Chapter 59 Sales Strategy

Lian has been in exile these days and has become accustomed to wearing coarse linen clothes, but early this morning Xu Qingying pulled her up and tossed her around, and even went to the Fang family to borrow many treasures to wear.

Mrs. Lian was almost out of breath under the weight of the pearls on her head. She was afraid that it would be lost and she would not be able to explain to the Fang family.

Xu Qingying even encouraged her, telling her that she must show off her arrogance like the fifth aunt of the Lian family to intimidate others today.

Xu Qingying didn't want Lian to come, but she arranged a scene today, and the protagonists were all rich wives. She finally managed to find these people by piecing together the exiled team.

Faced with Team Leader Zhao's doubts, Xu Qingying only said: "Nowadays, these people only respect Luo Shan but not others. If we don't dress more elegantly, how can we increase the reputation of our soap?"

Leader Zhao hesitated to speak, so Xu Qingying continued to add fuel to the fire, "The leader and I are on the same ship now. Don't worry, I know what I'm doing and will never leave anyone a clue."

After saying that, she turned to the girls behind her and said, "Are you clear about today's mission?"

"It's clear!" came a staccato reply.

Probably because they felt that their exile status was inferior to others, and wearing silk and satin was an added sin. The girls were very frightened, and their words and actions were quite coquettish.

Seeing this, Xu Qingying said again: "Don't be afraid, everyone, as long as we don't cause trouble, no one will know our identities. What should be said, what should be done, and what effect should be achieved, I made it clear to everyone on the way here Chu, this is not difficult. Have you ever visited these grocery stores before? Go in and inquire about the goods, let the store know that soap is available, what are the benefits of soap, and where to buy soap. As long as you achieve these three goals , everyone will be able to retire with success. Remember today’s tips, you are not an exiled prisoner, you have a lot of money, you are a arrogant guest, the harder you speak, the less others will dare to look down on you. - Come on, come on - put on a cold face!"

Xu Qingying gave everyone a bowl of freshly cooked chicken soup and cheered everyone up. Finally, a few little girls slowly found their feelings and no longer frowned.

Leader Zhao didn't know what Xu Qingying's plan was, and he only wondered if it was so troublesome to sell something. Why didn't other business people mobilize as much as they did?
At this moment, Captain Zhao, who had boarded the pirate ship, wanted to back out, but Xu Qingying said again: "Cheer up, everyone. Today I want to let all the grocery store owners in the city know that there is a good person in the world." This thing is called soap, and you can only buy it from me, Xu Zhenying, from now on!"

Seeing that his daughter was having sex so passionately, Xu Degui couldn't bear to interrupt her, so he said: "Qingying, why did you even change your name?"

Xu Zhenying said without blushing: "We are away from home and our identities are relatively sensitive. How can we use our real names? We also have to unified our speech. From now on, we will all say that our boss is named Xu Zhenying. If they can't find this person, wouldn't it be safer? ?”

Xu Degui was relieved and praised Xu Qingying sincerely, "This is a thoughtful method of yours, which prevents anyone from asking around and revealing our background——"

"Okay, without further ado, let's all split up and remember to meet at the city gate after noon!"

Xu Qingying gave an order, and the team in the city was divided into several waves again.

Xu Qingying had to buy raw materials, and the girls had to go to various grocery stores in the city to sell soap.

Although the thing has not been built yet, the name must be typed out first. This is called preheating.

Xu Qingying walked around the city, and the first place she went to was a shop that specialized in manufacturing rattan chair furniture. She briefly described her needs, and the carpenter immediately understood, "This is not difficult for you, just make ten Each mold has ten cylinders, each hole is one inch deep, and the bottom is engraved with a cross shape. Is this what you mean?"

Xu Qingying thought that this mold was very simple, and it would not be difficult for a carpenter to make it. But if she wanted to increase the price, she would have to spend more time on the appearance. After thinking about it carefully, she changed the caliber: "Change it to eight molds to make this. The other two molds are engraved with patterns, the richer the better... Hey, I use them to laminate pancakes, do you understand?"

Seeing that the carpenter had figured out what she meant, she felt relieved and turned to the shopkeeper: "By the way, do you have any more exquisite wooden boxes here?"

The boss saw that the group of them were dressed in ordinary clothes, but had a vague and extraordinary bearing. He thought that they might be servants of some wealthy family, and guessed that they didn't have much to show off.

Now when I heard that there was a big business, I smiled happily and said, "Does the guest want to buy it as a gift or for his own use?"

"Pack it and give it away."

"The wooden boxes we have here are relatively large. What are your needs?"

Xu Qingying said with a smile: "I want to use it to package soap. Four of them can be put in a wooden box. The main thing is that it needs to be beautiful and exquisite, so that the grandmothers will feel that the things are high-end and are willing to pay for them."

The shopkeeper was stunned and couldn't help but ask: "May I ask, girl, what kind of soap are you talking about?"

Xu Qingying deliberately looked surprised, "The shopkeeper doesn't even know what soap is?"

The shopkeeper was not annoyed, but said more politely: "Please give me some advice, girl."

"That soap, it looks a bit like soap, but it is slightly different from soap. It is said that the thing is only as big as a palm, as translucent as jade, and has strong decontamination ability. After use, the skin becomes like cream. There is a lingering fragrance in the hands, and the whole body is slippery and fragrant... The ladies in Bianjing City have been using it for a long time. Now the market price has reached three or four taels of silver, and the supply is still in short supply——"

Xu Qingying paused for a moment, and as expected, seeing the shopkeeper's interest, she continued: "We also came from Bianjing City, and we wanted to buy some soap to give away. You also know that we are in business, and we give away things. You have to be able to take it out, but I waited around your place and didn’t see any soap for sale.”

She shook her head and said to the people behind her, "Tell me, why can't you buy a piece of soap in Pingyang County, which is so big?"

Leader Zhao was as smart as a man, and he didn't understand that Xu Qingying was fooling the shopkeeper here. He immediately answered: "I heard that that stuff is only popular among noble ladies. Maybe the supply of goods hasn't flowed through yet-"

"It's not Bianjing City after all. It can't compare with the prosperity of Bianjing City." Xu Qingying shook her head and deliberately showed a little disappointment, "We can only buy a few packaging boxes temporarily. When Pingyang County has the goods, we must grab them first. Come here and give them to the ladies and ladies for a taste as soon as possible - Shopkeeper, please make a few boxes first. The more expensive the boxes, the better. You must support the beauty of the soap..."

The shopkeeper was so itchy after what she said that she rubbed her hands and said, "Girl, is that soap really that magical?"

"Hey, how do I know this? I just heard my wife say something like this when she came back from the chrysanthemum viewing party last month, saying that as long as soap appears on the market, she must grab it all..." Xu Qingying seemed to be like this Only then did he realize that he had said too much. He stopped talking immediately, smiled and added, "Oh, no, no, I'll just say it casually. Shopkeeper, please make four boxes of this shape for me first." The price is not a problem, but I need it urgently. When can I pick it up?”

The shopkeeper travels all the time to sell goods, but Xu Qingying accidentally let it slip. If the soap is such a good thing, she naturally refuses to let others snatch it away.But this is a huge business opportunity!
Even if he doesn't know what soap is, even if he's not in the soap business, he has opened a wood workshop. Wouldn't it be a great thing to start a gift box business?

What is the most important thing for opening a business? Isn’t it the lack of information?
If you don't know what kind of furniture styles are currently popular and what kind of pictures women like, then you probably won't be able to get started in this business.

At this time, the shopkeeper's expression could no longer be described as affectionate. He stopped in front of Xu Qingying, his expression more attentive and said: "Girl, why did you stop talking in the middle of the sentence? What you said made me feel itchy. I tell you the truth. You, I’m asking for two cents a piece for this box, but for the girl’s sake, I’ll give you a [-]% discount. Tell me about the soap again—”

Xu Qingying looked wary, waved her hands and said, "You don't sell soap, why are you asking so much?"

"Oh, I don't sell soap, I'll just sell you this packaging box. Isn't it the same way to make money? Don't worry, I won't compete with you..." The shopkeeper then asked the waiter to serve tea, smiling like a Maitreya Buddha. Like, "Tell me again, what does that soap look like? It's really so effective. I heard you say that, isn't it still fragrant soap? Why is it so popular with the ladies above me?"

Seeing the shopkeeper's attentiveness, even Zhao Bantou and Xu Degui, who had seen many scenes, couldn't help but twitch at the corners of their mouths.

Xu Qingying is really good at deceiving people.

This three-pronged approach of hesitating to speak, refusing to welcome, and playing hard to get has deceived the shopkeeper to the point where he was obviously confused.

But let alone the shopkeepers, even they don’t know what soap looks like.

Don't worry, it's just a lie.

The two of them were frightened when they heard it, and almost had their secrets revealed several times.

In order not to hold Xu Qingying back, the two of them began to act cold-faced and keep strangers away, which actually added to the credibility of the matter.

"Hey, you old man!" Xu Qingying shook him off impatiently, "I told you, I've never seen that thing before. Besides, it doesn't matter whether I've seen it or not, those ladies and ladies How can something that is just a fancy thing be bad? We are servants, we do whatever the master says, we do whatever we are asked to do, and we don’t care what is done. Is it possible that people like you and me can still afford three, four, or two pieces of soap?"

"Hey..." The shopkeeper pulled her back again. Faced with Xu Qingying's impatience, the shopkeeper was even more convinced and his tone was more flattering, "That's what I said, but it's not a big deal for a girl to show her nakedness..."

After saying that, the shopkeeper actually took out some scattered silver and quickly stuffed it into Xu Qingying's sleeve.

Xu Qingying was stunned for a moment. She really didn't expect that she could receive advertising fees sponsored by others for advertising herself.

She was embarrassed to receive this money.

Even Bantou Zhao and Xu Degui were shocked by the shopkeeper's saucy operation.

Xu Qingying had quick eyes and quick hands. She immediately changed her expression and coughed, "I didn't say anything -"

She also deliberately looked around to make sure there was no one there before pretending to be mysterious and said: "Anyway, I guess that stuff has become popular recently. We are just a small county here. There is no guarantee that the supply of goods will flow to Henan Prefecture. You I also know that there is more wealth there than here, and there are more rich people. If the shopkeeper really wants to catch a smooth sailing, he must pay attention to what is going on over there. As far as I know, several companies are watching. If you don't hurry up, If you start, I'm afraid you won't be able to earn this first wave of gold——"

The shopkeeper's eyes were rolling. Regardless of whether he believed Xu Qingying's words or not, he was finally stirred up in his heart and wrote down the word "soap".

The two parties agreed to pick up the molds and wooden boxes at noon, and the conversation ended happily.

After exiting the door of the carpentry workshop, Team Leader Zhao gave her a thumbs up and said, "Miss Xu Liu, you are truly a god -"

Xu Degui was still a little confused. It was the first time he knew that doing business could be done this way. He was excited and uneasy at the same time. "Ying'er, do you think the shopkeeper believes what we say?"

"It doesn't matter whether you believe it or not. Our purpose today is to let everyone know about soap as soon as possible. The more half-hidden and half-truth it is, the faster the rumors will spread, and the more people will be curious about soap. Let's first tell this The sidelines are busy, but the real battlefield is still in Henan Prefecture!"

Leader Zhao's blood boiled with excitement when he heard this, and he felt like he was on the battlefield. This time, his whole body was full of strength, his eyes were shining, "Miss Xu, what else should we buy?"

"I also need pig's pancreas, alkali, and plant ash..."

"I just saw a pork shop in the west of the city."

Xu Degui finally stopped worrying about his own face this time and asked shamelessly: "Ying'er, what are the second sister-in-law and the others doing?"

"Of course you are also promoting our soap?"

Xu Degui asked carefully, "Tell me, how do you plan to promote the soap? Do you have to go door-to-door to tell the news? Or invite a lion dance team or something to warm up the show?"

"Just like what I did just now, I asked my second aunt and the others to dress up and go to every grocery store in the city to buy soap."

Xu Degui scratched his head and was puzzled. He only felt that his many years of business in Bianjing City had been in vain. He could not figure out why Xu Qingying did this.

Helpless, he had no choice but to be brave and said: "But we haven't made the soap yet, surely they can't buy it?"

"Yes, I just can't buy it." Xu Qingying blinked and said with a slight smile, "Buying soap is not the purpose. The second aunt and the others divided into several groups and went to various grocery stores. The boss naturally knows that there is something called soap that sells very well in the ladies' circle, and even a piece of it is hard to find. This way, he can create the illusion that our soap is selling very well. Most people buy things when they go up or not. If something falls, the more things rise, the more they will chase after it and buy it. In this way, when our soap is sold in Henan Prefecture, it will definitely attract the bosses here to grab the goods. "

(End of this chapter)

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