Technology company, I will become the light of China!

Chapter 153 stirs up the three major shopping platforms on the Internet!
The sudden release notice of Longxing X2 and Chen Xing's "2000?" blog post made Internet celebrity bloggers unable to hold on any longer.

Before Brother Huaqiang Beilong had time to catch up on the popularity, financial blogger Sister Li from Shanghai Circle took the lead in releasing an analysis video.

"Welcome to Sister Li Talks about Finance. I am Xiaoli. The latest news is that Longxing Technology Company is about to launch a quality-controlled upgraded version of Longxing X1 and the new flagship of Longxing X2. I believe most netizens have heard of it more or less. The Longxing series, because it adopted a low-price coverage strategy in June 2014, quickly captured a large amount of market share and is known as the new generation of national mobile phones."

"Nowadays, there are different opinions on the price of new phones on the Internet, and everyone is guessing the launch price of new phones based on their feelings. Here, Sister Li has to clear up the confusion for my fans in advance."

"Every old fan who follows me knows that market pricing and business strategies must be related to brand positioning and the value of the item itself."

"Let's look back at Chen Xing's strategic layout. First, they used the Longxing series to open up the market and attract a large number of users, then used the Bright series to broaden the market, and then used the Geek series to consolidate the market and form their own brand barriers."

When Sister Li from Shanghai Circle said this, she couldn't help but marvel, and continued: "I have to say that Mr. Chen's three-level ax was used very cleverly, firmly targeting the upper, middle and lower tiers of the market, while avoiding the need to fix the brand image. ization and attracting a large number of market users, the launch of Longxing X2 mobile phone this time will not affect the value of the brilliant series and geek series, so I used brand positioning to infer."

"The Longxing X2 mobile phone is still low-priced. Its launch price will not exceed 2000 yuan, otherwise it will compete with the Geek X1. If you think I am right, you can like, comment, and forward with one click. Thank you for your support.”

Sister Li's video in Shanghai Circle has just been released, and the number of likes has exceeded [-], and the number of likes is still rising rapidly.

As she analyzed, the Longxing series is targeting the sinking market.

The price is more than 2000 yuan, right?

Even if it is priced at 2099 yuan, it will also touch the market interests of the Geek X3000 in the 1 yuan range.

Once the prices of the two are close, the idea of ​​​​buying at a higher price will be better.

It's like buying a mobility scooter. The original budget is only 25, and you can't meet the BBA threshold. You can only choose Accord or Passat, but the manufacturer said that the price of the new generation will increase by tens of thousands, and the highest version will cost 28?
What do users think?
They will definitely think that they already have 28 yuan. How about gritting their teeth and adding tens of thousands more to buy a BBA to gain more dignity?
This is why there are price barriers in the upper, middle and lower markets. No matter which market, as long as the prices between the two are close, users will have the idea of ​​​​buying at a higher price.

In the comment area of ​​sister Li's video in Shanghai Circle, netizens also woke up one after another.

[Brother Chen, an agricultural worker]: "As expected of a woman in finance, she knows so much. Then the price of Longxing X2 should be 1999 yuan."

[Fengchidianshui]: "The main reason is that the Geek X1 is still on pre-sale. The price of the Longxing X2 exceeds 2000 yuan, which will damage the interests of another brand of ours. There is no need to force the price to exceed [-] yuan."

[Little Star]: "Just from the trailer, it can be inferred that the improvement of Longxing X2 is not big, and it will not be so ugly. After all, the original price of Longxing X1 was 1599 yuan. Even if the price increased twice, it was only 1799 yuan. There is still The upgraded and improved version of Longxing X1 with full health.”

[Lin Lin Zongzong]: "If it is less than 2000 yuan, then I have to support it. Longxing X1 mobile phone is my favorite!"

Although Sister Li from Shanghai Circle does not understand mobile phone configuration, she is still very experienced from the perspective of market economy and brand value.

Her analysis also became a hot search topic, with the exclusive hot search entry "Longxing X2 priced at 2000 yuan", which made Lin Xiaolong, a blogger with millions of fans in Huaqiangbei, secretly beat his thigh.

This new phone is so popular, why haven’t you had time to take advantage of it? ? ?
……

In the president's office at the headquarters of Longxing Technology Company, Chen Xing has been paying attention to the fermentation of public opinions on the Internet.

As Sister Li from Shanghai Circle said, Longxing series mobile phones are not suitable for more than 2000 yuan. This is a mobile phone that is sinking into the market.

What is a sinking market?
Cheap!

Let’s not talk about whether it is easy to use or not. The cheaper the price, the better.

Users in the sinking market are either students, migrant workers at construction sites, or middle-aged and elderly parents of the older generation.

They don’t have that much money. If they want to buy a mobile phone priced at RMB 2000 or RMB [-], most of them will choose the [-] RMB range.

If the launch price is low, the profit of the whole machine will be low?
Maybe it was before, but not necessarily now.

Longxing Technology's insurance business is the most profitable. Every time a mobile phone is sold, a user will consider buying mobile phone insurance.

The large volume of mobile phone shipments in the sinking market means that insurance profits will be very considerable.

High-end mobile phones may not necessarily be able to sell 100 million units in the first quarter, but it is completely possible to sell 2000 yuan mobile phones.

While Chen Xing was surfing the Internet intensively, there was a knock on the office door. Yao Nana, a tall figure in a dark gray trench coat paired with black silk boots, walked in. She held a report document in her hand and said:
"President, according to your instructions, I have notified Taowu.com and Wangdong Platform that Longxing Let’s talk.”

"Su Nian Tesco?"

Chen Xing thought carefully about this platform.

In his memory of his previous life, this online shopping platform was not merciless in spending money on subsidies, burning billions at every turn, but for some reason it remained tepid.

Do they seek cooperation?

Chen Xing had already roughly guessed the idea.

"Just push his WeChat to me. In addition, our mobile phone insurance business must be promoted well and as many users as possible can buy insurance. This is one of the main ways for Longxing X2 to make money."

The Longxing X2 mobile phone has been in preparation for a long time. Before the brilliant X1 mobile phone was released, he had talked with Li Zhenzhen about the exchange of the Orion 5433 processor chip.

The reason why it has not been released is that it does not want to release two mobile phones in the sinking market in succession, resulting in a fixed brand image.

Things are different now. With the success of the brilliant X1 and the Geek X1, the release of the Longxing X2 will not make users think that Longxing Technology is a company that only makes low-end mobile phones.

The price is 1999 yuan, and the profit is 300 yuan per unit. If you add in the three-year full-machine insurance of 100 yuan, it is equivalent to Chen Xing making a profit of 2 yuan for every Longxing X400 mobile phone sold. This is a huge sum. Substantial and lasting benefits.

Yao Nana nodded slightly and quickly replied: "The video to promote mobile phone insurance has been prepared and will be sent out tonight. But President, do we really not need to warm up for the Longxing X2 launch conference?"

"no need."

Chen Xing shook his head and said calmly: "The overall innovation of Longxing X2 is not high. A promotional video will be enough."

Compared with Longxing X2, Longxing X1 has improved processor chip, battery capacity, camera lens, and added super Bluetooth and NFC short-distance information communication.

Revolutionary innovation?
Basically no, it is equivalent to upgrading the configuration of the mobile phone.

If a press conference is held forcefully, it will probably take less than 5 minutes for Chen Xing to say everything he can.

The most important thing is that he released the Longxing X2 mobile phone not just for profit, but to achieve "chip self-certification" for the West.

Don’t you need to prove yourself?

Is the Longxing series with the largest shipments enough to complete self-certification?
In addition to self-certification, he actually also wanted to protect the smooth production of Geek X1. The SOC God chip still needs time. This is equivalent to the prelude before a full-scale counterattack. He first proves the production capacity of Kaitian baseband chips, and then proves that there is The production capacity of SOC God chip.

As long as these two chips are self-certified, Loongson International can produce Qingzhou chips for Chen Xing without any worries.

"Then I understand."

Yao Nana didn't ask any more questions. Since Chen Xing, the big boss of the company, said so, she could only do it.

Chen Xing: "Well, go and get busy."

After the two briefly communicated, Yao Nana also left the office.In less than 2 minutes, a WeChat friend's message popped up on the notification bar of Chen Xing's mobile phone. The address book note was Wang Lianxiao, the marketing manager of Sudan.com.

"So quickly."

Chen Xing pressed the agree button.

The moment his friend passed by, Wang Lianxiao, the marketing manager of Sudan.com, immediately sent a greeting message:
"I am very grateful to Mr. Chen for being a friend through WeChat. I have long admired his name. Let me introduce myself. I am the marketing manager of Sudan.com. My name is Wang Lianxiao. This time I added Mr. Chen and wanted to talk about each other's brands. cooperate."

"Mr. Wang, please speak."

Chen Xing quickly typed a response.

As soon as the message was sent out, Wang Lianxiao sent a series of text replies:

"Mr. Chen, because our platform is very optimistic about your Longxing X2 sales and future potential, so our platform wants to sign an exclusive agreement with your Longxing Technology Company to only sell Longxing X2 on Sulu.com Mobile phones, the discount I’m giving you here is that there are no listing fees, what do you think?”

Looking at the super long reply bubble, Chen Xing understood that he must have been waiting for a long time and typed up this reply in advance.

After reading it word for word, he also initially understood that the discount offered by Sutan.com is that there is no platform listing fee. To put it bluntly, there is no middleman to make the difference.

Currently, the listing fee on Taowu.com and Wangdong platforms is 200 yuan. If you agree to Su Nian Tesco, it will be equivalent to a profit increase of 200 yuan, which is a considerable profit.

Their platform needs user traffic, and Chen Xing needs profits. Each of them gets what they need.

But when it comes to business negotiations, you can't make an immediate decision. You need to shop around to get the maximum benefit.

If you, Sugao.com, can meet this requirement, can the other two platforms do the same?
If so, why should I choose you?

But if the other two companies can't come out, then you can choose the tepid Sulu Tesco for high profits, because Longxing Technology Company has no shortage of traffic and users.

"I'll give you a reply in two days." Chen Xing quickly typed the reply.

The moment the news came out, marketing manager Wang Lianxiao at the Sutan.com headquarters in Jinling City hurriedly ran to find his boss.

The boss of Sudan.com is Zhang Jinxi, a native of Jinling. He is just 50 years old this year. Like Jack Ma, he is also a graduate of a normal university.

"Boss! Boss!"

Wang Lianxiao broke into the office and quickly reported the situation:

"I just talked with Chen Xing, the boss of Longxing Technology Company. He seems to be willing to hand over Longxing X2 to us as an agent, but he said he would reply in two days. I estimate that he may talk to the other two platforms. The conditions are gone.”

I understand very well that you have to strike while the iron is hot.

Just as he guessed, after finishing the chat, Chen Xing made an internal call and asked Yao Nana to negotiate with the marketing managers of Taowu.com and Wangdong Platform to see if the platform listing fees could also be waived.

If possible, why would he choose your lukewarm Sudan Tesco instead of two platforms with large user traffic?
When Zhang Jinxi heard that he was just willing, he quickly frowned and said, "You still hesitate to waive the listing fee. Chen Xing is really greedy. He is using our conditions as a bargaining chip."

"Then now?"

Wang Lianxiao waited for instructions.

He knows very well that since the release of the Longxing X1 mobile phone, the market has gradually recognized the brand and accumulated a large number of die-hard fans.

If nothing else happens, Longxing X2 this time will also be a hit series, and it will last no less than three months. This is the best time to attract traffic.

If an exclusive agreement is signed, Sulu Tesco may not be able to be revitalized.

However, Zhang Jinxi has a problem, that is, he doesn't like to suffer losses, and he doesn't have the energy to fight to the death.

Why is Sulu Tesco tepid?
Very simple.

Brand positioning is unclear.

Taowu.com started early. It initially relied on wholesale clothing to make its fortune. Buying clothes on Taowu.com is a deep-rooted base among users.

Why Wang Dong can get up is because Liu Dongzi understands that clothing cannot beat Taowu.com, so he will focus on digital products and home appliances, compete on a different track, and also develop a self-operated series to make up for the fear of users on Taobao. The problem of buying “fake goods” on the Internet of Things.

After hesitating for a long time, Zhang Jinxi looked at Wang Lianxiao and said with some uncertainty: "The other two companies should not do this by waiving the platform listing fee. They also have no shortage of traffic. How about we wait?"

"Boss!"

Wang Lianxiao became anxious when he heard this, and quickly advised: "This really cannot be delayed. The Longxing series can withstand the test of the market. Instead of spending more than 20 billion in subsidies every year, it is better to sign an exclusive contract and absorb the user traffic of Longxing Technology Company." .”

"let me think again."

Zhang Jinxi did not make a decision immediately.

Wang Lianxiao originally wanted to say something, but was interrupted by Zhang Jinxi: "You go out to work first. I'll get some inside information privately."

"Ugh!"

With a sigh, Wang Lianxiao left angrily.

Sure enough, it is true to what Rebus said. When you stand in the wind, even a pig can take off. It is really unreliable for a kid from a rich family to start a business.

In his opinion, he should strike while the iron is hot and make a direct decision to give Longxing Technology Company a preferential treatment, because he could clearly detect that Chen Xing was already tempted, and he was just a step away from it.

While Zhang Jinxi was still thinking about maximizing profits, Liu Dongzi, the boss of Wangdong Platform, had already made his decision and directly booked a flight to Shenzhen.

The last time he was intercepted by Jack Ma, his platform could not get the share of the brilliant X1 mobile phone, which led to a decline in Double 2 sales. This time he must seize the opportunity of Longxing X[-] to fight back.

And at the same time.

Jack Ma also received news that Liu Dongzi was going to Shencheng.

As an "old acquaintance" of Chen Xing, he almost didn't hesitate for a moment. He also booked a flight and sent a message of intention to Chen Xing.

Perhaps no one expected that just the release of the Longxing X2 mobile phone would cause undercurrents in the three major online shopping platforms of Longguo Internet, and the bosses would travel thousands of miles to meet.

While the two online shopping bosses were on their way, Chen Xing silently sent an email to Penguin, hoping to cooperate with "Legend of Heroes" and invest in this game.

Others don't know, but he knows very well that this "Heroes" is the closed beta version of the future national-level mobile game "Honor of Kings", with unlimited potential.

Geek X1 is a gaming phone that is perfect to cooperate with.

It makes money, who would complain about having too much money?

(End of this chapter)