If Daqin Optics really wants to survive, there is another way out, no, two ways out.

The first one is very simple. Just like Lulian who spent 26 yuan to buy Pingguo's authentication chip, bow to Suoni and pay a large sum of protection fees.

But can a man with bones do this? !
The second method is also very simple,
That is to create a data interface directly on the lens.
In this way, users can go to Daqin's official website and update the cracking program...

But doing so is troublesome and increases costs.
The most important thing is that it will become a wedding dress for others.

Just imagine, if the cost of lenses comes down, everyone will have more money left in their pockets.

By then, the demand for airframes and budgets are likely to increase...

Sony's recent surge in body sales is the best proof.

Even if the demand does not rise, after seeing that the lens cannot make money, they will directly increase the price of the camera body and harvest it in disguise. What should they do?
So no matter how good the lenses of Daqin Optics sell, they are just soup.
In the end, it’s the camera manufacturers that get the most out of the situation.

Between drinking soup and eating meat, Kang Chi would definitely choose the latter without hesitation.
He is a systematic man,
Is it okay to not steal from their house directly, but to hang out with them in the same tower? !

hold head high?
(End of this chapter)