Technology company, I will become the light of China!

Chapter 157 The market is saturated, and Apple is forced into a desperate situation for the first time!

[Bringing a Knife at Midnight]: "40 units! A total of 40 Longxing X2 units! Why were they all destroyed at once?"

[Loves egg tarts]: "Can anyone tell me how many years have you been single? And why is the market demand so high? Where is your Longxing X1 mobile phone?"

[Cowherd on the run in the island country]: "Hey! I grabbed a Longxing X2. What can I say? Although the Longxing X1 has only been released for half a year, who can refuse an upgraded version? And the old one can be given to my dad. Mom, use it!"

[Mu Yuchengfeng]: "Ah ah ah! Mr. Chen, hurry up and replenish the inventory!"

40 units of Longxing X2 were sold out in less than 15 seconds. This speed is unacceptable to many users.

Obviously the platform didn’t crash this time, so why the hell can’t I grab it?

Who grabbed the Longxing X2?
Among the complaints from netizens, two entries, "Hand Speed ​​of the First Users of Longxing X2" and "Mr. Chen's Quick Replenishment", were also ranked among the top five hot searches.

Not only were netizens confused and complaining, but even Chen Xing did not expect that 40 Longxing X2 mobile phones would be sold out in an instant. He expected that it would take at least 12 hours to sell, but he never thought that the market demand would be so huge.

After browsing around Weibo, he also found the answer to the question.

Most buyers believe that after buying the Longxing X2, they can give the replaced Longxing X1 to their parents or younger siblings, so that they can experience the new phone without wasting the old one.

Part of the reason is that the 28-nanometer Orion 5420 processor is no longer able to drive the rapid development of mobile games.

The period from 2014 to 2015 was a year of rapid development for MOBA mobile games. Due to the popularity of League of Legends, many games under the banner of mobile League of Legends occupied a large market and made a lot of money.

If you want to play MOBA games with 1.5G or above frequently, you can only choose the latest 20nm processor chip if you want to run them smoothly. This is also the biggest reason for changing phones.

The development of mobile phones has driven mobile games, and the development of mobile games requires high-configuration mobile phones. This is a virtuous circle, giving users many more reasons to buy mobile phones.

"咚咚-"

There was a knock on the office door, and Chen Xing moved his eyes away from the computer screen and looked in the direction of the office door.

next second.

Yao Nana walked in.

She was still wearing a dark gray over-the-knee coat, paired with black boots, and her black hair was scattered around her shoulders, making her look like a royal lady.

"President, our 40 units of Longxing X2 have been sold out. This is the sales report compiled. Please check it out."

Yao Nana knew that Chen Xing was not off work, so the moment the 40 Longxing X2 units were empty, she quickly sorted out the report files.

Chen Xing glanced at the time in the lower right corner of the monitor. Less than 10 minutes had passed and the marketing department had sorted out the sales report?
Sudden! He thought of something and said silently in his mind: "Open Yao Nana's attribute panel."

【Name】: Yao Nana

[Type]: Management talents

[Qualification]: Gold

[Character]: Independent (good at discovering and solving problems, not easily disturbed by secondary factors)
[Main Direction]: Business Management
[Loyalty]: 95
[Monthly salary]: 20000 (an appropriate increase in salary can motivate talents)
[Special entry]: Unite the team (because of her unique personality, the team she leads is often united and gets twice the result with half the effort)
"Sure enough, it's of golden quality."

Chen Xing was amazed.

When she first joined the company, Yao Nana's quality was purple and she could grow. After half a year of intensive training, her progress was rapid.

Although the ability of golden quality talents is not as good as that of red quality, special entries can indirectly make up for the lack of ability.

Take Yao Nana's entry for "Gathering the Team" for example. Since she became the marketing manager, the marketing department has given positive feedback on her work and her efficiency has been extremely fast.

If a year-end bonus is to be issued, the marketing department must have special treatment.

When Chen Xing looked at Yao Nana's property panel, the latter also put the blue folder on the desktop of his desk and continued:

"In addition to submitting sales reports, I also noticed that the online demand for Longxing X2 has not decreased but increased, so I would like to ask, when can we replenish inventory?"

As soon as she finished speaking, she quickly added: "If we know the date in advance, our marketing department can conduct pre-promotion."

"If this..."

Chen Xing came back to his senses, thought for a while and said: "In five days, on the 25th, the inventory of 100 million units will be replenished."

"100 million units?"

Yao Nana was secretly surprised.

She thought that her factory's production capacity would be high, but she didn't expect it to be so high!
Only 40 units have been sold in the front end, and 100 million units are being replenished in the back end. Is it possible that the factory's daily output has reached 20 units?
"Well, 100 million units."

Chen Xing nodded and confirmed.

After acquiring the 45 production lines of Pineapple Company, plus 21 of its own, the Longxing Technology Factory has 66 production lines and can produce 17.6 mobile phones per day.

The daily production capacity is 17.6 units. This is without overtime. If workers work overtime for three hours, the production capacity of tens of thousands more units can be added. The daily production capacity of 20 units is achievable.

As for the chip supply of blue and green factories, that is not a problem at all. The lithography machine can produce 100 pieces in a single day, and the chips required for [-] million units can be collected in ten days.

Chen Xing set the target in five days, which means that at least 50 mobile phones have been produced. According to the sequential delivery time, 100 million mobile phones will be shipped in batches, so the time for each link is just right.

To put it simply, assuming that 100 million units are sold on the 20th, 20 units will be shipped on the 20th, another [-] units will be shipped on the [-]th, and another [-] units will be shipped on the [-]th. While selling, the factory is also producing overnight. out to achieve a delicate balance between supply and marketing.

From a user's perspective, Longxing Technology Company replenishes its products quickly. It has just sold out 40 mobile phones, and another 100 million units are coming. It is reasonable to wait a few days.

After receiving confirmation from Chen Xing, Yao Nana didn't ask any more questions. She nodded slightly and said, "I understand, CEO. Then I will prepare some publicity and connect with the two platforms."

"and many more."

Just as Yao Nana turned around to leave, Chen Xing stopped her and said, "The marketing department has performed well during this period. It can be given full marks in the year-end performance appraisal. Please compile a list of outstanding employees and submit it. I will use it in the future."

It's almost the Spring Festival. Last year, because the company was in deep crisis and was under sanctions from Gaotong Company, Chen Xing just paid out the year-end bonus hastily.

But this year is different. Longxing Technology is not what it used to be. In any case, it is a company with a market value of [-] billion. Although it is a bit watery, the value is all supported by technology. The internal liquidity is less than [-] billion, but externally it is also [-] billion!

As a company with a market capitalization of [-] billion and still on the rise, Chen Xing will naturally not take things lightly, but will make careful preparations to express the company's recognition of the employees' work.

For example, scientific researchers such as Gao Zhengqian and Lin Tian, ​​managers such as Yao Nana and Yang Minshuo, and outstanding employees in various departments all need to be rewarded.

Hearing this, Yao Nana instantly understood what Chen Xing meant, nodded and responded, "Okay, I'll go back and finish sorting out my mailbox."

"correct."

Chen Xing thought about Yao Nana's salary again and continued: "You have performed well recently and completed your work in a timely manner. I will tell the finance department to increase your salary by 50%."

"Thank you, CEO." Yao Nana smiled immediately after hearing about the salary increase.

Although she is not short of money, this is Chen Xing's affirmation of her work. The meaning and sense of accomplishment are not two different things from the money given by her parents and the money she earns from her own labor.

If people in the business circle knew that the salary increase from [-] to [-] would make the second princess of Kunpeng Company smile, everyone would probably be shocked.

Chen Xing looked at her smile and warned: "It's getting late. You can do it during the day when you're working. Get off work early and rest."

"understood."

Yao Nana said with a smile.

After receiving the affirmation of "salary increase", she didn't feel sleepy at all, but felt full of energy.

What is the concept of a monthly salary of [-]?
If you rely solely on your own abilities and do not rely on family or other support, it is no exaggeration to say that you have surpassed 99.99% of people!
Although her annual salary has not yet reached one million, Yao Nana believes that she can achieve this goal with her own hands.

……

After Yao Nana left, Chen Xing picked up the blue folder and carefully checked the sales report inside.

The report states that the total sales of Longxing X2 is 40 units, with Taowu and Wangdong platforms each accounting for 20 units. The mobile phone is sold for 1999 yuan, and the total sales of bare metal on the two platforms is 7.9 million.

The production cost of each Longxing X2 is 1499 yuan, and the net profit is 500 yuan per unit. In other words, 40 bare machines can create a profit of 2 million yuan.

however!
This is just bare metal, plus insurance profit!

销售的40万台里面，有24.7万台购买了100元三年全机险，有15万台购买了150元的五年全机险，两份保险的销售额度分别是2470万和2250万。

The total profit from bare metal and insurance is 2.472 million!
For such a considerable profit, we have to thank Su Nian for making a good start. Taowu.com and Wangdong platform do not charge a platform listing fee of 200 yuan, so that the original profit of 300 yuan for bare metal products has increased to 500 yuan, and the increase has increased. At 67%!

After reading the sales report of Longxing X2, Chen Xing opened the drawer on the left side of his desk and took out a document. This was the balance payment report of supply parts compiled by his secretary.

At present, Longxing Technology Company still needs to pay the final payment of 1.4 million to the supplier.

After half an hour of review and calculation, Chen Xing also roughly concluded that the current funds on the books of Longxing Technology Company are 11 billion.

"For one million mobile phone parts, 100% of the purchase price needs to be paid in advance..."

Chen Xing compared it carefully and found that when calculating the amount of expenditure required for subsequent production, Apple was also calculating revenue.

If you open the three major shopping platforms, you will find that the 10 iPhone 7 mobile phones they sold have also been sold out.

The 20-day pre-sale model has laid the foundation for their sell-out this time, but the subsequent second batch of pre-sales exposed problems.

For the second batch of Apple 7 pre-sales, there were only 970 people on Taowu.com and 2000 on the Wangdong platform. This is a very unfavorable number, and the growth rate is extremely slow.

Although it was early in the morning and most people in Longguo had gone to sleep, there were not so few users paying the pre-sale fee.

Wang Feng understands very well that 7 iPhone [-] mobile phones have exhausted the market potential. Those who support them are all die-hard Apple fans accumulated in previous generations.

Those neutral users, value-for-money enthusiasts, and game enthusiasts are currently waiting for the second batch of pre-sales of the Geek X1 mobile phone. Even if the first batch has not been shipped yet, the configuration is strong enough to make them wait patiently.

Since the Apple 7 and the Longxing X2 were officially released on the same day, comparisons are inevitable. Lin Xiaolong, one of Huaqiangbei's top smartphone makers with millions of fans online, posted a video overnight.

In the video, he is sitting in his living room, analyzing to his fans in a serious manner.

"Brothers! The first round of sales of Longxing X2 and Apple 7 is over. I can only say that this wave is not beyond my expectations. Just as you Brother Long guessed, both of them are sold out."

"40 Longxing X2 units and 7 iPhone [-] mobile phones were sold out, but I discovered a very interesting thing."

Having said this, Lin Xiaolong switched the rear camera, pointed the lens at the mobile phone on the table, and continued:

"Look, it's been an hour since the launch. The number of reservations for Longxing X2 is 30 on Taowu.com and 50 on Wangdong.com. It's only been an hour. So many people have made reservations and want to buy it. It can be seen that The Longxing series is so popular, and then we’ll look at the Apple 7 phone.”

"Wow!"

"No more, no less, 4000 people!"

"Can anyone tell me what's going on with the iPhone 7?"

There are nearly 80 reservations on one side, and only 4000 on the other. This stark contrast immediately aroused heated discussion among netizens after the video was released.

[Long Ming Tian Xia]: "What's going on? 80 versus 4000 people, I'm calling you good guy, you can't last long even with Apple 7?"

[Soft Cute Tutu Jiang]: "What's wrong with Apple 7? How come you're weaker than my boyfriend, and your true colors are revealed in just one round?"

[Feng Xiaoxiaoxi]: "I don't buy Longxing X2, nor do I buy Apple 7 mobile phone. I am now waiting for Geek X1 to start the second batch of pre-sales. God chip is the romance of men!"

[Messy in the rain]: "I'm also waiting for the Geek X1 mobile phone. Its performance is fully comparable to the Apple 7, and the price is still cheap. For Android people, Apple phones should not be considered."

Even late at night, a large number of netizens still came out to discuss why they did not choose the Apple 7 mobile phone.

At the original Geek X1 launch conference, Chen Xing’s comprehensive benchmarking was so deeply rooted in the hearts of the people that most mid-to-high-end users were waiting and watching, becoming members of the “wait and wait party.”

After Wang Feng, CEO of Apple and Longguo District, learned about the online public opinion trend, he immediately sent an email asking for help to Pou Ke, expressing that the user market has reached saturation.

Far across the ocean, Pou Ke, who had just gotten up from his morning run, noticed Wang Feng's email before he could take a shower.

After seeing one hundred thousand iPhone 7 mobile phones, the Longguo market was already full, and everyone was stunned on the spot.

He warms up for 20 days!

Is the Longguo market full with only [-] units?

A sense of crisis swept through his body. Longxing Technology Company was so terrible. It had grown to this point in just one year and had the capital to challenge them.

After pondering, he had no intention of eating breakfast and drove directly back to Apple's headquarters and held a high-level meeting.

The theme of this meeting is the price reduction sales strategy of Apple 7 mobile phones in Longguo District.

Chen Xing probably would not have thought, or perhaps the mobile phone manufacturers around the world would not have thought, that Apple would actually think of using a "price reduction strategy" to gain market share.

You know, from the release of Apple 4 to Apple 6s, Apple mobile phones have never had to worry about sales and have steadily occupied the high-end market share.

Markdown?
They have never set a precedent like this!
Anyone who understands the mobile phone market will know that once the price reduction promotion strategy is adopted, the matter is no longer as serious as usual. It can be said that it has reached the point of shaking the foundation.

Perhaps no one, not even Chen Xing, has thought about forcing a giant with a market capitalization of trillions to do this.

(End of this chapter)