Technological power starts with upgrading lenses.

Chapter 164 True Topic Terminator

Although his parents came over, as the new year drew closer and closer, Kang Chi became busy again and had to attend the year-end meetings of several companies.

He also has to make decisions on matters such as annual meetings and year-end awards, so he has less and less time to spend with his family.

But the two elders don't have any objections to this.

The main thing is that Kangchi here is a bit similar to my hometown in the countryside, except that there are no familiar neighbors in the countryside.

Kang Daoming can go fishing nearby and make some new fishing friends.

Liu Xuemei also cultivated several vegetable gardens and planted what she considered to be green and healthy vegetables.

If Kang Chi lets them stay for a longer period of time, the next step is probably to raise chickens and ducks...

In fact, if they are willing, Kang Chi hopes they can stay here for a long time.

But based on his understanding of his parents, he estimated that as soon as he opened his mouth, they would immediately become homesick and clamor to go back.

In fact, to be honest, although the environment here is good, it is really too deserted, and it is estimated that normal people will not be able to stay here.

Even Kang Chi, who stays at home and does research every day, occasionally goes out to visit the construction sites of Daqin Optics and Datang Heavy Industries.

"Actually, if you feel bored, you can ask Chen Hai or Lai Qinglei to drive you around Dongyang City. There are many places in Dongyang that you have never been to."

"That's a lot of trouble." After hearing Kang Chi's suggestion, Liu Xuemei shook her head and said, "If you are really afraid that we will be bored, you should quickly solve the major life-long matter and give us grandchildren!"

"..."

Real topic terminator.
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In addition to Kangchi's company, other domestic companies have also begun their year-end reviews and made plans for next year's development.

For example, at Xiaomi, Mr. Lei focused on the Xiaomi 14 to be released next year at the year-end meeting, as well as the general direction of the promotion of this phone.

The selling point of the camera still focuses on the "joint research and development by Xiaomi x Laika".

When Xiaomi 10 and 11 were released, the performance of the -megapixel camera that Xiaomi promoted had been criticized by a large number of users.

So in 12 and 13 years later, they decisively abandoned this gimmick and instead cooperated with Laika, a world-famous lens manufacturer, and came up with the slogan "This is Real Laika".

The purpose is to emphasize the camera performance of its own products by promoting supply chain technology.

At the same time, the pixels were also actively reduced to 50 million.

It is a disguised admission of the failure of advocating high-pixel marketing strategies.

In fact, this kind of marketing strategy is essentially to forcibly improve one's own brand image through the supply chain, which is a manifestation of lack of confidence.

In the earliest days, Warwick also did this.

It's just that Warwick's marketing capabilities are not as strong as Xiaomi's. Even if it has a Laika label, the effect is mediocre.

It wasn’t until Xiaomi 12 that Laika’s advertising effect began to really show.

The main reason is that Xiaomi was previously fooled by Samsung's so-called 100-megapixel lens. Once it switched back to a more normal Laika solution, users immediately felt that this camera was indeed very good.

Laika is really awesome.

So in addition to Laika, later Chase and Soni also immediately became the labels that the assembly factory used to put gold on their faces.

Faced with this trend of making money, Laika even set up a special ‘Laika Certification’ department, turning it from a lens factory into a third-party certification agency!

As long as you pay money and pass their so-called image quality test, even if the lens is not made with their technology, it can still be given a ‘Lika certification’!

This greatly reduces their research and development costs and time, and improves the efficiency of making money selling signs.

Compared with this kind of ‘Laika certification’, the cooperation between Xiaomi and Laika is a more valuable joint development.

This model is indeed deeper and more intimate.

It's just that the money paid is more.

As we all know, except for Sony and Samsung, which have the ability to manufacture their own lenses, other mobile phone manufacturers do not have complete mobile phone lens R&D and manufacturing capabilities.

Well-known lens brands including Laika and Zeiss are only responsible for the optical design of lenses, and they also have the ability to produce lenses.

But they usually don't bother to make them, and instead hand them over directly to foundries like Sunny and OFILM for production.

As for the CMOS sensor, I basically buy one from Soni, and then assemble it with the lens.

Therefore, the cooperation model jointly developed by Xiaomi and Laika in the promotion is that they and Laika each send a few engineers to the foundry, and after communicating the plan on site, let the foundry follow the production.

As for the color of the lens, it smells like Hans.

Just imitate it with the built-in digital filter.

Then when the product comes out, the people at Laika applaud and almost collect the money. In fact, even if Xiaomi abandons Laika, it will definitely be able to complete the lens design itself, and then pay some patent fees and let the foundry manufacture it.

The reason why I insist on in-depth cooperation with Laika is actually the same as spending advertising money to hire a superstar to endorse me.

Laika is also happy.

Why not earn the money you earn while lying down?

Sometimes, on-site communication is even omitted.

For example, in next year’s Xiaomi 14, they plan to use the same lens as the 13.

The main thing is to re-research and develop, even if it is just a small improvement, you will have to pay a large amount of endorsement fees.

When the camera on the 13 performs well, there is absolutely no need for this...

When the lens plan was about to be finalized, product manager Mai Yongxiang suddenly said: "Do you think Daqin Optics will manufacture mobile phone lenses? They have even built cameras and photolithography machines. If we cooperate with them to develop mobile phones, Will the lens be a bigger selling point?”

"Da Qin Optics?"

They were stunned and thought about this problem.

But soon, Mr. Lei rejected the proposal.

"After all, Daqin Optics is a new brand, and its influence is still inferior to that of a century-old brand like Laika, especially in overseas markets. Moreover, they have never made a mobile phone lens. Even if they have the ability to develop and manufacture one, they don't know how long it will take." , we can wait and see for a year, there is no need to take this risk now."

Although his words were very tactful, everyone knew immediately upon hearing his distrust of Daqin Optics and his absolute confidence in Laika.

After all, 13 successfully entered the high-end mobile phone market, which gave him enough reasons to trust Laika.

If 14 is suddenly replaced by a domestic brand, even Daqin Optics, which can manufacture lithography machines, will feel a bit priceless.

Moreover, Daqin Optics has always been known for its affordable prices, which conflicts with their strategy of hitting the high-end market.

At the same time, Daqin’s optical camera R&D department also completed this year’s project summary.

Although it had not been a month since Kang Chi assigned the task, He Yongbin still encrypted and packaged the compiled information to Kang Chi.

After receiving the information, Kangchi first learned about the progress, and then used a plotter to optimize their plan.

I have to say that optimizing the plan is much easier than drawing it from scratch.

Especially when there is a cheating artifact called a plotter.

It feels like the difference between writing a paper on a blank paper and correcting a paper.

Kangchi mainly helped them optimize the digital circuit design of CMOS. If He Yongbin and the others were asked to do this, it would probably take at least three months, or even a year.

However, through the powerful chip design capabilities of the plotter, Kangchi can directly complete it in a very short time.

It’s almost time for Kangchi to be optimized and it’s hard to send it back directly. We plan to wait until after the New Year to start construction.

Lest they feel that Kang Chi has been prepared and their work is useless, thus dampening their enthusiasm for work...

In fact, Kangchi has also considered whether to analyze this plotting machine and copy the design software inside.

But I am afraid that this will directly collapse the back-end design industry of chips.

So at least we have to wait until Dahan Core is established to provide enough front-end design positions for these unemployed back-end designers to transfer.

In addition, this chip design software may also become a major weapon in promoting domestic systems in the future, so there is no need to rush to use it now.

Kang Chi is already imagining that when the time comes, foreign friends will be faced with a software interface full of Chinese characters and anxiously flipping through Chinese dictionaries...

Just thinking about it is so exciting!

You have to let them feel the pain that you have experienced before!

(End of this chapter)