Technology company, I will become the light of China!

Chapter 125 Geek Series, confronting Apple 7 head-on
deep city.

Tengfei Industrial Park.

With the end of the "domestic conference", the terrifying energy of the bosses finally broke out at this moment.

Freight semi-trailers, like an idiom solitaire, kept driving into the park and headed for the Longxing factory area.

Shanghai Silicon Group has shipped the latest quartz crucible smelting furnace and a brand new diamond cutting machine.

Modu Chemical provided two units of 2010 output, the latest model of molecular dispersion equipment that Longguo enterprises can purchase.

In addition to providing equipment, Bei Machinery Group also sent fifteen general equipment inspection and maintenance engineers, all of whom have 40+ years of service and are extremely experienced.

Kunpeng Company, Ren Guofei also sent an ultrafine particle shear mixer, and also brought several maintenance engineers.

Other companies such as Rice, Meilan, and Iron Hammer also spent their money to collect the equipment Chen Xing needed.

Ultrafine particle shear mixer, molecular dispersion equipment, reaction kettle, solvent removal machine, photoresist baking oven...

All the production equipment required for photoresist is on the agenda.

at the same time.

Inside the Longxing Silicon Factory.

The 14-inch semiconductor silicon rod has been polished. The diamond grinding wheel has cut the 14-inch large silicon rod into a 12-inch one. The silicon rod is now a perfect cylinder.

When the 12-inch cylindrical silicon rod was taken out, engineers immediately took it away and ground a flat surface on the side as a positioning edge.

After the positioning edge grinding is completed, diamond wire cutting, mechanical grinding, edge chamfering, chemical etching, CMP polishing...

Cumbersome silicon wafer production steps require a lot of time for each step.

Chen Xing did not wait here, but handed everything over to Wei Yan to manage, including subsequent factory renting and personnel arrangements.

Although Wei Yan was rebellious by nature and plotted to seize power all the time, he was not stupid enough to cause trouble during the development stage of the company.

Lease of new industrial premises.

Install new equipment.

Reception engineer.

He managed everything in perfect order.

……

the other side.

Guancheng production factory warehouse.

Freight vehicles are being loaded, and the second batch of pre-sold brilliant X1 mobile phones have been fully produced and shipped.

In addition to the [-] units assembled, there are also [-] units recycled by scalpers.

The newly assembled 100 units adopt the pre-sale model, that is, you pay a deposit of 1000 yuan first, and then on the basis of the platform's 500 yuan discount, an additional 5499 yuan will be discounted, which is equivalent to 1 to buy a brilliant X[-] regular version. .

In other words, the sales volume of the second batch of 1 units of the regular version of the Bright X2.2 will be [-] million.

The high-end version is also priced at 7499 yuan. The original price is 1000 yuan, with a platform subsidy of 500 yuan and a pre-sale subsidy of 5999 yuan. Its final price is 2.4 yuan, and sales can reach [-] million yuan.

There are only 6499 units of the top-end version, but with a final price of 1.3 yuan, it can sell for [-] million yuan.

If it were not for pre-sale mode, a regular version of the Cuican X1 would earn 820 yuan, but pre-sale means exchanging time for money, and you need to subtract 500 yuan from this basis. In other words, you would only earn 1 yuan from selling the Cuican X320.

but!
Is it really just 320 yuan?

With the comprehensive launch of mobile phone insurance, users are spending extra money.

One year of broken screen insurance, 1 yuan.

One year of broken screen insurance, 3 yuan.

One year of broken screen insurance, 5 yuan.

In addition to broken screen insurance, there is also battery insurance and total machine insurance!
One hundred thousand units of the brilliant X1 mobile phone were sold, and 98% of users chose to buy full machine insurance, and most of them chose the three-year term.

The price of three-year full machine insurance is 3 yuan, which is equivalent to earning back the discounted money.

Users spend a lot of time waiting. Do you think it’s 500 yuan cheaper?

Do not!
Just as Luo Hao said!

You don’t make money by selling mobile phones, you just make friends, but you make real profits by selling mobile phone insurance!

For the second batch of mobile phones, if you want to calculate the net profit, the three versions can earn 3280 million, 4400 million, and 2800 million respectively, which still continues the net profit of over [-] million in a single day.

Besides!

There are also [-] scalpers in the warehouse!

Instead of rushing to sell these [-] units, Chenxing launched the third batch of pre-sales, creating a situation of extremely insufficient production capacity.

Although it is really insufficient, it is better than not being able to sell mobile phones.

If the brilliant X1 cannot be sold as a mobile phone, then it will be a sure thing for the West. Longxing Technology Co., Ltd. does not have the ability to produce its own chips.

To delay time, you must also pay attention to methods.

The pre-sale of [-] mobile phones can be carried out safely for half a month.

After the third batch of pre-sales is over, Chen Xing can start the fourth batch of brilliant X1 pre-sales. Calculating this, there is still about a month left for Longxing Technology to self-certify.

Of course.

In addition to the brilliant X1 mobile phone, the Longxing X1 mobile phone also remains in supply.

The price has increased by 100 yuan, and the current selling price is 1799 yuan. [-] units are sold steadily every day, and the market has gradually become saturated.

However, due to the "Chip Exchange Agreement", Chen Xing also had to pay the Kaitian baseband chip to Han Xing Group in exchange for the Orion chip and screen.

At present, 12-inch silicon wafers have not yet been produced, so we can only rely on 8-inch semiconductor silicon wafers provided by Shanghai Silicon Group and Kunpeng Company to produce chips, which has tripled the cost.

If you calculate it carefully, the Longxing X1 mobile phone is actually sold at a discount, but because of the additional income from mobile phone insurance, it can barely break even.

If you want to "turn a profit", the advent of 12-inch semiconductor silicon wafers is the key.

In addition to mobile phone revenue, revenue from 120W and 200W Star Flash fast charging, ice radiators, wired headphones, cooling phone cases and other accessories has a profit of about 300 million every day.

Now Longxing Technology Company's business is not limited to mobile phones.

"The shipment of [-] mobile phones has been completed. Director Yang, just sign here."

The Shunfeng Express salesman handed over the order. After Yang Minshuo confirmed that it was correct, he quickly signed his name.

After sending away [-] machines, he immediately returned to the office and asked his secretary to compile the factory's shipments into a table and send it to Chen Xing's mailbox for review.

Besides.

There are also the daily expenses of the factory.

Let’s not talk about site water and electricity bills, just talking about employee expenses. More than 1700 workers have to spend 600 million every month.

If everything is fully calculated, the Guancheng factory will spend about 700 million every month.

Such a huge capital expenditure naturally requires Chen Xing's nod before the financial allocation can be released normally.

……

at the same time.

Longxing Technology Company Headquarters.

With Chen Xing returning from the "meeting", the company has been urgently preparing for the new product launch conference and producing PPTs for promotion in the past few days.

Originally, he planned to release the Geek Series during the Spring Festival.

But now he needs to "pretend to be fat", so Chen Xing has to release it in advance, and by the way, officially announces the "SOC God Chip".

The 48nm photomask requires a total of 35 layers of tape-out, which are performed by Lin Tian, ​​but each layer takes at least one day to produce.Because the God chip is 14 nanometers and has a complicated manufacturing process, its photomask production takes at least 60 days, but the good news is that more than ten days have passed.

If everything goes well, we can independently mass-produce Kaitian baseband chips in 35 days, and mass-produce SOC God chips in about 45 days.

If there are breakthroughs in 12-inch semiconductor silicon wafers, photoresists and supporting reagents, Longguo's semiconductor industry will achieve a truly domestic closed loop.

As for the lithography machine?
There is no EUV lithography machine, but Gao Yongming can still get a DUV lithography machine with a process of 32 nanometers or above!

Although it is not made in China, as long as it is cracked and used for Longguo's domestic chips, it can be a domestic lithography machine!

However, if he wants to produce chips below 7 nanometers, Chen Xing also needs to lay out a photolithography factory.

Because EUV extreme ultraviolet lithography machines are basically impossible to manufacture independently, not even the United States can do anything about it.

Want to break the situation?

Chen Xing can only find another way!

The first step in completing the lithography factory is to obtain a small particle accelerator, but this involves financial issues.

Wang Jirong had already found out that the purchase price of the particle accelerator of Shenzhen Dragon Science Academy was 40 billion. It was not small, but a huge thing covering an area of ​​thousands of square meters. He said he was helpless.

He gritted his teeth and could lend the equipment worth tens of millions to Chen Xing.

Wang Jirong really didn't have the authority to make a decision on equipment worth 40 billion. Even if the president of the Shencheng Academy of Dragon Science came, he would not dare to say that he could borrow it. This kind of expensive machine is an asset that the country attaches great importance to.

"咚咚-"

There was a knock on the door frame of the president's office.

next second.

Wearing a light gray windbreaker, with her silky hair loosely scattered around her shoulders, Yao Nana, who looked full of business sense, walked in wearing black boots.

"President, according to your instructions, the Geek series PPT has been initially completed, and the promotional renderings have been sent to your mailbox."

Just as Yao Nana finished speaking, she added: "Also, we have not been exposed to how to promote the SOC God Chip, and we don't know much about its selling points."

The voice fell.

Chen Xing looked away from the computer screen.

He did not blame the marketing department for failing to grasp the selling point of the SOC God chip, but patiently explained to Yao Nana:
"I'll take a look at the promotional pictures later. As for the SOC system-level chip, you can understand that it integrates the Kaitian baseband chip and Qingzhou chip, and also has multiple independent functional modules."

"When you promote it, you can use the baseband part and the CPU part to promote it, but the most important thing about this chip is the seventh connection function module."

"Traditional gaming phones have a single CPU chip, which is not only responsible for daily processing, but also takes into account game operation. Our Geek phone has an additional independent CPU chip, which can achieve the performance effect of 1+1=2. Is there anything else you don’t understand?”

Although the God Chip has not yet been put into mass production, Gao Zhengqian explained to him that the biggest feature of this chip is its connection.

The key is!

It can be the prototype of a brain-computer interface!
Needless to say, brain-computer interface is definitely the future development direction, and it is also the most important part of virtual reality.

If the technology tree lights up in this direction, mobile phones may be a thing of the past, and a single brain-computer interface can achieve an extremely sci-fi effect similar to a system light curtain.

Of course.

This is just conjecture.

I don’t know yet whether it can be realized.

Yao Nana silently took note of Chen Xing's words, and then asked: "Then when will we have a press conference, or when will the online trailer be released?"

Before answering this question, Chen Xing glanced at the date on his computer. Today is already December 2014, 12. There are still 28 days, 2 days to be precise, when the Apple 3 mobile phone will hold a global new product flagship launch conference in Times Square. .

Make trouble?

Still not making trouble?
Longxing Technology is currently Mingzi. Mingzi has attracted Western firepower. If Mingzi has the opportunity to cause trouble, Chen Xing will naturally not choose to let it go.

The more high-profile he acts, the more he can prove to the West that Longxing Technology Company has the ability to develop and produce its own chips.

A good person will be bullied by others, and a good horse will be ridden by others. There is no benefit in keeping a low profile now.

Chen Xing didn't hesitate for a moment and replied to Yao Nana: "Our Geek series new product launch conference is scheduled for December 12st. You will announce the news to the entire network tonight."

"September 12st?"

Yao Nana was stunned.

She has studied abroad and is quite aware of the concept of time difference.

The imperial capital of the Dragon Kingdom is located in the East Eighth District, and the American New York City is in the West Fifth District. There is a full thirteen hours difference in time between the two.

In other words, when the Dragon Country date was December 12st, the United States was still on December 31th. Now Chen Xing wants to set the Geek Series launch conference on December 12st, which is equivalent to the same day as Apple. Hold a new product launch conference.

Do something!

The fight is about to start again!

To be cautious, Yao Nana reminded Chen Xing:

"President, is it really December 12st? According to the time difference, we and Apple hold the press conference on the same day."

"Ah."

Chen Xing nodded and confirmed: "This is the date. You can just go to the Internet to promote and build momentum as usual."

"What's the budget for hot searches?"

"1500."

"I understand."

After Yao Nana received the exact reply, she immediately turned around and left quickly.

When he walked to the door, Chen Xing thought again and corrected his previous statement: "Wait a minute, the cost of online promotion will be increased by 2000 million to highlight the news about the God chip."

Yao Nana paused, nodded and said, "I understand, President."

The publicity budget of 2000 million yuan is actually not high. In terms of investment from friends, it is below the average level.

For example, the promotional expenses of blue and green factories, which constitute the bulk of mobile phone costs, such as variety shows, celebrity endorsements, Internet hot searches, etc., cost at least a billion dollars every year.

In contrast to the two, Chen Xing appears to be diligent and thrifty.

……

After receiving Chen Xing's budget allocation, Yao Nana also returned to the marketing department to give instructions on the promotion of the new machine.

a time.

The marketing department gasped.

"The president is too stubborn. He actually chose No. 31 to arm-wrestle with Apple. Is it really okay for our geek series?"

"The Bright series can beat the Apple 6, and I don't know if the Geek series can compete with the Apple 7. I heard that Pou Ke is holding back his big move this time, and he is bound to regain market share!"

"Is the president trying to compete with Apple?"

"Focus on promoting the God chip. I think the president has a good idea. Let the West meet their God!"

"But can we really match the benchmark?"

Employees in the marketing department now have a question, that is, whether the Geek series can compete with the Apple 7 mobile phone.

If not!

It would be very embarrassing to be honest!

This is like competing for clothes. Whoever is ugly will be embarrassed. The same goes for competing for the press conference date. If you can't beat them, you will be humiliating yourself.

However, Chen Xing had the final say at Longxing Technology Company. He said a press conference would be held on December 12, but no one dared to say no.

If you are timid before fighting, you may not want to get fired!
(End of this chapter)