A layman in the courtyard

Chapter 157 Hong Kong Island Real Estate Material Supply Layout
When he was about to get off work, Cao Zhihua received a call from Lou Bancheng inviting him to have dinner, so after work, he took Lou Xiaoe to the Lou family mansion in Villa No. 77, Deep Water Bay.

After getting out of the car, Cao Zhihua looked at the flower-filled garden and the luxurious mansion, and followed the housekeeper into the living room of the villa. Lou Bancheng was drinking tea in the living room. His mother-in-law and several other aunts didn't know what they were busy with, but they didn't see them anyway. Cao Zhihua walked to the sofa and sat down, and said to Lou Bancheng:

"Dad, are you alone? Where are your two brothers?"

"At their newly bought villa, I called you instead of them. Zhihua, your investment is making a big fuss now.
In the past two days, gods from all walks of life have come to me. What kind of rules do you have in mind? "

Cao Zhihua looked at Lou Bancheng who was a little worried, shook his head with a dumb smile, and said:

"Dad, there is nothing we can do about the TV station office building. I have promised the Hong Kong Governor to find someone to take over the project.

As for the others, I have some ideas. Please give them some details. "

Lou Bancheng was not surprised at all when he heard that the Hong Kong Governor had taken over the work of the TV station office building. Everything in the world was for profit, and in short, this was a good thing for the family.As for other ideas, Lou Bancheng was also curious, so he asked:

"Zhihua, what other ideas do you have?"

Cao Zhihua took the tea brought by the servant, took a sip, and said:
"Dad, that's what I think. Although my company is mainly engaged in the clothing industry now,
However, the real estate industry will always be the main business entity of our company in the future, and this will not change at any time.

Since there is such a rare opportunity this time, I would like to take this opportunity to invest in the shares of these material supplier companies.
By holding shares and reaching in-depth cooperation with the other party, we can form a real estate full supply chain interest combination with Zhihua Group as the main body. What do you think? "

Lou Bancheng was a little shocked by Cao Zhihua's idea. After all, Lou Bancheng used to run business in China.
Mainly relying on connections, word of mouth, friendship, relatives and friends, teachers and students, sides, etc. to form alliances. It is somewhat similar to the current regional circles in Hong Kong Island that help each other and develop together.

However, today Cao Zhihua proposed that Zhihua Group should invest in downstream industries and form interest groups for common development. This would indeed be more helpful to the current Lou family and Cao family, but it would be more difficult to operate.

After Lou Bancheng pondered for a moment, he said:
"Do you have any specific operational ideas?"

Cao Zhihua drank tea and said confidently and casually:

"Sand, gravel, cement, steel bars, wood, ceramic tiles, gypsum boards, insulation materials, glass, aluminum alloys, coatings, latex paints, waterproof materials, ceramics, hardware wires, coatings, wood, lighting fixtures, decoration companies, choose one company each , we, Zhihua Group, collectively own 30% of the shares, and then we integrate all real estate material suppliers from development to decoration into one brand. This brand will cover all aspects of real estate in Hong Kong Island, and then through the combination of capital and media, we will monopolize the entire market. , then whoever wants to enter this industry in the future will have to look at our faces."

After listening to Cao Zhihua's words, Lou Bancheng felt that Cao Zhihua wanted to become a fat man in one bite. He had a huge appetite.

But this matter was too difficult to operate. Lou Bancheng sat silently on the sofa, carefully thinking about the feasibility of a successful plan.

Doesn’t Cao Zhihua know how difficult things are?Of course I know that it doesn’t just require massive amounts of funds;

Especially for industries such as sand, gravel, and cement, which have low technical content and are very profitable, simple money is not enough. It is estimated that only after a real battle can the winner be able to take over this market. Come down.

However, the real estate industry in Hong Kong is still in its infancy. The market is still very small and there is not much competition pressure. This is also the best time to make plans to capture this market.
Anyway, throw out the idea yourself, invest some money and listen to the results first. If the operation is not successful, you will lose some money at most, but you can also acquire a group of younger brothers. If the operation is really successful, you will make a fortune.
In the future, whether these real estate tycoons in Hong Kong who have made a fortune can still make a fortune and become the new big families in the future, it really depends on their own faces and whether they are willing to nod.

Thinking of this, Cao Zhihua's heart boiled with enthusiasm. The more he thought about it, the more he felt that this business could be done, but there were still many details that needed to be discussed with Lou Bancheng.

Lou Bancheng was silent for a long time. After combing through each item, he raised some questions and said:

"Zhihua, if you want to take the lead in doing this, you must first have a head-to-head confrontation with the people who are currently doing business in this area. Everything else is fine. If you want to expand in Sha and Shizi, you just don't have the money. If you want to expand your business in this area, you have to be able to hold all the black and white ones. If not, there will be a river of blood, which is very dangerous.

Second, although the amount of your investment this time is large, even if you can draw a group of allies simply by relying on this business, these people may not be able to provide you with much help. Instead, they may drag you down, because companies with energy I will definitely not accept your conditions for becoming a shareholder. The benefits we offer are not enough.

Third, the most important thing is that if you take the lead, you will offend people. If you cannot protect these people, then you will be a joke in the upper circles of Hong Kong Island in the future, and no one will take you seriously again. If it happens, it will bring a lot of trouble to our family in the future, so the risk is very high. Although if this thing is done, there will be great benefits, I still suggest that you think twice before doing this. "

After listening to Lou Bancheng's words, Cao Zhihua held the teacup in both hands and drank tea silently.

In fact, Cao Zhihua can understand why Lou Bancheng is very worried about this matter, because for the Lou family, the benefits and risks are not proportional.

For Lou Bancheng, now is the time when the two companies are prosperous. They need money and power. There is really no need to take such a big risk to get into this business.

Cao Zhihua was actually not sure whether this matter could be accomplished, but it would be a bit disheartening to give up like this.

Because Hong Kong Island will become a free port in the future, and it will also become a free port if it fails.

When the time for the handover is determined, people like Bai Pi in the Hong Kong government will empty out the foundation of Hong Kong Island in order to make money. They will not care about whether Hong Kong Island has long-term development. After the time for the handover is determined, Bai Pi will be in Hong Kong every year. The island collected 1000 billion funds and returned to the mainland.

The further back, the more real estate and finance will be able to gain a foothold on Hong Kong Island. Other industries will either be squeezed to death or be swept to death, and it is difficult to escape.

If at this point in time, I can unify all real estate material industries, then there is no doubt about the benefits that I can bring to myself in the future.

To be clear, Hong Kong Island will not be able to avoid Cao Zhihua when it comes to sharing the cake, otherwise things will not get done.

After thinking clearly, Cao Zhihua raised his head resolutely, looked at Lou Bancheng and said:
"Dad, it's true that this thing is difficult to operate, but the future benefits will be beyond imagination. Once it can be successfully operated, our family will really be able to make waves in Hong Kong Island, so I want to give it a try. You have to help me."

Lou Bancheng looked at his son-in-law in surprise. In his mind, his son-in-law was very smart and wise. It was impossible not to see the risks involved.

Now that the two families are living a good life, there is really no need for the two families to become the target of public criticism because of a business with such a low success rate, so he continued to advise:

"Zhihua, we have successfully integrated into the upper class society of Hong Kong Island. We have nothing missing. As long as we develop steadily in the future, we will only get better and better. You must know that once we do it, the entire real estate industry will hate us. Is it necessary to play so big?" Cao Zhihua nodded firmly and said:

"Dad, I will ask the Victoria's Secret Club to cooperate and connect you with people who want to cooperate with our family first. You can help me control it. For each material, I will choose a representative who is willing to accept Zhihua Group's shares and join our alliance. , what do you think?"

Lou Bancheng frowned and looked at Cao Zhihua, and said angrily:

"It's not difficult to do what you said. What's rare is how you integrate the power of this interest group and are willing to follow your ideas. If you can't make it big and don't have enough benefits, your interest group will be in disarray and will never go anywhere. It’s not far, it’s a waste of money, and it offends people, so why bother?”

After listening to Lou Bancheng's words, Cao Zhihua raised his head and cleared his mind. After sorting through his thoughts, he said:
"Dad, what if I say I have a way to make this interest group bigger so that everyone can earn satisfactory benefits?"

Lou Bancheng asked doubtfully:

"Zhihua, tell me?"

Cao Zhihua thought for a while and felt that Lou Bancheng would not be willing to do this unless he revealed the real thing, so he could only say vaguely:

"The whole plan can be divided into several parts.
First of all, after I have purchased all the shares, I will organize everyone and hold an interest coordination meeting. From now on, all members of our interest group will be members of the team.
Since they are all doing business in building materials, all our members can create a unified brand. Any business they do in the future will be unified and get the goods from this interest group. In this way, every business will change from the previous individual business to If it becomes everyone’s business, everyone’s business can expand. If everyone has more business and the business is good, they will naturally make more money.

Secondly, if the entire team signs up to compete with retail investors in the current market, we can build a large-scale building materials city that brings together all members. This will have financial advantages, supply advantages, and one-stop shopping advantages, which will have a positive impact on the existing market. A crushing dimensionality reduction attack.

Third, develop offline shops on the streets and let our team’s building materials display stores sink to every street in Hong Kong Island.

Fourth, monopolize upstream material production, create a fully closed-loop model from production-sales-decoration-application, provide one-stop solutions to all customers, form huge competitiveness, and then gradually encroach on the market, waiting for other retail investors to be cannibalized. After that, we can swallow up the entire Hong Kong Island real estate material supply market.

Once we form a monopoly, we will account for three levels of profits in the entire real estate materials market. At that time, whether prices increase or not, the profit will be whatever we want. "

After Lou Bancheng listened to Cao Zhihua's vague words, although many of the operations were vague, he was surprised to find that Cao Zhihua's plan was indeed feasible.

Because what Cao Zhihua just talked about was a new business model, using a new business model to compete with the existing business model, there seems to be something really going on here.

Lou Bancheng was a little excited now and began to make calculations in his mind.

Originally, Cao Zhihua had no intention of bringing out the mature business model of the building materials industry in his previous life before investing in other companies in this industry.

But in order to persuade Lou Bancheng to help him consolidate his forces, there was no other way. Fortunately, this was his father-in-law, and he was still confident that Lou Bancheng would not cheat him.

Seeing Lou Bancheng deep in thought, Cao Zhihua did not interrupt. He took out a cigar from his pocket, cut it, lit it, then walked out of the living room and went for a walk in Lou's front garden.

As you walk, you can see that the reconstruction of your own mansion No. 79 Deep Water Bay is already underway next door.

This time, I spent a lot of money to redesign and build my mansion, from the foundation, gables, walls, to the entrance design of the mansion. It can't be damaged even if it is blown up by a cannonball.

The entire mansion was rebuilt into two buildings above and below the foundation. The one below near the gate is occupied by his bodyguards, and the one above is occupied by his family and maid.

The entire mansion construction period takes one and a half years. When your Deep Water Bay mansion is completed, it will be one of the most difficult to break into in the world, and its security is very guaranteed.

When the time comes, Cao Zhihua will move everyone in his family to live in Deep Water Bay, and the mansion in Repulse Bay will be demolished and rebuilt.

After walking around, the housekeeper came to the garden and invited Cao Zhihua into the living room. After Lou Bancheng saw Cao Zhihua, he said:

"Zhihua, if you do what you just said and compete normally with the new business model, I will support it. What do you need dad to do for you?"

When Cao Zhihua heard that Lou Bancheng finally expressed his stance, he said with joy:
"Dad, my company has an investment consulting department that is responsible for conducting due diligence on companies. They will investigate all aspects of the boss's personality, capabilities, company assets, business scope, etc. I will ask them to come over during this period to listen to your arrangements. , to provide you with research consultation.

Secondly, I will ask the person in charge of the club to lead the way and arrange businessmen from related industries who are looking for cooperation to come to you with your business card. You are responsible for helping me select a group of real estate properties that are ambitious, capable, and willing for me to invest in them. Companies of various building materials,

After I go back, I will arrange market research and come up with a complete operation plan. After you help me select the companies,
I will arrange for lawyers to invest in all companies.

After the investment is completed, it is time for our plan to start.

This time we will do nothing. Before taking action, we must consider all possible situations in all aspects, and then quickly seize the market with overwhelming momentum, occupy the first-mover advantage, and quickly monopolize the Hong Kong Island market. "

Lou Bancheng thought for a while, nodded, and said:
"Okay, this is not a big problem. The employees you arrange and the people who need me to meet can be arranged in my office building in Central. I will help you control this. Do you need help with funds? "

Cao Zhihua replied with a smile:
"Thank you Dad, it would be the greatest help to me if you can help me get this done. I have no funding gap now. I will let you know when I need help."

Lou Bancheng smiled happily and said
"Okay, let's get down to the table and eat. Remember to come to me as soon as possible if you need funds."

Cao Zhihua nodded gratefully to Lou Bancheng.

I silently thought to myself, how can a rich man who earns more than 2000 million Hong Kong paper a day be short of funds?

(End of this chapter)